Anal

ysi
sofNOKI
ACOMPANY

ADeskr
esear
chpr
ojectbyAni
ketRav
indr
aNi
ghoj
kar

Submi
tt
edt
oPr
ati
bhaI
nst
it
uteofManagement–Pune

ForassessmentofCour
secode:
114(
Ent
erpr
iseAnal
ysi
s–DeskResear
ch)

ForMBA(
Uni
ver
sit
yofPune)2019-
21

Nameofst
udent:
Ani
ket
Rav
indr
aNi
ghoj
kar

Nameoff
aci
l
itat
ors:
Dr.Sachi
nBor
gav
e

Semest
er1stPRN:
:

Dat
eofsubmi
ssi
on:
20/
11/
2019

1
 PRATI
BHAI
NSTI
TUTEOFBUSI
NESSMANAGEMENT
PUNE411019
ForAcademi
cyear2019-
2020

CERTI
FICATE
Thi
sistocer t
if
ythatMr.
AniketRav
indr
aNi ghoj
kari
sst udentofthi
sinst
it
ute.
Hehassuccessf ul
lycompletedhisPr ojectRepor ton“ ACOMPANY”
NOKI
aspar
ti
alf ulf
il
mentoft hecourseMBA- 1affi
li
atedi nSavit
ri
baiPhul
e
PuneUniv
er si
ty dur
ingtheacademi cy ear2019- 2020.

Dr.Sachi
nBor
gav
e Dr
.Sachi
n
Borgave
(
Proj
ectGui
de) (
Dir
ect
or)

Dat
e: / /
2019

2
.

Acknowl
edgement

Att
hecompl
eti
onoft
hispr
ojectIf
eelobl
i
gedt
oexpr
essmygr
ati
tudet
owar
dsal
l
oft
hem whocont
ri
but
edt
othecompl
eti
onofmypr
oject
.

Iwoul
dli
ket
oexpr
essmyt
hankswhohav
egui
dedmedur
ingmedur
ingt
his
per
iod.Canhar
dlyexpr
essmydeepsenseofgr
ati
tudef
ormypr
ojectf
ormypr
oject
gui
deDr
.Sachi
nBor
gav
eandal
lfacul
tymemberf
ort
hei
rint
ell
ect
ual
,mor
al,
techni
cal
andceasel
esshel
pandco-
oper
ati
nggui
dancet
hroughoutt
hepr
ojectwor
k.

Iwoul
dal
sol
i
ket
oexpr
essmyhear
tfel
tgr
ati
tudet
owar
dsmy col
l
eaguesand
f
ri
endsf
ort
hei
rmor
alandt
echni
calsuppor
tthr
oughoutt
hedur
ati
onoft
hepr
oject

YourSi
ncer
ely
Mr
.Ani
ket
Rav
indr
aNi
ghoj
kar
MBAI

3
 Execut
ivesummar
y

NokiaCor porat
ion i
saFinnish 
mobi l
ecompany ,foundedi
n1865.Nokia'
sheadquarter
s
arein 
Espoo.Noki aemployedappr oxi
mately103,000peopl
eacrossover100countri
es,
di
dbusinessi nmor ethan130count ri
es,
andr eport
edannualr
evenuesofaround€23
bil
li
on.I
tisthewor l
d's415th-l
argestcompanymeasur edby2016revenuesaccordi
ngto
the FORTUNEGLOBAL500hav i
ngpeakedat85t hpl
acein2009.
Thecompanyhasoper at edinv ar i
ousi ndust ri
esov ert hepast150y ears.I twasf ounded
asaPULPMI LLandhadl ongbeenassoci atedwi th rubber  and  cabl e, butsi ncet he
1990shasf ocusedonl arge-scale telecommuni cat i
onst echnol ogydev elopment ,and
l
i
censi ng.Nokiai samaj orcont ributort othe mobi letel ephone  indust ry, hav ingassi st ed
i
nt hedev elopmentoft he hav ingGSM 3G  and  LTE  standar ds(andcur rent lyin 5G), and
wasoncet helargestwor l
dwi dev endorof  MOBI LEPHONEand  SMARTPHONE. Af tera
partnershipwi th Microsof t
 andsubsequentmar ketst ruggl es,i
tsmobi lephonebusi ness
wasboughtbyMi crosof t.
 creat i
ng Mi crosoftMobi l
easi tssuccessori n2014. Aftert he
sale, Nokiabegant ofocusmor eext ensivelyoni tstelecommuni cat i
onsi nfrast r
uct ure
busi nessandon  I
nt er
netoft hings technol ogies, mar kedbyt hedi vestitur eofi ts Her e
mappi ngdi vi
sionandt heacqui sit
ionof  
Alcatel-Lucent ,includingi ts Bel lLabs  resear ch
organi zati
on.Thecompanyt henal soexper iment edwi t h vi
r t
ual reali
t y 
and  digit
al heal th,
t
hel atterthrought hepur chaseof. TheNoki abr andhassi ncer etur nedt ot hemobi l
e
andSmar t
phonemar kett hroughal icensingar rangementwi th HMDGl obal .Noki a
continuest obeamaj or patent li
censorf ormostl ar gemobi lephonev endor s.Asof2018
Nokiaist hewor l
d'st hir
d-largestnet wor kequi pmentmanuf act ur er
Thecompanywasv iewedwit
h nati
onalpr
ide 
by 
Finns,asi
tsmobilephonebusiness
madeitbyfarthel
argestwor
ldwidecompanyandbr andfrom Fi
nland.
 Ati
tspeakin
2000,dur
ingthe 
tel
ecomsbubble,Noki
aaloneaccountedfor4%oft hecountr
y'
s GDP.

4
 Tabl
eofcont
ent
s
1 I
ntr
oduct
ionofcompany 6-
15

2 Or
gani
zat
ionofcompany 16-
18

3 Mar
keti
nfor
mat
ion 19-
22

4 Fi
nanci
ali
nfor
mat
ion 23-
26

5 Cor
por
ategov
ernanceandCSR 27-
29

6 Obser
vat
ionsandf
utur
eout
look 30-
33

7 Bi
bli
ogr
aphy 34

5
 I
NTRODUCTI
ONOFCOMPANY

NOKI
A

CONECTI
NGPEOPLE

Noki
a-Connect
ingPeopl
e”:
thi
ssloganisknownall
overtheworl
d.Noki
aemploys50,
000peoplein120count
ri
es.Cur
rentl
yeveryt
hir
dmobilephonesol
dintheworl
disa
Noki
a.

TheNoki aCompanyi stodayoneoft hewor l

d’sleadinghightechcompanies.Itsrapidl
y
growthinthe1990scoi ncidedwit
habasal structuralchangeoftheFinni
sheconomy
andindustr
y.I
nt hi
srestructuri
ngprocessNokiapl ayedanimpor t
antrol
e.Despi t
ethe
factt
hatNokiaisaleadingmul t
inati
onalcompany ,amajorpartofi
tsbusinessi s
locatedinFi
nland.Nokiapl ay
sasignifi
cantl
yrol ei
nt heeconomicgrowthofFi nl
and,
whichhasbeenoneoft hefast estinwholeEurope.

Butt herootsoftheNoki aCompanygobackt othe19thcent urywheni n1865af orest

i
ndustryenterpri
seint hesmall t
ownNoki ainSout hWest ernFi nlandwasest abli
shedby
mi ni
ngengi neerFredrikIdest
am.Att heturnoft he20thcent uryt echnologycamewi th
t
hef oundi
ngoft heFi nnishRubberWor ksin1898andt heexpansi onofel ectr
ici
tyinto
t
hehomesandf actorieswhichledtotheest abli
shmentoft heFi nnishCableWor ksin
1912.Wi ththisdev elopmentthemanuf actureofcablesf ort hetelegraphindust r
y
f
ollowedandsuppor tedsot henew-fangleddev i
ce,thetelephone.Thet hreecompani es
(
Paper ,
RubberandCabl es)weremer gedt otheNoki aCor porati
onin1967.

Si
ncet
he1990st
heNoki
aCompanyf
ocusesespeci
all
ythet
elecommuni
cat
ioni
ndust
ry.

Thef
oll
owingessaydeal
swithadet
ail
edoverv
iewoft
hehist
oryoft
heFinni
shNoki
a
company.Butbesi
desthi
s,i
tisal
somenti
onedthei
mport
anceofthi
scompanyfort
he

6
Fi
nni
sheconomy
.Att
heendoftheessayIwi
ll
giv
eanovervi
ewofthef
utur
echal
l
enges
fort
heNokiaCompanyandit
ssur
roundi
ngs.

