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CIMA 2020 Exams Watch free CIMA BA1 lectures 1
CIMA BA1
Fundamentals of Business Economics
1. National income, and the effects of economic growth rates and prices on business 3
2. International trade 19
3. Economic development and globalisation 27
4. Organisations 33
5. Prices 43
6. Market failure and the regulations of markets 55
7. Data and information 61
8. Big data and data analysis 71
9. Financial markets and institutions 87
10. Financial mathematics 99
11. The effects of interest rates and exchange rates on business performance 115
Answers To Tests 121
Answers To Examples 131
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CHAPTER 1
NATIONAL INCOME, AND THE EFFECTS
OF ECONOMIC GROWTH RATES AND
PRICES ON BUSINESS
1 Introduction to macroeconomics
The term ‘macroeconomics’ refers to the branch of economics that deals with national and
international economics. ‘Microeconomics’, which will be dealt with later, deals with the study of
specific markets for products and services.
Macroeconomics therefore covers topics such as:

๏ How can the size of a country’s economy be measured?
๏ How could the economy be made to grow?
๏ What is the unemployment rate and what affects this?
๏ What causes inflation and how can inflation be controlled?
๏ What determines currency exchange rates?
๏ How to imports compare to exports?
2 National income
National income can be defined as:
the total value a country’s final output of all new goods and services produced in a year.
The word ‘final’ is important. If Company A sold goods to consumers, then the value of those sales
would be part of national income. However, if Company A sold to Company B and Company B sold
to the public for the same price, then the sales revenue would appear in both company’s accounts
and there would be double-counting if both amounts were included in national income. To avoid
this, only Company B’s sales would be included in national income.
The higher the national income, the more income is available for a country’s population
There are two main measures of national income:
๏ Gross domestic product (GDP)
๏ Gross national product (GNP)
A country’s gross domestic product refers to the total value of income or production taking place in
that country. It is calculated as:
Capital Exports of Imports of
Household Government
GDP = + investment + + goods and – goods and
spending spending
spending services services
A country’s gross national product takes into account income earned from abroad and also profits
earned in a country being sent to foreign investors. The difference between income being earned
abroad and profits being remitted to overseas investors is called the net property income from
abroad. So
GNP = GDP + Net profit income from abroad
3 The circular flow of income

If an item is sold for €50, then that amount appears in two places:
๏ The amount spent by the consumer (consumption or expenditure)
๏ The amount received by the seller (income)
The consumption (expenditure) and income must be equal.
Of course, there is another set of flows. Companies employ people and pay wages whilst
employees can use their wages to buy goods from companies. Recognition of these two sets of
flows (wages/labour, sales of goods/purchases of goods) gives rise to the circular flow of income.
๏ Households provide: labour, land, capital (together known as factors of production)
๏ Firm provides: wages, rent, interest
๏ Firms: produce goods or provide services
๏ Households: pay for the goods and services
Households
Goods Spending/ Income Factors

consumption
Firms
As well as money, goods, services and factors of production moving between firms and
households, there are injections and withdrawals (or leakages) from the system.
Injections:
๏ Government spending
๏ Exports (money comes from abroad)
๏ Investment (this is expenditure on goods in addition to household spending).
Withdrawals:
๏ Taxation
๏ Savings (for example, money is earned, but simply kept and accumulated)
๏ Imports (money goes abroad)
Injections will increase the circular flow of income (for example, money flowing into the country
from the sale of exports). Similarly, withdrawals will decrease the circular flow (for example, more
people deciding to save).
If an economy is in equilibrium (meaning that the circular flows are constant) then injections into
the economy must stimulate the economy. For example, if the government suddenly printed more
money and injected it into the economy by giving each person €10 to spend, then that additional
money could be spent on goods and services, increasing both consumption and the supply of
goods. To supply more goods, more factors of production would be bought, increasing the
population’s income until a new equilibrium point is reached.
4 Aggregate supply and demand

Although money spend by consumers (consumption or expenditure) must equal the value of
goods sold by suppliers (income) this does not mean that the demand for goods will always equate
to the supply of goods. A product could be very popular but suppliers are not able to keep up with
that demand. The imbalance between supply and demand can occur at the macro-economic level
also:
๏ Aggregate demand: the total demand in the economy for goods and services; it is the total
desired demand.
๏ Aggregate supply: the total supply of goods and services in the economy.
Aggregate demand would increase as prices decrease: lower prices stimulates demand. Aggregate
supply increases as prices increase: higher prices will encourage firms to produce more.
An equilibrium (or balance) is reached when aggregate demand and aggregate supply are equal:
enough is produced to exactly meet demand.
Let’s see what happens if these are not equal. Assume that because the economic situation had
been a little uncertain, consumers had decided to save some of their income in case of redundancy.
Then the economy picks up and consumers have more confidence to spend their savings. Suddenly
aggregate demand would have increased, but the supply of goods might lag behind this sudden
increase in demand. The likely effect is that there will be price rises as consumers are willing to pay
more to satisfy their increased demand; production will be increased so that, once again supply will
satisfy demand – but at a slightly higher price
The following graph shows what happens:
Prices
Aggregate
Demand 2
Aggregate
Demand 1 Aggregate
supply
B
A
Output
We start at point A. Aggregate supply and aggregate demand meet at this point: the quantity
supplied matches the quantity of goods demanded.
When confidence in the economy rises and people are willing to spend more money, the
aggregate demand shifts to the right from aggregate demand line 1 to line 2. This means that more
goods are demanded at a given price.
The extra demand will stimulate producers to supply more and the equilibrium point moves from A
to B. Prices are slightly higher. Of course, as production increases, employment will increase, so
governments can increase employment by stimulating aggregate demand. Demand can be
stimulated by measures such as:
๏ Decreasing tax so that consumers are left with more to spend
๏ Increasing government expenditure (eg the government borrows and spends)
๏ Decreasing interest rates so that it is cheaper for consumers to borrow and spend
Of course, aggregate supply has limits. For example, once everyone is in employment it is difficult
to satisfy further demand. Output has reached its limit
Prices
Aggregate supply,
showing where
Aggregate full employment is
Demand 2 reached and no
more goods can
Aggregate be made.
Demand 1
B
A
Aggregate
supply
Output
If no further goods can be made, yet demand keeps increasing, there will be a strong upward
inflationary pressure on the economy as output cannot adjust to meet demand. On the other hand,
if demand is lower than could be met by maximum demand, there is likely to be unemployment.
Prices
Aggregate
Demand 2
Full employment
Aggregate
Demand 1 B
C
A
Aggregate
supply
Output
At equilibrium point A, aggregate demand is equal to aggregate supply but there is spare
productive capacity and there will be unemployment. The line showing aggregate Demand 1
would have to move to the right until it went through point C where full employment would be
reached. The rightward move in aggregate demand needed to achieve full employment is known
as the deflationary gap.
At equilibrium point B, aggregate demand is higher than the maximum supply available. Output
can’t increase so prices rise steeply as a way of making demand and supply match. The line
showing aggregate Demand 2 would have to move leftward to go through point C and to achieve
matched demand and supply. The distance aggregate demand would have to reduce to achieve
the match at point C is known as the inflationary gap.
5 Shifts in the aggregate demand curve

This section is not talking about movement along an aggregate demand curve. Such movements
are caused by changes in prices that will increase or decrease demand. We are looking at what
causes demand curves to shift to the right (eg Demand line 1 moving to Demand line 2) or to the
left.
Shifts to the right increase aggregate demand and is equivalent to an economy growing. Similarly,
shifts to the left imply the economy is contracting. Controlling economic growth or contraction will
be a key concern of all governments: fast growth can lead to inflation and can suck in imports to
meet demand; fast decline can lead to mass unemployment.
Rightward shifts are caused by:

๏ An increase in disposable income. This can be caused by, for example, lower taxes, lower
interest rates, increased welfare payments.
๏ Consumers deciding to save less (known as a lower marginal propensity to save).
๏ Increased government spending
๏ A more relaxed monetary policy (for example, the government simply printing more money
๏ A change in net exports. When a country’s exchange rate weakens, its exports become
cheaper to foreign buyers and this stimulates demand in the economy as more goods are
demanded by overseas buyers.
Leftward shifts are caused by:

๏ The opposite of each of the above influences
6 Inflation
Inflation is a general increase in prices in an economy and a consequential fall in the purchasing
power of money: what can be bought for $1 now cannot be purchased by $1 in one year.
Inflation (in particular high rates of inflation) are undesirable. For example:
๏ It hurts people who rely on fixed incomes.
๏ It hurts savers (the purchasing power of savings declines).
๏ It is very distracting and confusing (for example, employees spend huge effort negotiating
pay increases to cover inflation).
The causes of inflation are:
๏ Demand pull. Aggregate demand is higher than the aggregate supply.
๏ Cost push. An example of cost push inflation is where people in the manufacturing industry,
let’s say coal mining, have a large wage rise. Inevitably that wage rise is passed on and will
find itself reflected in the cost, say, of electricity. The cost of electricity goes up and that’s an
example of cost push inflation.
๏ Import cost inflation. A good example of that was the huge increase in the cost of oil that
happened towards the end of 2008.
๏ Expectation. This is where people expect there to be inflation and because they expect
inflation, they make higher wage demands and the higher wage demands inevitably push up
the price of goods that are going to be sold.
๏ Increase in the money supply. An increase in the money supply will stimulate demand.
More people have money to buy goods and this will cause demand pull inflation.
Governments attempt to reduce high inflation by means such as:
๏ Increasing interest rates so that it is harder to borrow to buy goods. Additionally, mortgage
payers will have less disposable income after paying their monthly instalments.
๏ Legislation to limit wage rises
๏ Cutting back government expenditure to lower aggregate demand
7 Measures of inflation
7.1 Introduction
Inflation is measured using indices. So, if a product cost $210 in 2017 and $231 in 2018, the inflation
index over would be calculated as:
Inflation price index = Price in 2018/Price in 2017 = $231/$210 x 100 = 110.
2017 is the base year, and an index of 110 implies an inflation rate of 10%.
7.2 Compound indices

There is no problem calculating inflation indices for individual products, but it gets more
interesting when trying to work out how inflation affects consumers as they they purchase a wide
range of products. The solution is to construct an index which takes into account typical patterns of
consumption. For example, in the UK, the Government maintains a Consumer Price Index (CPI)
based on a representative ‘basket’ of goods, including items such as food, heating, travel, clothing
and entertainment.
Of course, over time, the contents of the ‘basket’ will change as spending habits change. For
example, mobile phone costs will be included now whereas 30 years ago, they wouldn’t have been.
Similarly, different foods will have increased and decreased in popularity and cigarettes have
become less important for many populations.
So, both prices and quantities of goods and services can change and this means that there are
different types of index:
๏ Base year quantities or base year values (Laspayre indices)
๏ Current year quantities or current year values (Paasche indices)
Example:
Base year Current year
Products Quantity Unit price $ Quantity Unit price $
A 20 2.00 30 2.50
B 50 3.00 60 4.00
๏ Base-year weighted quantity index
∑(Current year price x Base year quantity) (2.50 x 20 + 4.00 x 50)

Index = = = 1.316
∑(Base year price x Base year quantity) (2.00 x 20 + 3.00 x 50)
๏ Current-year weighted value index

∑(Current year price x Current year quantity) (2.50 x 30 + 4.00 x 60)
Index = = = 1.312
∑(Base year price x Current year quantity) (2.00 x 30 + 3.00 x 60)
7.3 Chain indexes

Instead of relating prices back to a constant base year, it is also possible to create chain indices
where each index is an update on the previous year’s prices.
So:
Year 2016 2017 2018 2019
Price $ 150 164 172 195

Index based on the previous year
164/150 172/164 195/172
= 1.093 = 1.049 = 1.134
Multiplying the indices together gives:

1.093 x 1.049 x 1.134 = 1.300
Which is the overall increase from 2016 to 2019: 195/150 = 1.300
7.4 Using indices to remove inflation from a series

When comparing one year’s national income to another’s (or even sales made by a company to
sales made by the company in a previous year) inflation can distort the true measure of growth
because inflation does not represent true growth.
Indices can be used to rebase each year’s figures do remove the effect of inflation. This can be done
either by converting all figures to present day amounts or by removing inflation from the later
figures. For example:
2016 2017 2018
Sales $m 1545 1555 1563
Inflation index 100 112 119
Update to 2018 1545 x 119/100 1555 x 119/112 (already in 2018
amounts amounts)
OR: = 1839 = 1652 = 1563
Remove inflation to (already in 2016 1555 x 100/112 1563 x 100/119
present figures in amounts)
2016 amounts = 1545 = 1388 = 1313
Either method of adjustment shows that real growth in sales was illusory: after taking inflation into
account, sales values have fallen markedly.
8 Trade cycles
8.1 The components
A trade cycle is composed of periods of good trade characterised by rising prices and low
unemployment percentages alternating with periods of bad trade characterised by falling prices
and high unemployment percentages (Keynes).
Output
Peak / boom
Peak / boom
Trend
Trough
Expansion Recession Expansion

Trough
Time
During expansion, manufacturing and spending are increasing. There is a danger of high inflation
as demand exceeds supply and the prices of materials and labour are bid up. Imports are likely to
increase. Public finances are good because increased profits and employment yields increased tax.
During recessions, economies shrink. Businesses are likely to fail and unemployment will increase.
Inflation might fall – though there is a phenomenon known as ‘stagflation’ which is characterised
by high inflation together with high unemployment and stagnant demand in a country's economy.
Imports are likely to fall.
In boom periods economies are likely to ‘overheat’ with asset prices (shares, property etc)
becoming overvalued, only to cause large losses when a recession sets in.
8.2 Government responses to stages in the trade cycle
Expansion and boom

Attempt to prevent the economy overheating and inflation and prices roaring away. For example:
๏ Increase interest rates to make borrowing (and hence the spending of borrowed money) less
attractive.
๏ Increase taxation
๏ Reduce government spending
๏ Decrease the money supply by tightening bank lending rules.
Recession
Attempt to stimulate the economy so that employment and incomes increase. For example:
๏ Decrease interest rates.
๏ Decrease tax.
๏ The government can borrow money to increase its expenditure.
๏ Increase the money supply be relaxing bank lending rules.
9 Public finance
9.1 Introduction
Public finance refers to how the government raises money and spends it.
9.2 Raising money

Governments can obtain money by:
๏ Taxation
๏ Borrowing
๏ Selling state assets (privatisation)
๏ Printing more money/quantitative easing
9.3 Taxation
Taxes can be described as:
๏ Regressive.
๏ Proportional.
๏ Progressive.
A regressive tax takes a higher proportion of a poor person’s salary than it does for a rich person. A
simple example is VAT. If the VAT rate is 20% it doesn’t matter whether you are rich or poor you still
pay 20% on a purchase and that is proportionally more taken from a poor person’s pay than it is
from a rich person’s income.
A proportional tax takes exactly the same proportion of income tax from all levels of income. So
you could have a flat rate tax which taxes everyone at say 10% from the very first dollar earned, up
to millions of dollars.
A progressive tax takes a higher proportion of income as income rises. So maybe for the first
$1,000 of income the tax rate is zero, for the next $4,000 of income the tax rate is 20%, and
anything beyond that is taxed at say 40%. A progressive tax would obviously be more effective at
redistributing wealth and income than either a regressive or a proportional tax.
Taxes can also be described as direct or indirect:
๏ A direct tax is paid directly by a person to the revenue authority. A good example is income
tax. A certain proportion of your income goes directly to the revenue authority.
๏ An indirect tax is collected by the revenue authority from an intermediary, normally a supplier
of some sort. A good example of an indirect tax is VAT. You buy something, you pay over the
total purchase price, and then the seller passes some of that on to the government.
Some taxes are charged as a fixed sum per unit sold. So if you were to buy a bottle of wine it
doesn’t matter whether it costs $5, $10 or $25; a fixed sum will go to the government.
An ad valorem tax is charged as a fixed percentage of the price of the good. A good example of an
ad valorem tax is VAT
9.4 Borrowing
Governments raise funds by selling government bonds and treasury bills to investors. Government
has to pay interest on its borrowings and this can become a very significant expense when
borrowing is high. Governments with very high borrowing can find it difficult to raise more money
in this way because investors fear government default. This puts up the interest rate that must be
offered.
Most borrowing is repayable after a number of years but some bonds are irredeemable.
Borrowing is used if the government feels that taxes cannot be raised. For example, the
government might fear for its popularity. In addition, if the government takes money from
consumers through taxes then this will reduce consumer spending. Of course, the government can
spend the money raised by taxation, but the economy is unlikely to be stimulated. Borrowing
allows the government to spend more while not taking more from consumers and this will
stimulate the economy.
9.5 Selling state assets

Over the last several decades it has become common for many countries to privatise businesses
which had been owned and run by the government (nationalised industries). The assumption is
that governments are not particularly good at running businesses (perhaps because of over-
bureaucratic, slow decision-making or through political interference) and that privatised
undertakings will be better run and will offer consumers more choice, better service and lower
prices. Governments therefore went through a phase of selling of the state gas company, electricity
company, water company etc. and this raised substantial revenue. In many economies there now
isn’t much left to sell off so this source of funds is negligible.
9.6 Printing money

Governments can, through their central banks, ‘print money’ and spend it so introducing it to the
economy so that the economy is stimulated. Nowadays this process is called quantitative easing
and the extra money is created electronically.
Quantitative easing is used when economies are in a poor shape and need stimulating. If an
economy was doing well releasing more money through quantitative easing will cause inflation
and will reduce the purchasing power of money, penalising, in particular, savers and those on fixed
incomes.
10 Government approaches to controlling the economy

10.1 Fiscal policy
The word “fisc” is an old word which referred to the king’s purse.
๏ Where does the state get the money from?
๏ Where does it spend it?
If the state wants to spend money it either has to raise income through taxes or borrow money. If it
wants to reduce taxes it either has to reduce expenditure or borrow money.
The three have to be in balance and how this is achieved is the government’s fiscal policy
Government spending
Taxation Borrowing
In the current recession governments are seeking to spend more money and therefore to put
money into the economy to try to stimulate it. However, if they spend more by raising taxes they
may actually not end up putting very much more money into the economy. They are taking with
one hand and giving away with the other. So what most governments are doing is increasing
government borrowing. Keep taxes the same; borrow money, spend it, once it’s spent it will be
earned by people who will spend it again. And that’s the way in which governments hope the
recession will be brought to an end.
10.2 Monetary policy

The second way in which governments attempt to control their economies is by their monetary
policy: managing the supply of money in the economy. The more money in the economy the more
economies are likely to be stimulated.
There are two main weapons.

