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IGTC MR Assignment Feb20

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INDO-GERMAN TRAINING CENTRE, BANGALORE

Batch 2019-21 Phase 2


Market Research - Assignment
SCOPE:
1. Define market research objective in the product/service category chosen by you.
You shall register your product/service category by 15th March 2020.
2. Identify the research methodology
3. Estimate the sample size
4. Prepare a questionnaire (not more than 10 questions)
5. Conduct a survey
6. Analyze data using one of the appropriate statistical tools
Report: Soft copy in MS Word or Pdf format will do. To be submitted by 30th March
2020.
Depending on the time available, there may be presentation of results by the teams to the
class.
Each team shall consist of 2 students.

Team Team members Assignment category


No
1

2
3
4
5
6
7

(L.Surendra)

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