Atf
ir
stIst
artwi
ththedev
elopmentoftheNokiaCompany;f
rom i
tsr
ootsasaf
orest
i
ndust
rytoaworld’
sleadi
ngtel
ecommunicat
ionent
erpr
ise.

Websi
te–www.
noki
a.com

Websi
tef
ori
ndi
a–www.
noki
a/i
ndi
a.com

Est
abl
i
sheddat
e-12May1865

TAGLI
NEOFCOMPANY–CONECTI
NGPEOPLE

7
Hi
stor
yofcompany

1.
From aPul
pMi
l
ltoaPaperI
ndust
ry

Thef or
estindust
ryhasthel
ongestt
radit
ionofallNoki
abusi
nesses.Freder
ikI
dest
am
establi
shedapulpplanti
n1865inNokia.Idest
am'swoodpulpi
nventionwasawardeda
[
1]
BronzeMedal int
he1867ParisWorl
dExposi ti
on.

Abbi
l
dungi
ndi
eser
Lesepr
obeni
cht
ent
hal
ten

Thei
ndust
ri
alcent
reofNokia.Pict
uredherei
sthepapermi
ll
oftheol
dNokiaCompany
,
nowownedbyGeorgi
a-Paci
fic,
andt heener
gycompanyNoki
anLämpövoi
maOy.

Sour
ce:
Vir
tual
Finl
and(
a),
Atowncal
l
edNoki
a,[
WWW document
],

2TheFi
nni
shRubberWor
ks

EduardPol
ón, t
ogetherwithsomebusinessmenandinv
estor
s,f
oundedtheFi
nnish
RubberWorksi nHelsi
nkii
n1898.I
nthe1920st hemanagementdeci
dedtohavea
corpor
ateacquisi
ti
onwi t
hNokiaAb,consist
ingoft
hewoodindust
ryandtheFi
nnish
[5]
CableWorks.

Inthefir
sty earsofthecompanyt hemainproductswereshoes, boot
sandsome
clot
hesf orindustri
aluse.Inthe1920sand30sspor t
sshoes,rubbertoy
s,bikeandcar
ti
reswer eintroduced.I
nt hefoll
owingyear
st herubbercompanycouldexpandt hei
r
business.Innear l
yeveryFinnishhousehol
dtherewasatl eastoneproductoftheNoki
a

8
 [
6]
RubberWor
ks.

Inthe1960st hecompanyexpandedi tsbusi

nesst of orei
gnmar kets.Thenumberone
oftheexportgoodswer ethewintert
iresunderthebr anchname“ Hakkapeli
itt
a”and
footwear.Thef i
rstwint
ertir
ewasi nventedi
n1938i ntheFinnishRubberWor ks.The
ti
reindustr
ywasde- mergedinthe1980swi ththenewnameNoki anRenkaat Oy.
RenkaatOyf oundanal l
yintheFarEast ,
theSumi tomoCompanyi nJapan.Thi s
cooperati
onbr oughtintheproducti
onofDunl optires.Thecooper ati
onwasext endedin
1988whent hecompanybecameashar ehol
derofNoki anRenkaatOy.Nokiamai nt
ained
ami nori
tyshareholdi
ngunt i
learl
y2003wheni tsolditssharestoBr i
dgestone.

Theexi
tfr
om t
echnical
rubberandf
oot
weart
ookpl
acei
n1988-
1991t
hroughsel
l
ingof
f
[
oft
hecompanies.

3Cabl
eIndust
ry

Nokia'scableindust
rystartedwi t
hSuomenPunomot ehdasOy ,
establ
ishedinHelsinki
by
Arvi
dWi kst
röm in1912.Thedemandf orcableswasincreasingintheearly1900s
becauseoft hefactthatelectri
cit
y,tel
ephonesandtelegraphsspred.Punomot ehdas
wast hefir
stindustr
ial
izedf act
orywhi chspeci
ali
zedinwi r
esandcabl es.I
tstart
edto
[
8]
producewi r
esandcabl esespeci al
lyforpowerplant
s.

Thewarcausedt hesameprobl
emsasforthewoodi
ndust
ry,
rawmat
eri
alf
ort
he
product
ionshr
inkedandthecost
srai
sed.

The1920sand30sweredecadesofconsi
der
ablegrowthoft
heCabl
eWor
kssot
hati
t
[
9]
becameadominantpl
ayeri
ntheFinni
shcabl
eindustr
y.

Inthe50s,theCableWorksextendedit
sproductr
angefr
om t
elephonecabl
est
ocoaxi
al
cablesusedinradioandTVbusiness.Thecompanyal
soexportedtot
heMiddl
eEast
andot hermarket
soutsi
deEurope.

Inthe60s, t
heCabl eWor ksexpandedi t
sbusinesstoi
ncludethemanuf act
ureandsales
ofcomput ers.Theest ablishedelect
roni
cdepartmentfocusedfirst
lyt
hesalesof
comput erproduct sandsecondl ytheR&Dandpr oducti
onofNoki a’
sownpr oduct
s.
Aft
ert hemer geroft hethreecompani esin1967,cabl
emanuf actur
ingwasthemai n
business,andt hecableindust r
ywast hecompany '
smostpr of
itabl
eandindependent
[
10]
businessunit.

Theoilcr
isi
sinthe1970sl
edcabl
ebusi
nessi
ncr
easesot
hatt
hecompanycoul
d
expandtoEurope,USAandAsi
a.

9
Changei
nfocus-mobi
l
ephones

I
n1990’ s,
Nokia’
st opl
eader
shipdeci
dedt ofocussolel
yonthe
t
elecommuni cat
ionsmarket
,andasar esult
,thecompany’sdat
a,power
,
t
elevi
sion,t
ir
e,andcableuni
tsweresoldoffinthefi
rstfewyear
softhedecade.

I
n1991,
world’sf
irstGSM callwasmadebythethenFi
nni
shprimemi ni
ster
,
Har
ri
Hol
keri
.Unsur pr
isi
ngly,
itwasmadeusi
ngNokiaequi
pment .Thenextyear
,
t
hecompany’sfi
rsthand-hel
dGSM phoneNokia1011waslaunched.

Thedevi
cerepor
tedl
yhadat al
kti
meof90minut
esandcouldst
ore99
cont
actnumbers.I
twasalsoknownasMobir
aCi
tyman2000.

Acoupleofy
earslater
,thecompanyl aunchedits 
2100series 
ofphones,whi
ch
wereal
sothefi
rsttofeaturetheiconi
cNoki aTuner i
ngtone.WhileNokia
pr
oject
edtosell400,
000uni t
s,theseriesturnedouttobeabl ockbust
erwit
h
ar
ound20mi l
li
onhandset ssoldwor l
dwide.

10
1996, Noki
a9000Communi cat
or 
waslaunched.Theall
-in-onephone,which
carr
iedapr i
cetagof$800,all
oweduserstosendemai ls,fax,andbrowseweb,
besidesoff
eringwordprocessi
ngandspreadsheetcapabilit
ies.Al
thoughthe
phonemanagedt ocreateadedicatedf
oll
owing,itwasn'tcommer cial
ly
successful
.

The2000s-anewer
a

AlthoughNoki awast heworl

dleaderi
nthemobi l
ephonesmar ket
,thenew
decadebr oughtalonganewsetofchallengesforthecompany.Thewireless
andI nt
ernettechnologi
eswereconver
ging,andthe3rdgener
ationofwireless
technology-thatpromisedenhancedmulti
mediacapabil
it
y-wasev olv
ing.

Respondi
ngtothechanges,t
heFi
nni
shcompanystart
edchur ningoutboth
sophi
sti
catedmult
imedi
ahandset
saswellasl
ow-enddevices.They ear2001
sawthecompanylaunchi
ng t
heNoki
a7650,i
t’
sfi
rstphonetof eatur
eabui l
t-
in
camera.I
twasalsothefi
rstt
ospor
taful
lcol
ordi
splay.

11
 Thi
swasf ol
l
owedbythelaunchofi
ts(
aswel
last
hewor
ld’
s)f
ir
st3G
phone,
 
theNoki
a6650,i
n2002.