๏ Interest rates. If interest rates are very high people will tend not to want to borrow money. If
you don’t borrow money you can’t spend it, and if you can’t spend it then demand pull
inflation will be relatively low. If, however, you greatly reduce the interest rates more people
will be encouraged to borrow. They spend that borrowed money on televisions, cars, houses,
whatever. Once it’s spent the money is in the economy, other people earn it, demand goes
up, and the economy is stimulated.
๏ Credit controls. This is a control over institutions, typically banks, on how much they are
allowed to lend. So, for example, if you put $1,000 into a bank and the reserve requirement
was only 10%, that means that the bank could lend $900 out of the $1,000 deposited. That
$900 could be deposited again and the bank could lend on $810 and so on. Therefore, the
initial deposit of $1,000 can create a much higher amount of money in the economy. Say
however that the reserve requirement was 50% - $1,000 in the bank; the bank only lend on
$500. That $500 is put into another account, the bank can lend on only $250 and so on. You
can see that at the end of the cycles a much smaller amount of money will be created in the
economy.
11 The multiplier
Let’s say that a government introduces $100m into the economy by employing additional doctors
in a state health service. The extra doctors will receive salaries from the government and will spend
some and save some of their earnings.
Let’s say they spend 75% and save 25% (25% is known as the marginal propensity to save).
So, $75m is spend by doctors and earned by other people or firms. If they also had a marginal
propensity to save, they would spend 75% x $75m = $56.25, and so on. The total additional
expenditure will therefore be:
Round Spent ($m)

1 100.00
2 75.00
3 56.25
4 42.19
5 31.64
6 23.73
7 etc
It can be shown that the sum of these amounts is:
Initial expenditure x 1/Marginal propensity to save = $100m/0.25 = $400m
So, the effect of the initial $100m is multiplied. This effect can make government intervention – or
any other way in which the economy is stimulated - very effective. Success breeds success and
once the economy starts to grow it can therefore grow rapidly until the factors of production run
out.
Of course, the effect works the other way. If a government reduces expenditure, this is not just felt
once by affects a whole chain of consumption, and the economy can quickly decline.
Tests
Question 1
What word should fill the blanks, below?
National income is the total value a country’s _____________ output of all new goods and services
produced in a year
Question 2
Which one of the following is the correct definition for gross domestic product?
+ Capital + Exports of + Imports of
Household + Government
A GDP = investment goods and goods and
spending spending
+ Capital - Exports of - Imports of

B GDP = investment goods and goods and
spending spending
+ Capital - Exports of + Imports of

C GDP = investment goods and goods and
spending spending
+ Capital + Exports of - Imports of

D GDP = investment goods and goods and
spending spending
Question 3
In the circular flow of income, there are some injections and withdrawals. Label each of the
following:
Injection Withdrawal
Tax
Exports
Imports
Savings
Government spending
Question 4
A tax which raises the same amount from each person irrespective of their income is known
as a(n):
A Progressive tax
B Regressive tax
C Ad valorem tax
D Income tax
Question 5
If a population has a marginal propensity to save of 0.2 and the government injects $100m into the
economy, how much additional expenditure will result?
Question 6
Prices
Aggregate
Demand 2
Aggregate
Demand 1 Aggregate
supply
B
A
Output
In the above diagram, which TWO of the following would move the aggregate demand from
position 1 to position 2?
A An increase in prices
B A decrease in prices
C Decreasing interest rates
D Increasing government expenditure
Question 7
When an economy is operating at its maximum output, but aggregate demand is higher,
what is the main economic effect?
_______________________________
Question 8
Base year Current year
Products Quantity Unit price $ Quantity Unit price $
P 30 4.00 40 5.00
Q 50 3.00 60 4.00
What are the:
(a) Base-year weighted quantity index?
(b) Current-year weighted value index?
Question 9
What are the four ways in which governments can raise money?
CHAPTER 2
INTERNATIONAL TRADE
1 Introduction to international trade

Almost every country trades internationally through importing and exporting both goods and
services. Other international transactions also occur, such as when a company buys or sells a
foreign subsidiary or whenever profits and interest are sent to international investors or lenders.
2 The balance of payments

The balance of payments summarises all transactions between a country’s residents and its non-
residents
Transactions include import and export of goods and services, payment of interest, payment and
receipt of interest and dividends, investment and other transfers of cash and financial instruments.
The balance of payments can be thought of in terms of the following accounts:
๏ Current account: mainly flows from the effects of trade and income.
๏ Capital account: flows relating to investments and proceeds from the sale of investments.
๏ Financial account: flows of cash and financial instruments.
These accounts are related as follows:
Current account + capital account = Financial account
For example, if goods are imported, the current account and financial account will be equally
affected because money is either paid to or is owed to suppliers. If investments are made abroad,
both the financial account and capital accounts are affected. When dividends from the foreign
investment are received, the current account and financial accounts are affected.
In practice, errors in data collection mean that the equilibrium is never seen.
Even though the equation should always balance, governments worry about imbalances in each
part of the equation. In particular, they worry about trade deficits. A trade deficit is where a
country’s imports are consistently higher than its exports.
Does a current account deficit matter?
The USA runs a huge current account deficit; China has a huge current account surplus. The USA is
a large net importer of goods whilst China is a large net exporter. These conditions have been
present for many years, so do persistent deficits and surpluses matter?
If the USA is a high net importer from China, then the USA needs continuous supplies of yuan, the
Chinese currency, to pay suppliers. How can it obtain these supplies, given that exports to China
are negligible? There are three methods:
๏ Sell assets to China. For example, companies, gold, other foreign currency holdings
๏ Borrow yuan from China eg issue government bonds to China.
๏ Sell US$ to China in exchange for yuan. However, with floating exchange rates this will have
the effect of depressing the value of the dollar and increasing the value of the yuan
Countries run out of assets to sell; borrowing more will mean that there are vast interest payments
and a risk of default by the country.
Control of deficits are as follows
๏ Selling US$ for yuan should provide a self-regulatory mechanism to the deficit imbalance
because imports will become more expensive, but this mechanism is often not enough to
control exchange rates. Exchange rates depend on other factors also such as interest rates,
speculators and economic stability.
๏ Deliberate devaluation (where exchange rates are fixed).
๏ Import controls to reduce the value of goods imported
๏ Deflation – reducing domestic demand so that consumers buy less in general – including less
imports.
๏ Producing goods that will successfully compete with imports and which can themselves be
exported. This is known as a supply-side mechanism because the supply of goods if adjusted.
2 Reasons for international trade

International trade occurs for the following reasons:
๏ Natural resources. If a country does not have the natural resources it requires it has to import
them. For example, many countries do not have their own supplies of oil and gas so must
import these from countries that do.
๏ Access to low labour costs for production.
๏ Economies of scale. Supplying, say, 10 million phones to the world is likely to be cheaper per
phone than just supplying 1m to your home consumers. Research and development costs are
spread more thinly and vast factories can be used to for efficient production.
๏ Skills. Countries often develop particular skills to a very high level and this can make their
products and services better than are available elsewhere. For example, the UK has high
financial skills; the US and Europe have high civilian aerospace skills (Boeing and Airbus),
Japan has high skills in optics (Nikon, Canon, Olympus etc).
๏ Unique products. If a pharmaceutical company in one country discovers a uniquely valuable
drug, then doctors and patients in other countries will want to import it.
Many of the reasons for international trade can be explained by the theories of absolute advantage
and comparative advantage.
Absolute advantage
A country has absolute advantage when it performs a task more efficiently than producers in other
countries. For example, because of its climate, Spain is extremely efficiency at producing oranges,
lemons, olives and tomatoes. It will always be able to produce these goods more efficiently that
they can be produced in countries such as the UK or Russia. It makes sense to import these goods
from Spain rather than having to artificially heat vast greenhouses in your own country.
Comparative advantage
This is a more subtle concept. Staying with fruit growing in Spain and the UK, say that the output
per hectare of ground is as follows:
Units of weight Tomatoes Oranges
Spain 1200 800
UK 700 10
Spain obviously has absolute advantage when growing both products. Now let’s say that in each
country we look at one hectare being planted with tomatoes and another hectare planted with
oranges. Assume that the two hectares in each country are the only resources available.
Total output will be:
Spain 1200 800
UK 700 10
Total 1900 810
However, the UK is much, much, much better at producing tomatoes than oranges, so should
specialise wholly in that so that both hectares are used for tomatoes, allowing 2 x 700 = 1400 units
of tomatoes to be produced there. If total demand for tomatoes in both countries stays at 1,900,
Spain will have to product only 500 units of tomatoes and can shift 7/12 of its tomato production to
orange production. This will allow additional orange production of 7/12 x 800 = 467 units.
Total production, with the same total resources of four hectares is now
Spain 500 1267
UK 1400 0
Total 1900 1267
So total output is much higher and the use of the land much better. Now, of course the UK can
export tomatoes to Spain and Spain can export oranges to the UK.
3 Advantages and disadvantages of international trade

International trade allows:
๏ Best use of resources: both absolute and comparative advantage.
๏ Development of specialisations.
๏ Economies of scale.
๏ Greater competition to drive both competitive pricing and innovation.
๏ Lower prices for consumers.
However, there can be disadvantages – certainly to individual countries:
๏ Increased transport cost and carbon footprint as goods are moved.
๏ The ‘export’ of jobs. Goods made abroad and imported will reduce home jobs for that sector.
๏ Strategic weakness. For example, dependence on other countries for food or fuel can be used
politically.
๏ Balance of payment difficulties: imports imply that your own currency has to be sold to pay
for imports and this can affect exchange rates. (See later.)
๏ Dumping. An exporter has surplus capacity, perhaps only temporarily, and ‘dumps’ goods by
exporting them, affecting local companies and local employment.
4 Control of international trade

Putting up impediments to international trade is known as protectionism ie home producers are
protected from overseas competition.
Protectionist methods include:

๏ Quotas: maximum numbers of units of products that can be imported.
๏ Tariffs and customs duties: effectively a tax on imports making them more expensive and less
attractive.
๏ Administration and legal procedures. For example, insisting on very strict inspection of
imported goods which adds to cost and delay.
๏ Subsidies: these are given to exporters so that they can compete very effectively and
undercut overseas manufacturers. Providing direct subsidies is often not permitted under
world trade rules, but they can be provided subtly. For example, if an aircraft manufacturer
makes both military and civilian aircraft, the government could pay high prices for military
aircraft so that the manufacturer can use profits there to subsidise civil aircraft production.
In general, economists agree that international trade bring great advantages to the world
economy. Politically, however, the issues are less clear-cut. This set of notes is being written on the
day on which Donald Trump is being inaugurated as the 45th President of the USA. Much of his
success in the election was based on ‘bring home American jobs’ and even before inauguration his
tweets seem to have altered the plans of some large US companies so that they will build their new
factory in the USA rather than in Mexico. The cars built in the USA are likely to be more expensive
than those built in Mexico because of higher labour costs. Overall American consumers will lose
you because they will have to pay more for cars – but the new factory will provide several thousand
jobs for Americans.
The promise to repatriate jobs by placing impediments to importing is very powerful and seductive
– particularly amongst blue-collar workers, a category which particularly suffered by off-shoring
manufacturing or allowing free import of foreign goods.
5 Exchange rates
An exchange rate shows how much one currency is in terms of another. For example:
๏ GBP1/USD = 1.34 or GBP1 = USD1.34 or just £1 = $1.34
๏ Means that 1 GB Pound can be changed for 1.34 US dollars
Banks quote exchange rates showing a spread as follows:
๏ GBP1 = $1.34 – $1.31
๏ One rate is for changing £ to $ and the other for changing $ to £. Banks always use the rate
that leaves customers worst off, so if you went into a bank with £1,000 you would be given
only $1,310 in exchange, not $1,340.
๏ Some exchange rates are fixed (or pegged) but most float so that they change constantly.
Floating exchange rates present problems for importers and exporters when they are buying
or selling in a foreign currency. A UK firm might have agreed to export goods to a USA
customer for $10,000 when at the time of the contract the exchange rate was £1 = $1.34. The
firm would therefore budget to receive $10,000/1.34 = £7,463. If, however, by the time
payment was received, the US$ had weakened so that the exchange rate was £1 = $1.42, the
amount received would be worth only $10,000/1.42 = £7,042. There are methods that can be
used to eliminate or substantially reduce this uncertainty (covered more fully in Chapter 11).
Apart from difficulties arising from uncertainty in exchange rates, exchange rates have the
following effects on businesses:
๏ A strengthening home currency makes exports more expensive to foreign buyers and less
competitive. Conversely, a weakening home currency makes exports less expensive and more
competitive.
๏ A strengthening home currency makes imports cheaper and these are then more competitive
compared to goods domestically produced. Note that a company does not have to import or
export itself to suffer from the effect of cheaper imports. Conversely, a weakening home
currency makes imports more expensive.
๏ Dividends remitted from foreign subsidiaries become more valuable if the home currency
weakens.
๏ Interest to be paid on foreign loans will become more expensive f the home currency
weakens.
Exchange rates are affected by the following:

๏ Speculation – dealers buying or selling large amount of currency (so affecting the exchange
rate) in the hope of making profits.
๏ Sentiment – a change of government often affects a currency’s value.
๏ International trade affects the supply and demand for currencies and hence their values.
๏ Inflation erodes the purchasing power of a currency. High inflation in a country weakens a
currency with respect to the currency of a low-inflation country.
๏ Interest rates – raising interest rates can attract hot money into a country as higher returns
can now be earned now on bank deposits. The demand for the currency can be expected to
strengthen the currency.
Tests
Question 1
Fill in the blank:
It makes sense for the UK to import oranges from Spain rather than grow them in greenhouses
domestically. In terms of explaining the advantages that can rise from international trade this is
known as _________________ advantage.
Question 2
Fill in the blank:
The general name for trying to reduce international trade by quotas, tariffs and other means is
known as _____________________________.
Question 3
Which one of the following is NOT an advantage of international trade?
A Greater opportunities for economies of scale
B Exploiting comparative advantage
C Guaranteed access to strategic resources
D Greater competition
Question 4
An exchange rate is quoted as GBP1 =€1.25 –€1.22
If you wanted to change €120,000 to GBP, how many GBP would you receive?
Question 5
If a country’s home currency strengthens, which TWO of the following effects will be
experienced?
A The company’s exports will be more competitive
B The company’s exports will be less competitive
C The company might face more competition from imports
D The company might face less competition from imports
Question 6
The current exchange rate between country A$ and country B$ is A$1 = 1.5B$
If country A’s inflation rate is higher than country B’s inflation rate, will the exchange rate
move towards A$1 = 1.4B$ or A$1 = 1.6B$
CHAPTER 3
ECONOMIC DEVELOPMENT AND
GLOBALISATION
1 Introduction to economic development

As explained in the previous chapter, there are powerful arguments for the advantages of
international trade though there are potential political problems. Over the last few decades the
progress of globalisation has been fast and many products are now produced internationally by
large multi-national companies. Examples include: Apple, Unilever, Burger King, Nike.
2 Globalisation
Globalisation can be defined as:
“The process by which the countries and businesses throughout the world are becoming
increasingly interconnected because of increased trade. Globalisation has increased the production
of goods and services. The biggest companies are multi-national companies with subsidiaries in
many countries throughout world.”
Globalisation has been caused by:
๏ Improved communication (both physical and the transfer of information, for example, over
the Internet).
๏ Political alliances (such as the European Union).
๏ The growth of global industries. Some of this is driven to achieve economies of scale and to
allow increasingly complex products to be developed and sold economically.
๏ Cost differentials. For example, making use of low labour costs in some countries.
๏ Trade and political agreements allowing freer movement of goods, money and people.
3 The effects of globalisation

Production and sales occur internationally. There are various patterns:
๏ Sometimes companies make in only one location and export production. For example,
Boeing assembles aircraft only in the USA.
๏ Sometimes companies manufacture almost all their products abroad and the product is then
sent through the world – including back to the home country. For example, the majority of
Apple iPhones are assembled by Foxconn in China. Most Nike trainers are made in Indonesia,
China and Vietnam. The process of sending manufacturing abroad is known as off-shoring.
๏ Alternatively, they can set up many manufacturing operations near their markets and this can
reduce transport costs and improve the speed of delivery. For example, there is little point in
a company like Coca Cola having all its production in the USA and spending a fortune
transferring its product, which by weight is mainly flavoured, carbonated water, across the
globe. Local production makes much more sense. Even is not all of a product is made abroad
components might be and only assembly is done locally.
๏ Manufacturing or sub-contacting/licensing. Setting up a factory abroad and can be risky
because local laws and customs might be misunderstood. An easier way is to sub-contract
production to a firm in the country that the products will be sold in. Often the manufacturer is
also given marketing rights and a royalty is paid to the company owning the brand or the
process. Franchising is another form of international expansion but is rather more hand-on
than a simply royalty agreement. For example, many McDonalds branches are franchises
where a local business is given the right to set up as a McDonalds outlet. They have to comply
closely with McDonalds ways of doing business.
On the downside, many people are becoming increasingly sceptical about the benefits of
globalisation as is can be seen as:
๏ The export of jobs.
๏ Crushing of local industries by powerful multi-nationals.
๏ Undermining democracy as large multi-national companies are larger, richer and therefore
more powerful than many national economies.
4 Trade agreements
Trade agreements are treaties between countries on their reciprocal tariffs, quotas etc. The purpose
of the agreements is to reduce the barriers to trade. For example, two countries could agree to
import/export cars from one another without tariffs, or with the same tariffs, so that there is a level
playing field. These arrangements should simplify international trade, improve economic efficiency
and provide consumers with more choice. They reduce protectionism.
Examples of trade agreements include:

๏ European Union (EU) – a customs union, a single market and now with a single currency.
๏ European Free Trade Area (EFTA)
๏ North American Free Trade Agreement (NAFTA) between the USA, Canada and Mexico.
The World Trade Organisation (WTO) is the global international organisation dealing with the rules
of trade between nations. The objectives of the World Trade Organisation are to:
๏ Reduce the barriers to international trade
๏ Promote free and fair trade through multilateral talks and negotiations
๏ Arbitrate between countries that are in dispute.
5 PESTEL
PESTEL is a way of appraising the macro-environment of countries. This is important when
decisions are being made about whether to invest in a country or to export to it.
PESTEL stands for:
๏ Political
๏ Economic
๏ Social
๏ Technological
๏ Ecological
๏ Legal.
Examples of PESTEL factors, all of which will affect how attractive it is to trade with a country or to
set up a manufacturing company there:
๏ Political: elections and changes of government, war, European Union expansion, Brexit. For
example, if a country is ruled by a dictator, property rights are likely to be weak and
corruption likely to be high.
๏ Economic: interest rates, tax rates, exchange rates, economic boom or recession. Countries
often go through different parts of the trade cycle at different times. If a country seems to be
coming out of recession and heading towards a period of growth, then that might be a good
time to start exporting to there if possible. Similarly, companies can withdraw from countries
which are heading for an economic trough.
๏ Social: nowadays the main social trend arises from changes in populations. In most western
countries the birth rate has fallen and there is an increasing proportion of elderly people. This
can affect recruitment but it can also affect the economies of companies that they have to
support a larger number of retirees. It can of course affect the marketing of products.
Products suited to older people may become more popular while those suited to younger
people may become less popular. However, taste and culture are also important influences.
For example, there is little point in trying to export pork products to Muslim countries!
๏ Technological: technological changes often come out of the blue, but once they are
invented there is really no turning back. Think how the internet has profoundly affected the
fortunes of organisations like travel agents. Think how banks have responded by closing
branches and encouraging their clients to do more and more banking online. Some products
would require a certain level of technical sophistication in user countries and Amazon has
made great use of the Internet to expand internationally.
๏ Ecological: carbon emission restrictions/taxes, more stringent laws governing air and water
solution, concern about the possible effects of global warming. Unfortunately, some
companies are suspected of locating their manufacturing facilities in countries which have
less stringent ecological rules. It is also worth noting that Facebook is currently building a
server farm (a very large number of computer storage devices) in Luleå, Sweden. The sub-artic
climate there allows Facebook to save large amounts of money by using the naturally cold air
into the building to cool overheating servers rather than having to use energy on air-
conditioning systems.
๏ Legal: health and safety legislation, equality legislation, regulation of industries, quotas,
tariffs, bureaucracy.
Tests
Question 1
What is meant by the term ‘off-shoring’?
Question 2
What does the following describe?
“The process by which the countries and businesses throughout the world are becoming
increasingly interconnected because of increased trade.“
Question 4
What does the ‘S’ in PESTEL stand for?
Question 4
What does the following describe?
“A global international organisation dealing with the rules of trade between nations.”
CHAPTER 4
ORGANISATIONS
1 Introduction to organisations
An organisation can be defined as:
“A social arrangement which pursues collective goals, which controls its own performance, and
which has a boundary separating it from its environment.”
This is, perhaps, a deceptively simple definition. Probably the most important word is ‘social’.
Organisations consist of people and we are all social animals. We have to get on with our
colleagues; ideally we would like our boss, or at least respect our boss. We have to get on with
customers; we have our own ambitions; we have our own motivations.
Early management theory tended to neglect the social side of organisations and management and
had a rather cold, militaristic approach, issuing orders and expecting them to be obeyed without
question. Modern theories have changed this considerably.
Another important aspect of the definition is that of ‘collective goal’s’. There has to be an
assumption that people within an organisation are ultimately aiming at the same end results, if
they are not, then chaos is likely to rule. Profit seeking organisation have profit as their goal, but
state hospitals will have a goal of curing patients. One of the functions of management is to
arrange the business and the people in it so that everyone is pulling in the same direction, and the
collective goals are ultimately established.
Through sharing skills and pooling resources organisations can accomplish tasks that single
entrepreneurs could not.
2 Types of organisations
You need to be aware of the characteristics of several types of organisation.
๏ Commercial organisations are profit-seeking. They can be sole traders, partnerships,
limited liability partnerships and limited companies. The main advantage of limited liability
partnerships and limited companies is that if the organisation hits hard times and has to go to
liquidation, the owners of the organisation are protected. Creditors and banks can pursue
only the assets which are in the company. Sole traders and partners, on the other hand, have
unlimited liability for all the business’s debts.
๏ Not-for profit organisations do no seek to make profits. An example of a not-for-profit
organisation could be a charity, such as a charitable hospital where objectives such as curing
patients is their aim. Instead of producing a profit and loss account, they tend to produce
income and expenditure accounts. Ultimately their income has to exceed their expenditure or
they will run out of money.
๏ Public sector organisations are owned by the state either at a national level or at a local
level. Examples could be the defence department, many health services and educational
systems. In some economies other industries or businesses are also owned by the state. For
example, many national airlines are state-owned. Public sector organisations can therefore
be either profit-seeking or not-for profit organisations.
๏ Non-governmental organisations tend to be not-for-profit organisations but with an
international brief. They are not part of governments though can receive government
funding. Many United Nations organisations will fall into this category. Other examples
include groups such as those which advocate "save the whales" or organisations such as
Oxfam. There is a considerable overlap between the terms ‘NGO’ and ‘Charity’. In the UK
‘charity’ is reserved for organisations which have registered as charities and which then enjoy
substantial tax advantages.
๏ Co-operatives are owned by the people who work in the organisation. Some farmers, for
example, set up co-operatives to market their products more effectively than they could on
their own. Usually they seek some sort of profit, but the ownership is shared widely amongst
the people who are working in the organisation.
3 Shareholders and companies

Limited liability companies are probably the predominant type of profit-seeking organisation.
Companies are owned by their shareholders who contribute capital and receive a share of the
company profits by being paid dividends by the company. ‘Limited liability’ means that if the
company goes becomes bankrupt, shareholders’ liability is limited to losing their shares: their
private wealth is protected. Note that the company’s liability for its debts is unlimited.
Once a company grows, it is normal for the day-to-day management of the company to be carried
on by directors and management who are can be quite separate from the shareholders. Large
companies have thousands of shareholders and there is no way a large group of people like that
could possibly run the company.
Directors should run the company for the benefit of shareholders (the shareholders are the owners,
after all). This means running the company with the objective of maximising shareholder wealth.
Shareholder wealth has two sources:
๏ Dividends paid to them out of profits
๏ The value of the shares they own.
Most companies also obtain capital by borrowing from banks and other investors. Interest has to
be paid to suppliers of loan capital.
Cash earned by a company is therefore used for three purposes:

๏ The payment of dividends to shareholders. As companies’ activities become riskier,
shareholders will want higher dividends to compensate for the risk.
๏ Loan interest
๏ The residual cash can be used to invest in company assets. These should produce more
profits which in turn should lead to higher share prices.
The amounts of dividend and interest that has to be paid to suppliers of capital compared to
the amount of capital raised is known as the cost of capital.
It can be thought of as being similar to an interest rate: capital is deposited at a bank and a
return is earned. If the company is to increase in value any return it earns must exceed the
cost of capital so that the company has a surplus left for investment. If the returns earned are
below the cost of capital the company will not be able to pay the interest and dividends that
the suppliers of capital require and the company will lose value.
In general, the riskier a company’s activities the higher the cost of capital required by
suppliers of capital.
4 Measurement of company performance

Two important measures of company performance are used by shareholders are:
๏ Return on capital employed
๏ Return on equity
๏ Earnings per share
4.1 Return on capital employed

The return on capital employed is defined as:
Operating profit before tax and interest
x 100
Capital employed
Usually, the closing capital employed figure is used. If the average of the opening and closing
capital employed is used, the ratio is known the return on average capital employed.
Capital employed = Share capital + retained profits (reserves) + long term loans.
Statement of profit and loss $000
Revenue 20,000
Cost of sales (14,000)
Gross profit 6,000
Operating expenses (2,000)
Operating profit 4,000
Interest (1,000)
3,000
Tax (900)
Profit after tax 2,100
Statement of financial position $000

Non-current assets 20,000
Current assets 3,000
23,000
Share capital €1 shares 5,000

Retained profits 12,000
Total equity 17,000
Long-term/non-current
4,500
liabilities
Current liabilities 1,500
23,000
In the example,
Operating profit before tax and interest 4,000
ROCE = x 100 = x 100
Capital employed 17,000 + 4,500
= 18.6%
The higher the ROCE the better the company is at using its capital to generate profits.
4.2 Return on equity

The return on equity is defined as:
Operating profit after interest and before tax
x 100
Shareholders’ equity
Usually the closing equity figure is used. This measure focuses more on how the company
performance affects shareholders.
In the example above ROE =
3,000
x 100 = 17.6%
17,000
4.3 Earnings per share

EPS is defined as:
Profits after interest, tax and preference shares
Number of equity shares
(Preference shares are a relatively rare type of share which give fixed dividends. Equity shareholders
are regarded as the true owners of companies and it is they who benefit most from better
earnings.)
So, if a company manages to earn more earnings without having to issue more share, this is good
for the equity shareholders. If a company issues shares and the money raised does not begin to
make decent profits, the EPS will fall.
4.4 Short-run, long-run performance

Directors of companies, particularly of companies listed on the stock exchange, are under immense
scrutiny and pressure to continually improve companies’ results. Disappointing results often lead
to a drop in share price.
To avoid a fall in current profits the directors could cut back on expenditure such research and
development, training, redecorating and so on. That would cause current year’s profit to increase
but would, of course, cause difficulties and profit falls in future years when no new products would
have been developed (you need research and development to do that), good staff leave because
they are not receiving the training they want and need, and the premises look shabby and
unappealing to customers.
This is an example of what can be called the short term-long term conflict: short term results are
improved at the expense of long term results. It is a particular problem for listed companies where
directors might be in office temporarily and want good current performance to allow them to
move to a better job. It is less of a problem in private and family companies where emphasis is
more likely to be for the long-term benefit of the company and for future generations.
To avoid undue pressure from short term influences, longer term measures of performance are
needed. One of the most commonly used is to try to estimate all future cash inflows that the
company will receive and to base share values on that. So, although research and development
might hurt this year’s results, the promise of a successful new product and the additional cash flows
that will arise from that will increase the value of the company, its shares and its shareholders.
Of course, receiving an inflow of cash in 10 year’s time is not as valuable as receiving it now and the
technique of discounting is used to reduce the important co future inflows to their present value
equivalents. The share price is supported by the present value of future inflows to the company.
5 Stakeholders
The term “stakeholder” refers to any person or institution in any way affected by organisation.
Stakeholders can be broken down into three groups though this is not particularly helpful:
๏ Internal stakeholders are those who are definitely inside the organisation. Examples are
employees, directors and the managers.
๏ Connected stakeholders are outside the organisation but connected by way of a contract of
some sort. Good examples here will be suppliers, customers, and lenders. Shareholders are
usually regarded as connected stakeholders.
๏ External stakeholders are entirely outside the organisation with no contractual relationship.
The best example for this is will be the people living nearby a factory. They are obviously
affected, but have very limited contractual rights over what the factory does. The government
is also an external stakeholder.
Why is the study of stakeholders important? Really the reason is that usually what stakeholders
want will be in conflict. Shareholders want higher profits but employees want higher wages;
customers want better quality at lower prices, shareholders want better profit; customers may want
the operation to run 24 hours a day, 7 days a week but employees might want to only work 5 days a
week, 8 hours a day. If your organisation was an airport the local populace would want you to run
fewer flights (and certainly not after about 11 o’clock at night), whereas your customers and your
shareholders may want you to run services more frequently.
There is no easy way of resolving these conflicts. Basically it comes down to management trying to
get stakeholders to compromise. They have to try and keep most people happy most of the time,
bearing in mind, however, that some stakeholders may be able to stop co-operating altogether. For
example when employees want better wages, they could go on strike and ultimately this can affect
the profits which are enjoyed by the shareholders. Management has to be aware that there are
conflicts and try its best to manage these.
About the only tool or model available for the analysis of stakeholders is Mendelow’s matrix.
Level of interest
Low High
Low
Minimal effort Keep informed
Power
Keep satisfied Key player
High
It sets out on one axis the power that a stakeholder can wield. And along the other axis their
interest, by which we mean how likely is it that the stakeholder will take action.
Stakeholders who have high power and high interest are known as key players. Management really
needs to keep those people happy. They have the power and they have the willingness to do
something about it if they are upset.
Some stakeholders have high power but they are not likely to take action even if management
does something which they dislike. They may be unwilling to take action because of professional or
ethical reasons. For example, medical staff in hospitals are very unlikely to take industrial action.
Management doesn’t have to be quite so careful with these people. However they have to be kept
satisfied, otherwise they could be provoked to take action and turn into key players.
People with low power but high interest have to be kept informed. They can’t do much about it
themselves but they might be able to influence key players to take action on their behalf.
Finally we have people with low power and low interest. Management can nearly ignore these
people. After all, what are they going to do if they don’t like what’s happening?
6 The principal-agent problem

In Section 3 above, we described how shareholders own companies but directors run them on a
day-to-day basis on behalf of the shareholders.
Shareholders are known as the principals.
Directors are known as the agents.
It is the duty of agents to act in the best interest of their principals.
Shareholders and directors are two types of stakeholder and what they want can be in conflict. For
example:
๏ Shareholders want larger profits but directors want larger fees, flashy cars and first class
travel.
๏ Shareholders want a certain level of risk but the directors might want to take an unjustifiable
gamble on the company’s future because if it comes off their reputation will be enhanced.
The conflict is known as the principle-agent problem and it has been very serious in some
companies.
Corporate governance can be defined as “The way in which companies are directed and controlled”
and this should be in ways that ensure that shareholder requirements are paramount. After a
number of high profile financial scandals, many countries brought in corporate governance rules.
In the UK these rules are known as the UK Corporate Governance Code and all listed companies are
expected to comply with it otherwise their listing on the Stock Exchange will be jeopardised if they
can’t justify why they have departed from the code.
The main provisions are:

๏ The chief executive officer and the chairman have to be separate people. This splits power at
the top and should prevent a bullying CEO imposing his or her views on the board.
๏ There should be a balance of executive and non-executive directors (about 50/50). Non-
executive directors play no role in day to day company management, but attend board
meeting and can vote. Their purpose is to warn and advise the executive directors.
๏ A remuneration committee composed of non-executive directors decided on executive
directors’ remuneration.
๏ A nomination committee (principally non-executive directors) recommends new or
replacement directors.
๏ An audit committee (non-executive directors) liaises with both internal and external
directors.
๏ Directors are responsible for the long-term strategy of the company
๏ Directors are responsible for designing and implementing a good system of internal control.
Tests
Question 1
Is the following statement true or false?
“Limited liability means that the company’s liability for its debts is limited”
Question 2
“Publicly owned/state organisations are not-for-profit organisations”
Question 3
What are the two main types of capital that a company can raise?
Question 4
Fill in the blank:
The amounts of dividend and interest that has to be paid to suppliers of capital compared to the
amount of capital raised is known as ______________________
Question 5
Allocate the following stakeholders to the correct categories
Internal External Connected
Employees
Suppliers
Customers
Government
Lenders
Directors
Shareholders
Question 6
Match the terms “principals” and “agents” to the gaps in the following sentence:
Shareholders are the_____________, directors are the ________________
Question 7
If a listed company has 6 executive directors, approximately how many non-executive
directors should it have?
Question 8
What is the return on capital employed for the company shown below?
Statement of profit and loss $000
Revenue 30,000
Cost of sales (18,000)
Gross profit 12,000
Operating expenses (7,000)
Operating profit 5,000
Interest (2,000)
3,000
Tax (800)
Profit after tax 2,200
Statement of financial position $000

Non-current assets 30,000
Current assets 5,000
35,000
Share capital €1 shares 5,000

Retained profits 21,000
Total equity 26,000
Long-term/non-current liabilities 7,000
Current liabilities 2,000
35,000
CHAPTER 5
PRICES
1 Introduction price behaviour

Microeconomics is the branch of economics that deals with the price and cost of manufacturing of
goods, and with the reactions of suppliers and customers to prices.
It’s probably self-evident that as the price of a product rises, the quantity demanded is likely to fall.
For example, if airfares rise, fewer people will choose to travel. Similarly, if a market trader is left at
the end of the day with fruit that will soon go off, the price of fruit will be lowered to try to
stimulate demand.
This chapter looks at how prices and sales quantities can depend on one another. It also examines
how prices can affect supply (higher prices will encourage more production) and will how price
mechanisms can ensure that demand equals supply.
2 Demand curves
2.1 The demand curve
P, price
Q, quantity
For most goods, as price increases the quantity demanded will reduce. This diagram shows a linear
decrease; in practice the demand curve is likely to be curved.
Movement along the demand curve depends on the price of goods. As the price, P, increases, the
quantity demanded, Q, decreases. We are moving along the demand curve
A shift in the demand curve, from the solid to the dotted line below can be caused by:
๏ Consumers’ income. In general higher incomes will shift the demand curve to the right so
that at a given price, more goods are sold. There are some goods, known as inferior goods,
where the demand curve would move leftwards as income increases because people change
to better goods in preference. For example, you could argue that the demand for cheap
brands of coffee will suffer as income rises and consumers more often pick premium brands.
P, price
Q, quantity
๏ Substitutes and complements. A substitute product is one that can be bought as an

alternative. For example, olive oil and sunflower oil are substitutes for some purposes. If the
price of olive oil increases, the demand to sunflower oil is likely to increase as consumers
switch. Complementary products are often bought together. For example, cars and petrol. If
the price of cars reduces, more are bought, but more petrol will also be bought even though
its price has not changed. Petrol’s demand curve will shift to the right.
๏ Fashion and taste. A fashionable item will have high demand and consumers may be
prepared to pay a high price. Advertising can increase the quantity of goods demanded at a
given price and the demand line will shift rightwards.
๏ Expectation of future price changes. If consumers think the price will rise, then current
demand is increased as they stock-up on the goods. The curve will shift rightwards.
3 The elasticity of demand

This determines the slope of the demand curve.
If demand is elastic, then demand for the good is price sensitive and a small change in price will
cause a relatively large change in demand. That is shown by the less steep line below.
P, price
Relatively inelastic
(a change in price
causes a small
change in demand)
Relatively elastic,
or price sensitive
Q, quantity
If demand is inelastic, then demand for the good is price insensitive and a change in price will have
a relatively small effect on demand.
Elasticity largely depends on whether the goods are essential or luxury. If goods are essentials (like
basic food) then higher prices will not affect demand greatly. If goods are luxuries (or at least
purchase of them is discretionary), then a rise in price can cause a steep fall in demand. For
example, the purchase of foreign holidays is markedly affected by the price of those holidays.
The price elasticity of demand is defined as:
The proportional (or percentage) change in demand
The proportional (or percentage) change in price
Because an increase in price will normally cause a decrease in demand, technically this measure is
negative, but the negative sign is usually ignored.
Price elasticity of demand >1 means that a relatively small change in price will cause a relatively
large change in demand, so demand is elastic.
This has the consequent that revenue will increase if prices are reduced because the increase in
demand more than compensates for the fall in price.
Price elasticity of demand 0 < 1 means that a relatively small change in price will cause a relatively
small change in demand, so demand is inelastic.
This has the consequent that revenue will decrease if prices are reduced because the increase in
demand will not compensate for the fall in price.
Price elasticity of demand = 1 means that revenue will be constant if the price is changed
slightly.
4 Calculation of the price elasticity of demand
P, price
12
10
1000 2000 3000 4000 Q, quantity
In the above diagram, say that at a price of $8, demand is 1,200 and that at a price of 6, demand is
2,200.
There are two approaches to calculating the elasticity:
Arc elasticity uses the mid-point of the two quantities and prices as the basis point ie
1,700 = (2,200 + 1,200)/2)for quantity and 7 for price.

