An Empirical Analysis on Usage and Preference of Ecological Products with special

reference to customers of Punjab

Authors: 1) Ankita Goyal
MBA IV, Punjab Institute of Management and Technology, Mandi Gobindgarh
2) Ms. Harmeet Kaur
Assistant professor, Deptt. of Management, Punjab Institute of Management and
Technology, Mandi Gobindgarh
E-mail ID: harmeet.kaur@pimt.info

Abstract
In the present Competitive Era companies are facing unparalleled environmental challenges
such as limited resources, climate changes and pollution. So, companies are embracing Green
Marketing as an Approach to follow the trend of going Green by promoting the efficient use
of Ecological Products. Now, companies are taking their own initiatives to create Ecological
products to save the Environment. But this simple step may not motivate consumers to
choose a Green brand so a need arises for developing Green Marketing Approach to
encourage the final consumer to buy Ecological Products.This paper makes an attempt to
focus on usage and preference of ecological products. The paper presents an empirical
attempt to find out importance and the preference of the people for eco-friendly products.
Key Words: Ecological/Eco-friendly products, Environment

AN EMPIRICAL STUDY OF PROFITABILITY ANALYSIS OF SELECTED

PHARMACEUTICAL COMPANIES IN INDIA
CA (Dr.) Sanjeev K. Bansal Neetu Saini Robin Inderpal Singh
Assistant Professor Assistant Professor Assistant Professor
Department of Commerce Department of Department of Commerce
Punjab Technical University Management Shree Atam Vallabh Jain
Kapurthala E-Max Group of College
commerce.ptu@gmail.com Institutions Hussainpura, Ludhiana
Bhaduli, Ambala robininderpal@yahoo.com
mba.neetu4@gmail.com

KEYWORDS: Pharmaceutical Industries, Profitability Analysis, Gross profit, F-test ANOVA

(two factors)
ABSTRACT:
Profitability is the most important factor to be considered in directing a business venture.
Profitability Analysis is an analysis of costs & revenue to determine whether or not a venture
will make a profit. It enable you to evaluate market segments according to products,
customers, orders or any combination of these with respect to your companies profit or
contribution margin. Profitability analysis is the process of comparing income to output &
determining how much profit was made during a specific time period. In this paper, the
overall earnings performance of selected Pharma companies in India has been ascertained &
evaluated the joint effect of the selected ratios on the profitability of pharma companies major
being Cipla, Dr Reddy’s lab, Ranbaxy, Lupin & Aurobindo pharma. For this analytical study,
the researcher has used Ratio Techniques for analysis and to test hypothesis Two Factor
ANOVA (F-test) has been applied. The data is based on secondary Profitability position from
respective company’s websites, annual reports & journals. It represents an empirical study
which examines the profitability from different perspectives of Pharmaceutical industries in
India with a data of 5 years from 2008 to 2012.

CONSUMER BUYING BEHAVIOUR TOWARDS BAJAJ BIKE – An

Empirical analysis of consumers in Punjab.
Authors: 1) Mr.AshutoshUpadhyay
Student of MBA,
Punjab Institute of Management and Technology, MandiGobindgarh
Contact No. - 9023832263
Email id:ashutoshkumarup@gmail.com
2) Ms. Reena Rani
Assistant Professor,
Punjab Institute of Management and Technology, MandiGobindgarh

CONSUMER BUYING BEHAVIOUR TOWARDS BAJAJ BIKE -- An Empirical Analysis

Consumers in Punjab.
ABSTRACT: In this era of cut throat competition, no company can even survive in the
market place without knowing its products strengths and weaknesses. It has to reinforce itself
against threats from the environment and exploit its strengths. And in order to do so, the
company has to conduct regular surveys to know the consumer’s opinions, needs, and
preferences. This helps the company to manufacture the product likewise for each customer’s
expectations. It has now become additional important for the customer confidence and higher
positioning of buyer perception. Thus, Surveys becomes genuine key to success. This study is
based to identify the factors that influence the customer buying behaviour towards the Bajaj
Bikes in Punjab the survey is essentially fixated on the buying behaviour of the consumers
that motivates them to purchase the two Bajaj Bikes.
Keywords: Consumers, Behaviour, Perception, Bajaj, Factors, Respondents.

EMERGING RETAIL SCENARIO IN INDIA: A REVIEW

Dr. B.B. Singla, School of Management Studies, Punjabi University, Patiala

Dr. Lalit Singla, Sri Guru Granth Sahib World University, Fatehgarh Sahib
Abstract:
The BMI India Retail Report for third quarter of 2010, forecast that the total retail
sales will grow from US$353 billion in 2010 to US$543.2 billion by 2014. The sector has
evolved dramatically from traditional village fairs, street hawkers to resplendent malls and
plush outlets, growing from strength to strength. According to 8th Annual Global Retail
Development India (GRDI) of AT Kearney, India retail industry is the most promising
emerging market for retail investment among 30 emerging markets. The next phase of
economic development in India will be consumption led. With the substantial growth rate of
economic growth, retail sales in expected to cross US$400 billion by 2010 turning India into
the biggest retail market in the world. The present paper is an effort to study the changing
retail scenario and its implications in india.