TheNokia3310isaGSM mobil
ephoneannouncedon1Sept ember2000, andreleased
i
nthefourt
hquarteroft
heyear
,replaci
ngt hepopul
arNoki
a3210.Itsoldv er
ywel l
,
bei
ngoneofthemostsuccessfulphoneswi th126mil
li
onuni
tssoldwor l
dwide,and
bei
ngoneofNokia'smosti
coni
cdev i
ces.Thephoneissti
l
lwidel
yacclaimedandhas
gai
nedacultst
atusduetoi
tsdurabili
ty.

Sever
alvari
antsofthe3310hav
ebeenr
eleased,
incl
udi
ngt
heNoki
a3315,
3320,
3330,
3350,3360,3390and3395.

TheNokia3310wasproducedatf
actori
esinFi
nlandandHungar
y.The3315swer
e
producedi
nSout
hKoreafortheAsi
a-Paci
fi
cmarket.

Anewmobilephonebasedonthei
coni
c3310designwasl
aunchedin2017.Thenew
Noki
a3310model comeswit
hacomprehensi
veupdat
eoveri
tspredecessorwi
tha2.
4"
col
ourdi
spl
ay,

12
a2MPr
earcamer
aandami
croSDsl
ot.

13
Ear
lyhi
ccupsandt
heepi
cfal
l

Itwasthey ear2001,whenNokia’sprofit
sfirstcrumbledaft
erbecomi ngthe
topphonemakeri nthewor l
d.Thiswaspr imar i
lyduetoaslowdowni nmobi le
phonemar ket.Thatdownfal
lturnedouttobeshor t-
li
ved,
butthr
eey earslat
er,
i
n2004, t
hecompanyagai nr eportedthatit
’smar ketshar
eissli
ding,despit
e
sti
ll
leadi
ngwi ththesol
id35%.

Anot herhiccupcamei n2007, whenthecompanyhadtorecal

lawhopping46
mill
ionf ault
ycell
-phonebatteri
es.What’
sevenworsewasthatthebat
teri
es-
whichwer emanuf act
uredbetween2005-endand2006-
end-appearedina
wider angeofNoki aphones, whi
chmeantthatalar
gepartofthecompany’s
devicepor tf
oli
owasaf fect
ed.

I
n2008-thesamey earwhentheAndroidver
sion1.0wasl
aunched-Nokia’s
Q3prof
it
snosedived30%, whi
lesalesdecr
eased3.1%.Ontheotherhand,
i
Phonesalessky
-rocketedbyaround330%duringthesameperi
od.

They ear2009sawNoki alayi

ngof f1,
700empl oy
eesworldwide.Lateri
nthe
year,t
hestruggl
ingFinni
shcompanyf inal
lyacknowl
edgedthatitwassl owt
o
reacttothechangeinthemar ket,whi
chwasnowsl owlybeingtakenoverby
theli
kesofAppleandBl ackBerry
,andinfl
uencedbynewcomer slikeSamsung,
HTC, andLG.

Thefoll
owingy ear,
StephenElop-whowaspr evi
ouslyheadofMi
crosoft
's
busi
nesssoftwar edivi
sion-wasappoint
edasNoki a’
snewCEO.Hewasal so
thefi
rstnon-
Finnishleaderofthecompany.Al
though2010sawariseinprof
it
s
fort
hecompany ,j
obcut scont
inued.

Elopbecamef amousfora speech t
hathedeli
veredtoNokiaemployeesinearl
y
2011, whereinhecomparedt hecompany ’
smar ketposi
ti
ontoamanst anding
ona" burningplat
for
m."Qui t
eevidentl
y,t
hecompany ’ssi
tuat
ionwasgoing
fr
om badt oworse.
Desper at
et ocomeoutoft heongoingcri
sisandbet t
ercompetewit
h
compet it
ors,Noki
aannouncedast r
ategi
cpartnershi
pwithsoft
waregiant
Mi cr
osofttomaket helat
ter’
sWi ndowsPhonei tspri
marymobileOS.

Followingtheannouncement,therewererumor st
hatMicrosof
tisintal
ksto
acquirethestruggl
i
ngFinnishgiant.However,att
hatpointi
nti
me, El
op
rubbishedthem as“basel
ess.”Meanwhile,Appleover
tookNokiainsmartphone
salesinQ2, 2011.

Thefi
rstf
ruitthepartner
shipbetweenNoki aandMi cr
osof
tborewere 
the
Lumia800 and Lumia710 smartphones,whichwereannouncedl
ateri
n2011.
Whil
etheformer( shownbelow)t arget
edthehigherendofthemarket
,the
l
att
erwasai medatl owerend-customers.

14
Thedeal,
whichsawCEOSt ephenEl
opr eturntoMi crosof
t,alsoi
ncl
udedtheFinni
sh
company'
spat ent
sandmappi ngser
vices,althoughitexcludedtheNoki
a’sChennai
fact
oryi
nIndiaaswellastheMasanf actoryinSout hKorea.Thesal
e of
fi
cial
l
y
complet
ed i
nApr i
l2014.

15
 2013–2014:
Acqui
sit
ionofNoki
a'
smobi
l
ephonebusi
ness

On2Sept ember2013, Microsoftannouncedt hatitwoul dacquireNoki a'

smobi l
edevice
businessi nadeal wor th€3. 79bill
ion,alongwi t
hanot her€1. 65bill
iontolicenseNoki a'
s
portfolioofpat entsf or10y ears;adeal t
otal
ingov er€5.4bi l
li
on.St eveBallmer
consider edthepur chaset obea" boldstepintothef uture"forbot hcompani es,pri
mar i
l
y
asar esultofitsrecentcol laboration.Itwasalsopar tofBal l
mer 'slong-t
ermv i
sionof
transfor mingMi crosof ti
ntoa" dev icesandser vi
ces"company .Pendi ngregulatory
approv al
,theacqui siti
onwasor i
gi nall
yexpectedtocl osei nearly2014.Inani nterv
iew
publishedi nHel si
ngi nSanomat ,for merNokiaexecut iveAnssi Vanjokicomment edthat
theMi crosoftdeal was" i
nev it
able"duet othe" f
ail
edst rategy"ofSt ephenElop.

I
nanHel si
ngi
nSanomatinterv
iewfrom 2018,
Nokiachair
manRist
oSi
i
lasmaareveal
ed
thatMicrosof
twereal
soi ntal
kstopurchaseHTC,anotherWi
ndowsPhonevendor,
befor
et heyoptedt
opurchaset heNoki
abusiness.

I
nMar ch2014, i
twasannouncedt hattheacqui sit
ionofNokia'
smobi l
ephonebusi ness
wouldnotbecompl etedbytheendofMar chasexpect ed,butinsteadwasdel ay
edunt il
Apri
lofthatyearduetoproblemswi t
hr egulatorsi
nAsia.[
51]Theacqui sit
ionofNoki a'
s
mobil
ephonebusi nessbyMi cr
osoftwascl osedon25Apr il
2014f or"
sli
ghtl
ymor e"
thantheori
ginal
lystat
ed€5.44bill
i
on.[52]Noki a'
smobi l
ephoneasset sbecameapar t
ofMicrosof
tMobi l
e,anewsubsi di
aryofMi crosoftbasedinFinland.

WhileMicrosoftli
censedtheNokiabrandundera10- yearagr eement ,Nokiaagreednot
t
ousei tsnameonsmar t
phonesandt obesubjecttoanon- compet eclausepreventi
ng
i
tfrom producinganymobi l
edevicesundertheNokianamet hrough31December2015.
Microsoftacquir
edt heAshaandLumi abrandsaspar toft hedeal, ali
censetouset he
Nokianame, aswellastheNokiaPureView,Clear
Black, Surge,Mur al,
andSy mbian-
r
elatedtrademarks.Furt
her,
thedealincl
udedtheacqui sit
ionof8, 500design-r
elated

16
pat
entsbyMi
crosof
t,andl
i
censeon30,
000"
uti
l
ity
"pat
ent
sonanon-
excl
usi
vebasi
sfor
10years.

Or
gani
sat
ionofcompanywi
thcomebacki
nmaketwi
thHMDGLOBAL

Ret
urnt
oNoki
a

TheCEOofNoki a,RajeevSuri,
saidinJune2015t hattheNoki abrandwoul dreturnto
smartphones.Ear l
i
erthatyearNoki aTechnologiesreleasedt heN1t abl
etrunning
Android.Underthet ermsoft heacquisit
ionagreementwi thMicrosoft,
Nokiacoul dnot
sel
lNoki a-
brandedphonesunt il31December2015. SurisaidinFebruary2016t hathe
wantedt hecompanyt obeinaposi ti
onwher eitco-designswi thanothermanuf actur
er,
butkeeps" appropriat
econtrolmeasur es"

HMDGl
obal
Oywasor
igi
nal
l
yincor
por
atedi
nHel
sinki
on9Nov
ember2015.

