Why Had Trip Advisor Become A Successful Source of Hotel Reviews?

Article Assignment
Group Members: Lona Subedi, Kriti Shrestha, Rhydama Khadki, Bishnu Khanal and Anupam Bandhu
Poudel
Article Title: Managing Online Reviews on TripAdvisor.
1. Why had Trip Advisor become a successful source of hotel reviews?
Answer:
TripAdvisor is a website company that shows reviews of hotels and restaurants regarding their services,
accommodation, booking and other travel-related information. It provides a platform where users can
share their experience and can interact in the wide subject area regarding the trips.
The main reason behind the success of TripAdvisor is its use of trustable reviews and user-friendly
interactive platform. Unlike other competitors in the market, TripAdvisor doesn’t use fake and paid
reviews. People find reviews of TripAdvisor more relevant and trustworthy and huge number of people
check their reviews before checking in hotels. Previously hotels used to give access of reviewing only to
the guests and their costumers but TripAdvisor made it open to the public where every internet user
was free to view reviews and post their comments about hotels. People were confused with good
looking hotels brochure and advertisement and were later on disappointed with the services promised
before. With TripAdvisor now people got chance of viewing ideas and perspectives of people who
already used the services before. They welcomed both negative and positive comments and remarks.
This made tourist take right decision. With people traffic increasing, TripAdvisor used different digital
media marketing tools as an advertising platform for hotels and generated revenue based on clickable
banner ads. Similarly, by using a simple rating based user interface system, TripAdvisor helped tourist
find the best hotel among the list. For this they used a star rating system where user were allowed to
rate from one to five and the hotel with the highest rating was sort listed on the top. This allowed tourist
to take a decision at a single glance.
2. How can Trip Advisor improve its product for customer?
Answer:
Trip Advisor has been providing quality services related to travel information, accommodations
, and tour for its consumer. Consumers can get unbiased and real advice about hotels, attractions
and other travel-related ideas from Trip Advisor. Besides that, Trip Advisor needs to focus on the
following points to improve its products for the customer.
- Provide real and accurate information about the place, travel cost, accommodation and
fooding services and other related travel information on the internet.
- Give consumers the right to share their personal experiences on the website and ask them
to rate the services offered by you. Try to collect feedback.
- Collect the feedback from the consumer and quickly give a response to the inquiry to
consumers.
- Target who are the potential consumer of Trip Advisor. Try to manage the online review
effectively.
- Reading hotel review helps to predict about the hotel in terms of its services and
facilities, foods hospitality, price and so on. Thus, users read hotel review.
3. Why is Trip Advisor so appealing to consumers? Why do users write hotel reviews? Why
do user read hotel reviews?
Answer:
Trip advisor is so appealing to consumers because the information provided in trip advisor are
real and unbiased. Consumers are able to get the right information about there inquiry which has
helped them to make a better travel decision.
Users write hotel review to share their personal experience about the services they received.
They also write reviews to praise hotels or complain them about their services and experience.
Users also write review so that other people will also get the information about that particular
hotel.
Hotel review helps to make a better decision. It helps users to analyze whether going to that
particular hotel is worthy or not! Reading others review, before visiting some new places helps
tourist make a good decision.
The site must be user-friendly and easy to use, so that consumer will not face any problem while
reservation, online payment an so on. Multiple payment gateways should be made available.
Put all the required information such as location, phone number, website UXL, E-mail address,
distance from the main city, services offered including the price so that users could reach the
business directly.

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Article Assignment

Article Title: Managing Online Reviews on TripAdvisor.

1. Why had Trip Advisor become a successful source of hotel reviews?

2. How can Trip Advisor improve its product for customer?

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