Proportional change in demand = (2,200 – 1,200)/1700 = 0.588 or 58.8%
Proportional change in price = (8 – 6)/7 = 0.286 or 28.6%
Price elasticity of demand = 58.8/28.6 = 2
Point elasticity uses the starting points eg start price at 8 and demand at 1,200
Proportional change in demand = (2,200 – 1,200)/1200 = 0.833 or 833%
Proportional change in price = (8 – 6)8 = 0.25% or 25%
Price elasticity of demand = 83.3/25 = 3.3
Note that elasticity of demand change constantly along a demand curve, even if the demand curve
is a straight line.
For example, in the table below, demand increases by 1,000 units for each $1 decrease in price:
Price $ Demand Q
12 5,000
11 6,000
10 7,000
9 8,000
8 9,000
7 10,000
6 11,000
5 12,000
4 13,000
3 14,000
2 15,000
1 16,000
The arc price elastic of demand from $12 to $11 is:

(6,000 – 5,000) 5,500
= 0.18/0.087 = 2 (very elastic)
(12 – 11)/11.5
The arc elasticity of demand between $3 and $2 is:
(15,000 – 14,000)/14,500
= 0.069/0.4 = 0.175 (very inelastic)
(3 – 2)/2.5
Remember:
If the price elasticity of demand is greater than 1, an increase in price will decrease the revenue
because volume falls off rapidly: the product is very price sensitive
If the price elasticity of demand is less than 1, an increase in price will increase the revenue because
volume is not much affected by price: the product is price insensitive
If the price elasticity of demand is 1, a change in price does not cause any change in revenue
because price and quantities are move in a way that is precisely compensating.
5 The supply curve

P, price
Q, output or supply
As you would expect, the higher the price offered to suppliers, the more goods will be produced.
Suppliers increase production and more suppliers enter the market because they see more profits
at higher prices.
5.1 Movement along and shift of the supply curve

The price of goods. As the price, P, increases, the quantity supplied, Q, increases. Here we are
moving along the supply curve.
Movement of the supply curve to the right (from the solid line to the dotted line in the diagram
below) means that more units are supplied at a given price. Alternatively it means that the same
quantity will be produced for a lower selling price.
P, price
Q, output or supply
A rightwards shift can be caused by:

๏ Lower average costs of production. So, even if selling prices fall, because costs have fallen is
still worthwhile producing the same volume of goods.
๏ Subsidies for raw materials or labour or lower tax and duty on purchases. These effectively
lower the cost of production.
๏ More efficient use of existing factors of production by, perhaps ordering materials more
accurately or rearranging work rotas (again the cost of production falls)
๏ Improvements in technology, such as the introduction of more efficient processes or
automation
A shift to the left in which less will be supplied at every price could be caused by:
๏ Increase in average cost of production
๏ Taxation of raw materials
๏ A switch in production to more profitable products – productive capacity is simply removed.
5.2 Price elasticity of supply

The price elasticity of supply is defined as:
The proportional (or percentage) change in quantity supplied
The proportional (or percentage) change in price
Price elasticity of supply >1 means that a relatively small change in price will cause a relatively
large change in supply, so supply is elastic.
Supply could be elastic if:
๏ There is spare capacity in producers’ factories.
๏ If inventory available that can be easily released and sold.
๏ If it is easy to employ more factors of production.
๏ Additional sources of the product are easy to create
Price elasticity of supply 0 < 1 means that a relatively small change in price will cause a relatively
small change in supply, so supply is inelastic.
Supply could be inelastic if:
๏ Suppliers are operating close to full capacity.
๏ There are low levels of stocks so that there are no surplus goods to sell.
๏ Additional sources of supply are difficult to create eg expensive, complex factories are
needed.
๏ If it is difficult to employ factors of production, e.g. if highly skilled labour is needed and this is
in scarce supply
๏ With agricultural products supply is inelastic in the short run because food takes time to
grow. Imports would relieve shortages.
5.3 The equilibrium of supply and demand

Combining the demand and supply curves produces the following diagram:
P, price
Supply
Demand
Q Q, quantity
At a price P, the quantity supplied will exactly match the quantity demanded: quantity supplied
and demanded = Q. This is the point in which the market is in equilibrium.
In the diagram below, if the market price were P1 then there would be excess demand:
P, price
Demand
Supply
P1
Qs Qd Q, quantity
Qd would be demanded, but only Qs would be supplied and obviously Qd > Qs. The excess
demand is Qd – Qs.
The market is now in disequilibrium and the excess demand will cause rises to rise and, in turn,
cause supply to increase until equilibrium is reached again
In the diagram below, if the market price were P2 then there would be excess supply:
P, price
Demand
P2
Supply
Qs Qd Q, quantity
Qs would be supplied but only Qd would be demanded and obviously Qs > Qd. The excess supply
is Qs – Qd.
The market is now in disequilibrium and the excess supply will cause rises to fall and, in turn, cause
demand to increase until equilibrium is reached again.
Supply and demand curves can be applied to many markets to explain the equilibrium points and
also movements in prices:
๏ The price of materials

๏ The price of labour
๏ The price of air fares and hotel rooms
๏ The price of money (interest)
๏ The price of currencies (exchange rates)
Tests
Question 1
Which of lines A or B in the diagram below shows the product with the greater price elasticity
of demand?
P, price
Q, quantity
Question 2
P, price
P, price
Demand
P2 Supply
Demand
Supply
P1
Qs Qd Q, quantity Qs Qd Q, quantity
With respect to the diagrams above, which TWO of the following statements are correct?
A At price P2 there is excess demand
B At price P1 there is excess supply
C At price P2 there is excess supply
D At price P1 there is excess demand
Question 3
When the price elasticity of demand is greater than one, an increase in price will cause an increase
in revenue
Question 4
Calculate the arc elasticity of demand for the data below:
Price Quantity sold
15 20,000
20 16,000
Question 5
Would the following normally shift a demand curve to the left or right?
Shift to right Shift to left

Increased advertising
Lower incomes
An item becoming fashionable
The price of a substitute falling
CHAPTER 6
MARKET FAILURE AND THE
REGULATIONS OF MARKETS
1 Introduction to problems with markets

The previous chapter showed how demand and supply are brought into equilibrium by the
operation of prices moving so that demand will become equal to supply and this will lead to the
efficient allocation of resources. However, this requires markets to work well. For example, prices
and output must be capable of moving and there must be a price.
Not all markets will work properly (and then consumers generally suffer) and governments will
often intervene.
2 Monopolies
A monopoly occurs when there is only one supplier of a good or service.
An example could be a pharmaceutical company which has a patent on a uniquely effective drug.
Other suppliers cannot start production because they have no patent rights. This allows the
pharmaceutical company to charge very high prices because demand for this very desirable
product will be high. The supplier can make ‘super profits’ and there will be permanent excess
demand.
In a properly functioning market, more producers could have entered to increase supply and to
reduce prices. More patients could benefit from the drug at lower prices and this is a much more
desirable allocation of resources.
Monopolies or monopolistic behaviour can arise as follows:

๏ A true monopoly as described above: only one supplier. Monopolies can be created by taking
over rivals so that only one supplier remains.
๏ A natural monopoly, a form of true monopoly but it exists because there are extremely high
fixed costs. For example, electricity distribution will be unlikely to have rival networks.
๏ Restrictive trade practices. For example:
‣ Cartels: where several suppliers collude to keep prices artificially high.
‣ Predatory pricing: where a rich supplier drops the selling price to drive others from the
market.
‣ Tied selling: where goods have to be bought from one supplier.
๏ Market allocation (agreements not to compete in some markets).
๏ Governments seek to regulate these types of behaviour and markets. For example, in the UK,
the Competition and Markets Authority is responsible for:
‣ Investigating mergers which could restrict competition.
‣ Conducting market studies and investigations in markets where there may be
competition and consumer problems.
‣ Investigating where there may be breaches of UK or EU prohibitions against anti-
competitive agreements and abuses of dominant positions.
‣ Bringing criminal proceedings against individuals who commit the cartel offence.
‣ Enforcing consumer protection legislation to tackle practices and market conditions
that make it difficult for consumers to exercise choice.
Also in the UK, industries such as telecoms, electricity, gas, water are regulated by government
agencies. For example, Ofgem is the Office of Gas and Electricity Markets and its principal objective
is to protect the interests of existing and future electricity and gas consumers.
3 Public goods
A public good is a product or service that one individual can consume without reducing its supply
to another individual, and from which no one is excluded.
Examples include public roads, street lighting, defence and law enforcement.
Public goods are:
๏ Non-rivalrous, meaning that one person’s consumption does not affect another’s: consumers
are not rivals.
๏ Non-excludable: no consumer can be excluded from consumption – even if they have not
contributed to its supply.
๏ Public goods can also be considered to be non-rejectable: even if you don’t want a nuclear
deterrent you might have one.
Public goods are not supplied by markets because of the difficulty of charging inevitable
consumers who might not actually want the product or service and who will benefit anyhow even
with making a contribution. This is the ‘free-rider’ problem. Public goods are therefore provided by
the state and are financed by tax revenues. Governments must decide on the appropriate levels of
tax and service.
4 Externalities
An externality is the cost or benefit that affects a party who did not choose to incur that cost or
benefit.
For example:
๏ People living near airports bear the cost of noise and air pollution.
๏ Airlines to not bear the full consequences of air pollution.
๏ Car manufacturers do not bear any cost of the road infrastructure.
๏ Society at large benefits from university education as a more skilled workforce should
improve the economy.
Externalities interfere with the ability of market forces to optimise the allocation and use of
resources. For example, let’s say that there is a strong correlation between the level of car
ownership in a country and lung disease in the country. Increased lung disease will be both a
personal cost through ill-health and a public cost through the supply of medical care.
If the cost of healthcare problems is not reflected in the costs of manufacturing and running cars
then the cost of cars will be lower than should really be the case and demand will be higher. Car
manufacturers have shifted what should be their costs to costs within the health sector. The cost of
supplying health services is higher than it should be so governments might decide that they can
afford to supply less.
Of course, pricing externalities is difficult but that does not mean that no attempt should be made
in an effort to achieve a fairer and better allocation of costs and benefits. Governments attempt to
correct for negative externalities by:
๏ Taxes and subsidies to correct economic unfairness. For example, tax airports on noise
production and use the money raised to soundproof neighbouring houses.
๏ Regulation. For example, limit decibel levels and restrict flying hours.
๏ Law suits where those negatively affected claim damages from those positively affected.
๏ Negotiation between the affected parties.
If there are positive externalities, then producers might not be adequately rewarded for the side-
benefits created, and consumers might not properly value what those benefits are.
Take the example of a bee-keeper. The price of honey will determine the supply and demand of
honey. However, bees will be performing the vital task of pollinating the crops of nearby farmers.
That is a positive externality. More bees would mean more pollination and higher crop yields but
the bee-keeper would not benefit and would not be encouraged to have more bees. Government
intervention could help by subsidising the price of honey or by paying bee-keepers a grant to
encourage them to increase their stock.
The term ‘merit goods’ is applied to a commodity or service, such as education, that is regarded by
society or government as deserving public finance because otherwise they will be under-
consumed. For example, flu vaccinations. If people had to pay for a vaccination then many would
decide not to have one. If they are free then there will be greater uptake and at some point there
will be major positive externalities when a big enough proportion of the population is vaccinated
to achieve ‘herd immunity’ that should stop an epidemic.
5 Minimum and maximum prices

From time to time governments experiment with setting minimum and maximum prices for
products and services. Minimum prices help suppliers and maximum prices help consumers.
Minimum prices
Let’s say that a government is concerned about the future of the dairy industry and that many
farmers are stopping milk production. One way to keep farmers in business is to set a minimum
price per litre of milk so that farmers are more or less guaranteed goods profits. However, a
minimum price for producers is also a minimum price for buyers and there is likely to be excess
supply: lots of farmers will produce at the artificially high price, but many consumers will not want
to buy at that high price.
The consequences are therefore:
๏ Over-production
๏ Producers being attracted to a business where there is already surplus supply
๏ Waste of resources. Perhaps the land and farmers could be employed for something that
consumers did want.
๏ Inefficiency on production: why be efficient if the selling price is so high and price
competition is non-existent?
Maximum prices
Let’s say that a government is concerned about the high price of petrol (opinion polls might have
shown that this of major concern to voters and the government wants to stay popular). So the
government sets a maximum price per litre. Or the government might want to set maximum prices
to try to hold down inflation.
The maximum price will increase demand, but will suppress production because profits for
producers are held down. Furthermore, the development of new sources of energy for cars will be
inhibited because the new technology has to compete with artificially suppressed prices.
When there are maximum prices, demand will begin to exceed supply and there is no price
mechanism to correct this.
Demand and supply do have to be balances (simply a matter of physical quantities having to
match) and this can only be achieved by:
๏ Rationing
๏ Queuing
๏ Providing vouchers to limit supply to quotas for each person
These approaches then usually give rise to black markets for goods where some people will be
willing to pay very high prices to get their hands on scarce goods. An example is seen with ticket
touts for very popular shows or sports events.
Tests
Question 1
What is meant by the term ‘predatory pricing’?
Question 2
What does the following sentence describe?
“A product or service that one individual can consume without reducing its supply to another
individual, and from which no one is excluded.”
A A merit good
B A public good
C An externality
D A market allocation
Question 3
Indicate whether the following effects are likely consequences from minimum or maximum
prices being set
Minimum price set Maximum price set
Rationing
Over-production
Queueing
Wasted resources
Question 4
“A commodity or service that is regarded by society or government as deserving public finance
because otherwise they will be under-consumed.”
Question 5
“The cost or benefit that affects a party who did not choose to incur that cost or benefit.”
CHAPTER 7
DATA AND INFORMATION
1 Data and information

The most common definition of information is:
Information = data with meaning
Data is the raw fact and figures. But generally, of itself, data isn’t very meaningful. For example, a list
of all outstanding invoices in value order is not very useful to a credit controller. That data only
becomes useful if first of all it is sorted by customer, and then perhaps sorted and presented by the
age of the invoice. Then it has become meaningful as the user can interpret it and do something
with it.
Presenting data in the form of graphs and charts will also enhance its usefulness and the ability of
people to interpret it.
2 The characteristics of good information

What are the characteristics of good information - and here the word “ACCURATE“ can be used as a
mnemonic:
๏ Accurate. High quality information should be accurate; that doesn’t necessarily mean
accurate to the very last cent. It means accurate enough for the purposes for which it is going
to be used. For example, the board of directors might be perfectly happy with accounts
rounded to nearest thousand or even the nearest million dollars.
๏ Complete. The information should be complete; it should include everything that needs to
be included to make proper decisions.
๏ Cost-beneficial. It should be cost beneficial. There is no point in gaining information at a
huge cost, if the benefits derived from that, whether financial or otherwise, are minimal. We
are not in the business of information for information’s sake. We should require information
either to make more profit or to run an organisation more efficiently.
๏ User-targeted. The information should be presented in a way that is useful to the user. For
example, senior managers may want summaries; account staff needs much more detailed
information.
๏ Relevant. It should be relevant. You shouldn’t supply people with more information than
they need, or information that they can do nothing with otherwise they may be confused or
overlook the important information.
๏ Authoritative. It should be authoritative. The source of the information should be one which
can be relied upon. Those of you who have used the Internet should be well aware of this.
You put a term into a search engine, all sorts of material comes out. Some of it is from
authoritative sources, other information is from amateurs, yet other is from charlatans.
๏ Timely. It should be timely. Information should be supplied quickly enough to help you make
a better decision. Some information has to be provided very quickly - within seconds, or even
fractions of a second in some industrial processes. For other purposes you might easily be
able to wait for a week or even two weeks before the information is required to enable you to
make a decision on time. usually faster information means more expensive information.
๏ Easy to use. It should be well-presented and well-documented. Easy to use might mean that
it’s more beneficial to see information in the form of graphs than in the form of tables.
3 Graphs and charts

Displaying data and information on graphs and charts can have the following advantages:
๏ The data is turned into information because graphs and charts often convey meaning better.
You can see lines and bars and immediately comprehend how the data are changing
๏ The information makes more of an impact and thus becomes more memorable. A graph of
profit dipping into a loss can have more impact than a string of positive figures becoming
negative.
๏ Relationships can be uncovered. For example, if a chart shows revenue and costs and the
lines are converging, it is clear that costs are running too high and are catching up with
revenue.
3.1 Bar charts and column charts

The graph below is a column chart:
It is fairly obvious that the gap between sales and cost of sales is growing over the four years. Even
though sales have increased substantially, the rise in costs is much less.
The chart below is a bar chart of the same data:
Once again the improvement in gross profit is obvious.
Line chart
Effectively this shows the same information but ‘joins up the gaps’ to product continuous lines. The
divergence is obvious.
Scattergraph
Although a scattergraph can be used to plot a value against time, it is more often used to show
how two non-time variables relate to each other, such as sales/advertising, cost/production volume
or home fuel consumption/weather temperature.
2016
Average KWH electricity
Month
temperature consumed
January 6 12,000
February 8 11,000
March 11 10,000
April 14 8,000
May 18 6,000
June 22 4,000
July 25 3,000
August 29 1,000
September 26 2,500
October 20 5,000
November 15 9,000
December 10 9,500
14,000
12,000
KWH electricity consumed
10,000
8,000
6,000
4,000
2,000
0
Average temperature
In the table above, the data was presented in date order, but the graph shows how electricity
consumption falls as temperatures rise.
A trend line has been drawn through the points to emphasise the relationship.
Pie chart
S America
14% Europe
Sales
28%
Europe 1,200
Asia 1,300 N America
N America 1,250 29%
S America 600 Asia
30%
A pie chart is good for showing the proportions of the elements that make up a population. Here
you can instantly see that South America is the smallest market segment.
3.2 Frequency distributions

A frequency distribution show how many times (frequency) a given quantity, or group of quantities
occurs in a set of data.
For example:
If there are 100 apartments in a block and a frequency distribution could describe the number of
people living in each apartment:
Number of
Frequency
inhabitants
14 1
22 2
30 3
25 4
8 5
1 6
Total 100
This is known as a discrete frequency distribution because the number of inhabitants can only be
certain numbers: 0, 1, 2, 3. You can’t have 3.54 inhabitants.
Continuous frequency distributions allow any values and there, values have to be lumped together
to be of any use. In the apartment block there are 294 inhabitants (= 14 x 1 + 22 x 2 + 30 x 3 + 25 x 4
+ 8 x 5 + 6 x 1). If we looked at the heights of these inhabitants we could have something like this:
Frequency Height range
10 0.8 - <1.0m
22 1.0 - < 1.2m
45 1.2- < 1.4m
69 1.4 - < 1.6m
73 1.6 - <1.8m
67 1.8 - <2.0m
8 2.0 - <2.2m
Total 294
Frequency distributions are commonly shown on two types of chart:

๏ Histograms (frequency density charts)
๏ Ogives (“less then” charts)
Histograms
A histogram looks very like a column chart, but there are no gaps between the columns. A
histogram of the above data would look like:
There is only one complication that you need to be aware of: the area of the columns represents
the frequencies, not the height. If each range of data in the distribution is the same (above the
height range ia always 0.2m), then the heights are proportional to the frequency.
However, if the data has been like this, where the 1.6 - <=2 is 4cm, not the normal 2, the height of
that bar has to be ‘halved’ but its width doubled.

