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WRITTEN REPORT: Risks Encountered by A Business Company Amidst The Pandemic

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WRITTEN REPORT: Risks encountered by a business company amidst the pandemic

The World Health Organization has declared the coronavirus, or COVID-19, a pandemic.
This kind of virus continues to evolve. The consequences of the coronavirus disease outbreak are
exceptional and felt around the world. This pandemic is affecting the health of the public, and
it’s also impacting the economy. According to Google, “since the first week of February, search
interest in coronavirus increased by +260% globally.” While spikes in search trends are common
during events of this scale, there have also been surges in traffic for related products and topics
as a direct response to the pandemic. The pandemic is heavily affecting labor markets,
economies and enterprises, including global supply chains, leading to widespread business
disruptions. In addition to the threat to public health, the economic and social disruption
threatens the long-term livelihoods and wellbeing of millions. All the major industries of the
world are currently dealing with the devastating effects of COVID-19. Manufacturing, marketing
and service business in 2020 has seen shifts in the way businesses and organizations operate in
the wake of the deadly virus. It’s not an understatement to say that the pandemic has
significantly impacted the way businesses and organizations operate across various industries.
However, The ILO and its constituents – Governments, workers and employers – will play a
crucial role in combating the outbreak, ensuring the safety of individuals and the sustainability of
businesses and jobs.

The offer to contain the spread of the coronavirus disease has led to lockdowns and travel
restrictions across countries globally. The lockdown directives have led to the shutdown of many
businesses, especially those that cannot be performed from homes. Only businesses proffering
essential services have been exempted from the lockdown directive; hence, the nation’s economy
is adversely affected. One of the types of business that are mostly affected by the pandemic is in
the service business. With the humanitarian crisis from coronavirus evolving on a daily basis,
businesses are grappling with how to continue serving their customers and communities around
the world. The task is uniquely challenging for industries that rely heavily on in-person
interaction, including a wide swath of sectors from banking and insurance to hospitality,
telecommunications, tourism, and industrial services. Physical distancing, reduction of
nonessential operations, and limited contact are fundamental in protecting human health and
raise fundamental challenges about how these organizations can continue to reach customers and
meet their expectations. The aviation industry has been hit hard by the COVID-19 pandemic.
AirAsia Philippines is not exemption to this. “Despite all our efforts to curb the effects of
pandemic, AirAsia has made the difficult decision of reducing the company’s workforce,” the
company said in a statement. Budget carrier AirAsia Philippines is laying off hundreds of
workers by the end of this month as the COVID-19 pandemic is forcing the airline industry to
shift to survival mode. The Inquirer learned that AirAsia Philippines, part of Malaysia-based
AirAsia Group, has decided to cut its workforce by 12 percent. This will translate to about 260
jobs out of its 2,200-strong workforce. A company source with direct knowledge of the matter
said the layoffs will be “across the board” and will include administrative staffers and cabin crew
members. It follows earlier efforts by AirAsia Philippines to cut costs as it started feeling the
impact of the pandemic in the first quarter of 2020. The aviation industry is one of the hardest hit
sectors in the continuing pandemic. Carriers are now rolling out new safety protocols and more
stringent hygiene rules to win back flyers. Considerable challenges remain ahead, starting with
unknown duration of the pandemic and travel restriction, in context of global economic
recession. Countries around the world are implementing a wide range of measures to mitigate the
impact of COVID-19 outbreak and to stimulate the recovery of the tourism and aviation sector.

Building a business takes work and risks. But some risks are more dangerous than others.
Running a business takes hard work, which can reap the rewards of customers, revenue and
satisfaction. While success is the ultimate goal, business risk may stop from achieving the set
goals. So here are the risks encountered by service business company amidst the pandemic:
economic risk – the economy is constantly changing as the markets fluctuate. Some positive
changes are good for the economy, which lead to booming purchase environments, while
negative events like pandemic can reduce sales. It's important to watch changes and trends to
potentially identify and plan for an economic downturn. To counteract economic risk, save as
much money as possible to maintain a steady cash flow. Also, operate with a lean budget with
low overhead through all economic cycles as part of your business plan. Operational risk – this
business risk can happen internally, externally or involve a combination of factors. Something
could unexpectedly happen like spreading of deadly virus that causes you to lose business
continuity. That unexpected event could be a natural disaster or fire that damages or destroys
your physical business. Or, it might involve a server outage caused by technical problems,
people, or power cut. Many operational risks are also people-related. An employee might make
mistakes that cost time and money. Whether it's a people or process failure, these operational
risks can adversely impact your business in terms of money, time and reputation. Address each
of these potential operational risks through training and a business continuity plan. Both tactics
provide a way to think about what could go wrong and establish a backup system or proactive
measures to ensure operations aren't affected. So this risk serves as the guide of companies to
mitigate or overcome the said risks on the business and its stakeholders.

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