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    Department of Business & Industrial Management: Subject: Organisation Behaviour

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    Rahul pandita
    The document discusses organisation change and effectiveness at different scales of organisations - small, medium, and large. For a small textile firm, challenges included competition and GST taxes, which they addressed by starting e-commerce, quality improvements, and hiring designers. A medium retailer faced issues with product discovery, which a personalization partner helped solve. A large insurer struggled with regulations and costs, implementing BI to improve metrics like satisfaction and reduce expenses.

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    Department of Business & Industrial Management: Subject: Organisation Behaviour

    Uploaded by

    Rahul pandita
    38 views11 pages
    The document discusses organisation change and effectiveness at different scales of organisations - small, medium, and large. For a small textile firm, challenges included competition and GST taxes, which they addressed by starting e-commerce, quality improvements, and hiring designers. A medium retailer faced issues with product discovery, which a personalization partner helped solve. A large insurer struggled with regulations and costs, implementing BI to improve metrics like satisfaction and reduce expenses.

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    Organization behaviour

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    The document discusses organisation change and effectiveness at different scales of organisations - small, medium, and large. For a small textile firm, challenges included competition and GST taxes, which they addressed by starting e-commerce, quality improvements, and hiring designers. A medium retailer faced issues with product discovery, which a personalization partner helped solve. A large insurer struggled with regulations and costs, implementing BI to improve metrics like satisfaction and reduce expenses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views11 pages

    Department of Business & Industrial Management: Subject: Organisation Behaviour

    Uploaded by

    Rahul pandita
    The document discusses organisation change and effectiveness at different scales of organisations - small, medium, and large. For a small textile firm, challenges included competition and GST taxes, which they addressed by starting e-commerce, quality improvements, and hiring designers. A medium retailer faced issues with product discovery, which a personalization partner helped solve. A large insurer struggled with regulations and costs, implementing BI to improve metrics like satisfaction and reduce expenses.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 11

    DEPARTMENT OF

    BUSINESS & INDUSTRIAL


    MANAGEMENT

    Subject: Organisation Behaviour

    Topic: Organisation Change &


    Effectiveness

    Prepaid by: Submitted to:


    Rahul Pandita prof. Manisha Panwala
    Bipen Pandita
    Nishu Singhal
    Priyanshi Patel
    Yash Talati
    Organisation Change & Effectiveness:-
     Organisation effectiveness is the extent to
    which an organisation achieves its goal with
    the given resources and mean
     This means an organisation that produces a
    desired effect or an organisation that is
    productive without waste
     Organisation efficiency is the capacity of an
    organisation to produce the desired results
    with a minimum expenditure of energy, time,
    money & resources
     An organisation remains effective as long as it
    uses its sources in an efficient manner and
    continuous to contributes to the large system
     Organisation change calls for a change in
    individual behaviour of the employee

    Organisation:-
     Shilpi textile
     Croma
     HDFC Life Insurance
    SMALL SCALE ORGANISATION

    Shilpi Textile

     It is the Surat based Manufactures, Wholesale


    Dealers & Exporters of Fancy Sarees & Dress
    Materials
     It has production house in GIDC Pandesara
    also shop in Adarsh Market, Surat and Al Alfa
    Textile, Dubai
     This firm also done the power loom business
    for many years then after 2007 they can update
    with value addition process on fabrics like
    Embroidery, Chiffli
    Challenges Faced by Shilpi Textile
     Due to high competition low selling of
    product
     Due to GST the Different Taxes Rates on
    Fabrics and Yarns
     For transportation E-way bill system
     Bed-Depts of Merchants or Dealers
     Develop new Design related to Fashion
    Industry
     Government Policies and Schemes
    Organisation Changes:
    • Starting the E-commerce Marketing and
    Selling also Participate in Different Textile
    Exhibition
    • Implement quality of Fabrics and require
    quantity purchase
    • For dispatch Department hire Educated
    person for handle Transport Service
    • To marketing manager do to connection
    with dealers
    • Hire new Fashion Designer and
    Embroidery Designer
    MEDIUM SCALE ORGANISATION

