Michenlong PDF
Michenlong PDF
Michenlong PDF
OF
GOALS
IN
MARKETING
CONTENTS:
• Goals in Marketing: Definition and Importance
• Objectives in Marketing
• Definition and
Importance
WHAT ARE GOALS IN MARKETING?
4.INTANGIBILITY
A goal is not an action the firm can take; it is an outcome of
the organization wishes to realize.
Common
Marketing Goals
1. Increase brand awareness
5.Customer retention
3. ATTAINABLE
It must be appropriate and achievable
4. RELEVANT
It must makes sense within the organizations ’functions
5. TIME BASED
It must have a timeline associated with them
Key Performance
Indicators (KPIs)
in Marketing
Essentially, a "KPI" is one of the
most important metrics a
business must track when
determining the success of their
marketing campaigns. While
these indicators don't need to be
financial in nature, they should
steer future marketing decisions.
Most key performance indicators will be:
• Actionable: Capable of being changed to
improve business performance.