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    Cocacola 160611184956

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    Nouman Afzal
    Coca-Cola began in 1886 when Dr. John Pemberton created a carbonated flavored syrup to be mixed into soda fountain beverages. It was named "Coca-Cola" and uses a distinct script logo still used today. Coca-Cola is now the world's largest beverage company with over 500 brands including Diet Coke and Fanta. It uses a multisegment targeting strategy, marketing its products to different demographic, geographic, psychographic, and occasion-based segments globally. This allows Coca-Cola to tailor its products and marketing to various customer groups based on factors like climate, culture, age, gender, education, and income level.

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    © All Rights Reserved
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    Cocacola 160611184956

    Uploaded by

    Nouman Afzal
    60 views19 pages
    Coca-Cola began in 1886 when Dr. John Pemberton created a carbonated flavored syrup to be mixed into soda fountain beverages. It was named "Coca-Cola" and uses a distinct script logo still used today. Coca-Cola is now the world's largest beverage company with over 500 brands including Diet Coke and Fanta. It uses a multisegment targeting strategy, marketing its products to different demographic, geographic, psychographic, and occasion-based segments globally. This allows Coca-Cola to tailor its products and marketing to various customer groups based on factors like climate, culture, age, gender, education, and income level.

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    Coca-Cola began in 1886 when Dr. John Pemberton created a carbonated flavored syrup to be mixed into soda fountain beverages. It was named "Coca-Cola" and uses a distinct script logo still used today. Coca-Cola is now the world's largest beverage company with over 500 brands including Diet Coke and Fanta. It uses a multisegment targeting strategy, marketing its products to different demographic, geographic, psychographic, and occasion-based segments globally. This allows Coca-Cola to tailor its products and marketing to various customer groups based on factors like climate, culture, age, gender, education, and income level.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    60 views19 pages

    Cocacola 160611184956

    Uploaded by

    Nouman Afzal
    Coca-Cola began in 1886 when Dr. John Pemberton created a carbonated flavored syrup to be mixed into soda fountain beverages. It was named "Coca-Cola" and uses a distinct script logo still used today. Coca-Cola is now the world's largest beverage company with over 500 brands including Diet Coke and Fanta. It uses a multisegment targeting strategy, marketing its products to different demographic, geographic, psychographic, and occasion-based segments globally. This allows Coca-Cola to tailor its products and marketing to various customer groups based on factors like climate, culture, age, gender, education, and income level.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 19

     Coca-Cola history began in 1886

    when the curiosity of an Atlanta


    pharmacist, Dr. John S. Pemberton,
    led him to create a distinctive tasting
    soft drink that could be sold at soda
    fountains.
     He created a flavored syrup, took it
    to his neighborhood pharmacy,
    where it was mixed carbonated with
    water. Dr. Pemberton’s partner is
    credited with naming the beverage
    “Coca-Cola” as well as designing the
    trademarked, distinct script, still
    used today.
     The Coca-Cola Company (NYSE: KO) is the world's largest
    beverage company, refreshing consumers with more than 500
    still brands.
     The company's portfolio features 16 billion-dollar brands
    including Diet Coke, Fanta, Sprite, Coke Zero,vitamin water,
    Powerade, Minute Maid, Simply, Georgia and Del Valle.
    Globally, Coca-Cola is the No. 1 provider of sparkling
    beverages, ready-to-drink coffees, and juices and juice drinks.
     Through the world's largest beverage distribution system,
    consumers in more than 200 countries enjoy these beverages
    everyday.
     Coca Cola uses "Multisegment" targeting strategy
    which means that the company has more than single, well-
    defined, market segment.
     Market segments help the company to improve their
    products and services, knowing what their customers need
    and innovate new sectors. They markets the products selling
    into different or more than one market (e.g. Diet coke) .To
    know what their customers need, Coca-Cola uses the
    consumer segmentation criteria and market into different
    groups: behavioural, psychographic and profile.
     To find out the consumer acceptability
    of coca cola products in the market.
     To study the present & potential market
    segment of coca cola products.
     If companies want to run success business,
    they must know how to dissolve in different
    culture. Coca-Cola knows people from
    different culture, using its innovation to mix
    different cultures and flavours together to make
    new product (e.g. with the European launch of
    Jianchi, a new drink )
    1. GEOGRAPHIC SEGMENTATION

    INTERNATIONALLY : Coke segments its products


    country wise and region wise. The most important
    things is the taste and quality. It varies according to
    the taste and income level of the people in that
    country.
    CLIMATIC: In coke marketing, main idea is to serve
    it cold, so that they focus on hot areas of the world.
    i.e.: middle east etc and their sale increase in summer.
     Climate- Coca Cola’s consumption in the
    summer is 60% than 40% in the winter;
    therefore, the company's sales are higher in the
    summer. It also focuses in hot area in the
    world.
    LOCALY: In Pakistan the coke segments more
    in urban and suburban areas as compare to
    rural areas.
    2. PSYCHOGRAPHIC SEGMENTATION:-

    Psychographics variables the social class, lifestyle,


    occupation, level of education and personality Coke
    segments everyone. But again its there packaging
    which is different for different consumers. People
    who are brand conscious will not drink beverages of
    less known brands.
    They will try to show their status by drinking
    Coca-Cola.
     The level of education is another factor that the
    company is paying attention to. In an high
    percentage education, the company can use
    advertisements to convey the company
    massage.
     Because Coca Cola is a recognized world
    brand, people will drink it without hesitate.
    3.OCCASSION:.
    Coca-Cola segments different occasions
    which are celebrated in the country.
    4. DEMOGRAPHIC SEGMENTATION

    Coca Cola products are purchased by different classes.


     -Age- 15-25 years old and 40 plus. Coke segments the small
    children introducing tastes like vanilla, lime and cherry.
    Diet Coca Cola- targets adults, between 30-50 who are health
    conscious but want the taste.
    Powerade- sport drink, targets athletes between 13-27 ages.
    Minute Maide- targets kids and adults from 1 year to 10 and 40
    plus
     -Gender- targets both genders with wide variety drinks.
     Income- segments different income level.
    For example, by packaging: for low level
    income the company is selling returnable
    glass bottle; for high level income, the
    company is selling coke in tins.
     The first servings of Coca-Cola were
    sold for 5 cents per glass. During the
    first year, sales averaged a modest nine
    servings per day in Atlanta. Today, daily
    servings of Coca-Cola beverages are
    estimated at 1.9 billion globally.
    THANK U

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