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    Pardot Fields

    Uploaded by

    Atif Hassan
    The document describes various fields related to prospects in Pardot, including the Pardot campaign, conversion date and object, first activity, created date, first referrer, needs score synced, URL, score, grade, hard bounced status, last activity, first referrer, and first referrer type. It also provides links to help pages about scoring categories and how to set up Salesforce to view Pardot scores.

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    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd

    Pardot Fields

    Uploaded by

    Atif Hassan
    443 views4 pages
    The document describes various fields related to prospects in Pardot, including the Pardot campaign, conversion date and object, first activity, created date, first referrer, needs score synced, URL, score, grade, hard bounced status, last activity, first referrer, and first referrer type. It also provides links to help pages about scoring categories and how to set up Salesforce to view Pardot scores.

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    The document describes various fields related to prospects in Pardot, including the Pardot campaign, conversion date and object, first activity, created date, first referrer, needs score synced, URL, score, grade, hard bounced status, last activity, first referrer, and first referrer type. It also provides links to help pages about scoring categories and how to set up Salesforce to view Pardot scores.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Download as txt, pdf, or txt
    443 views4 pages

    Pardot Fields

    Uploaded by

    Atif Hassan
    The document describes various fields related to prospects in Pardot, including the Pardot campaign, conversion date and object, first activity, created date, first referrer, needs score synced, URL, score, grade, hard bounced status, last activity, first referrer, and first referrer type. It also provides links to help pages about scoring categories and how to set up Salesforce to view Pardot scores.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Download as txt, pdf, or txt
    of 4
    At a glance
    Powered by AI
    Scoring categories are used for multi-product engagement scoring in Pardot. Fields like conversion date, campaign, and first activity are tracked in Pardot.

    Fields like conversion date, campaign, first activity, URL, score, notes, grade, bounced status are tracked in Pardot.

    A prospect's Pardot grade is based on explicit factors like company size, industry, job title that determine how well a prospect fits the organization's ideal customer profile.

    Pardot Last Scored At

    Scoring Categories are used for multi-product engagement scoring in Pardot and are
    available to customers using Pardot Pro Edition and Pardot Ultimate Edition. Please
    visit this page for more information on this feature and how to set up Salesforce
    to view these scores: http://help.pardot.com/customer/portal/articles/2396977-
    scoring-categories-overview

    Pardot Campaign
    The Pardot Campaign represents the first marketing touch with a prospect. It may be
    a campaign associated with your web site, landing page, paid search initiative, or
    any other marketing effort. Prospects may only be associated with one Pardot
    campaign. This value can later be changed manually or via an Automation Rule.

    Pardot Conversion Date


    The date and time of the form, form handler, or landing page submission when a
    Pardot tracked anonymous visitor first became a known prospect.

    Pardot Conversion Object Name


    This is the name of the object (form, form handler, landing page, or video form)
    that converted an anonymous visitor into a named prospect.

    Pardot Conversion Object Type


    The type of object which converted an anonymous visitor into a named prospect
    (form, form handler, landing page, or video form).

    Pardot First Activity

    Pardot Created Date


    The Pardot created date represents the date and time at which the Prospect record
    was created in Pardot. This will often differ from your Salesforce.com created
    date.

    Pardot First Referrer Query


    If a Prospects first touch was the result of a search, the field holds the term
    that was searched on.

    Needs Score Synced


    Scoring Categories are used for multi-product engagement scoring in Pardot and are
    available to customers using Pardot Pro Edition and Pardot Ultimate Edition. Please
    visit this page for more information on this feature and how to set up Salesforce
    to view these scores: http://help.pardot.com/customer/portal/articles/2396977-
    scoring-categories-overview

    Pardot URL
    This link takes you directly into the relevant prospect's profile within Pardot.
    From there you can view his or her complete activity history. This URL is generated
    within the Pardot system and cannot be edited in Salesforce.com.

    Pardot Score
    The Pardot score is based on implicit buying signals a lead demonstrates through
    his or her activities and responses to your marketing efforts. The higher the
    score, the more active the lead has been. A combination of score (implicit buying
    signals) and grade (explicit factors) helps you prioritize your prospects. Score,
    like grade, is calculated within the Pardot system and cannot be edited in
    Salesforce.com.

    Pardot Hard Bounced


    Boolean that determines whether lead hard bounced.

    Pardot Notes

    Pardot Last Activity

    Pardot Grade
    The Pardot grade is based on how well a prospect fits your organization's ideal
    customer profile. Explicit factors such as company size, industry, job title and
    more help determine this value. A combination of grade (explicit) and score
    (implicit) can be used to very effectively optimize the sales team's time. Grade,
    like score, is calculated within the Pardot system and cannot be edited in
    Salesforce.com.

    Pardot First Referrer


    The value of the referrer for the first tracked request made by a Prospect.

    Pardot First Referrer Type


    If a Prospects first touch was the result of a search, this field contains the type
    of search conducted.

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