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    Competitive Profile Matrix: Bata Major/Close Competitors Are

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    ghazia
    Bata and its major competitors in the shoe market are evaluated based on critical success factors such as shoe quality, customer loyalty, financial position, price, outlets, market share, advertising, and R&D. Bata ranks highest overall with a total score of 3.64 out of 4, followed by Servis at 3.18, while Chinese shoe brands score lowest at 2.04.

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    Competitive Profile Matrix: Bata Major/Close Competitors Are

    Uploaded by

    ghazia
    37 views1 page
    Bata and its major competitors in the shoe market are evaluated based on critical success factors such as shoe quality, customer loyalty, financial position, price, outlets, market share, advertising, and R&D. Bata ranks highest overall with a total score of 3.64 out of 4, followed by Servis at 3.18, while Chinese shoe brands score lowest at 2.04.

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    Bata and its major competitors in the shoe market are evaluated based on critical success factors such as shoe quality, customer loyalty, financial position, price, outlets, market share, advertising, and R&D. Bata ranks highest overall with a total score of 3.64 out of 4, followed by Servis at 3.18, while Chinese shoe brands score lowest at 2.04.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    37 views1 page

    Competitive Profile Matrix: Bata Major/Close Competitors Are

    Uploaded by

    ghazia
    Bata and its major competitors in the shoe market are evaluated based on critical success factors such as shoe quality, customer loyalty, financial position, price, outlets, market share, advertising, and R&D. Bata ranks highest overall with a total score of 3.64 out of 4, followed by Servis at 3.18, while Chinese shoe brands score lowest at 2.04.

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    Competitive Profile Matrix

    Bata Major/Close Competitors are

    1. Servis
    2. Local Brands
    3. International Brands
    4. Shafi Group ( Urban Sole)
    5. Chinese Shoe

        Bata Servis Local China


    Critical Success Wei Rati W- Rati W- Rati W- Rati W-
    Factors ght ng Score ng Score ng Score ng Score
    Shoe Quality 0.25 4 1 3 0.75 2 0.5 1 0.25
    Customer Loyalty 0.09 4 0.36 3 0.27 2 0.18 2 0.18
    Financial position 0.21 4 0.84 4 0.84 2 0.42 3 0.63
    Price 0.09 3 0.27 3 0.27 4 0.36 4 0.36
    Outlets 0.09 4 0.36 4 0.36 2 0.18 2 0.18
    Market Share 0.07 3 0.21 2 0.14 1 0.07 2 0.14
    Advertising 0.15 3 0.45 3 0.45 1 0.15 1 0.15
    R&D 0.05 3 0.15 2 0.1 1 0.05 3 0.15
          0            
    Total 1   3.64   3.18   1.91   2.04

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