On18May2016, MicrosoftMobi l
eannouncedt hesaleofitsfeaturephonebusi nesst o
HMDGl obal andFIHMobi le.Thesal eincl
udeddesi gnright
s,andi tsri
ghtst ouseNoki a
brandonal l t
ypesofmobi lephonesandt abletswor l
dwideuntil2024,exceptinJapan,
whereNoki a-brandedmobi lephoneshav enotbeensol dsince2008.HMDal sosi gneda
l
icensingagr eementwi thNoki aCorporati
onwhi chincludedgiv i
ngituseofcel lular
standardessent i
alpatentlicenses.Nokiahassai dthismov eis" uni
ti
ngoneoft he
world'siconicmobi l
ebrandswi t
htheleadingmobi l
eoperati
ngsy st
em" .
Somef act or
ies
ofMi crosoftMobile,i
ncludingonel ocatedinVietnam, hadbeensol dtoFI HMobi le,a
subsidiaryofTaiwan-basedFoxconn, thewor l
d'slar
gestelect
r onicsmanuf acturer.

On1December2016, theNokiawebsi teshowedmobi ledevi

cesforsaleforthefi
rst
ti
mesi nce2014.
Thei
rfir
stdevices,Noki a150and150Dual SIMfeaturephones,was
announcedon13December2016, whi l
et hei
rfi
rstAndroidsmar t
phone,Nokia6,was
announcedon8Januar y2017.AtMobi leWor l
dCongr essinFebruary2017,HMD
announcedtherel
aunchofthei conicNoki a3310,alongwi t
htwonewAndr oiddevi
ces
namedNoki a3andNoki a5.Thef i
rstNoki abrandedAndr oi
dsmar tphone,Nokia6was
rel
easedinChinaandaf ewotherAsi anmar ketsstart
ingJanuary,whil
eWest ern
rel
easescommencedi nJunest art
ingwi thFinl
and,withafullworl
dwidereleaseofall
thr
eeAndr oi
ddevi
cesbyAugust2017.

Sof
twar
e

HMDar einapar t
nershipwithGoogl e,andthei
rNokia-brandedsmar t
phonesr un
Google'
sAndroidoperatingsystem.Thesof twarehasmi nimal customizat
ionsandi
s
almoststock(or"
vanil
la")Android,
wi thsomenot abl
ecust omizationsincl
uding
tweakediconswithamor egeneralbluetheme,adiff
erentcamer aapp, andthe

17
addit
ionsoftheclassicNokiast artuptoneandt heNokiatuner i
ngtone.HMDcal l i
t"pur
e,
secureandup-to-date"
,clai
mi ngitdoesnotcont ainbloat
war eoraddit
ionalsof t
ware
andthatthephoneswi llgetfastsof t
wareupdat escompar edtootherOEMs. Itcanbe
seenasaspir i
tualsuccessort oGoogl e'
sfor
merNexusser ies,
whichwer eknownf or
runni
ngstockAndr oid.
HMD' sl aunchdev i
cescomepr eloadedwi t
hAndr oi
dv ersion7
"Nougat"
,andithasbeenconf irmedt heywil
lreceiveupdatesfortheAndroid" Oreo"and
theupcomingAndr oid"Pie"
.

Sal
es

HMDexecutiveJuhoSar
vikassai
don16August2017t hatthecompanyhadshipped
"mil
l
ionsofuni
tsofthe3,5and6",wit
hdemand"faroutstr
ippi
ng"suppl
y.
AsofJune
2017,demandofthenewNoki a3310hasbeenuptosev enti
meshigherthanexpect
ed
i
ntheUK.

ByQ22017, HMDcaptured0.4%mar ketshareinthesmar tphonemar ket,makingitthe

11thlar
gestinEurope,and5thlargestinFi nl
and.AnI DCanalystcall
edi ta"great
star
t"
.AccordingtoCounter
pointResear chon1December2017, –thef i
rstanniver
sary
ofHMD–t hecompanywast he8t hmobi lephonev endori
nt hewor l
d( thisi
ncludes
bothsmartphonesandf eat
urephones) .Itwasplaced5t hi
nI ndia,4thinRussia,3rdin
theUK,and1sti ntheMiddl
eEast.Italsobecamet he4thvendori nGer manyasofQ3
2017.

1.5mill
i
onNokiasmar
tphoneswer
esol
dint
hef
ir
sthal
fof2017,
upf
rom v
irt
ual
l
yzer
o
theyearbef
ore.

InQ42017, HMDwast hebest

-sel
lingmobi lephonev endorov er
alli
nVi etnam andmost
Mi ddl
eEaster
ncountri
es,andalsot heno.1f eatur
ephonev endorworldwi de.I
twas
alsothe3rdbest-
sel
li
ngsmar t
phonev endorintheUK, thefir
stti
mef ort heNokiabrand
since2010.I
nQ32018, HMDhadt hebi ggestyear-
on-yearsalesgrowthof71%t o4.
8
mi l
li
onunit
sshippedthatquar
ter,
maki ngitthe9thlargestsmartphonev endor
wor l
dwide.

Oper
ati
on

St
aff

TheCEOandpr esidencyroleisful
fi
ll
edbyFl ori
anSeiche,f
ormer l
yNoki aEur
ope's
seniorvicepr esidentofsalesandmar keti
ng,whoalsohadstintsatSiemens,Orange
andHTC. Theor igi
nal CEOwasAr t
oNummel a,whojoi
nedNoki ain1994andser vedi
n
severalpositi
onsi ncludingproductcreat i
onandportf
oli
obeforemov ingtoMi cr
osof
t
Mobi l
ewheni twasf ormed2014. [
115]On19Jul y2017Nummel aleftthecompanyby
"mutualagr eement ",leadi
ngtothepresi dent
,Sei
che,tobecomeact i
ngCEO.

18
On15August2016,PekkaRantal
a,f
ormerCEOofRovi
oEnter t
ainment,becameHMD' s
chi
efmarketi
ngof
fi
cer,
[118]commentingt
hatNoki
awil
l"r
iseagain".Rantalapr
evi
ousl
y
hel
dseveral
posi
ti
onsatNoki afr
om 1994t
o2011suchasl eaderofNokia'sEur
opean
oper
ati
ons.

Headquar
ter
s

HMDwer eoriginall
ybasedatBui l
ding2oft heNokiaCampusi nKaraport
tii
nEspoo,
Fi
nland,oppositeNoki aCorporati
on'sheadquart
ers.
Nov ember2018,HMDmov edtoa
newpr emises3km ( 1.9mi)awayinBer t
elJungi
naukio,
asquarenamedaf terf
ormer
Fi
nnish-Swedear chitectBert
elJung.[
122]Thesamebui ldi
ngalsohousesTNSMobi le
Oy,asubsi di
aryofFI HMobi l
ewhichdistri
butesHMDGl obal'
sproduct
s.HMD'sother
mainof f
icesarel ocatedinLondon,England;Noi
da,Indi
aandDubai ,

WhatisNoki
acust
omercar
enumber
?
18001028169
Noki
a/Cust
omerserv
ice

Howl ongisNokiawar r
ant
y?
Dependingonwhi chcount
ryyouboughtyourphonein,y
our warr
anty
 i
svali
dfor12to
24mont hsfrom t
hemomentofpur chase.Soifyou'
rest
il
lwithi
nthat
 war
ranty
 wi
ndow
you'
recovered.
Nokiaorganisedf
irstNoki
a6,
5,3l
unchev entwit
hhmdgl obalin2017

Andt
heygothugesuccess

19
Mont
hsaftertheywer el
aunchedatMWC2017, Noki
a’sAndr oi
dtri
owi l
lbefi
nal
l
ymake
t
hei
rwayintoMal aysi
areal
lysoon.Accor
dingtothemedi ainvi
tethathasj
ustl
anded
i
ntoouri
nbox, HMDGl obalwil
lbehavi
ngal auncheventtointr
oduceitsNoki
a6,Noki
a
5,andNokia3smar t
phonesinMalay si
aon30May .

