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    Marketing Objectives

    Uploaded by

    Uroona Malik
    The document outlines several marketing and business objectives. For marketing, the key objectives are to create product awareness, attract customers to a new product, expand market share by targeting women in advertisements, establish a strong brand image and loyalty, and create awareness of an uncommon product. The business objectives section categorizes objectives as economic, social, individual, and multiple. The economic objectives are profit earning, survival, growth and customer creation. The social objectives focus on supplying quality products at fair prices and benefiting society. The individual objectives center around employee satisfaction, working conditions, pay, and growth. The multiple objectives encompass market standing, productivity, resources, profits, manager and worker performance, and social responsibility.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Objectives

    Uploaded by

    Uroona Malik
    27 views3 pages
    The document outlines several marketing and business objectives. For marketing, the key objectives are to create product awareness, attract customers to a new product, expand market share by targeting women in advertisements, establish a strong brand image and loyalty, and create awareness of an uncommon product. The business objectives section categorizes objectives as economic, social, individual, and multiple. The economic objectives are profit earning, survival, growth and customer creation. The social objectives focus on supplying quality products at fair prices and benefiting society. The individual objectives center around employee satisfaction, working conditions, pay, and growth. The multiple objectives encompass market standing, productivity, resources, profits, manager and worker performance, and social responsibility.

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    The document outlines several marketing and business objectives. For marketing, the key objectives are to create product awareness, attract customers to a new product, expand market share by targeting women in advertisements, establish a strong brand image and loyalty, and create awareness of an uncommon product. The business objectives section categorizes objectives as economic, social, individual, and multiple. The economic objectives are profit earning, survival, growth and customer creation. The social objectives focus on supplying quality products at fair prices and benefiting society. The individual objectives center around employee satisfaction, working conditions, pay, and growth. The multiple objectives encompass market standing, productivity, resources, profits, manager and worker performance, and social responsibility.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views3 pages

    Marketing Objectives

    Uploaded by

    Uroona Malik
    The document outlines several marketing and business objectives. For marketing, the key objectives are to create product awareness, attract customers to a new product, expand market share by targeting women in advertisements, establish a strong brand image and loyalty, and create awareness of an uncommon product. The business objectives section categorizes objectives as economic, social, individual, and multiple. The economic objectives are profit earning, survival, growth and customer creation. The social objectives focus on supplying quality products at fair prices and benefiting society. The individual objectives center around employee satisfaction, working conditions, pay, and growth. The multiple objectives encompass market standing, productivity, resources, profits, manager and worker performance, and social responsibility.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Marketing Objectives

     To create the product awareness and to attract the customers towards the
    newly launched product.
     To expand the market share
     To Target women through advertisement
     To stablish a strong brand image and consumer loyalty
     To Create awareness about this uncommon product
     To Reduce cost
     To Maintain positive strong growth in starting years
    Increase sales
    Primary objective of every company is to increase the sales as much as they
    can. With the help of maximizing sales high profit can easily be achieved.

    Increase market share


    It means that finding the new customers and increase the customer leads.
    Which ultimately maximizes the market share and try to operate in different
    countries.

    Business Objectives
    Mainly Classified into four Categories:
    1. Economic
    2. Social
    3. Human or Individual
    4. Multiple Objectives

    Every business is directed to the achieve certain objectives by laying down the
    guidelines for various activities and decide the direction and amount of efforts
    needed for these activities.

    1. Economic Objectives:
    Business is an economic activity and its objectives are mainly economic in
    nature.
    Our main economic objectives are:
     Profit Earning
     Survival
     Growth
     Creation of Customers
     Innovation
     Optimum Utilization of Resources

    2. Social Objectives:
    Social objective deals with fulfilling obligations towards the society. These
    refer to the objectives which are desired to be achieved for the beneficial of the
    society.

    The major social objectives are:


     Supply of Quality products at Fair Price
     Avoidance of Unfair Trade Practices
     Generation of Employment Opportunities
     Protection of Environment
     Community Service
     Welfare of Employees

    3. Human or Individual Objectives:


    Human or individual objectives refer to the objectives related to the
    individual needs of the employees of an organisation. As employees are one of the
    most valuable assets of an organisation, satisfaction of their objectives is very
    important.

    Individual objectives include:


     To provide healthy and safe working conditions.
     To pay fair and competitive salaries and perks.
     To provide opportunities for personal growth and development of
    employees.
     To provide reasonable security of service.
     To provide various financial and non-financial incentives in order to
    motivate the workers.
     To encourage employees to take initiative and participation in management.
    4. Multiple Objectives of Business:
    Multiple Objectives’ are set for its long-term survival and growth.

    Multiple Objectives include:


     Market Standing
     Productivity
     Physical and Financial Resources
     Earning Profits
     Manager Performance and Development
     Worker Performance and Attitude
     Social Responsibility

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