10 0.8 - <1.0m
22 1.0 - < 1.2m
45 1.2- < 1.4m
69 1.4 - < 1.6m
140 1.6 - <2.0m
8 2.0 - <2.2m
Total 294
Ogives
Ogives, or less-than curves, plot cumulative frequencies.
Using the original height table, an extra column with cumulative numbers and also change the
range to the upper end of each interval:
Cumulative Upper end of

frequency range
10 10 1.0 0.8 - <1.0m
22 32 1.2 1.0 - < 1.2m
45 77 1.4 1.2- < 1.4m
69 146 1.6 1.4 - < 1.6m
73 219 1.8 1.6 - <1.8m
67 286 2.0 1.8 - <2.0m
8 294 2.2 2.0 - <2.2m
So, this table shows, for example, that 146 people are less than 1.6m tall.
Plotting the cumulative frequency (y axis) against the heights give a chart like:
These usually have this characteristic ‘swan neck’ shape.

Ogives can be used to find the median height (where 50% are taller and 50% shorter) and quartiles
(25%/70% and 75%/25% splits).
Tests
Question 1
Which of the following should be more meaningful to users?
A Data
B Information
Question 2
Good information can be described by the mnemonic ‘ACCURATE’. What do the letters stand
for?
Question 3
Name two charts used to display frequency distributions.
Question 4
Say whether the following are discrete of continuous data
Discrete Continuous
Number of children under 10 in each family
Weight of individuals in a population
Distance between cities
Family income rounded to the nearest $000
Question 5
Draw the following data on a cumulative frequency curve:
Family income Frequency
0 - <2,000 5
2000 - <3,000 20
3000 - <5,000 500
5000 - <10,000 100
10,000 - <20,0000 4
CHAPTER 8
BIG DATA AND DATA ANALYSIS
1 Big data
The term ‘big data’ refers to extremely large collection of data that may be analysed by computer
to reveal patterns, trends, and associations, especially relating to human behaviour and
interactions.
Note that two processes are implied:
๏ The collection of the data and its storage
๏ The analysis of the data to provide useful information
2 The characteristics of big data

In 2001 Doug Laney, an analyst with Gartner (a large US IT consultancy company) stated that big
data has the following characteristics, known as the 3Vs:
๏ Volume: a very large amount of data. More than can be easily handled by a single computer,
spreadsheet or conventional database system. The commonest fourth ‘V’ that is sometimes
added is veracity: Is the data true? Can its accuracy be relied upon?
๏ Variety: a disparate non-uniform data of different sizes, sources, shape, arriving irregularly,
some from internal sources and some from external sources, some structured, but much of it
is unstructured.
๏ Velocity: data arrives continually and often has to be processed very quickly to yield useful
results
๏ Some texts add a fourth ‘V’, veracity: the data should be true.
2.1 Volume
The volume of big data held by large companies such as Walmart (supermarkets), Apple and EBay is
measured in multiple petabytes. What’s a petabyte? It’s 1015 bytes (characters) of information. A
typical disc on a personal computer (PC) holds 109 bytes (a gigabyte), so the big data depositories
of these companies hold at least the data that could typically be held on 1 million PCs, perhaps
even 10 to 20 million PCs. These numbers probably mean little even when converted into
equivalent PCs. It is more instructive to list some of the types of data that large companies will
typically store:
๏ Retailers. Via loyalty cards being swiped at checkouts: details of all purchases you make,
when, where, how you pay, use of coupons. Via websites: every product you have every
looked at, every page you have visited, every product you have ever bought. (To paraphrase a
Sting song “Every click you make I’ll be watching you”.)
๏ Social media (such as Facebook and Twitter). Friends and contacts, postings made, your
location when postings are made, photographs (that can be scanned for identification), any
other data you might choose to reveal to the universe.
๏ Mobile phone companies: Numbers you ring, texts you send (which can be automatically
scanned for key words), every location your phone has ever been whilst switched on (to an
accuracy of a few metres), your browsing habits. Voice mails. Internet providers and browser
providers. Every site and every page you visit. Information about all downloads and all emails
(again these are routinely scanned to provide insights into your interests). Search terms you
enter.
๏ Banking systems. Every receipt, payment, credit card payment information (amount, date,
retailer, location), location of ATM machines used.
2.2 Variety
Some of the variety of information can be seen from the examples listed above. In particular, the
following types of information are held:
๏ Browsing activities: sites, pages visited, membership of sites, downloads, searches
๏ Financial transactions
๏ Interests
๏ Buying habits
๏ Reaction to ads on the internet or to advertising emails
๏ Geographical information
๏ Information about social and business contacts
๏ Text
๏ Numerical information
๏ Graphical information (such as photographs)
๏ Oral information (such as voice mails)
๏ Technical information, such as jet engine vibration and temperature analysis
๏ This data can be both structured and unstructured:
‣ Structured data: this data is stored within defined fields (numerical, text, date etc)
often with defined lengths, within a defined record, in a file of similar records.
Structured data requires a model of the types and format of business data that will be
recorded and how the data will be stored, processed and accessed. This is called a data
model. Designing the model defines and limits the data that can be collected and
stored, and the processing that can be performed on it.
An example of structured data is found in banking systems, which record the receipts
and payments from your current account: date, amount, receipt/payment, short
explanations such as payee or source of the money.
Structured data is easily accessible by well-established database structured query
languages.
‣ Unstructured data: refers to information that does not have a pre-defined data-model.
It comes in all shapes and sizes and this variety and irregularities make it difficult to
store it in a way that will allow it to be analysed, searched or otherwise used. An often
quoted statistic is that 80% of business data is unstructured, residing it in word
processor documents, spreadsheets, PowerPoint files, audio, video, social media
interactions and map data.
2.3 Velocity
Information must be provided quickly enough to be of use in decision making. For example, in the
above store scenario, there would be little use in obtaining the price-comparison information and
texting customers once they had left the store. If facial recognition is going to be used by shops
and hotels, it has to be more-or less instant so that guests can be welcomed by name.
You will understand that the volume and variety conspire against the third, velocity. Methods have
to be found to process huge quantities of non-uniform, awkward data in real-time.
3 Processing big data

The processing of big data is generally known as big data analytics and includes:
๏ Data mining: analysing data to identify patterns and establish relationships such as
associations (where several events are connected), sequences (where one event leads to
another) and correlations.
๏ Predictive analytics: a type of data mining which aims to predict future events. For example,
the chance of someone being persuaded to upgrade a fight.
๏ Text analytics: scanning text such as emails and word processing documents to extract useful
information. It could simply be looking for key-words that indicate an interest in a product or
place.
๏ Voice analytics: as above with audio.
๏ Statistical analytics: used to identify trends, correlations and changes in behaviour.
๏ Google provides web-site owners with Google Analytics that will track many features of
website traffic.
The analytical findings can lead to:

๏ Better marketing
๏ Better customer service and relationship management
๏ Increased customer loyalty
๏ Increased competitive strength
๏ Increased operational efficiency
๏ The discovery of new sources of revenue.
4 The relationship between data variables

In a longitudinal study measurements are taken of the same variable at different points in time. For
examples, sales each month or profit over a number of years.
In a cross-sectional study data from a number of members of a population is examined at a single
point in time. For example, the gross profit percentage achieved by 12 branches of a company in
2018.
Other sorts of study measure two variables and try to see how one variable moves with the other
(eg cost and production volume, or advertising expenditure and sales).
For simple patterns, linear regression and the coefficient of correlation are used to provide
information about how two variables are related. More complex patterns, particularly longitudinal
studies, such as sales over time are likely to require investigation using time series analysis.
5 Linear regression
Linear regression is a method of fitting the best straight line through a set of points.
In business, typically the line would connect points showing:
๏ Cost and volume
๏ Selling price and sales volume
๏ Hours worked and units produced
Linear regression will give constants which fit a line of the type:
y = ax + b
where:
y is the dependent variable (cost, hours, volume sold)
x is the independent variable (units made, selling price).
The constant ‘a’, for example, could be the additional cost for each additional unit made; ‘b’
would be the cost even if no units were made (the fixed cost).
Be warned: linear regression will give the best straight line it can through any set of points. For
example, if you numbered the days in the year 1 – 365 and you noted the day each person was
born and the amount of money they had in their bank account, linear regression would suggest the
best relationship it could between these variables. Obviously there would not actually be a good
relationship.
To test the relationship you must calculate the coefficient of correlation (r), or the coefficient of
determination (r2). r can vary between:
๏ r = +1, meaning perfect positive correlation where all points lie on the line and as one
variable increases, so does the other.
๏ r = -1, meaning perfect negative correlation where all points lie on the line and as one
variable increases, the other decreases.
๏ r = 0 means no correlation.
๏ If r = 0.7, the coefficient of determination, r2 = 0.49 or about 50%. This means that 50% of the
change in one variable is explained by the change in the other.
You should be aware of the following before you rely on any prediction based on linear regression:
๏ If r2 is low, then one variable is not well-associated with the other, so any predictions are liable
to be poor.
๏ The more points (readings) the better: simply more evidence for the association.
๏ Extrapolation (predicting outside the range examined) is dangerous as we have no direct
evidence of what happens in other regions. For example, costs might suddenly increase.
๏ Other known influences (such as inflation) should be removed before the analysis.
๏ Even good correlation does no prove cause and effect: both variables might have moved
together under the influence of another variable.
6 Example of linear regression

If there is a reasonable degree of linear correlation between two variables, we can use regression
analysis to calculate the equation of the best fit for the data. This is known as least squares linear
regression.
If the equation relating two variables, × and y, is y = a + bx
then the values of a and b may be calculated using the following formulae:
n∑ xy − ∑ x ∑ y
b= 2
n∑ x 2 −(∑ x )
a=
∑ y − b∑ x
n n
[Note that the symbol ∑ means ‘the sum of’]
Example 1
The following table shows the number of units produced each month and the total cost incurred:
Units $000
January 100 40
February 400 65
March 200 45
April 700 80
May 600 70
June 500 70
July 300 50
Calculate the regression line, y = a + bx
7 The correlation coefficient

Pearson’s correlation coefficient is a measure of how linear the relationship between
variables is.
As mentioned above correlation coefficient of +1 indicates perfect positive linear correlation,
whereas -1 indicates perfect negative linear correlation. The further away from + or – 1, the less
linear correlation exists.
The correlation coefficient may be calculated using the following formula (which is given to you in
the examination)
n∑ xy –∑ x ∑ y
r=
⎡n x 2 –
(∑ x) ⎤⎥⎦ ⎡⎢⎣n∑ y 2 –(∑ y) ⎤⎥⎦
2 2
⎢⎣ ∑
Example 2
Using the data in the previous example calculate the correlation coefficient
8 Spearman’s rank correlation coefficient

The coefficient of correlation calculated above is known as Spearman’s correlation coefficient.
Another measure of correlation (ie how well the two variables ‘line up’) is Spearman’s rank
correlation coefficient. It is not much used in cases as shown above where actual values are known,
such as output and costs. It is used when two variables are ranked ie placed in order.
Spearman’s rank correlation coefficient is calculated as:
⎡ 6∑d2 ⎤
r=1- ⎢ ⎥
⎢⎣ n(n -1) ⎥⎦
2
where n is the number of pairs of data and d is the difference between the rankings in each set of
data.
r will be between -1 and +1 and it is interpreted in the same way as for Spearman’s coefficient.
Example 3
The positions of seven students in their examinations in accountancy and law are as follows
Student Accountancy position Economics position
A 1 3
B 4 7
C 2 1
D 5 6
E 3 2
F 7 4
G 6 5
Judge whether the position of the students in Statistics correlates with their position in
Economics.
9 Time series analysis

Linear regression expects that the relationship between two variables will be strictly linear –
explained a straight line. Time series analysis is more adaptable and recognises that the following
effects could be present:
A trend: this is an underlying smooth increase or decrease of an amount as time passes.
Seasonal variations: cycles of variation repeating in less than a year. Could be spring, summer,
autumn and winter, or sales for each day of the week.
Cyclical variations: cycles of variation repeating in more than a year. Typically, the long-term trade
cycle is given as an example.
Random effects: non-repetitive and non-predictable variations.
Time series analysis investigates the first two of these.
Time series analysis – graph
The figure below shows a rising trend with regular seasonal variations.
“High” seasons
Sales
Trend
Time
6 Analysis of time series

6.1. Method 1 – moving averages
Look at this data:
Year Qtr Time series Sales $000
2012 1 1 989.0
2 2 990.0
3 3 994.0
4 4 1015.0
2013 1 5 1030.0
2 6 1042.5
3 7 1036.0
4 8 1056.5
2014 1 9 1071.0
2 10 1083.5
3 11 1079.5
4 12 1099.5
2015 1 13 1115.5
2 14 1127.5
3 15 1123.5
4 16 1135.0
2016 1 17 1140.0
You can see from the graph that there is some sort of trend (the line increases overall) and there are
seasonal variations with a dip occurring at times 7, 11, 15, corresponding to the 3rd quarter each
year. Quarter 2 tends to look high each year. So, if we are going to try to forecast what sales will be
in the third quarter of 2010, we would first try to project the trend then superimpose the seasonal
effect on that to decrease it appropriately.
Performing a time series analysis is rather tedious and it is likely that in any exam question, much of
the work will have been done for you and you have to interpret and apply the results. However, for
the purposes of explanation, we will carry out the full process on this data.
Year Qtr Time Raw 4-part Centred Seasonal Seasonal

series data moving moving variation variation
average average (additive) (multiplicative)
2012 1 1 989.0
-8.1 = 994 – 1002.1
2 2 990.0 0.9919 = 994/1002.1
997.0
3 3 994.0 1002.1 -8.1 0.9919
1007.3
4 4 1015.0 1013.8 1.2 1.0012
1020.4
2013 1 5 1030.0 1025.6 4.4 1.0043
1030.9
2 6 1042.5 1036.1 6.4 1.0062
1041.3
3 7 1036.0 1046.4 -10.4 0.9901
1051.5
4 8 1056.5 1056.6 -0.1 0.9999
1061.8
2014 1 9 1071.0 1067.2 3.8 1.0036
1072.6
2 10 1083.5 1078.0 5.5 1.0051
1083.4
3 11 1079.5 1088.9 -9.4 0.9913
1094.5
4 12 1099.5 1100.0 -0.5 0.9995
1105.5
2015 1 13 1115.5 1111.0 4.5 1.0041
1116.5
2 14 1127.5 1120.9 6.6 1.0059
1125.4
3 15 1123.5
1131.5
4 16 1135.0
2016 1 17 1140.0
The first four columns are as before.

The next column is called ‘4-part moving average’. It is ‘4-part’ because we believe the data repeats
over four seasons. If we though it repeated over, say, five days in the week, we would create the 5-
part moving average.
The moving average is the average of the four components in the cycle. So here:
997 = (989 + 990 + 994 + 1015)/4
Then, moving down one season:
1007.3 = (990 + 994 + 1015 + 1030)/4
Progressing down the data, the four-part moving average contains one element from each season.
This is really where isolating the trend happens because the high season and low season
components tend to cancel out.
The trouble with four-season moving averages (or any even periodicity) is that the moving average
is not really ‘opposite’ any season. To get a figure which is centred on a season, adjacent moving
averages are themselves summed. This is not necessary if we start with, say, 5 seasons in the
repetitive cycle).
Therefore:
1002.1 = (997.0 + 1007.3)/2
1013.8 = (1007.3 + 1020.4)/2
This data represents the trend line and if plotted on a graph would look like:
This example yields a very smooth trend; you would not always expect such a linear result.
The trend figure has gone from 1002.1 to 1120.9 in 11 seasonal increments, so the increase per
season is (1120.9 – 1002.1)/11 = 1.7.
The seasonal variations are obtained by comparing the raw data for each season to the trends. The
comparisons can either be done by subtraction (the additive model) or by proportions (the
multiplicative model).
The variations are grouped by season and averaged out:

Additive: Multiplicative:
1 2 3 4
-8.1 1.2
4.4 6.4 -10.4 -0.1
3.8 5.5 -9.4 -0.5
4.5 6.6
Average 4.2 6.2 -9.3 0.2
The analysis has now been completed, and the results can be used to make forecasts. Let’s say we
want to forecast season 3 for 2016. The approach is:
Project the trend
Adjust for the seasonal variation appropriate for that season.
The last trend figure we have is for season 2 of 2015 and that was 1120.9. Season 3 of 2016 is five
seasons further on, so the predicted trend figure would be:
1120.9 + 5 x 1.7 = 1129.4
Season 3 has an adjustment amount of -9.3 or 0.9957. Applying these adjustments to the trend
would result in predictions of:
Additive: 1129.4 – 9.3 = 1120.1
Multiplicative: 1129.4 x 0.9911 = 1119.4
This method of predicting future amounts is more sophisticated than linear regression, but neither,
of course, guarantees an accurate answer. However, they are at least using historical evidence on
which to base forecasts and this must surely be better than pure guesswork.
Tests
Question 1
What are the 4Vs of big data?
Question 2
A sales director has carried out a linear regression exercise to examine the connection between
sales revenue and advertising. The coefficient of correlation is 0.96.
Does this show that more advertising causes sales increases?
Question 3
A comparison of the ratings of two guests who each visited four hotels show the following
rankings:
Guest 1 Guest 2
ranking ranking
Hotel 1 2 3
Hotel 2 4 5
Hotel 3 3 1
Hotel 4 1 2
What is the Spearman’s Rank Coefficient:
⎡ 6∑d2 ⎤
r=1- ⎢ ⎥
⎢⎣ n(n -1) ⎥⎦
2
Question 4
The seasonal variations for the sales of a product are:
Season 1: -$20,000
Season 2: $4,000
Season 3: $25,000
Season 4: - $9,000
The trend has been calculated as $2,000 per season and the trend figure for season 3 of 2017 is
$73,000
What is the forecast figure, including the seasonal adjustment for Season 4 of 2018?
Question 5
Which of the following elements of a time series are analysed sing the moving averages
technique?
A Cyclical variations
B Seasonal variations
C The trend
D Random variations
CHAPTER 9
FINANCIAL MARKETS AND
INSTITUTIONS
1 Introduction
Financial markets and institutions primarily deal with money, investments and risk (insurance).
They are an essential part of any modern economy – despite the excesses that led to the 2008
financial crash.
2 Financial intermediaries
2.1 The purpose of money
Money has a number of important functions:
๏ It is a means of exchange. If there were no money then all transactions would be by bartering
ie the exchange of goods. Money immeasurably frees up the flexibility with which goods and
services can be exchanged.
๏ It is a store of value. The amount of money in your current or deposit account represents
value or wealth that can be spent in the future.
๏ It is a unit of account. The price of an item represents what it is valued at. The amount of an
expense is a measure of the cost of the item or service. Comparisons can be made, for
example, when deciding to heat you home by electricity or gas.
๏ It can act as a deferred payment. Rather than paying for something immediately you can be
given credit and you can pay for the item later. The provision of credit is an important way of
stimulating an economy. If everyone were given a month’s credit on all purchases, they could
immediately go out and buy another month’s supply of goods, which increases suppliers’
sales and profits.
2.2 Flows of money and credit