Mar
keti
nfor
mat
ionofnoki
a

TheNokiatar
getmar ketsegmentconsistsofspecificgr oupofcustomerslikevar
ious
agegroupsofpeoplewhof ocusesit
smar keti
ngef forts.TheNokiatargetisli
kel
yto
havetwomainreasons; t
hefir
stistogainprofitandsecondl yistoaim atconsumers
thatneedf
orm ofcommuni cati
on.Forexample, i
tistar getedmostl
yatconsumer swith
theageof19-39yearsoldlooki
ngforentert
ainment .Itistoattr
actthem tousethis
specif
icbr
andandt opromoteitsel
finthemar ket.
Product(
Core,Act
ualandAugment
edProduct
s)
nokiacor
e_10noki
acore_07(
Noki
aCoreProduct
)

Asy oucanseeinthepictur
eabov e,t
hisparti
cularcell
phonehappenst obeaNoki a
coreproduct
.Thedesignistakenfrom afamousmov i
ecalltheStarWar s,t
hisproduct
hasmanyf eat
uresthatareabletosolveproblemsf orconsumer s.Forexample,ifa
consumerwer etopurchasethi
sparti
cularproductexpectsittobei n‘ti
ptop’condit
ion
whichmeansbr andnewandnotspoi lt
.Wi t
houtt hebenefi
ts,thi
spr oducthasnov al
ue
i
nt hemarket.

Theact ualpr
oductofNoki awhichincludest hecor epr oductrepresentstheconsumer
mostbasi cexpect ati
onsofapr oductorser v i
ce.Itisherethatbasi candidenti
f i
abl
e
dif
ferencesbetweendeal er
sbegi ntosurface.Forexampl e,inordertomeet
expectati
onsoft heact ualpr
oductNoki ahascr eatedthepr oductsot hatconsumer s
havef ul
lyunder
st andingof.Inthesecondpi ctureabov e,i
ttell
sthatconsumer scan
draganddr opthet hi
ngsthattheywanont ot hecomput erusi
ngt heNoki acellphoneas
amouse.Forexampl e,whenpur chasi
ngt hispar ti
culardeviceiti
sal soimportantthata
consumerconsi dert hestyl
eoft hedevice,thechoi ceofappl i
cations,operat
ional
softwareandotherext r
as.

Brandi ng,Packagi ng,Warr

ant i
esandCust omerSer vi
ce)
Noki abr andinghasbeenr ecogni zeworldwi deintodayworld,Noki abrandingst rategy
i
nv olvesorshal lIsayNokiaGr ouptheFinlandbasedmanuf acturerofmobi l
ehasbeen
steadilywor kingont hebrandname.I tsef fecti
venessandef f
iciencyhasev enknockof f
mobi lepr oducerMot orol
af orthenumber1spot .Noki
ahasev ensucceededi nlendi ng
theirpersonal it
yandnotev engi veoutthem names.Nott oment i
on,therear ethree
degr eesofbr andloyal
tywhi chincl
udesr ecogniti
on,pref
erenceandi nsistence.Br and
recogni t
ionoccur swhenconsumer sseet hatNokiaexistsandv i
ewsitasanal ternat i
ve

20
purchaseift
hepr ef
err
edbrandisunavail
able.Forexample,theNokiabr
andingstr
ategy
provesthati
tsbrandcanbeintangi
ble,i
ncludingi
deasandpl aces.Whereas,
brand
prefer
enceisastrongerdegr
eeofbrandloy al
tyandbr andi
nsist
enceoccurswhena
consumerwant saspecifi
cbrandli
keNokiaandwi llacceptnosubsti
tut
eandi swi
ll
ing
tospendagr eatdealoft
imeandef f
orttoacquireit
.

ht
tp:
//popsop.
ru/
wp-
cont
ent
/upl
oads/
noki
a_smar
t_pack.
gif
(Noki
apackagi
ng)

Distribution
Noki adi str
ibuti
onchannel swoul dinvolveact i
vit
iesthatmakepr oductsav ai
lableto
consumer swhenandwher et heywantt opurchaset hem.Forexampl e, Nokia
Cor porat i
onhassi gnedwi t
hVoI Pser viceofVy keAS, MobileIPundert het ermsof
distributingthei
rcellphonesorshal l
Isayt heirproduct swor l
dwide.Thi sint urnsal
so
helpsVoI PserviceofVy keAS, Mobi l
eI Pgainpr ofi
tandhel prai
setheirr eputationtobe
exper ti
se.Theway sthatconsumer scanobt ai nthepr oductisbyf i
ndingi t
sl ocati
onof
thewher eaboutsoft heNoki aretai
ler,asfort heserviceoft heproductconsumer scan
visittheNoki awebsi teformor edetail
sandi nformationr egardi
ngit.Ot herchannels
i
ncl udeTESSCOt echnologies;toexpandt hedi stri
butionNoki ahassel ectedt his
par ti
cularcompanyt oleverageitscust omernet workandsuper iorsuppl ychain
managementcapabi l
iti
estoopennewdi str
ibut i
onchannel sforNoki acel lphone
originalaccessor i
es.

LastlyNokiabril
li
antst rategyi stohav eitsproduct satt herighttimeandi nconv enient
l
ocat i
ons.Indealingwi tht heTESSCOt echnologiesandVy keAS, iti
sv i
talthatNoki a
carefull
yplanandst rategizet heirwor kplanandt heirworkforcet oget her.Wi ththese
objectiv
esinmi nd,Noki awi ll
beabl etosucceedandmakei t sproductav ailableto
consumer sthroughst ores, mai l
or der,catal
oguesandwebsi teor dering.Nowaday s,
orderingandbuy i
ngonl inei soneoft hecommont hingsinconsumer s.Butwhati smor e
surprisi
ngishowNoki acanachi ev eitbysuppl yingal lt
hepr oduct sandi ntime.The
basicstrat
egyofNoki ai stobepr esentinallpricer anges.Thi sstrategicpl anhel ps
them byattracti
ngconsumer sf r
om ar oundt hewor ldtobuyt heirproduct ,forexampl e
l
iketheNoki aSmar tphoneN97hassol d500,000si nceitsl
aunchi nJune.

E.Promot
ionhttp:
//www.y
outube.
com/watch?v=SbxyLnwFSvI
htt
p://
www.facebook.
com/#!
/noki
ahtt
p:/
/blogs.noki
a.com/

21
Noki
amar
ketshar
eaf
tercomebackwi
thHMDGl
obal

i
nthelasttwoyear
s,HMDGlobal
hasmanagedtoshipov
er70mill
ionphones.That
mightsoundqui
teimpr
essi
veunt
ily
our
eali
zethef
igurei
ncl
udes 
shipment
sf orf
eat
ure
phones.

Accor
dingt
o Count
erpoi
ntResear
ch,
smar
tphoneshi
pmentnumber
sforHMDi
nthe
t
hir
dquar
terof2018wer
ejust4.
8mi
l
li
on.Whi
l
ethef
igur
ewasa71per
centl
eapy
ear
ony
ear
forHMD,
itr
epr
esent
sadr
opi
nthebucketwhencompar
edt
oot
hersmar
tphone
manuf
act
urer
s.

22
thel
asttwoyear
s, HMDGlobalhasmanagedtoshi
pover70mill
i
onphones.Thatmi
ght
soundquit
eimpressi
veunti
lyoureal
i
zethefi
gur
eincl
udes 
shi
pment
sforfeatur
e
phones.

Accor
dingt
o Count
erpoi
ntResear
ch,
smar
tphoneshi
pmentnumber
sforHMDi
nthe
t
hir
dquar
terof2018wer
ejust4.
8mi
l
li
on.Whi
l
ethef
igur
ewasa71per
centl
eapy
ear
ony
earf
orHMD,
itr
epr
esent
sadr
opi
nthebucketwhencompar
edt
oot
her
smar
tphonemanuf
act
urer
s.

23
Noki
ahast
heoppor
tuni
tyt
ocor
nert
hemi
d-r
angesegment
,wher
eitdoesnot
necessar
il
yneedt
opl
ayt
hespecsgame.Adesi
gn-
fi
rstst
rat
egycoul
ddot
het
ri
ckf
or
t
het
argetdemogr
aphi
c.Unl
i
ket
hesomewhatof
f-
put
ti
nggr
adi
ent
sbei
ngusedbysome
br
ands,
Noki
a’
s2019l
i
neupi
sashowcaseofcl
eanNor
dicsi
mpl
i
cit
yandt
hatcanbea
bi
gdr
awf
orpr
ospect
ivebuy
ers.