Factors Affecting Success of Viral Marketing Campaigns in India

JyotiDoval
Assistant Professor, Apeejay School of Management, Dwarka, New Delhi
Etinder Pal Singh
Professor, Apeejay School of Management, Dwarka, New Delhi
G. S. Batra
Professor, School of Management Studies, Punjabi University, Patiala

ABSTRACT
The increase in Internet penetration and adoption of social media has taken the concept of
electronic word of mouth communications to a whole new level, which when used by
marketers to reach their consumers is known as Viral Marketing. Successful users of viral
marketing create content that would appeal to people with high social networking potential.
Currently many viral marketing techniques are being used to target consumers, however
researches have found that not all techniques are effective.
The current paper is an attempt to explore the effectiveness of viral marketing campaigns on
Indian consumers and assesses the general attitude of consumers towards the viral campaigns.
A conceptual model depicting factors affecting the effectiveness of a viral marketing
campaign is also developed on the basis of this research.

Mandate on Corporate Social Responsibility spendings – Legal Issues

CA. Daya Shanker Sharma* and Dr. G S Batra**

*Associate Professor, Commerce Department, S.G.N.D. Khalsa College, Delhi
University.**Professor and Head, School of Management Studies, Punjabi University,
Patiala, Punjab
Abstract
Corporate Social Responsibility (CSR) is not new to corporate world in India. Even though it
has gained tremendous significance all over the world during the last few years, most of the
good corporate had been portraying in their annual reports their social endeavors.
The basic purpose of this article is to provide the overview of environment of Corporate
Social Responsibility and regulatory framework for ensuring corporate social responsibility
(CSR) reporting in the country with special reference to role of Ministry of Corporate Affairs.
An effort has been made to provide the overview of role of other regulatory authorities like
Department of Public Enterprises and Securities & Exchange Board of India in persuading
regulatory environment of CSR

An attempt has been made ‘to make a comparative analysis of those different regulations’ and
‘to compile different views to find out if mandatory CSR is better than optional CSR’.
Key Words: CSR, Corporate, Guidelines, Regulations

BANKING IN NORTHERN REGION: A STUDY OF VARIOUS BANK GROUPS

Kulpreet Kaur
Dr.Rajinder Kaur
ABSTRACT: Banks are considered as the most important of all the financial intermediaries
in the financial system. Any effort to develop the economy requires an action to increase
,mobilize and channelize appropriately the domestic financial resources towards productive
avenues. The present paper attempts to study the banking activities in the northern region by
SCBs.The argument of the paper is that severe inequalities are developing in the banking
activities of commercial banks in the country.ANOVA has been applied to find out the
variances. This paper covers the period of 14 years ranging from 1997-98 to 2010-
11.Variances have been found between bank groups and within bank groups in terms of
branch expansion, depositmobilization,and credit deployment as well over the study period.
Study suggested reducing banking disparities to increase the coverage of branch networks
and to inculcate the habit of banking.
KEY WORDS :Branch expansion, DepositMobilisation, Credit Deployment

Perceived Effectiveness of ERP in Educational Institutions of North-Western India:

An Empirical Study

Dr. Karminder Ghuman

Associate Professor
LM Thapar School of Management
Thapar University, Patiala

Dr. Sonika Chaudhary

Professor
Deptt. of Management Studies
MM University, Sadopur, Ambala

Abstract

Significant investments made by educational institutes for the implementation of ERP have
led to mixed results. The present study examines the various facets associated with
implementation of ERP in education sector for which primary data was collected from 100
senior functionaries associated with leading educational institutions of North Western India
offering technical and professional education through a standardized questionnaire. Although
it was felt that ERP has a potential to significantly improve the effectiveness and efficiency
of operations of educational institution, yet no clear cut trend was reported with respect to
actual improvement as a result of the implementation of ERP.

Review of Studies on Research Methodology in Business Management

Ms. BrehmitKaur
Assistant Professor
Sri Guru Granth Sahib World University
Fatehgarh Sahib

Abstract
The research methodology in business management needs more refinements. Some studies on
researches in management have been done. The RM in management includes studies on
corporate management, corporate governance, tools of data collection, sources and studies on
the various functional areas of management. Very limited number of studies have been
carried out on Research Methodology in management. This work is a step in that direction.

