Implementation of Solutions and Recommendations Implementation 1: Standard Management
Implementation of Solutions and Recommendations Implementation 1: Standard Management
Nike can improve its situation by controlling procedures of top management and with
proper guidance to all departments of organization. The objectives of Nike can be correctively
achieved by proper check and balance of company’s market share, profit, sales, budget and
continuous analysis of all departments of company so that marketing plan could implemented
and could meet with targets.
Product classification: whole inventory can be categorized into a related and meaningful
batch that permits the more organized inventory.
Inventory precision mark: inventory precision standard that sets the goal to reach the
maximum level of error-free classification.
Counting intervals can determine the number and date of a completed product batch.
Chance of variance that can elaborate the variance in counting a product while cycle
counting.
Individuals are reluctant to deal with companies which don’t come up with innovative
ideas and brands. Innovation causes excitement to the marketplace and customers like
excitement. A company should invest their time to study the kind of reaction a brand, service
will get from the public at its new launching. Innovation gives the marketplace something
exciting to talk about. Advertisements through the word of mouth promote the company,
services, and brands faster.
Communication between the business and the customers will play a significant role in
deterring the customer needs and wants. Communication in the corporation can take various
forms such as comments, compliments, and complaints against. Through this communication,
the researcher will be able to identify customer needs and wants and respond to them in an
effective and efficient way. Failure to establish a communication with and to your clients will
result in an inability to meet customer needs and wants.
Brands and organizations are normally different, as well as customers, therefore there is
the requirement for branding. With introduction and emergence of fresh competition, it is
advisable to be prepared to prevent loss of some market share. Therefore, the excellent solution
is to outline the brand and frequently define its Unique Selling Proposition (USP). The surfacing
of competition openly differentiates the strong and the weak. It is the companies which do not
plainly stand for something which usually are challenged during periods of stiff competition. If
company does not stand for something, it will fall for anything. To stay competitive,
organization must remain distinctive.
The other significant methods that can be used by Nike to reach out to the market is by
improving their existing products in the market. Improvement of existing products in the market
can only be facilitated through innovation. At Nike, innovation may entail the introduction of
new products into the market or improve the existing products. Innovation will result in the
development of competitive advantages in the market as the company’s products will reach out
To benefit from the market in an effective and efficient way, the business should be able
to capitalize on existing opportunities. In strategic management, the process of anticipating and
capitalizing on opportunities is referred to as strategic positioning. Nike should also position
itself in a strategic position to enable it to capitalize on existing position in the market. Strategic
positioning at Nike could be in the form of acquiring a talented labor force and producing goods
that are aligned with the various customer needs and wants. Capitalization of opportunities will
go along in improving profitability and reducing competition as the business will be venturing
into markets that aren’t saturated.