Combi
nedwi
th 
Andr
oidOne‘
spr
omi
seoff
astupdat
es,
thesephonesar
eacompel
l
ing
al
ter
nat
ive.Whi
l
ethel
i
mit
ededi
ti
on 
Noki
a9Pur
eVi
ew 
maynotbet
heanswert
oHMD’
s
f
lagshi
pwoes,
itsout
side-
the-
boxappr
oacht
owar
dsi
magi
ngcoul
dhel
pgai
nsome
br
andcachetasani
nnov
ator
.

I
nthehi
ghl
ylucr
ati
veI
ndi
anmar
ket
,HMDwi
l
lneedt
ofocushar
deronmar
ket
ingef
for
ts
aswel
lasabr
oaderhi
gh-
specpor
tfol
i
o.At
ruehi
gh-
endf
lagshi
pwi
l
lal
sogoal
ongway
i
nmaki
ngsur
eNoki
adoesn’
tgetr
elegat
edt
oav
aluesegmentpl
ayer—ar
eput
ati
on
Xi
aomi
foundv
eryhar
dtogetr
idof
finI
ndi
a.

24
Fi
nanci
alst
atementofcompany

Q32019andJanuar y-September2019r eport

edandnon- IFRSr esul
ts.Refer
tonot e1, “BasisofPrepar ati
on”,not e2,"Non-IFRStor eportedreconcil
iati
on"
andnot e13, "
Per f
ormancemeasur es",i
nt he"Financialst
at ement
i
nfor mat i
on"sect i
onfordet ail
s.
Constant Const ant
EURmi lli
on
YoY cur r
encyQ1- Q1- YoY currency
(exceptf or Q3' 19Q3' 18
changeYoY Q3'19Q3' 18change YoY
EPSi nEUR)
change change
16 15
Netsal es 568654584% 1% 5% 2%
412 695
Oper ati
ng
264 ( 54)     (318)( 611)   
profit
/(loss)
Oper ati
ng
4.6% (1.0)%560bps  (1.9)%(3.9)%200bps  
mar gin%
EPS, dilut
ed 0. 01 (0.02)    (0.10)(0.13)   
Oper ati
ng
profit
/(loss) 478 487 ( 2)%   869 1060( 18)%  
(non-IFRS)
Oper ati
ng
mar gin% 8.4% 8.9% ( 50)bps  5.3% 6. 7% ( 140)bps 
(non-IFRS)
EPS, dilut
ed
0.05 0.06 ( 17)%   0.07 0. 10 ( 30)%  
(non-IFRS)
Netcashand
current
344 1879( 82)%   344 1879( 82)%  
fi
nanci al
1
i
nv estment s
1
Netcashandcur r
entfinanci
al i
nvestment sdoesnoti ncl
udel easeli
abil
i
ties.

NetsalesinQ32019wer eEUR5. 7bil

l
ion,compar edt
oEUR5. 5bil
l
ioninQ32018.Ona
constantcur
rencybasi
s,netsal
esincreased1%.Oursoli
dov er
allt
opli
neperformance
wasdr i
venbyimprovedindust
rydemandandt hecompeti
ti
venessofourend-to-
end
port
foli
o,wit
hgrowthacrossfouroutofsixregionsandal
lcustomertypes.

 Non-IFRSdil
utedEPSi nQ32019wasEUR0. 05,compar
edtoEUR0.06inQ3
2018, pr
imar
il
ydr i
venbylowergr
osspr
ofiti
nNet wor
ksandanetnegati
ve
fl
uctuati
oninfinanci
ali
ncomeandexpenses.Thiswaspar
ti
all
yof
fsetbyhi
gher

25
 grosspr of
iti nNoki aSof t
war eandcont i
nuedpr ogr essr elatedt oNoki a’scost
savingspr ogr am, whi chr esul tedi nl oweroper at ingexpensesacr ossNet wor ks,
Noki aSof twar eandNoki aTechnol ogi es.
 Repor teddi lutedEPSi nQ32019wasEUR0. 01, compar edt onegat i
v eEUR0. 02
i
nQ32018, pr i
mar i
lydr ivenbycont i
nuedpr ogr essr elat edt oNoki a’scost
savingspr ogr am andagai nondef inedbenef itpl anamendment s, par tiall
yof fset
byhi gheri ncomet axes.
 InQ32019, netcashandcur rentf inanci al i
nv est ment sdecr easedsequent iallyby
appr oxi mat elyEUR160mi lli
on.Wi thint his,wegener at edposi tivenetcashf rom
oper at i
ngact iviti
es, whi chpar tiallyof fsetcashout flowsf rom inv est ingand
fi
nanci ngact i
vities,includi ngt hepay mentoft hequar ter lydivi
dend.
 Fully ear2019andf ully ear2020out lookl ower edpr imar il
yduet omar gi n
pressur e,addi ti
onal 5Gi nv est ment sandaddi tional di gitalizati
oni nv est ment s.
 DIVIDEND
 Beginni ngwi t
ht hedi str
ibut ionf ort hef inanci al year2018, Noki ast ar tedpay ing
divi
dendsi nquar t
erlyinst alment s.Undert heaut hor izat ionbyt heAnnual Gener al
Meet i
nghel donMay21, 2019, theBoar dofDi rect orsmayr esol veanaggr egat e
maxi mum annual dist r
ibut i
onofEUR0. 20pershar et obepai dquar ter l
ydur i
ng
theaut horizat i
onper i
od, unl esst heBoar ddeci desot her wisef oraj ust ifi
ed
reason.Ont hesameday , t
heBoar dr esolv edt odi st ribut eEUR0. 05pershar eas
thef i
r stinst almentoft hedi vidend.OnJul y25, 2019, theBoar dr esol vedt o
dist
r i
but eEUR0. 05pershar east hesecondi nst al mentoft hedi vidend.
 OnOct ober24, 2019, t
heBoar dr esol vedt onotdi stribut et het hir
dandf our th
quar terlyinst alment soft hedi vi
dendf ort hef inanci al y ear2018, inor dert o: a)
guar ant eeNoki a’sabi l
it
yt oi ncrease5Gi nv estment s, b)cont inuei nv est i
ngi n
growt hi nstrategi cf ocusar easofent erpriseandsof twar eandc)st rengt hen
Noki a’scashposi ti
on.Thi si si naccor dancewi thNoki a’sdi vi
dendpol icy ,
whi ch
statest hatdi videnddeci sionsar emadet akingi ntoaccountNoki a’scash
positionandexpect edcashf lowgener ati
on.Ov ert hel ongt erm, Noki acont inues
totar gett odel i
v eranear ni ngs- baseddi vidend.TheBoar dwillseekadi v i
dend
author i
zationf rom t henextAnnual Gener alMeet ing, andwi ll
cont inuet or ev iew
divi
denddi st r
ibut i
onsonaquar ter l
ybasi s.TheBoar dexpect st or esumedi vidend
dist
r i
but i
onsaf terNoki a’snetcashposi ti
oni mpr ov est oappr oximat el yEUR2
bil
li
on

26
NOKI
AFI
NANCI
ALRESULTS

Constant Constant
EURmi ll
ion
YoY cur r
encyQ1- Q1- YoY curr
ency
(exceptf orEPSQ3'19Q3'
18
changeYoY Q3'19Q3'18change YoY
i
nEUR)
change change
16 15
Netsal es 568654584% 1% 5% 2%
412 695
12 12
 Net wor ks 443442654% 1% 5% 2%
770 129
 Noki a
677 623 9% 5% 189817757% 3%
Soft war e
 Noki a
358 351 2% 2% 111210773% 2%
Technol ogi
es
 Gr oup
Commonand236 236 0% 0% 720 768 ( 6)% (
6)%
Other
 Non- I
FRS
(2) (4) ( 50)%   (29) (13) 123%  
exclusi ons
Grosspr ofit 19692019( 2)%   56145684( 1)%  
Oper ating
264 (54)     (318)(611)(48)%  
profit
/ (l
oss)
 Net wor ks 128 178 ( 28)%   (7) 258 ( 103)%  
 Noki a
156 75 108%   286 117 144%  
Soft war e
 Noki a
294 290 1%   919 856 7%  
Technol ogi
es
 Gr oup
Commonand( 100)(
56)     (329)(171)   
Other
 Non- I
FRS (1 (1
(214)(
541)( 60)%   (29)%  
exclusi ons 187) 671)
Oper ating
4.6% (
1. %560bps 
0) (1.
9)%(3.
9)%200bps  
mar gin%
Grosspr ofit
20062141( 6)%   57656120( 6)%  
(non-IFRS)
Oper ating
478 487 ( 2)%   869 1060( 18)%  
profit
/ (l
oss)