This diagram represents the flows of money and credit in a modern, fully-functioning economy:
Businesses Individuals
Financial
intermediaries
Government Overseas
The diagram shows that every sector has dealings with every other. For example:
๏ Businesses and individuals: individuals buy from businesses; businesses employ individuals
and pay wages.
๏ Businesses and government: businesses pay tax and governments sometimes provide grants.
๏ Businesses and overseas: imports and exports.
However, these interactions would be more difficult without financial intermediaries. For
example:
๏ A business could pay its employees cash (and this used to be common), but now it is more
convenient and more secure to pay wages and salaries into employees’ bank accounts.
๏ Businesses could pay their tax to government by loading cash into a wheelbarrow and
delivering it to the country’s treasury, but a transfer via a bank makes more sense.
๏ When going on holiday we could take our own currency and negotiate with an individual on
a street corner, but changing currency in a bank or withdrawing cash from and ATN might
reduce the chance of being mugged.
2.3 Banks as financial intermediaries

Banks form the most important category of financial intermediary and they perform the following
functions:
๏ Safe storage: banks store cash in their vaults and can impose strict security. If they didn’t
exist, cash would have to be stored locally by its owners in much less secure circumstances.
๏ Risk reduction: if a bank is lending money it has the technical and legal expertise to properly
appraise the borrower for credit worthiness and to ensure that loan documentation is in
order. Additionally, each bank will lend to a wide range of borrowers and any one debt going
bad should not put the bank at risk.
๏ Maturity transformation: you might be saving for your holiday and will therefore want to
withdraw your money in a few months. However, companies might want three or five year
loans to finance their expansion. Banks can make use of lots of short-term deposits to create
long-term loans.
๏ Consolidation: lots of small deposits allow several large loans.
๏ Credit creation: by issuing credit cards and organising loans and overdrafts, banks help to
‘create’ money by giving people the means to spend more.
๏ Intermediation: borrowers and lenders are matched. This is not on a one-to-one basis but
surplus funds are matched with parties needing to raise loans.
๏ Transfer of money: the clearing system for cheques or internet banking allow funds to be
easily transferred eg between purchaser and supplier.
2.4 Other financial intermediaries

๏ Insurance companies: these have a role in spreading risk and safeguarding wealth. They can
also act as investment vehicles, taking premiums from customers and investing in shares.
๏ Investment trusts and unit trusts: investors’ money is used to buy shares and other
investments. They allow investors to spread their risk. For example, a funds might specialise in
European shares and investor’s cash will be used to buy shares in perhaps 20 major European
companies. Alternatively, a fund might specialise in emerging markets and investments will
be in a number of shares from those markets. No investment or unit trust fund will ever invest
in just one share.
๏ Pension funds: allow investors’ pension contributions so be invested in a wide range of
shares.
๏ Venture capitalists: specialise in placing investors’ money into young ventures and start-
ups.
3 Financial markets and financial instruments

3.1 What is a financial instrument?
A financial instrument are assets that can be traded and which permit efficient flows of capital
between investors and those needing capital for their operations. Financial instrument are
contracts that create a financial asset of one entity and a financial liability or equity instrument of
an other entity.
Examples are:
๏ Equity shares
๏ Preference shares
๏ Debentures and bonds
๏ Convertibles
๏ Loans and overdrafts.
๏ Lease contracts.
๏ Certificates of deposits.
๏ Government bonds.
๏ Bills of exchange.
The instruments differ in their rights and obligations and their term (ie how long they last).
3.2 Equity shares

Investors can subscribe for new equity shares or buy equity shares that have already been issued.
Shareholders are entitled to vote at company meetings and to receive dividends is the directors
declare them.
Shareholders in private companies can find it difficult to sell their shares as there is no market that
determines a share price nor to facilitate finding someone who wants to buy the shares. However,
once a company is listed on a public stock exchange the shares will have a market price and the
stock exchange allows buyers and sellers to be easily matched. Listed shares are therefore much
more liquid than private shares because they can be easily sold and turned into cash.
Equity shares are long term, usually permanent, sources of finance. The market value equity shares
in successful companies can rise steeply making large gains for investors. If the company does
badly, equity shareholders stand to make losses on their shares or they lose their investment if the
company fails.
3.3 Preference shares

Relatively uncommon. They promise a fixed dividend each year, but their value is static. Preference
shareholders often have no vote at company meetings.
Preference shares are long term sources of finance but might be redeemable (repayable) at some
date in the future.
3.4 Debentures and bonds

Debentures, or loan certificates, or bonds are the written acknowledgement of a debt. They are
issues by companies to investors and are often secured on company assets to provide more safety
for lenders. They state the fixed rate of interest that will be paid and they can be irredeemable or
redeemable. If the latter, they will state when the debt will be repaid.
They can be quoted on the bond market and this gives investors more liquidity.
Debentures are a relatively safe form of investment because:
๏ They are usually secured on company assets
๏ The interest is fixed and must be paid before dividends
๏ If the company is wound up, debenture-holders are repaid before shareholders
However, debentures will normally not enjoy much benefit from the growth of the company.
3.4 Convertibles
Convertibles start life as debentures but give investors the option of converting the debentures to
shares. This allows investors to take a ‘wait-and-see’ approach. Invest in safe debentures, then
convert to shares if the company seems to be doing well.
3.5 Loans and overdrafts

These are usually provided by banks. The loans can be short term (roughly <1 year), medium (1 – 5
years) or long term (usually >5 years).
Overdrafts are, strictly speaking, repayable on demand and are therefore not suitable for long term
capital requirements. Instead, they should be used for short term liquidity problems such as having
o buy inventory before a very busy sales period. The subsequent sales will allow the overdraft o be
repaid.
3.6 Lease contracts

Leasing finance is provided by banks and specialist finance companies. Leases effectively allows
assets to be rented rather than purchased outright and they provide a very important source of
liquidity, particularly for machinery.
3.7 Certificates of deposit

A certificate of deposit is the evidence that a deposit has been made with a bank at a fixed rate of
interest and which is repayable on a set date. Depositors do not have to wait until the repayment
date of the bond to get their money back because the certificates and be traded on the money
market.
3.8 Government bonds

Government bonds (or Treasury bills or ‘gilts’) are issued by governments when they need to
borrow. They are for fixed rates of internet and are usually repayable by a certain date. They can be
traded on the stock exchange and provide liquidity for the government and a place to invest
money for the public and companies.
Consider a 5% Treasury Bond.. It will look something like:
$100 5% $100
This means that if you own this piece of paper you would receive $5 interest every year (5% x $100,
the nominal value).
If the current interest rate in the economy is 5%, then the market value of this bond will be $100 so
that by buying it at $100 you earn the current rate of interest. If, however, interest rates in the
economy rose to 7%, then the market value of the bond would fall as it is only paying $5 per year.
The market value will fall until a purchaser earns 7% per year if the bond is purchased. So:
Interest 5
x 100 = x 100 = 7
Market value Market value
Market value = 5 x 100/7 = $71.43
[Buying something for $71.43 and earning $5 pa is equivalent to a rate of interest of 5/71.43 = 7%
Similarly, in interest rates fell below 5%, the market value of the bond would increase so that
investors would earn the appropriate rate of interest.
3.9 Bills of exchange

A bill of exchange is a non-interest-bearing instrument primarily in international trade that binds
one party to pay a fixed sum of money to another party at a predetermined future date. They are
very like cheques and are used for the transfer of funds. They are not so common now as other
forms of payment (eg e-banking) have become popular.
4 Central banks
A central bank is a bank that acts for the government. In the UK the central bank is the Bank of
England; in the USA it is the Federal Reserve.
In general, a central bank carries out the following functions:

๏ It is the Government’s banker. For example, receiving tax and the proceeds of the issue of
Treasury Bonds.
๏ Manages the national debt (Government borrowing) ensuring that repayments are made
when due and finding buys for new issues of bonds.
๏ It is the central note issuing authority.
๏ Management of foreign exchange movements and balances.
๏ Setting interest rates.
๏ Controlling credit.
๏ Overseeing the financial system (since 2014 in the UK since 2014, the independent Financial
Conduct Authority performs many regulatory tasks).
๏ A lender to the banking system. For example, if a bank suffers a ‘run’, meaning that many
people want to withdraw their money at the same time), the bank will need to raise cash
(remember that depositors’ money will have been lend on again by banks, so is not available
to repay depositors). The central bank is often known as the ‘lender of the last resort’ because
they will nearly always provide funds to banks. The interest rate charged influences the
economy’s interest rates and this is how interest rates are controlled.
๏ Controlling inflation. In the UK it is the Bank of England’s responsibility to control the rate of
inflation.
5 The structure of interest rates

A yield curve links the expected yield from bonds of a similar nature but with different maturity
dates. They give clues as to how investors expect interest rates to move in the future.
If there were four bonds of similar risks, maturing in 3 months 1 year, 5 years and 20 years, how
would you expect your annual returns to vary? In general you should require a higher return (yield)
from the 10 year bond because you are locking your money away for 10 years and that subjects you
to more risk than tying up money for just 3 months.
It can also imply that interest rates are likely to rise. So, if you are going to lock money away for ten
years in a fixed interest bond, and you expect interest rates to rise over the ten years, then you
would demand a higher yield to anticipate future rises in interest rates.
The normal yield curve should therefore look something like:
Return (or yield)
Time to maturity
Sometime yield curves invert and can look something like:

Return (or yield)
Time to maturity
This implied that interest rates are expected to fall, so it might be worthwhile locking into a long-
term bond at a lower interest rate because the actual interest rate might be even lower in the
future.
6 Credit creation by banks

When you deposit money in a bank, the bank lends that money on to customers, who in turn will
place that money in their accounts. The reserve ratio describes the proportion of each deposit that
has to be kept as cash by the bank. So if there was a reserve ratio of 25%, the depositing and
lending cycles would look like:
Deposit Bank keeps Bank lends

1ST customer deposits 1000.00 250.00 2nd customer borrows 750.00
2nd customer deposits 750.00 187.50 3rd customer borrows 562.50
3rd customer deposits 562.50 140.63 4th customer borrows 421.88
4th customer deposits 421.88 105.47 5th customer borrows 316.41
And so on……
So the original $1000 that the first customer had has provided funds of 750.00 + 562.50 + 421.88 +
…… etc. It can be shown that if the reserve ratio is r%, then the total amount of credit created is:
Original deposit x 1/r.
In the example above this would be 1000 x 1/0.25 = 4,000.
By altering the reserve ratio that banks must use the central banks can allow credit and the money
supply in the economy to either expand or shrink and this is an important method of monetary
control.
Higher reserve ratios also keep banks more stable because they retain a higher proportion of cash.
7 Foreign exchange markets

Chapter 11 will explain the risks that can arise from foreign exchange transactions. Here we explain
a little about how foreign exchange rates and currencies are managed.
7.1 Fixed and floating exchange rates

A government can attempt to fix (peg) its currency’s exchange rate with respect to another
currency or group of currencies. This provides certainty for importers and exporters because they
know exactly how much imports and exports represent in their own currency.
So that the fixed exchange rate is maintained the government must purchase or sell its currency to
achieve a perfect match of supply and demand for its currency – otherwise market forces will
inevitably move the exchange rate. If the prevailing sentiment of the market is that a currency is
overvalued, holders of the currency will want to sell it before it falls in value. To maintain its price
the government will have to buy it up and to do this will have to use its reserves (eg gold or
another currency) to pay for the purchases. If investors panic there will be a run on the currency
and it becomes very expensive, or impossible, for the government to prevent a devaluation.
Fixed exchange rates do not respond to the health of an economy. For example, if an economy is
not producing goods that are popular abroad, the exchange rate and the price of any exported
goods will be fixed. However, it might be better to allow the currency to devalue so that exports
become cheaper to foreign consumers. This will stimulate the economy (and tax receipted by the
government) because more goods can be made and successfully exported.
With floating exchange rates, the rates are allowed to change constantly in response to market
forces. This introduces uncertainty for importers and exporters but governments never have to
spend reserves to support their currency. In addition, exchange rates vary in response to an
economy’s health and this provides a self-correcting mechanism.
In fact, no currency is wholly fixed or floating. In a fixed exchange rate regime, market pressures can
affect the exchange rate and a "black market" can develop which better reflects supply and
demand for the currency. The central bank might then then be forced to revalue or devalue the
official rate so that the rate is in line with the unofficial one. In a floating exchange rate regime, the
central bank may also intervene to ensure to dampen exchange rate volatility
There are some variants on the pure fixed and floating approaches such as margins around an
adjustable peg. In this system the exchange rate is allowed to vary freely within a range around a
peg, but if there were a fundamental imbalance the peg would be moved (ie a devaluation or
revaluation).
7.2 Single currency zones

On January 1, 2002, countries officially introduced the Euro banknotes and coins to replace their
national currencies. There are now 19 countries whose currency is the Euro.
Claimed advantages of the Euro single currency zone:
๏ The Euro would have the enhanced credibility because it is the currency of a large geographic
area and would have more stability against speculation than individual currencies would be.
๏ Greater stability should lower risk and reduce interest rates
๏ Greater convenience for individuals travelling within the zone because money does not have
to be changed.
๏ Greater convenience and certainty for importers and exporters within the zone. This should
stimulate trade and job creation.
Claimed disadvantages of the Euro single currency zone:
๏ Inability to respond to individual countries’ economic needs. For example, all countries in the
zone must have the same interest rates, but some might want lower rates to stimulate their
economies.
๏ Different countries will be at different stages of their economic cycles.
๏ Loss of national sovereignty eg different views on tax, government spending and inflation. In
fact, much of the Euro’s troubles stem from there being a single currency but very diverse
economic policies in each country.
7.3 Foreign currency reserves

Foreign currency reserves represents the amount of foreign currency and gold held by a central
bank. The reserves can be used to buy buy and sell a country’s own currency to maintain an
exchange rate and to guarantee the country’s external debt. It’s rather like you telling someone to
whom you owe money, ”Don’t worry, because I have assets which I can give you or sell to generate
funds that I can pay you with”.
The most important foreign currency used as a reserve currency is the US$.
Typical 2016 amounts, measured in US$, of foreign currency reserves held were:
๏ China: 3,000B
๏ Japan: 1,200B
๏ Germany: 200B
๏ UK: 160B
From time-to-time governments and central banks impose exchange controls and intervene, not
only to maintain a rate of exchange which is quite different from what would have prevailed
without such control, but also to require the buyers and sellers of foreign currencies to dispose of
their foreign funds in particular ways.
For example, if savers thought that their currency was going to devalue they could opt to change it
into US$. That will, of course, cause the currency to weaken and the government could simply ban
all currency exchange of, say, more than say $100.
In the UK in the 1960s when the economy was very weak, the government laid down a maximum
amount of £50 that citizens could change to a foreign currency when visiting abroad.
Tests
Question 1
What is meant by the phrase ‘maturity transformation’?
A The provision of pension funds
B Allowing short term deposits to become long term loans
C Changing debentures into shares
D Creating credit by lending out deposits
Question 2
An investor owns par value $12,000, 6% government bonds.
What will the market value of these be if the interest rate in the economy is 4%?
Question 3
Does an inverted yield curve mean that investors expect interest rates to rise or fall?
Question 4
Would you expect the rate of interest charged on a convertible to be higher or lower than
charged on a straight debenture?
Question 5
If a country wants to fix its exchange rate, but there is downward pressure on it, does the
country have to spend its reserves to buy its currency or sell its currency and earn reserves?
CHAPTER 10
FINANCIAL MATHEMATICS
1 Introduction
This chapter looks at the calculation of interest on investments and also at the techniques of
present values and internal rates of return.
2 Interest
2.1 Simple interest
A sum of money invested or borrowed is known as the principal.
When money is invested it earns interest; similarly when money is borrowed, interest is payable.
Note that interest is not permitted in Islamic finance.
With simple interest, the interest is receivable or payable each year, but is not added to the
principal for the calculation of future interest.
Example 1
A man invests $200 on 1 January each year, starting 2018. On 31 December each year simple
interest is credited at 10% but this interest is put in a separate account and does not itself earn
interest.
Find the total amount standing to his credit on 31 December following his third payment of
$200.
2.2 Compound interest

With compound interest the interest is added each year to the principal and in the following year
the interest is calculated on the total.
Example 2
A man invests $500 now for 3 years with interest at 10% p.a.
How much will be in his account after 3 years?
Example 3
A man invests $800 at 6%p.a. for 5 years.
How much will be in his account at the end of 5 years?
3 Effective Rate and APR/AER rates

For simplicity, the previous compound interest examples have assumed that interest is calculated
only once a year. However, in practice interest may be calculated on a monthly (or even daily) basis.
This is straightforward if the interest rate is also quoted per quarter, as the following example
shows.
Suppose that you save $1000 in an account that pays 2% interest every quarter. How much do you
have in one year, if the interest is paid in the same account?
To solve this we can use the formula for compound interest used above which says that a principal
P accumulates to
P (1 + r)n over a period n, if the rate is r.

The rate r = 0.02 is measured in quarters, so we also have to measure the period n in quarters. One
year is four quarters, so the capital accumulates to:
1,000 x (1 +0.02)4 = $1082.43 pounds.