SERVICE QUALITY IN INDIAN BANKING SECTOR

(ACase study of Public and Private Sector Banks)
Dr. Kanwaljit Kaur
Associate Professor in Economics
Sri Guru Gobind Singh College,
Sector-26, Chandigarh.
e-mail: kaurkanwaljit13@yahoo.co.in

Introduction Banking sector is witnessing many changes relating to bank regulation, use of
technology and competition. These developments are changing the banking environment also.
Regulatory changes have eliminated barriers to cross-border expansion. Structural changes
have enabled the banks to become more competitive with non-banking financial institutions.
Technological changes are helping the banks to make new strategies of services. It is due to
this changing environment that service quality and customer satisfaction has become very
important. Banking institutions have acknowledged the fact that technical superiority will not
bring any success unless customer needs are taken into account. Customers are aware of their
rights and are willing to voice their opinions or complaints. With rapid development in mass
media, any complaint or negative feelings from dissatisfied customers would be propagated
easily. To improve competitiveness, banks have to satisfy the customers by providing high
quality service.
The process of globalisation of Indian economy would be further intensified in future. Indian
banks have to equip themselves to meet the challenges of competition from within the
country as well as from outside. The future direction of Indian banking will be decided by the
impacting variable of emerging environment and bank’s strategic response to these variables.
Customer Satisfaction: Customer satisfaction is an important theoretical as well
as practical issue for most marketers and consumer researchers. Customer satisfaction is
considered as a necessary condition for customer retention and loyalty and helps in realising
economic goals like turnover and revenue. The rapid growth of banking sector accompanied
by dramatic changes in the environment is challenging bank managers to find alternative
ways of remaining viable. Many bank service providers are realising the fact that providing
customer satisfaction is very crucial determinant of long term viability and success.
Delivering customer satisfaction is also important because today’s buyers are better educated
and more aware as compared to past. In modelling overall customer satisfaction for banks, it
is important to include both product and service attributes. Product quality has two
dimensions-Physical dimension and performance dimension. Service quality has several
dimensions like Responsiveness, Assurance, Tangibles, Empathy, Reliability, Competence,
Courtesy, Credibility, Feel secure, Access, Communication and Understanding the customer.
Objectives: The objective of the study is to identify important service quality attributes
and compare service quality gaps existing in public and private sector Banks.

VOGUE AND CHALLENGES OF DEVELOPING HUMAN CAPITAL IN INDIA

Dr. Priyaka Khanna, Head of Commerce Department, Khalsa College for Women, Ludhiana
Dr. Deepika Singla, Assistant Professor, P.G.Department of Commerce, M.M.Modi College,
Patiala

Global competitiveness is now predicated increasingly on the supply and availability

of talent in global pockets that are driving the engines of world economy. Clearly, this calls
for a closer look at those areas that are emerging as talent powerhouses. Asia, India and
China in particular continue to contribute to the global talent pool in unprecedented ways,
even as their economies open themselves increasingly to global forces. It is estimated that
organizations spend anywhere from 40 to 70 per cent of their total operating spend on payroll
and other direct employment expenses. And yet, very few forganizations make decisions
about their people with the same discipline and confidence as they do about money, clients
and technology.
Organizations embark on the path toward maximizing their investment in people by
first identifying the workforce as an asset. This asset requires the same level of business
discipline for optimization and management that would be expected of other business capital
(i.e. financial, property etc.). Organizations that effectively optimize human capital focus
their talent management strategy around three key principles: business focus, agility and
alignment.
Developed nations worldwide are facing increasing retirements and greater number of
young workers. As seen in the figure below, the percentage of the population between the
ages of 15 and 64 years old is decreasing in North America, Japan, Australia, France and UK,
while Brazil and India are showing increases. This demographic is creating global
movements of jobs, skills and population and an increased focus on attracting, developing
and retaining key talent. As companies seek to fill labor demand to execute their business
plan, they are developing new and innovative ways to manage this increasingly scare asset –
talent (Fig. 1).
Fig. 1: Percentage change in the working age population (Age 15 to 64) 2005 to 2025
 10 8%

5
2%

0
Japan Canada Australia France US UK Brazil India
-5 -%4
-%5
-%6 -%6
-10 -%8

-%12
-15

Source: “Talent Management in the 21st Century: Attacting, Retainign and Engaging
Employees of Choice (2006) Worldatwork Journal First uarter 2006

Today’s workforce is more heterogeneous than at any time in history. As people retire
later, we see 70 year olds working side by side with 18 year olds. The traditionalists, baby
bommers, Gen X and Gen Y each has its distinct set of work values, learning and
communication styles and personal and professional motivators. Organizations that will
thrive in the 21st century will develop diverse programs and technologies that effectively
motivate, reward and develop these four distinct generations.
So it is imperative to understand the country and sub-country level dynamics,
processes and practices or forces informing, influencing and challenging the unfolding of this
trend. Incidentally, these forces can be viewed from two differing but intertwining
perspectives, that of the state and that of the corporate world. We shall refer to these as the
‘macro’ and ‘micro’ perspective respectively.
Accordingly, this paper proposes to achieve the following objectives:
(1) Examine the macro and micro trends shaping human capital developments in India
by:
 Taking consideration of factors driving human capital development at the
national level; Identifying state-level challenges affecting the growth and
supply of skilled labour pools;
(2) Suggest various notable measures in the macro and micro sphere that are likely to
address the challenges that human capital development initiatives face.