27
(non-IFRS)
Oper ati
ng
mar gin%( non-8. 4% 8.9% (50)bps  5.
3% 6.
7% (
140)
bps 
IFRS)
Financial
i
ncomeand (98) (60) 63%   (
326)(
224)46%  
expenses
Incomet axes ( 80) (15) 433%   108 89 21%  
Profit/(
loss)for
87 ( 127)    (
545)(
752)(
28)
%  
theper i
od
EPS, dil
uted 0.01 (0.02)(
150)%  (
0.10)(
0.13)(
23)
%  
Financial
i
ncomeand
(113)(48) 135%   (
291)(
247)18%  
expenses( non-
IFRS)
Incomet axes
(101)(133)(24)%   (
161)(
275)(
41)
%  
(non-IFRS)
Profit/(
loss)for
theper i
od( non-267 309 ( 14)%   409 532 (
23)
%  
IFRS)
EPS, dil
uted
0.05 0.06 (17)%   0.
07 0.
10 (
30)
%  
(non-IFRS)

CASHANDCASHFLOW I
NQ32019

I
nQ32019,
Noki
a’
sfr
eecashf
lowwasposi
ti
veEUR299mi
l
li
on,
dri
venby
:

 Adjust
ednetpr
ofi
tofEUR769mil
lion;
 Cashoutf
lowsrel
atedt
onetwor
kingcapi
tal
pri
mar
il
yduet
oadecr
easei
n
l
iabi
l
iti
es,part
ial
lyoff
setbyadecr
easeinr ecei
vables;
 Conti
nuedcashout fl
owsrelat
edt
or est
ructuri
ng;and
 Capi
talexpendit
uresandincometaxes.

Csrofnoki
acomapany

28
TheBenef
it
sofCSR

RolandBénabouandJeanTi rol
e( 2009)showt hat“ Empi r
ical studiesof tenrelate
corpor at epr ofit
abili
tywit hsociallyresponsi blebehav ior .Ther eseemst obe,ov er
all,no
orasl ight l
yposi t
ivecor relati
onbet weensoci allyresponsi blebehav iorandcor porat e
returns. ”Sosomebodyv i
ewCSRasadr ainonr esour ces, becausecar eful
ly
i
mpl ement edCSRpol i
ciescanhel py ouror ganization.Accor dingt ot hewebsi t
eof
Simpl yCSR( 2008) ,“benef i
tsofCSRt ocompani esi nclude: 1.Wi nnewbusi ness.2.
Increasecust omerr etent i
on.3.Dev elopandenhancer elationshi pswi t
hcust omer s,
suppl iersandnet works.4.At t
ract,retai
nandmai ntai nahappywor kf orceandbean
Empl oy erofChoi ce.5.Sav emoneyonener gyandoper at i
ngcost sandmanager i
sk.6.
Different iatey oursel
ff r
om y ourcompet i
tors.7.Gener at ei nnov at
ionandl earningand
enhancey ourinfl
uence.8.I mpr ovey ourbusi nessr eput ationandst anding.9.Pr ovide
accesst oi nvestmentandf undingoppor tunities.10.Gener ateposi tivepublicit
yand
medi aoppor tunit
iesduet omedi ainterestinet hical busi nessact iviti
es.”

Howt
oimpl
ementCSRcommi
tment
s

Diff
erentcompanywi
l
lappr
oachCSRimplement
ati
oni
ndif
fer
entway
s.Paul
Hohnen
(2007)show“onewaytoi
mplementCSRcommitment
s:

Dev
elopani
ntegr
atedCSRdeci
sion-
maki
ngst
ruct
ure;

Pr
epar
eandi
mpl
ementaCSRbusi
nesspl
an;

29
Setmeasur
abl
etar
get
sandi
dent
if
yper
for
mancemeasur
es;

Engageempl
oyeesandot
her
stowhom CSRcommi
tment
sappl
y;

Desi
gnandconductCSRt
rai
ning;

Est
abl
i
shmechani
smsf
oraddr
essi
ngpr
obl
emat
icbehav
ior
;

Cr
eat
eint
ernal
andext
ernal
communi
cat
ionspl
ans;

Makecommi
tment
spubl
i
c.”

Noki
a’
scommuni
tyCSRanal
ysi
s

From t
heNoki a’
ssustainabi
l
ityreport2009,wecanseeawi derangeofexamplesof
whatkindsofcorpor
at esoci
al r
esponsibil
it
yhadNokiadonef orenhanci
ngthei
r
sust
ainabi
li
ty.Accor
dingt ot
hecor poratesoci
alr
esponsi
bil
i
t y
’skeyissues,
ther
eare
sect
ionson:

Environment alprot
ecti
on:Nokiaaimst obeal eadi
ngcompanyi nenv i
ronmental
performance.Theyef for
tfocusonf ourissues:Substancemanagement ,Ener
gy
eff
iciency,Take-backandrecycli
ng,Promot i
ngsustainabil
i
tythr
oughser vi
cesand
software.Forexampl e,t
heyreducet heaveragecharger’
sno-l
oadpowerconsumpt ion
fr
om 2006l evelby50%byt heendof2010.( Noki
a’ssustai
nabil
i
tyreport
,2009)

LabourSecuri
ty:Theyrunarangeofcampai gnsandt rai
ningprogr
amst orai
se
awarenessabouthealt
handsaf et
yissues.In2009, Noki
a’sglobal
inj
uryandill
nessr
ate
was0.49,conti
nuingat hr
ee-
yeardownwar dtrend.Therewerenof at
ali
njuri
es.(
Noki
a’s
sust
ainabi
li
tyreport
,2009)

Humanr ights:Theyfocusondev el
opingworkplacesfr
eefrom di
scr
iminat
ion.For
example,laborcondit
ionassessmentsareconduct edever
ysecondyearatall
product
ionsi t
es.(Nokia’
ssustai
nabil
i
tyreport
,2009)

Analysi s
From t heinformationabov e,
wecanseet hatNokia’scorporat esocialresponsi bi
lityhas
i
ncludedEconomi cResponsi bil
it
ies,
Legal Responsibil
iti
es,EthicalResponsi bil
iti
esand
DiscretionaryResponsi biliti
es.AtNokiatheytrytoleadi nsust ai
nabili
tybyt akingi tinto
accounti nev ery
thingt heydo.Sowecansayt hatNoki a’
ssoci alresponsibi
litystrategy
i
spr oact i
ve.Inaddi t
ion, Nokia’sCSRstrategyhelpsi tgetgreatbenef it
s.ForNoki a, CSR
i
snotonl yaboutshapi ngcor poratecul
ture,minimizingrisk,enhancingef fi
ciencyand
buil
dingcompanyr eput ationintheeyesoft hepublic,butalsot heCSRhadbeenan
i
ntegr alpartofgoodbusi nesssense.Anot herimportantbusi nessbenef i
tist heCSR

30
helpitmakingagoodr el
ati
onshipwi t
hgovernment .Corporatesoci
alr
esponsi
bil
i
tyis
fundamentaltoNokia’
sbusiness,brandandculture,soNoki awil
lcont
inual
l
yapproach
CSRi mpl
ement at
ionacti
vel
y.(Nokia’ssust
ainabil
i
tyr epor
t,2009)

Conclusion
Inaconcl usion,t
hisreporthasdescri
bedthedef i
nit
ionofCSR, maincomponent sof
CSR, benefit
sofCSRt ocompani esandhowt oimplementCSRcommi t
ments.Mor eov
er,
takethecompanyofNoki aforcasestudy,anal
ysi
swhatki ndsofCSRhadNoki adone
bysomeexampl es,whatkindsofbusinessbenefi
tshadNoki agotandt hetr
end.Final
ly,
theCSRi sstil
li
ntheearlystageandt heri
cheroursociet
iesthehigherdemandf or
socialresponsibi
li
ty,soIhopewi ll
bemor ecompani esapproachCSRi mplementat
ion.

31
Fut
urepl
anni
ngofnoki
acompany
.

Noki
ahasconf
idencei
tsVRcamer
as,
smar
tphones,
5Gt
echwi
l
ldr
ivegr
owt
h

Nokia’
sback.AttheFi
nni
shcompany ’
sanal
ystandpresseventatMobil
eWor l
d
CongressonSunday,i
tannouncedaroadmapthatplacespart
icul
ar 
emphasi
sonhi
gh-
speedwirel
ess,
consumersmar t
phones,
andprofessi
onal
-gr
adev i
rt
ualr
eal
ity
equipment.