You can see that over the year interest totalling $82.43 has been added to the principal of $1,000
and this represents an effective interest rate of 8.243% pa. The effective interest rate can also be
called the annual equivalent rate (AER) or annual percentage rate (APR).
Example 4
A credit card company charges a nominal rate of 2% per month.
If a customer has purchased $100 worth of goods on his credit, calculate the amount she will
owe after one year, and also the annual percentage rate (APR)
However, interest rates are usually not quoted per quarter even if interest is paid quarterly. The rate
is usually quoted per annum (p.a.).
It may seem logical to quote the rate as 8.243%. After all, we computed that $1000 accumulates to
$1082.43 in a year. However, it would be common to quote 2% per quarter as being 8% per year.
8% is the nominal rate, but that is, of course, not really the interest rate that is actually charged.
To compute the effective interest rate from the nominal interest rate first divide the nominal rate
by the number of periods in the year then use that rate to work out the compound interest.
Example 5
Suppose that an account offers a nominal interest rate of 8% p.a. payable quarterly.
(a) What is the AER?
(b) What if the nominal rate is the same, but interest is payable:
(i) monthly
(ii) weekly
(iii) daily?
4 Discounting
Here is a simple choice. Would you rather have:
1. $1,000 now, or
2. $1,000 in one year’s time?
Most people would prefer option 1 because it is:
๏ Safer
๏ Gives immediate enjoyment
๏ Even if you do not need it now, you can invest it for a year.
The value of investment can be evaluated by looking at interest rates. If the money could be placed
on deposit at 6% for a year, then the two options really are:
1. $1,000 x 1.06 = $1,060 in 1 year, or
2. $1,000 in one year.
So earlier flows are worth more than later ones.
Instead of projecting amounts into the future (which calculates the terminal values), it is more
normal to bring all amounts back to the present. So, for option 2, we want to find out how much
would need to be received now to become (be identical to) $1,000 in one year.
So, if p is received now and invested at 6% to become $1,000, the following must be true:
p x 1.06 = 1,000
p = 1,000/1.06 = 943.40.
$943.40 is known as the present value of receiving $1,000 in 1 year at a discount rate of 6%.
This means $943.40 is equivalent to receiving $1,000 in 1 year if interest rates are 6%. [Check
$943.30 invested at 6% becomes $943.40 x 1.06 = $1,000]
So the two original options can be rephrased as:
Would you rather have:

1. $1,000 now, or
2. $943.30 now?
Obviously, option 1 is preferable.
Example 6
(a) By working out the present values of the options, indicate which of the following
options is preferable:
$3,000 received now or
$4,000 received in 4 years
Interest rate = 7%
(b) By working out the present values of the options, indicate which of the following
options is preferable|:
$3,000 received in 2 years or
$3,800 received in 5 years
Interest rate = 10%
5 Discounted cash flow tables

The above examples should help you to realise that:
Cash flow ×1
Present value = or [or Cash flow x (1 + r)-n
(1+r)n
where:
r = discount rate as a decimal
and
n = number of years in the future the flow occurs.
You can see this in previous example 1 where the present value of $4,000 received in 4 years at an
interest rate (discount rate) of 7% is:
4,000×1
PV = = 4,000× 0.736 = 3,052
(1+ 0.07)4
0.763 is known as the discount factor for 4 years at 7%.
Instead of having to work this out manually, discount tables are routinely provided. They are at the
start of this set of notes, but here is an excerpt:
You will see that with a discount rate of 7% and a period of 4 years, the discount factor is as was
previously calculated, 0.763.
It is common in investment appraisal to have a number of years with equal flows: this would be
termed an ‘annuity’. For example, the same rent might have to be paid for several years.
So, if a payment of $1,500 had to be made after one, two, and three years, with a discount rate of
9%, the calculation could be set out as:
Time Cash flow $ Discount factor Discounted cash flow
(see table above) $
1 1,500 0.917 1,375.50
2 1,500 0.842 1,263.00
3 1,500 0.772 1,158.00
Total 3,796.50
However, a faster way of working this out would be to add up the discount factors and multiply
their total by $1,500:
(see table above) $
1 1,500 0.917
2 1,500 0.842
3 1,500 0.772
1,500 2.531 3,796.50
This would normally be written out as:
(see table above) $
1-3 1,500 2.531 3,796.50
Once again, this type of calculation is made easier by the use of tables known as Annuity Tables or
Cumulative Discount Tables. Here’s an excerpt:
You will see that at a discount rate of 9% and for three periods (n = 3), the annuity discount factor
from this table is 2.531, as was calculated above.
It is important to realise that if you are using discount factors straight from annuity tables, then the
cash flows must start after 1 year and occur every year up to the stated number off periods.
Therefore, if any other pattern of flows occurs the discount factor will have to be adjusted.
So, if $200 is to be received in years 4 – 10 with a 5% discount rate, the required calculation would
be:
Cumulative discount factor years 1 – 10 7.722

less: cumulative discount factor years 1 – 3 2.723
Cumulative discount factor years 4 – 10 4.999
Therefore, the present value of the cash received is $200 x 4.999 = $999.8
Note: the cumulative factor for years 1 – 3 has to be removed to leave 4 – 10. The commonest error
made is to remove the cumulative factor for 1 – 4, but that would only leave a factor for years 5 –10.
Example 7
(a) What is the present value if $100 is to be received in years 6 – 9?
Discount rate = 5%
(b) What is the present value if $100 is to be received in years 3 – 10 except year 5 ?
Discount rate = 4%
(c) What is the present value if $200 is to be received in years 0 – 5?
Discount rate = 10%
6 The cumulative discount factor formula and perpetuities

You will see a formula at the top of the annuity tables:
1−(1+ r)−n
Annuity factor =
r
Some people prefer to write this as:
1⎡ 1 ⎤
Annuity factor = ⎢1− ⎥
r ⎣ (1+ r)n ⎦
This will give the figures in the tables (a pointless exercise in itself!) but might need to be used if the
discount rate or the number of periods is no on the tables.
Example 8
(a) Work out the cumulative discount factor for n = 7 and the discount rate = 8%
(ie r = 0.08), and check to the figure in the tables.
(b) Work out the cumulative discount factor for n = 12 and the discount rate = 5.5% (ie r =
0.055).
As annuity is an annual cash flow. As the annuity becomes longer (ie more years of flow) the
annuity becomes close to a perpetuity, which is an equal cash flow for ever ie in perpetuity.
Obviously no set of flows is for ever, but after 20 years or so, at moderate discount rates, discount
factors are so small that further flows can be ignored (for example, the 20 year 10% factor is 0.149)
and for convenience the flows can be treated as a perpetuity.
Notice what happens the annuity factor formula as n, the number of years of flow, becomes very
large
1⎡ 1 ⎤
Annuity factor = ⎢1− ⎥
r ⎣ (1+ r )n ⎦
An n becomes large this term becomes very small and the formula can be simplified to
Perpetuity factor = 1
r
So, the present value of receiving $1,000 from time 1 to infinity at a discount rate of 10% is:
1,000
PV = =$10,000
0.1
Note that as with annuities, perpetuities start at time 1 and occur every year. So, if the pattern is
something else, the perpetuity factor will have to be adjusted.
7 Using present values in investment appraisal – net present

value approach.
It was shown above that flows of cash occurring at different times cannot be directly compared. For
comparison all flows are discounted to their present values.
For investment appraisal the cash outflows (usually the initial investment) and inflows (usually the
future income and sale of the non-current asset at the end of its life) are all discounted to their
present values. Outflows are negative, inflows are positive and when added up the net total is
known as the net present value (NPV).
If the NPV > 0 the present value of the inflows exceeds the present value of the outflows, so the
business would be richer. The investment would be worthwhile and should be accepted.
If the NPV< 0 the present value of the outflows exceeds the present value of the inflows and this
means that the business would be poorer if it invested. The investment should be rejected
Illustration
For example: an investment in new machinery would cost $25,000 and would produce
additional cash inflows of:
Year 1 $8,000
Year 2 $15,000
Year 3 $10,000.
The machinery could be sold for $2,000 at time 3.
Is the project worthwhile if the discount rate is 8%?
Solution
Time Flow Amount $ Factor@ 8% Discounted
cash flow $
0 Initial investment (25,000) 1 (25,000)
1 Additional income 8,000 0.926 7,408
3 Scrap proceeds 2,000 0.794 1,588
Net present value (NPV) 4,791
As the NPV is positive, the project should be accepted
Example 9
An investment requires expenditure of $10,000 now and $12,000 at time 1. Income will be $5,000,
$15,000 and $7,000 in years 2, 3 and 4. There are no scrap proceeds.
Is the investment worthwhile when evaluated at a 9% discount rate?
Example 10
An investment requires expenditure of $18,000 now will yield income of $8,000 pa for times 2 - 5
8 Net present value approach – care needed

To carry out NPV you have to identify relevant cash flows. The rules are similar to what you met
earlier with relevant costing. Look for cash flows that are future incremental costs or income caused
by the investment decision.
In particular:
๏ Cash flows are what you need, so look at income before depreciation.
๏ Reapportionment of existing fixed costs is irrelevant.
๏ Sunk or past costs are irrelevant.
๏ Opportunity costs are relevant ie cash flows forgone because of a decision
๏ Ignore all interest and other finance flows. These are taken account of by discounting.
Example 11
An investment requires expenditure of $15,000 now will yield income of $5,000 pa after
depreciation for times 1 – 3 then $4,000 after depreciation of year 4. The machine can be sold for
$3,000 in year 4. Research expenditure of $5,000 has been incurred on the new product that would
be made by the machine.
9 Discounted cash flow – internal rate of return (IRR)

The internal rate of return (IRR) is defined as:
IRR = discount rate where NPV = 0
It is sometimes referred to as a breakeven discount rate.
If the discount rate to be used is greater than the IRR, then the project is not worthwhile. That
would be like borrowing at 10% and investing in a project which generated 5%: obviously you
would lose out.
If the discount rate to be used is less than the IRR, then the project is worthwhile. That would be like
borrowing at 5% and investing in a project which generated 10%: obviously you would make
money.
The IRR will tell you nothing about accepting/rejecting a project that the NPV has not already told
you.
Estimating the IRR requires you to work out the NPV of the project at two discount rates. There is
nothing special about the two rates chosen, but many people try 10% and 15%, or 5% and 15% or
10% and 20%.
For example:
NPV at 5% = $1,000
NPV at 15% = -$1.300
These results can be shown on a graph:
At a low discount rate the future positive cash flows stay relatively large after discounting so the
NPV is likely to be positive.
At a high discount rate the future positive cash flows are considerably reduced after discounting so
the NPV is likely to be negative
The IRR must be between 5% and 15% and this has to be estimated. However, the line joining the
two discount rates and NPVs is usually curved and this makes estimation more difficult. To simplify
matters it is assumed that the line is straight and this will result in an estimation of the IRR rather
than a precise figure.
Simplifying, and drawing some triangles:
Our aim is to work out the distance BF as the IRR will then be estimated as 5+BF
The triangles ABF and ACD are similar, meaning that they have the same proportions. Therefore, for
each, the base/height must be equal:
BF/AB = CD/AC
BF = AB x CD/AC
= 1000 x (15 – 5) /(1,000 + 1,300) = 4.3
Therefore, point F must be 5 + 4.3 = 9.4%, and this is the estimate of the IRR.
Note that if someone had calculated the IRR using the NPVs at, say, 4% and 16%, the IRR estimate
would be slightly different.
Some people are happy sketching diagrams such as those above. Others prefer to use a formula
(not given in the exam):
NA
IRR = A%+ (B% − A%)
(NA − NB )
Where
A% = lower discount rate tried
B% = higher discount rate tried
NA = NPV at A%
NB = NPV at B%
So, in the above example
A% = 5, B% = 15, NA = 1,000, NB = -1,300
1,000 1,000
IRR = 5%+ (15−5) = 5+ ×10 = 9.4%
(1,000 −(1,300)) 2,300
Note the bottom line carefully: NA – NB;
NA = 1,000 and NB = –1,300.
So, NA – NB = (1,000 – (- 1,300)) = 2,300 [the two negative signs make a plus]
Tests
Question 1
A business has five annual cash inflows of $1,500 pa starting at time 3.
What is the present value of these flows at a discount rate of 7%?
A 6,245
B 5,372
C 4,148
D 5,021
Question 2
A business has cash inflows of $400 pa for times 0 – 8, except time 5.
What is the present value of these flows at a discount rate of 10%?
A 2,534
B 1,018
C 1,886
D 2,286
Question 3
A business will receive rent of $10,000 pa on a 500 year lease.
What is the present value of the rental receipts if the discount rate is 5%?
A $200,000
B $100 million
C $1 million
D $5 million
Question 4
A business will receive rent of $10,000 pa on a 999 year lease, starting at year 3.
What is the present value of the rental receipts if the discount rate is 5%?
A $200,000
B $172,770
C $185,900
D $181,410
Question 5
A business will receive rent of $10,000 pa on a 999 year lease, starting at year 0. At time 2 the
business will also receive $1,000 to cover the legal fees involved in setting up the lease.
What is the present value of the receipts if the discount rate is 7%?
A $153,730
B $152,857
C $143,730
D $142,857
Question 6
A business is considering implementing solar heating throughout its factories. This will cost
$900,000 after one year and the savings are estimated to be $400,000 two years from now and
$600,000 three years from now.
Discount rate = 10%
What is the NPV of the project?
A 111,710
B 37,100
C +37,100
D –37,510
Question 7
A business owns some land that could be sold for $1 million and which cost $800,000 two years
ago. Alternatively, the land could have apartments build on it for a present cost of $5 million. The
apartments would bring in rent of $1,050,000 pa in perpetuity from time 1 onwards.
Discount rate = 10%
What is the NPV of the project?
A 4,700,000
B 5,500,000
C 4,500,000
D 6,500,000
Question 8
At 10% NPV = $1,200
At 20% NPV = $-500
What is the estimated IRR?
A 17%
B 27%
C 19%
D 20%
Question 9
At 8% NPV = $1,200
At 12% NPV = $500
What is the estimated IRR?
A 18.9%
B 10.8%
C 14.9%
D 17.3%
Question 10
A project with conventional cash flows (cash out now, received in the future) has an IRR of 12%. The
discount rate is 9%.
This means that;
A The NPV will be positive, but the project should be rejected
B The NPV will be negative, but the project should be accepted
C The NPV will be negative and the project should be accepted
D The NPV will be positive and the project should be accepted.
CHAPTER 11
THE EFFECTS OF INTEREST RATES AND
EXCHANGE RATES ON BUSINESS
PERFORMANCE
1 Introduction
This chapter looks at how changing interest rates and interest rates can affect the performance of a
business. It also looks at how businesses can protect themselves against unfavourable exchange
rate and interest rate movements.
2 Exchange rate risk

2.1 Types of risk
A company can be affected by variable exchange rates in the following ways:
Economic risk
This describes how a company’s competitiveness can be affected by exchange rates. For example, if
a UK company is exporting to the USA and the current exchange rate is £1 = US$1.3, then an item
selling for $1,000 in the UK will sell for $1,300 in the USA.
If the exchange rate moved to £1 = US$1.5 (ie the £ strengthens against the $ so that it buys more
$), the price in the USA would become $1,500. The price increase in the USA, from $1,300 to $1,500,
means that the product is less attractive and competitive there and sales will probably fall.
If the exchange rate had moved the other way then goods exported would be more competitive in
the foreign market.
There is a similar effect on imports. If a company in the USA were exporting to the UK when the
exchange rate was £1 = US$1.3, then a product costing $5,200 in the US would cost $5,200/1.3 =
£4,000 in the UK. IF the exchange rate now moved to £1 = US$1.5, the item would cost only
$5,200/1.5 = £3,467 so it has become more attractive to UK purchasers.
Note that the above example shows that UK companies can suffer because of exchange rate
movements even if they neither import nor export: imports have simply become cheaper and
provide stronger competition for local goods.
Translation risk
Imagine a UK company has a subsidiary in Europe. The group accounts of the UK company will be
in £. To prepare the subsidiary’s € statement of financial position will have to be translated into £ at
the year-end rate.
Although this does not cause adverse cash flows, as the exchange rate moves up and down so too
will the value of translated assets and liabilities. This can have a distorting effect on the groups
accounts and of the group’s performance.
Transaction risk
Transaction risk arises from currency movements affecting the amounts received and paid for
exports and imports.
For example, a UK company contracted to sell a product for $39,000 to a USA customer when the
exchange rate was £1 = US$1.3. When the payment is received (and this could be several months
after the contract was agreed) the exchange rate has moved to £1 = $1.50 so instead of ending up
with 39,000/1.3 = £30,000, the company will receive only 39,000/1.5 = £26,000. The £4,000
difference is a shortfall in the company’s cash flow and could have serious consequences.
Similar cash flow uncertainty and problems arise on buying goods from a foreign supplier. If a UK
company agrees to pay a German supplier €100,000 for a piece of equipment when the exchange
rate is £1 = €1.4 and the £ has weakened to £1 = €1.2 when payment is made, instead of the goods
costing 100,000/1.4 = £71,429, the company will have to pay 100,000/1.2 = £83,333 to obtain
€100,000. Around an extra £12,000.
3 Combatting exchange rate transaction risk

Obviously, a simple way to eliminate exchange rate risk is to have every contract denominated in
your own currency – but that is a matter of negotiation with the other party. If that’s not possible,
then there are several other approaches:
๏ Forward contracts
๏ Currency futures
๏ Currency options
3.1 Forward contracts

A forward contract is a contract to exchange an agreed amount of currency at an agreed date in the
future and an agreed exchange rate. In essence you are quoted a rate which will be used in the
future irrespective of what the real exchange rate does and this brings certainty to the cash flows.
Forward contracts are binding and the agreed amounts of currency must be bought or sold on the
agreed day. This can mean that a company could have done better making use of a favourable
exchange rate movement when it comes to change the money, but it has to stick with the binding
contract.
The aim of forward contracts is to bring certainty to cash flows and to remove risk. Their aim is not
to give participants the best possible exchange rate.
Forward contracts are arranged on an individual basis with financial institutions and are known as
‘over the counter’ products.
3.2 Currency futures

Currency futures are derivatives, which means that their value depends on (derives from)
something else – here exchange rates. Futures can be bought and sold on futures markets such as
the London International Financial Futures and Options Exchange (LIFFE, pronounced 'life'). The
value of futures goes up and down with exchange rates.
So, imagine you an exporter in the USA and you were going to receive £1m in three months from a
UK customer. Currently the exchange rate is £1 = US1.4, so the exporter is hoping for 1m x1.4 =
$1.4m. If the exchange rate went down to 1.3 then fewer US$ would be received: 1m x 1.3 = $1.3m).
Remember, futures prices move with the exchange rate so to compensate for the exchange rate
loss, the company could sell futures now (at around 1.4) then buy them later (at around 1.3) to
‘close out’ the transaction. The profit on the futures will largely compensate for the loss made on
the exchange of the money.
3.3 Currency options

