Business Pan

Fit food plaza
Contents of the Executive Summary
 The Mission Statement

The mission statement briefly explains the goal of your business. It could be two
words, two sentences, a paragraph, or even a single image. It should be as direct and
focused as possible. And it should leave the reader with a clear picture of what your
business is all about.
 Date business began
 Names of founders and the functions they perform
 Number of employees
 Location of business and any branches or subsidiaries
 Description of plant or facilities
 Products manufactured/services rendered
 Banking relationships and information regarding current investors
 Summary of company growth including financial or market highlights (e.g. your

company doubled its worth in 12-month period; you became the first company in your
industry to provide a certain service)
 Summary of management's future plans
Company description
As we the people in Punjab are food lovers and at the same time they are
health conscious . so we have come up with an idea of fit food plaza . It will be
medium size restaurant providing the service of healthy and low fat cooking
food items , the restaurant will located in the choti barradari, jallandhar and
will be opened on 1-1-2012.
The founders of the restaurant are :-
Paramveer singh
Ashish rana
Anil kumar
Karamjeet singh
Gurtinder singh
Jagdev singh
 Mission Statement
1) To provide happiness and joy through, food, music and art.
2) To create the healthy environment ,good quality of understanding among

management, staff, customers, and vendors.
 Vision
To maintain profitable operation and hence exceed of our customers expectations by

developing new concepts , and constantly improving the performance of our business.
 OUR VALUES
RESPECT for our guests and each other.
Customers are very valuable to us.
We believe in empowering our staff to resolve customers concerns on the spot.
Industry Analysis
Future Trends & Strategic Opportunities
The Restaurant Industry Today

 Products and services
Friend’s food , baker’s offers wide range of products from food to beveragers.
There will be three ways to purchase these products; table service at the restaurant,
take-out from the restaurant, and delivery to home or office.
Food items include---
Bakery items include—
Production
Food production and assembly will take place in the kitchen of the restaurant. Fresh
vegetables, meat and dairy products will be used to crate most of the dishes from
scratch. The chef will exercise strict standards of sanitation, quality production, and
presentation or packaging over the kitchen and service staff.
Service
There will be three ways a customer can purchase food and beverages are:
• Table service
• Take out
• Home delivery
• Customers will also be provided with the scratch card ..and hence the services will be
made available next time as ,they visit restaurant.
• Full privacy cabins will be made available for the high class (self service and table
service )
• general hall will be made available for public.
• Late night parties will done on Saturdays and special occasions.
Competitive Comparison
The Target Market
The Market Location & Customers

choti baradari is one the growing markets in jalandhar and having dense population ,
mostly the people around that area are having good status and NRI’s . so the target
population for friends food plaza will be all the people around the choti barradari and
hence the students from the pims college and passers by.
The customer base will come from 4 major segments;
 Local population – model town is located in the heart of jalandhar city and
majority of the population cross through this area.
 Colleges and Universities – lovely professional university students and DAV
college and many more students of colleges come here every day and hence they
can be easily targeted.
Investment analysis
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Fit food plaza

Contents of the Executive Summary

 The Mission Statement

 Date business began

 Names of founders and the functions they perform

 Location of business and any branches or subsidiaries

 Description of plant or facilities

 Products manufactured/services rendered

 Banking relationships and information regarding current investors

 Summary of company growth including financial or market highlights (e.g. your

 Summary of management's future plans

The founders of the restaurant are :-

1) To provide happiness and joy through, food, music and art.

2) To create the healthy environment ,good quality of understanding among

To maintain profitable operation and hence exceed of our customers expectations by

RESPECT for our guests and each other.

Customers are very valuable to us.

We believe in empowering our staff to resolve customers concerns on the spot.

Future Trends & Strategic Opportunities

The Restaurant Industry Today

Food items include---

Bakery items include—

The Target Market

The Market Location & Customers

The customer base will come from 4 major segments;

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