THE SALEM DISTRICT CO-OPERATIVE MILK PRODUCERS' UNION

LTD, SALEM
1  Special Officer Thiru. J. Chandrakumar, I.A.S. 
District Collector, Salem.

2. Managing Director Thiru. K. Maharabushanam,

District Revenue Officer / Managing
Director. 

3.     Office Address: Sithanur-Dalavaipatti P.O., Steel Plant

Road, Salem – 636 302.
4.   Telephone M.D.  :  Direct:  0427-2387033

              Resi   :  0427-2447922

Office:   2386871 to 2386875

5. Fax Tele Fax :  0427-2387033

 
6. E-mail address Slm_aavinslm@sancharnet.in

7. I.SO. Certificate I.S.O. 9002 Certificate obtained  for

Production and Supply of Milk, Skim Milk
Powder, Butter, Ghee and UHT Milk in
Tetra Pack.
PREAMBLE:   

The Salem District Co-operative Milk Producers' Union Ltd., was registered on 10-07-1978
under Tamilnadu Co-operative Societies Act and started functioning from 07-10-1978.  The
object of the Union is to carry out activities conducive to the economic development of
agriculturists and agricultural tenants and labourers by organising effectively production,
processing and marketing of milk commodities. The commercial production of  products viz.
Butter, Ghee and Skim Milk Powder started on 16-08-1983.

LOCATION:

The Dairy complex is situated in  about  46 acres of land bounded by Sithanur and Dhalavaipatty
villages  in Steel Plant Road.
PROCUREMENT:  

 In total 1100 Milk Producers Co-operative Societies are affiliated and  932 Societies are
functioning.   The milk is collected through 55 milk routes daily ranging from  2.5 lakhs to 3.25
lakhs litres of milk per day depending on the season.The Procurement and Input operations are 
managed through 8 milk  procurement  team offices at Salem, Sankari, Namakkal, P.Velur,
Attur, Rasipuram, Mettur, and Valapady.  The milk is delivered at the dock of the three Chilling
Centres at  Namakkal, P.Velur, Attur and the Main Dairy at Salem for chilling. 

INPUT:        

Artificial Insemination Service, Input Veterinary Service and Emergency veterinary service and
being provided to the animals of the producers in societies by the Veterinarians of  this union. 
Further, artificial inseminations with exotic, cross bred and murrah bull semen are being
undertaken through the 564 Artificial Insemination Sub-Centres of the Primary  societies / Union
and doing on an average of 26,000 Artificial Insemination  per month.  Nutritious Cattle Feed is
being supplied to the members at par rate.

FODDER:

The union has taken up cultivation of fodder crops like Cumbu Napier, Hamil grass, Buffaloe
grass, Subabul, Sithakathi Cholam, Cumbu, Maize, Cowpea and Hedge Lucerne etc. for
distribution of seed materials to the milk producers through milk cooperative societies at free of
cost/at nominal cost.

TRAINING CENTRE:

The Union had setup a Training Centre in the year 1985 under Operation Flood. The Training
Centre is imparting Training to the  DCS Personnel of our union and also from  Periyar,
Coimbatore and Nilgiris unions.

The Training Centre conduct  the programmes such as

 1. Secretary Training
2. Milk Tester Training
3. A.H.Worker
4. Management Committee Members
5. Dairy Animal Management Training
6. A.I.Refresher Training
7. Cluster A.I. Training

STEP (Support Training Employment Programme)

It is  proposed to organise and assist 25 Women Dairy Co-operatives both in Salem and
Namakkal Districts during the period from 2002 to 2005, involving 1750 women members
through Self Help Groups.

The proposed 25 dairy Co-operatives will have 70  members in each society and they will be
identified, trained in all aspects of Dairying and monitored continuously for their economic
upliftment.

DAIRY:

The Dairy has installed capacity to process 3 Lakh litres of milk per day, to produce 10 MT of 
Skim Milk Powder 9 MT of Butter and 6 MT of Ghee.

