Revised Front Pages

A PROJECT REPORT ON
A STUDY ON CUSTOMER BUYING BEHAVIOUR FOR MARUTHI

SWIFT CARS IN BANGALORE” WITH SPECIAL REFERENCE TO
PRATHAM MOTORS, BELLUNDUR”,
Submitted in partial fulfilment of the requirements for the

award of the Degree of
MASTER OF BUSINESS ADMINISTRATION

of
BENGALURU NORTH UNIVERSITY
By
BHARATH R
17B6CMD130
Under the guidance of

PROF. RAMALAKSHMI. V
Associate Professor
KRUPANIDHI GROUP OF INSTITUTIONS

DEPARTMENT OF MANAGEMENT STUDIES
Bangalore-560035
Batch: 2018-20
A PROJECT REPORT ON
A STUDY ON CUSTOMER BUYING BEHAVIOUR FOR MARUTHI
SWIFT CARS IN BANGALORE” WITH SPECIAL REFERENCE TO
PRATHAM MOTORS, BELLUNDUR”,
Submitted in partial fulfilment of the requirements for the

award of the Degree of
MASTER OF BUSINESS ADMINISTRATION

of
BENGALURU NORTH UNIVERSITY
By
BHARATH R
17B6CMD130
Under the guidance of

PROF. RAMALAKSHMI. V
Associate Professor
KRUPANIDHI GROUP OF INSTITUTIONS

DEPARTMENT OF MANAGEMENT STUDIES
Bangalore-560035
Batch: 2018-20
GUIDE CERTIFICATE
This is to certify that the project titled “A STUDY ON CUSTOMER BUYING

BEHAVIOUR FOR MARUTHI SWIFT CARS IN BANGALORE” WITH SPECIAL
REFERENCE TO PRATHAM MOTORS, BELLUNDUR ”, is an original work of
BHARATH R., bearing Reg. No. 17B6CMD130 and is being submitted in

partial fulfilment for the award of the Master’s Degree in Business
Administration of Bengaluru North University. The report has not been
submitted earlier either to this University /Institution or any other institution for
the fulfilment of the requirement of a course of study.
SIGNATURE OF THE GUIDE
PLACE: ------------------------
DATE: --------------------------
DECLARATION
I do hereby declare that the Project report entitled “A STUDY ON

CUSTOMER BUYING BEHAVIOUR FOR MARUTHI SWIFT CARS IN
BANGALORE” WITH SPECIAL REFERENCE TO PRATHAM
MOTORS, BELLUNDUR”, submitted to Bengaluru North University in the
partial fulfilment of the requirement for the award of degree of Master of
Business Administration is a record of bonafide and independent internship
report carried out by me. This report does not form part of any previous reports
submitted to this university or any other university for the award of any degree/
diploma/ associate ship or other similar title.
BHARATH R
REG No.17B6CMA130
ACKNOWLEDGEMENT
I proudly utilize the opportunity to express my heart full thanks to Dr. Suresh
Nagpal, Chairman of Krupanidhi Group of Institutions, Bangalore and Dr.
Sarita Iyer, Director, Department of Management Studies for their valuable
advice and encouragement for carrying out this project.
My special thanks to faculty guide, Prof. Ramalakshmi, Associate

Professor, Department of Management Studies, who guided me with full
support in completing my project through her constant encouragement and
suggestions.
I thank all other Faculty members of Department of management studies for

their continuous support in carrying out this project.
I also express my gratitude and sincere thanks to Mr. Kiran Achar, Deputy
Manager, Human Resource, for providing me an opportunity with necessary
facilities for completing the project work.
I offer my humble and sincere thanks to my beloved parents who are the
never ending source of inspiration to me.
Bharath R
TABLE OF CONTENTS
Chapter CONTENTS PAGE NO
1 Introduction 1-15
2 Review of literature and Research design 16-30
3 Profile of the /Business/Selected Organization/ 31-45
Respondents
4 Data Analysis and Interpretation 46-76
5 Findings, conclusions and Recommendations 77-85
Bibliography
Annexure
LIST OF TABLES
1 Table showing occupation of the customer 34
2 Table showing monthly income of the customer 36
3 Table showing awareness created by different medias 38
4 Table showing customer preference towards Maruti Swift 40

5 Table showing factors for purchasing Maruti Swift 42
6 Table showing price opinion of respondents 44
7 Table showing view towards exterior design of Maruti 46