Currency options give their owner the right, but not the obligation, to buy or sell an asset at an
agreed price.
The agreed price is known as the exercise price or the strike price.
An option to sell is a put option (think: put something up for sale); an option to buy is a call
option.
Options can be exercised ie the option owner can insist on buying or selling currency at the
exercise price or can be allowed to lapse.
For example, the US exporter above takes out an option to sell £ (a put option) at an exercise price
of 1.43. What will be done if the exchange rate available when £1m is received is:
(i) 1.50
(ii) 1.38?
(i) The exporter can either get 1m x 1.5 = $1.5m or 1m x 1.43 = $1.43m by exercising the option. So,
in this case the exporter would allow the option to lapse.
(ii) The exporter can either get 1m x 1.38 = $1.38m or 1m x 1.43 = $1.43m by exercising the option.
So, in this case the exporter would exercise the option.
Options are rather like insurance policies: they protect you from losses but you don’t have to make
a claim on them. However, like insurance policies, to acquire this protection an up-front non-
returnable premium has to be paid.
4 Interest rate risk

Variable rate loans and deposits are also sources of risk because it is not known with certainty what
interest will have to be paid or will be earned.
Fixed rate loans and deposits will remove all risk, but then there is no chance of benefitting from
favourable movements and businesses could get locked into unfavourable interest rates for many
years.
There are three main methods to reduce risk arising from variable rate interest.
๏ Forward rate agreements
๏ Interest rate futures
๏ Interest rate options
4.1 Forward rate agreements

Forward rate agreements (FRA) are like forward rate currency contracts: they allow a borrower or
depositor to fix a n interest rate for a period in the future eg starting in 6 months and ending after
12 months. They are over the counter, individually agreed arrangements.
4.2 Interest rate futures

These are derivatives whose value depends on the interest rate. By arranging to buy or sell future
contracts, profits can be made on the contracts that will largely compensate for any losses made on
interest rate movements. The value of interest rate futures will be approximately 100 – interest
rate. So if the interest rate in the economy is 4%, interest rate futures will be quoted at 96.
4.3 Interest rate options

These are options to buy or sell interest rate futures and allow borrowers or depositors to enjoy
favourable interest rate movements whilst protecting themselves against adverse movements. Up-
front non-returnable premiums have to be paid to acquire the options that provide this protection.
Tests
Question 1
A company in the US is quoted an exchange rate as 1US$ = 0.9332 – 0.9245 €
The company is going to receive €1m from the sale of machinery.
How many US$ will this produce?
Question 2
What are the three types of currency risk that a business can experiences?
Question 3
What does the following describe: a right but not an obligation to buy or sell a certain
amount of currency on a certain date.
Question 4
What does ‘FRA’ mean and what are FRAs for?
Question 5
A company is planning to change $ to £ in three months and has taken out a currency option at £1
= US$1.25.
In three months the rate of exchange is £1 = $1.30.
Will the company exercise its option or allow it to lapse?
ANSWERS TO TESTS
Chapter 1
Question 1
Final
Question 2
D
Question 3
Injection Withdrawal
Tax X
Exports X
Imports X
Savings X
Government spending X
Question 4
B
Question5
$100m/0.2 =$500m. This is the multiplier effect.
Question 6
C and D. A and B move along the demand curve but they do not change its position.
Question 7
Inflation. The excess demand pushed prices up. It can also suck in imports.
Question 8
a) Base-year weighted quantity index
Index = ∑(Current year price x Base year quantity)/∑(Base year price x Base year quantity)
= (5.00 x 30 + 4.00 x 50)/(4.00 x 30 + 3.00 x 50) = 1.296
b) Current-year weighted value index

Index = ∑(Current year price x Current year quantity)/∑(Base year price x Current year quantity)
= (5.00 x 40 + 4.00 x 60)/(4.00 x 40 + 3.00 x 60) = 1.294
Question 9
๏ Taxation
๏ Borrowing
๏ Selling state assets
๏ Printing money/quantitative easing
Chapter 2
Question 1
This is an example of absolute advantage
Question 2
Protectionism
Question 3
C
Having to import strategic resources does no give assured supplies.
Question 4
120,000/1.25 = £96,000
Question 5
B, C
Question 6
The higher inflation rate in country A means that its currency is losing value faster than country B’s.
Therefore, A$1 must buy fewer B$ in the future than it does now. Therefore the exchange rate will
move towards A$1 = 1.4B$.
Chapter 3
Question 1
It is when company moves some of its operations abroad – usually to exploit lower manufacturing
costs.
Question 2
Globalisation.
Question 3
Social changes and social forces
Question 4
This describes the World Trade Organisation.
Chapter 4
Question 1
False. Shareholders’ liability is limited but the company is liable for all its debts.
Question 2
False. Many state owned organisations are not-for-profit, but not all are. For example, a state
owned airline can be expected to produce a profit.
Question 3
Share capital and loan capital.
Question 4
Cost of capital
Question 5
Internal External Connected
Employees X
Suppliers X
Customers X
Government X
Lenders X
Directors X
Shareholders X
Question 6
Shareholders are the principals, directors are the agents
Question 7
There should be a balance of executive and non-executive directors, meaning a 50/50 split, so there
should be at least 6.
Question 8
The return on capital employed is defined as:
Operating profit before tax and interest 100 x 5,000
x 100 = = 15.2%
Capital employed (26,000 + 7,000)
Chapter 5
Question 1
B
High price elasticity of demand implies high price sensitivity. For a given change in price product
B’s demand changes more than product A’s
Question 2
C, D
Question 3
False.
Elasticity>1 means the item is price sensitive. A small change in price will lead to a relatively large
fall in quantity so that revenue falls.
Question 4
Price Quantity sold
15 20,000
20 16,000
Mid-point of price range = 17.5; mid-point of quantity range = 18,000

Elasticity = [4,000/18,000]/[5/17.5] = 0.78
Question 5
Shift to right Shift to left
Increased advertising X
Lower incomes X
An item becoming fashionable X
The price of a substitute falling X
Chapter 6
Question 1
Predatory pricing is where a rich supplier drops the selling price to drive others from the market.
Question 2
B
Question 3
Minimum price set Maximum price set
Rationing X
Over-production X
Queueing X
Wasted resources X
Question 4
Merit goods
Question 5
An externality.
Chapter 7
Question 1
B Information can be defined as data with meaning
Question 2
Accurate
Complete
Cost-beneficial
User-targeted
Relevant
Authoritative
Timely
Easy to use
Question 3
Histogram; ogive (or cumulative frequency curve)
Question 4
Discrete Continuous
Number of children under 10 in each family X
Weight of individuals in a population X
Distance between cities X
Family income rounded to the nearest $000 X
Question 5
Cumulative
Family income Frequency
frequency
0 - <2,000 5 5
2000 - <3,000 20 25
3000 - <5,000 500 525
5000 - <10,000 100 625
10,000 - <20,0000 10 635
Chapter 8
Question 1
Velocity, volume, variety, veracity
Question 2
No. Even a very high coefficient of correlation does not prove cause and effect. The results are
consistent with a causal relationship but do not prove it. For example, the increase in advertising
might have coincided with an improvement in the economy and that sales might have increased
because of that.
Question 3
Guest 1 Guest 2
d d2
ranking ranking
Hotel 1 2 3 -1 1
Hotel 2 4 4 0 0
Hotel 3 3 1 2 4
Hotel 4 1 2 -1 1
∑d2 6
What is the Spearman’s Rank Coefficient:
⎡ 6∑d2 ⎤
r=1- ⎢ ⎥
⎢⎣ n(n -1) ⎥⎦
2
n = 4 n2 = 16
⎡ 6×6 ⎤
r=1– ⎢ = 0.4 (low correlation)
⎣ 4 ×15 ⎥⎦
Question 4
From season 3 2017 to season 4 2018 is 5 increments of season. The projected trend is therefore
$73,000 + 5 x 2,000 = 83,000
The appropriate seasonal adjustment is -$9,000, so the seasonally adjusted projection is $74,000.
Question 5
B, C
Chapter 9
Question 1
B
Question 2
Annual interest = 6% x 12,000 = $720. This must be equivalent to 4% on the amount invested:
720/Market value = 4%
Market value must be 720/4% = $18,000
Question 3
Interest rates are expected to fall.
Question 4
It should be lower because the convertible holder enjoys a ‘wait and see’ approach to deciding
whether to convert the securities into shares. This benefit means that less interest should be
required.
Question 5
It must sell its reserves in exchange for its currency
Chapter 10
Question 1
B We need the 3 – 7 for the five flows. 1 – 7: annuity factor = 5.389; 1 – 2: annuity factor =
1.808. Factor for 3 – 7 = 5.389 – 1.808 = 3.581. PV = 3.581 x $1,500 = 5,372
Question 2
D 1 – 8 except time 5 = 5.335 – 0.621 = 4.714
0 – 8 = 1 + 4.714 = 5.714
PV = $400 x 5.714 = 2,286
Question 3
A 10,000/0.05 = 200,000
Question 4
D 1 – infinity: 1/0.05 = 20
1 – 2 5% factor = 1.859
3– infinity = 18.141
PV = 18.141 x 10,000 = $181,410
Question 5
D Rent PV factor (time 0 – infinity) = 1/.07 +1 [for time 0] = 15.2857
Rent PV = 15.2857 x 10,000 = 152,857.
Other time 2 receipt = 1,000 x 0.873 = $873

Total PV = $873 + $152,857 = $153,730.
Question 6
B NPV = - 900,000 x 0.909 + 400,000 x 0.826 + 600,000 x 0.751 = -37,100
Question 7
C The cost of the land is irrelevant as that is a sunk (past) cost. However, the land could
now be sold for $1m and this is an opportunity cost of building on it as that cash inflow
is then not be received.
Cost of building = $5 million; opportunity cost of land = $1 million;
PV of rental income = $1,050,000/0.1 = $10,500,000.
NPV = 10,500,000 - 6,000,000 = $4,500,000
Question 8
A IRR = 10 + 1,200 x (20 – 10)/(1,200 + 500) = 17%
Question 9
C IRR = 8 + 1,200 x (12 – 8)/(1,200 - 500) =14.9%
Question 10
D If IRR > D/c rate, NPV will be positive and the project should be accepted.
Chapter 11
Question 1
If the company goes to its bank with $10,000, the bank will give it only €9,245 (worse than €9332,
and the bank always wins). So, 0.9245 is the rate for changing $ to €. Therefore 0.9332 must be the
rate for changing € to £
Therefore, €1m will yield €1m/0.9332 = $1.0716m.
Question 2
Transaction, translation and economic risk.
Question 3
This is a currency option.
Question 4
FRA = forward rate agreement. They allow organisations to fix future interest rates.
Question 5
If changing $ to £ 1.3 is a less favourable rate than 1.25, so the company will exercise its option and
change $ to £ at 1.25.
ANSWERS TO EXAMPLES
Chapter 8
Example 1
Note: x should be the independent variable, units; y is the dependent variable, cost, because cost
depends on units.
x (000) y (000) xy x2 y2
January 1 40 40 1 1,600
February 4 54 216 16 2,916
March 2 45 90 4 2,025
April 7 80 560 49 6,400
May 6 70 420 36 4,900
June 5 70 350 25 4,900
July 3 50 150 9 2,500
∑ 28 409 1,826 140 25,241
n∑ xy − ∑ x ∑ y (7 × 1, 826) − (28 × 409) 1,330

b= = = = 6.7857
n∑ x − (∑ x )
2
2 (7 × 140) − (28 × 28) 196
a=
∑ y − b∑ x = 409 − 6.7857 × 28 = 31.2858
n n 7 7
y = 31.2858 + 6.7857x
Where y is $‘000 and x is hundreds
$31,286 represents the fixed costs per month because $31,286 will be incurred even if nothing is
produced (ie x = 0)
Each 100 units made then causes costs to increase by $6,786. $67.86 is the variable cost per unit.
Example 2
n∑ xy − ∑ x ∑ y
r=
(n∑ x − (∑ x ) )(n∑ y − (∑ y ) )
2
2
2
2
7 × 1,826 – 28 × 409
=
(7 × 140 − (28) )(7 × 25,241− ( 409) )
2 2
1,330
= = 0.98
(196 × 9, 406 )
Note that the coefficient of determination, r2 = 0.982 = 0.96
This implies that 96% of the variation in cost can be explained by the variation in output.
Using the results of the linear regression exercise

Usually the results of a linear regression exercise are used to predict future amounts.
For example, let’s say that the company planned to make 475 units in March of the following year.
Then using the equation we have derived, the predicted cost would be:
y= 32,857 + 67.9x = 32,857 + 67.9 x 475 = $65,110
Example 3
Using Spearman's coefficient:
⎡ 6∑d2 ⎤
r=1- ⎢ ⎥
⎢⎣ n(n -1) ⎥⎦
2
where d is the difference between the rank in Accountancy and the rank in Economics for each
student.
Rank Rank
Student Accountancy Law d d2
A 1 3 –2 4
B 4 7 –3 9
C 2 1 1 1
D 5 5 –1 1
E 3 2 1 1
F 7 4 3 9
G 6 5 1 1
∑d = 0 ∑d2 = 26
⎡ 6 × 26 ⎤ 156
r = 1− ⎢ ⎥ = 1− = +0.536
⎣ 7 ( 49 −1) ⎦ 336
The correlation is positive 0.536, meaning that as performance in one paper increases so does
performance in the other, but the correlation is not particularly strong.
Chapter 10
Example 1
Interest for
$ Principal
the year @10%
1/1/2018 200
31/12/2018 200 20
1/1/2019 200
31/12/2019 400 40
1/1/2020 200
31/12/2020 600 60
Total interest 120
Interest for
$ Principal
the year @10%
1/1/2018 200
31/12/2018 200 20
1/1/2019 200
31/12/2019 400 40
1/1/2020 200
31/12/2020 600 60
Total interest 120
There will be $720 in total to the investor’s credit.
Example 2
$
Now payment 500.00
Year 1 interest 50
550
Year 2 interest 55
605.00
Year 3 interest 60.50
$665.50
The amount (A) at the end of the n’th year at a rate r of interest (expressed as a decimal) is given by:
A = P(1+r)n
So, in the above example $665.50 = $500 × (1.1)3
This is also known as the future value (or terminal value)
Example 3
A = $1,070.58 = $800 × (1.06)5
Example 4
Amount owed after 12 months = P (1 + r)n
= 100 (1.02)12
= $126.82
APR = actual interest over the year = (126.82 – 100)/100 × 100 = 26.82%
Example 5
For interest payable quarterly, the year is divided into four periods so:
(a) 1 + APR = (1 + 08/4)4 = 1:08243;
so the APR (or AER) is 8.243%.
This is the example we considered above.
(b) (i) If interest is paid monthly, there are 12 periods so:

1 + APR = (1 + 08/12)12 = 1.08300
APR = 8.3%
(ii) If interest is paid weekly, there are 52 periods so:
1 + APR = (1 + 08/52)52 = 1:08322
APR = 8.322%
(iii) If interest is paid daily, there are 365 periods so:
1 + APR = (1 + 08/365)365 = 1.08328
APR = 8.328%
Example 6
Option 1: Present value = $3,000
Option 2: Present value = 4,000 x 0.763 = $3,052
Option 2 is therefore preferable.

Option 1 is therefore preferable
Example 7
1–9 5% annuity factor = 7.108

1–5 5% annuity factor = (4.329)
6–9 5% annuity factor 2.779
PV = $100 x 2.779 = $278
1 – 10 4% annuity factor 8.111

1–2 4% annuity factor (1.886)
year 5 4% annuity factor (0.822)
5.403
PV = $100 x 5.403 = $540
1–5 10% annuity factor 3.791

0 10% annuity factor 1.000
0–5 4.791
PV = $200 x 4.791 = $958
Example 8
1⎡ 1 ⎤ 1 ⎡ 1 ⎤
Annuity factor = ⎢1− = 1− = 5.206
r ⎣ (1+ r) ⎦ 0.08 ⎣ (1.08)7 ⎥⎦
n ⎥ ⎢
1⎡ 1 ⎤ 1 ⎡ 1 ⎤
Annuity factor = ⎢1− n ⎥
= ⎢1− 12 ⎥
= 8.619
r ⎣ (1+ r) ⎦ 0.055 ⎣ (1.055) ⎦
Example 9
Time Flow $ Factor Discounted
cash flow
0 Investment (10,000) 1.000 (10,000)
1 Investment (12,000) 0.917 (11,004)
2 Income 5,000 0.842 4,210
3 Income 15,000 0.772 11,580
4 Income 7,000 0.708 4,956
Net present value -258
So, marginally, the investment is not worthwhile.
Example 10
Required discount factor = 3.791 – 0.909 = 2.882
PV of inflows = 2.882 x 8,000 = $23,056
PV of outflow = $18,000
NPV = $5,056
So, project is worthwhile.
Example 11
Depreciation charged = (15,000 – 3,000)/4 = 3,000
Time Flow $ 6% Factor Discounted
cash flow
1 Investment (15,000) 1.000 (15,000)
2 investment 5,000 + 3,000 = 8,000 2.673 21,384
4 Income before depreciation 4,000 + 3,000 = 7,000 0.792 5,544
4 Scrap 3,000 0.792 2,367
Net present value 14,295
Therefore the project is worthwhile.

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IMPORTANT!!! PLEASE READ CAREFULLY

In addition question practice is vital!!

3. Economic development and globalisation 27

6. Market failure and the regulations of markets 55

7. Data and information 61

8. Big data and data analysis 71

9. Financial markets and institutions 87

10. Financial mathematics 99

Answers To Tests 121

Answers To Examples 131

Macroeconomics therefore covers topics such as:

3 The circular flow of income

Goods Spending/ Income Factors

4 Aggregate supply and demand

5 Shifts in the aggregate demand curve

Rightward shifts are caused by:

Leftward shifts are caused by:

Inflation price index = Price in 2018/Price in 2017 = $231/$210 x 100 = 110.

7.2 Compound indices

∑(Current year price x Base year quantity) (2.50 x 20 + 4.00 x 50)

๏ Current-year weighted value index

7.3 Chain indexes

Year 2016 2017 2018 2019

Price $ 150 164 172 195

Multiplying the indices together gives:

7.4 Using indices to remove inflation from a series

Expansion Recession Expansion

8.2 Government responses to stages in the trade cycle

Expansion and boom

9.2 Raising money

9.5 Selling state assets

9.6 Printing money

10 Government approaches to controlling the economy

10.2 Monetary policy

There are two main weapons.

Round Spent ($m)

+ Capital - Exports of - Imports of

+ Capital - Exports of + Imports of

+ Capital + Exports of - Imports of

1 Introduction to international trade

2 The balance of payments

2 Reasons for international trade

3 Advantages and disadvantages of international trade

4 Control of international trade

Protectionist methods include:

Exchange rates are affected by the following:

1 Introduction to economic development

3 The effects of globalisation

Examples of trade agreements include:

3 Shareholders and companies

Cash earned by a company is therefore used for three purposes:

4 Measurement of company performance

4.1 Return on capital employed

Statement of financial position $000

Share capital €1 shares 5,000

4.2 Return on equity