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What is marketing management?
Marketing management refers to the process of planning, organizing, directing,

and controlling an organization’s marketing activities. The ultimate goal of
marketing management is to increase sales and profits by creating a positive
image for the organization and building strong relationships with its customers.
Marketing management is a process of controlling the marketing aspects, setting

the goals of a company, organizing the plans step by step, taking decisions for the
firm, and executing them to get the maximum turn over by meeting the
consumers' demands.
According to Philip Kotler, “Marketing management is the analysis, planning,

implementation and control of programs designed to bring about desired
exchanges with target markets to achieve organizational objectives.
Marketing management (or management of marketing) is the process of setting
marketing goals for an organization (considering internal resources and market
opportunities), the planning and execution of activities to meet these goals, and
measuring progress toward their achievement. The process should be ongoing
and repetitive (as within a planning cycle) so that the organization may
continuously adapt to internal and external changes that create new problems
and opportunities. Here you will find a collection of marketing news articles and
research insights regarding marketing management. (AMA).
What is marketing management?

Marketing management refers to the control and operations of various marketing
activities and the people involved in those activities, such as managers, marketing
management professionals, contractors, and more.
Relevant actives often include:
• Setting goals and developing marketing strategies
• Performing market research
• Devising marketing campaigns
• Identifying a company’s target market
• Managing content on various channels (e.g., social media, email marketing,
etc.) and across different mediums (e.g., copy, images and videos, and
podcasts)
• Execution of marketing strategies and marketing plans
Objectives of marketing management:

The objectives of each business are pre-set which is led by objectives
of marketing management. The basic and important objectives of marketing management are:
• Attracting new customers
The important objective of marketing management is to attract new customers to increase the
sales of products. Different strategies are set to make sure that maximum customers get
attracted to the company's products like displaying ads on TV channels or social media,
pamphlets, and arranging a sales team that demonstrates the products.
• Satisfying the demands of customers
Another important objective of marketing management is to keep satisfied the customer who is
associated with the company's products for a long period. For this purpose, the quality matters
a lot but apart from this good service is also concerned like an on-time supply of products and
without damage, the products are supplied.
• Profitability
Without earning profit a company could not survive longer. Earning profit is the backbone of a
company. It is necessary to earn profit for growing, diversifying a business, and its maintenance
as well. For this purpose, a company must know what is market management? And how to
achieve these market targets? A company’s management team keeps the marketing on track by
entertaining their old and reliable customers and attracting the new customer to make
maximum profit for maximum growth.
• Maximizing the market share
Another objective of marketing management is to make maximum marketing share. For this
purpose, companies use different tools to get maximum market sales of their products by
having comparison with a market economy. Sometimes, companies offer discounts to attract
customers. Sometimes, they do attractive and unique packaging and offer promotions.
• Creating a good public reputation
Public reputation plays an important role in the growth of a company. If the company has stood
as a good public figure it means it has more chances to grow and diversify but if stands with a
bad reputation, it will no longer survive. By marketing, the reputation of a company can be
made good and trustworthy for the consumers.

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What is marketing management?

Marketing management refers to the process of planning, organizing, directing,

Marketing management is a process of controlling the marketing aspects, setting

According to Philip Kotler, “Marketing management is the analysis, planning,

What is marketing management?

Objectives of marketing management:

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