Swift
8 Table showing respondent colour preference 48
9 Table showing factors differing from other cars 50
10 Table showing attributes consider by Maruti Swift owners 52
11 Table showing customers perception of Pratham motors in 54
following facilities:-
1. Enquiry handling in Pratham motors 54
2. Financial assistance in Pratham motors 56
3. Documentation in Pratham motors 58
4. After sales service in Pratham motors 60
5. Customer care in Pratham motors 62
LIST OF GRAPHS
1 Graph showing occupation of the customer 35
2 Graph showing monthly income of the customer 37

3 Graph showing awareness created by different medias 39
4 Graph showing customer preference towards Maruti swift 41

5 Graph showing factors for purchasing Maruti swift 43
6 Graph showing price opinion of respondents 45
7 Graph showing view towards exterior design of Maruti swift 47
8 Graph showing respondent colour preference 49

9 Graph showing factors differing from other cars 51
10 Graph showing attributes consider by Maruti swift owners 53
11 Graph showing customers perception of Pratham motors in
following facilities: -
1. Enquiry handling in Pratham motors 55
2. Financial assistance in Pratham motors 57
3. Documentation in Pratham motors 59
4. After sales service in Pratham motors 61
5. Customer care in Pratham motors 63
EXECUTIVE SUMMARY
The project titled “THE STUDY ON CUSTOMER PERCEPTION
TOWARDS MARUTI SWIFT” is conducted at Pratham Motors Pvt Ltd,
Bangalore which is an authorized dealer of Maruti Suzuki India Ltd. The
Pratham Motors Pvt Ltd was incorporated in the year Nov 2001, as a private
limited company. The company is located on St.John’s road as well as Sarjapur
road and is being managed by Mr.Samar Vikram Bhasin. The sales section
covers the sale of all types of cars manufactured by the Maruti Udyog Ltd. The
Pratham Motors is having a well designed state-of-art showroom in Bellandur,
outer ring road. The study is made by adopting descriptive research method and
both primary and secondary data is being made use. Primary data for the
purpose of the study was obtained by interviewing the customers with the help
of a questionnaire. For this study 100 samples were selected from the
population in Bangalore. The questionnaire was administered for 100 samples.
From the findings we can interpret that the majority of respondents are
professionals and businessman compared to government employees. It is
suggested that Pratham Motors need to increase the awareness of the Maruti
Suzuki cars to the customers with the help of most popular media like
television, newspaper, hoardings etc.
CHAPTER 1
INTRODUCTION
CHAPTER – 2
INDUSTRY PROFILE, COMPANY

PROFILE AND RESPONDENT
PROFILE
CHAPTER – 3
RESEARCH METHODOLOGY
CHAPTER – 4
DATA ANALYSIS AND

INTERPRETATION
CHAPTER – 5
FINDINGS, SUGGESTIONS AND

CONCLUSION
BIBLIOGRAPHY
ANNEXURE
QUESTIONNAIRE

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A PROJECT REPORT ON

A STUDY ON CUSTOMER BUYING BEHAVIOUR FOR MARUTHI

Submitted in partial fulfilment of the requirements for the

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

KRUPANIDHI GROUP OF INSTITUTIONS

Submitted in partial fulfilment of the requirements for the

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

KRUPANIDHI GROUP OF INSTITUTIONS

This is to certify that the project titled “A STUDY ON CUSTOMER BUYING

BHARATH R., bearing Reg. No. 17B6CMD130 and is being submitted in

SIGNATURE OF THE GUIDE

I do hereby declare that the Project report entitled “A STUDY ON

My special thanks to faculty guide, Prof. Ramalakshmi, Associate

I thank all other Faculty members of Department of management studies for

Chapter CONTENTS PAGE NO

4 Table showing customer preference towards Maruti Swift 40

6 Table showing price opinion of respondents 44

7 Table showing view towards exterior design of Maruti 46

2 Graph showing monthly income of the customer 37

4 Graph showing customer preference towards Maruti swift 41

6 Graph showing price opinion of respondents 45

7 Graph showing view towards exterior design of Maruti swift 47

8 Graph showing respondent colour preference 49

INDUSTRY PROFILE, COMPANY

DATA ANALYSIS AND

FINDINGS, SUGGESTIONS AND

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