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    Chevrolet (Chevrolet Division of General Motors Company, Is An American Automobile Division of The

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    Josepablo David
    Chevrolet is an American automobile division of General Motors that was founded in 1911 by Louis Chevrolet and William Durant. Durant used Chevrolet to gain control of General Motors in 1918. Alfred Sloan chose Chevrolet to be GM's volume brand, allowing it to compete with the Ford Model T and become America's best-selling car by 1929. Chevrolet vehicles are sold globally, though the brand was withdrawn from Europe in 2016 except for the Camaro and Corvette. Chevrolet produces a wide range of vehicles for the North American market, from subcompacts to medium-duty trucks.

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    Chevrolet (Chevrolet Division of General Motors Company, Is An American Automobile Division of The

    Uploaded by

    Josepablo David
    73 views1 page
    Chevrolet is an American automobile division of General Motors that was founded in 1911 by Louis Chevrolet and William Durant. Durant used Chevrolet to gain control of General Motors in 1918. Alfred Sloan chose Chevrolet to be GM's volume brand, allowing it to compete with the Ford Model T and become America's best-selling car by 1929. Chevrolet vehicles are sold globally, though the brand was withdrawn from Europe in 2016 except for the Camaro and Corvette. Chevrolet produces a wide range of vehicles for the North American market, from subcompacts to medium-duty trucks.

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    Chevrolet

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    Chevrolet is an American automobile division of General Motors that was founded in 1911 by Louis Chevrolet and William Durant. Durant used Chevrolet to gain control of General Motors in 1918. Alfred Sloan chose Chevrolet to be GM's volume brand, allowing it to compete with the Ford Model T and become America's best-selling car by 1929. Chevrolet vehicles are sold globally, though the brand was withdrawn from Europe in 2016 except for the Camaro and Corvette. Chevrolet produces a wide range of vehicles for the North American market, from subcompacts to medium-duty trucks.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    73 views1 page

    Chevrolet (Chevrolet Division of General Motors Company, Is An American Automobile Division of The

    Uploaded by

    Josepablo David
    Chevrolet is an American automobile division of General Motors that was founded in 1911 by Louis Chevrolet and William Durant. Durant used Chevrolet to gain control of General Motors in 1918. Alfred Sloan chose Chevrolet to be GM's volume brand, allowing it to compete with the Ford Model T and become America's best-selling car by 1929. Chevrolet vehicles are sold globally, though the brand was withdrawn from Europe in 2016 except for the Camaro and Corvette. Chevrolet produces a wide range of vehicles for the North American market, from subcompacts to medium-duty trucks.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Chevrolet (/ˌʃɛvrəˈleɪ/ SHEV-rə-LAY), colloquially referred to as Chevy and formally the

    Chevrolet Division of General Motors Company, is an American automobile division of the


    American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors
    founder William C. Durant started the company on November 3, 1911[2] as the Chevrolet Motor
    Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in
    General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to
    the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car
    for every purse and purpose", would pick the Chevrolet brand to become the volume leader in
    the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T
    in 1919 and overtaking Ford as the best-selling car in the United States by 1929.[3]

    Chevrolet-branded vehicles are sold in most automotive markets worldwide. In Oceania,


    Chevrolet is represented by Holden Special Vehicles, having returned to the region in 2018 after
    a 50-year absence with the launching of the Camaro and Silverado pickup truck (HSV was
    partially and formerly owned by GM subsidiary Holden, which GM is retiring in 2020). In 2005,
    Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South
    Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in
    General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of
    Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's
    traditional European standard-bearers, Opel of Germany and Vauxhall of the United Kingdom,
    would be moved upmarket.[4] However, GM reversed this move in late 2013, announcing that the
    brand would be withdrawn from Europe from 2016 onward, with the exception of the Camaro
    and Corvette.[5] Chevrolet vehicles were to continue to be marketed in the CIS states, including
    Russia. After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last
    usage of the Daewoo automotive brand was discontinued in its native South Korea and
    succeeded by Chevrolet.

    In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact
    automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of
    Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times
    as a synonym for General Motors or its products, one example being the GM LS1 engine,
    commonly known by the name or a variant thereof of its progenitor, the Chevrolet small-block
    engine.

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