The quantity   of   milk  available  after local  sales  and  despatch  to  Chennai   is  converted
into products viz., Butter, Ghee and Skim Milk Powder.  Ghee and Skim Milk Powder are being
sold in the markets  all over India through the  Tamil Nadu Co-op. Milk Producers' Federation
Ltd., Chennai with "Agmark" and "ISI"  grades respectively.  Our products bear the famous
brand name of "AAVIN".    I.S.O. 9002  Certificate also obtained for Production and Supply of
Milk, Skim Milk Powder, Butter, Ghee and UHT Milk in Tetra Pack.
PRODUCTS

Products   Pack types

S.No.
1 Milk Tonned Milk 250 ml, 500
ml
    Standardised Milk 500 ml, 1000
ml
    High Fat Milk 500 ml, 1000
ml
2      Butter Cooking Butter 500 gm
3   Ghee   200 gm Pet
Jar

450 gm
Sachet

450 gm Tin

500 gm
Sachet

500 gml Tin

900 gm
Sachet

900 gm Tin

1000 gm
Sachet

1000 gm Tin

1800 gm Pet
Jar

5 Kg. Jar
 15 Kg. Tin
4 Skim Milk Powder   1 Kg.

25 Kg.
5 Khoa   50 gm.

200 gm.

6 Curd   150 ml.

7 Butter Milk   200 ml.
8 Tetra Milk Plain Milk 200 ml, 
1000 ml.
    Toned Milk 200 ml, 
1000 ml.
    Double Toned Milk 200 ml, 
1000 ml
    Flavoued Milk 200 ml
    Mango Drink(Maavin) 200 ml
ASEPTIC PACKAGING STATION

Ultra High temperature treated milk has a shelf life of 120 days at room temperature without
refrigeration.  For Ultra High Temperature treatment, milk of low bacteriological count is taken 
and is subjected to high  temperature of 140 degree C gradually ( Exposed for 2 seconds) and
cooled back to ambient temperature and packed in sterile Aluminium foil polythene paper in the
shape of Brick

The main advantages of Ultra High Temperature  treated milk are:

1. No refrigeration is required.
2. Very hygienic and no adulteration can be done.
3. Single way transportation, easy for storage, pilfer-proof   and convenience to  consume.
4. Reasonable price.

QUALITY CONTROL:

The wing comprises two sections: as Chemical and Bacteriological.The role of the lab is to assist
in stage-wise testing and reporting the quality status of milk processed and standardized so that
milk of the correct standards are prepared and marketed.  Similarly Cream, Butter, Butter-Milk,
Ghee and Skim Milk Powder are tested at regular intervals both during production and storage to
check that there is no quality deterioration.  Water, cleaning chemicals packing  materials, etc.,
are also tested regularly to ensure their conformity to pre-set standards.  The bacteriologists
check incoming and processed in milk and also milk products in addition to water &
environmental air to ensure that they are free from harmful microorganisms.  They also check the
sterility of plant and equipment to ensure their hygienic status. The Dairy has an effluent

treatment plant.  The effluent is  tested periodically to ensure that it satisfies the standards
prescribed by the Tamil Nadu Pollution Control Board.

MARKETING:

Salem Union markets about 83,000 litres of liquid milk per day in Salem & Namakkal  Districts
through 15 Routes,  375 sale points and 25 parlours.

The products are available at the  parlours and for special orders and requirement of  products the
following offices may be contacted.  

Address Phone No.

Office
Deputy Manager Salem Dairy, 2386871 to 2386875
(Marketing)
Sithanur-Dalavaipatti P.O.  
Salem 636 302
e-mail:  slm_aavinslm@

             sancharnet.in
Milk Marketing Office – I No. 7,  Jawan Building, 2210461
& III, Salem.
Salem – 1  
Milk Marketing Office - 77,  Narayanapillai Street, 2316040
II   
Peramanur,
Salem.
Near Four Roads, Salem – 7
Milk Marketing Office MKS Buildings, 04298-222660
 Mettur R.S.  Mettur – 2.
Milk Marketing Office Anna Salai, 04287-222908

Rasipuram. Attur Road, Rasipuram.

Milk Marketing Office, Namakkal Main Road, 04288-252312

Thiruchengode. Near Arumugasami Koil,

Thiruchengode.
Milk Marketing Office, Shop No.1 to 3, 04288-244948

Pallipalayam Shopping Complex,

SPB Colony, Pallipalayam.

Milk Marketing Office, Bharathi Nagar, 04286-220335

Namakkal. Namakkal – 637 002.