    Croma

     Launched in 2006, brand Croma is run by


    Infiniti Retail Ltd., a 100% subsidiary of
    TATA
     Croma has a network of 112 Croma stores
    spread across 19 cities.
     Croma ranges over 6000 unique products in
    stores 
     With the intent to delight customers all along,
    Croma launched its own label products in
    2008. 
    CHALLENGES:-
    “We were dealing with the problem of plenty.
    Because of our varied product offering, customers
    weren’t able to find what they needed and conversions
    suffered as a result.” – Ajit Joshi, CEO & MD, Infiniti
    Retail Ltd. With that broad range of products and
    categories, the key challenge for Cromaretail.com
    was to help site users effectively and seamlessly
    navigate the store and discover what is most relevant
    to them. “We were dealing with the problem of
    plenty. Because of our varied product offering,
    customers weren’t able to find what they needed and
    conversions suffered as a result.” Croma explored
    many of the traditional recommendation companies in
    the space, but found them to be based on a history of
    customer clicks and purchase history. Another
    challenge was the large amount of new products that
    the store brought online.  “New products weren’t
    getting the proper attention unless we manually
    promoted them.” Traditional product recommendation
    relies on purchase history, which wasn’t available for
    a large portion of their product catalog. “We didn’t
    have 3 months to wait for a solution to begin
    working.”
    THE SOLUTION:-
    When we started looking for a solution, we wanted to
    choose a partner that not only had cutting edge
    technology, but also could work with us to tailor the
    product to our needs. We chose Infinite Analytics.” 
    The company uses a multi-dimensional approach to
    personalization. One of the key benefits over other
    solutions is that implementation for Infinite Analytics
    customers has been anywhere from 4 hours to two
    weeks because it doesn’t rely solely on historical data.

    THE RESULTS:-
    The results have been outstanding Infinite Analytics
    has been consistently driving conversions and
    customer engagement. We are now looking to
    enhance the integration and personalization for our
    users.”
    It’s been 6 months, and the Croma and Infinite
    Analytics partnership has shown immediate results.
    LARGE SCALE ORGANISATION

    HDFC Life Insurance


    • Type : Public company.
    • Industry : Insurance service.
    • Founded : 2000.
    • Headquarters : Mumbai India.
    • Area served : India
    • Key Person : Mr. Vibha Padalkar
    • Products : Insurance

    • HDFC life, one of India’s leading private life


    insurance companies, offers a range of individual
    and group insurance solutions. It is a joint venture
    between housing Development Finance
    Corporation Limited (HDFC).
    • India’s leading housing finance institution and
    standard life plc. HDFC Life’s product portfolio
    comprises 26 retail and 6 group products, which
    meet various customers’ needs such as protection,
    Pension, savings, Investment and Health.
    CHALLENGES:-
    • After 2010, the industry was just recovering back
    after the global melt down which had hit the
    world.
    • This industry saw a lot of uncertainty in the
    market, largely due to the spate of regulations
    released by the IRDA of India, especially its
    amendment of the unit linked guidelines and the
    release of regulations related to the treatment of
    discontinued unit linked policies.
    • There was no scope for sub-optimal performance
    and lower efficiency. While the industry faced
    challenges, HDFC life had their own share of
    internal challenges as far as information
    management was concerned. For instance, CSAT
    scores were heading southward, while the cost of
    operations was heading steeply northward. The
    existing infrastructure could not respond fast
    enough to challenges, and the cost of information
    & time to information was high.
    CHANGES:-
    • For business continuity and to tide over the
    challenges cited above, there was a subscription
    from the top management for Business
    Intelligence on a limited budget. The project was
    to be implemented for all functions and all the
    sales channels other than Actuaries, Investment
    and Finance.
    • The company needed a cost effective tool which
    would support faster and better solutions to tackle
    the challenges. Thus, they zeroed in on Qlik View
    11 as the right BI tool and named it Qlik Insights
    @ HDFC Life. QlikView uses in-memory
    technology to deliver performance. This
    performance gain is mainly in two areas:
    • Great user experience as they perform ad-hoc
    analyses, on-the-fly aggregations and drilldowns.
    • Data compression of leads to the entire data set
    being 20% of the size of the source data speeds up
    data integration processes and reduces storage
    needs.
    IMPACT OF CHANGES:-
    • With this BI solution deployment, the company
    managed to reap benefits in excess of USD
    600,000 in terms of cost optimization on human
    resource, and other modes of development within
    the organization.
    • They saw enhancement in customer retention by
    18%, a big leap in their customer satisfaction
    score at 7 basis points, and drastic reduction in
    TATs thus ensuring service promises being
    delivered without much exception.
    • The repeat purchase by customers was up by 27%
    and the market share was up by 50 basis points
    since 2011. 

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