CompanyPr esi
dentRajeevSurisai
dNoki a’sbiggestgrowthpotenti
al l
i
esinit
s abi
li
tyt
o
“expand,buil
d,andcreate.
”Hetoutedits str
engthinlicensi
ng,hi
ghlighti
ngit
sOzo
vir
tualreal
it
yplatf
orm andcloseworkingr elat
ionshi
pwi thsmartphonemakerHMD
Global.“Nokiai
saf undamental
lydif
ferentcompanyt hanitwasoney earago,”Sur
isai
d.

32
Noki
aWel
l
-Posi
ti
onedFor5GGr
owt
h

Nokia’sNetwor ksbusinesssawi tssal esdecl ine5%y ear-

over -
yearov ert hefir
stnine
mont hsof2018t oaboutEUR13. 9bi l
lion($15. 8bill
ion).Whi leNokiapr ojectsthatthe
networkingmar ketwil
l contractbyasmuchas3%i n2018, thecompanyexpect sit
s
pri
mar yaddr essablemar kettogr owonaconst antcur r
encybasi sov er2019and2020,
dri
venbyt headopt i
onof5Gt echnol ogy .WhileNor t
hAmer icanoper ator shav estarted
somel evelofcommer cial5Gdepl oyment sthi sy ear,othermar ketsincl udingSout h
Korea,China, Japan,andt heMi ddleEastar eexpect edt ocommencet hei rbuil
d-outs
fr
om 2019.Noki acoul
dhav eanedgeov errivalsin5Gdepl oy ment,consi der i
ngits
i
ncreasingf ocusonend- to-endsol utionsf ol
lowi ngitsacqui siti
onofAl cat el
Lucent, wi
th
i
tsexper ti
sei ncludi
ngr adio, 
core, opticalaswel lasdi git
altechnologies.

Noki
aTechnol
ogyBusi
ness

Noki a’slicensingbusi nesssawr evenuesgr owby19%y ear

-over-
y earov erthelast
quar ter,excludingaone- timecat ch-uppay mentitrecei v
edlastyear .Whi l
epat ent
royaltieshav eaccount edforarel ati
vel
ysmal lproportionofNoki a’stotalrevenuesin
thepast ,theyar ebecomi ngmor emeani ngf ult
ot hecompanyduet otheirhigher
mar ginsandnewdeal sthatthecompanyi sst r
iking.Forinstance,Noki ahasexpanded
i
tslicensi ngoper at
ionstomar ket sincl
udingChi nesemobi leOEMs, whohav ebeen
growi ngt heirglobal marketshare, andcustomer sint heautomot ivesect or.Nokiai
s
project i
ngt hatitsli
censingbusi nesswi l
lseeacompoundannual growt hrateofroughl
y
10%f oritsr ecurri
ngnetsal esthr ough2020.

Noki
ain2010

33
34
Noki
a8.
2isbacki
nthenewsagai
n.Lastmont
h,t
her
ewer
erepor
tst
hatNoki
a8.
2wi
l
l
bepower
edbyaSnapdr
agon735SoCandwi
l
lcomewi
th5Gsuppor
t.Thesamesour
ce
nowaddst
hatt
heNoki
a8.
2wi
l
lonl
ylaunchwi
th5Gsuppor
tandt
hatt
her
ewon'
tbea
separ
ate4G-
onl
yver
sionassomer
umour
scl
aim.Addi
ti
onal
l
y,t
heNoki
a8.
25Gmay
l
aunchatMWC2020nexty
earandnoti
nDecemberaspr
evi
ousl
yspecul
ated.

Noki
aPower
Userhasbeenpr
ovi
dingsomei
nfor
egar
dingHMD'
spl
ansf
orNoki
a8.
2.
The4Gv
ersi
onoft
heNoki
a8.
2wasexpect
edt
olaunchi
nDecember
,whi
chmade
senseconsi
der
ingt
heNoki
a8.
1launchedi
nthesamemont
hlasty
ear
.Howev
er,
NPU
cl
aimst
hatsi
ncet
heNoki
a8.
2wi
l
lonl
ycomewi
th5Gsuppor
t,HMDwon'
tannouncei
t
unt
ilMWC2020,
whi
chi
sexpect
edt
ohappeni
nlat
eFebr
uar
y.

HMDGl
obal
hasal
readyconf
ir
medt
hati
tpl
anst
olaunchaf
for
dabl
e5GNoki
a
smar
tphonesnexty
eart
oreachawi
deraudi
ence.TheNoki
a8ser
iesi
sconsi
der
edt
o
beHMD'
sval
uef
lagshi
pli
ne,
soi
tmakessenset
oseeaNoki
a8.
1successorl
aunch
wi
th5Gsuppor
t.Howev
er,
whatdoesnotmakesensei
shear
ingt
hatHMDwi
l
lnotbe
l
aunchi
nganon-
5GNoki
a8.
2.

Ther
ear
eonl
yaf
ewmar
ket
swher
e5Gser
viceshav
ebeenr
oll
edoutandI
ndi
aisnot
oneoft
hem.Anon-
5GNoki
a8.
2woul
dhav
ebeenni
cet
oseei
nIndi
anextmont
h
consi
der
ingHMDhasbeenv
eryqui
ett
hisy
ear
.Thecompanyhasonl
ylaunchedt
he
pr
emi
um Noki
a9Pur
eVi
ewandaf
ewaf
for
dabl
emi
d-r
angephonesl
i
ket
heNoki
a6.
2
andNoki
a7.
2.Av
aluef
lagshi
pli
ket
heNoki
a8.
2woul
dhav
eal
l
owedHMDt
ocompet
e
i
nthesubRs30,
000cat
egor
yinI
ndi
ari
ghtnow.

Wi
tht
hatbei
ngsai
d,not
hingi
sseti
nst
onej
usty
et.HMDmayv
erywel
ll
aunchanon-
5G
v
ersi
onofNoki
a8.
2inear
lyDecemberassuggest
edbyt
ipst
erNoki
aAnewr
ecent
ly.
TheNoki
a8.
2isal
sor
umour
edt
olaunchwi
thaSnapdr
agon735SoC,
whi
chi
syett
obe
of
fi
cial
.Qual
comm mayannouncet
hechi
psetati
tsSnapdr
agonSummi
tinear
ly
December
,fol
l
owi
ngwhi
chHMDcoul
dlauncht
heNoki
a8.
2.

35
 Noki
aCor
por
ati
on 
CSR/ESGRanki
ng

Nok
iaTVma
yla
unc
hwi
t
h55
-i
nch4
KUHDs
cre
en,
And
roi
d 

HI
GHLI
GHTS

 Fl
i
pkar
thaspar
tner
edwi
thNoki
atol
aunchNoki
a-br
andedSmar
tTVsi
nIndi
a.

 Upcomi
ngNoki
aTVmaycomewi
th55-
inch4Kdi
spl
ay.

 Noki
aTVcoul
dal
soshi
pwi
thAndr
oidwi
thPl
aySt
oresuppor
t.

 astweek,Fli
pkartannouncedt hatitenteredintoapar tnershipwithNoki at olaunch
Noki
a-br
andedSmar tTVsinIndia.Apartfrom confi
rmingt hattheNoki aSmar tTVwi l
l
comewithJBLaudi o,Fl
i
pkartdi
dnotr evealmuchelseaboutt heupcomi ngtelevi
sion.A
new r
eportnow clai
mst hattheNoki aTVwi llsporta55- i
nch4Kdi splayandt hi
shas
al
sobeenconfir
medt hr
oughacer ti
fi
cat
ionbyBI S(BureauofI ndianStandards).

 I
nar epor
tbyTheTimesofIndi
a,theNokia-brandedSmar tTVthatwi l
ldebutinIndi
a
wil
lbr i
nga55-i
nchscreenwith4K UHD LED panel .TheNoki aTV wi l
lalsorunon
Android9.
0andwil
lsuppor
tGooglePlayStore.Thismeanst heAndroi
dTVwi llgi
veyou
accesstoanumberofappsonthePlayStoreincl
udingpopularst
reamingplat
forms.
Wedon'thaveanexactdateoflaunchfortheNoki
aTV,butiti
sexpect
edtohappenin
ear
lyDecember.TheNokiaTVisexpect edtol
aunchwit
hacompet i
ti
vepri
cetagtotake
onXiaomi'
sMiTV,OnePlusTVandMot orol
aTVinIndi
a.Fl
i
pkartsai
diti
starget
ingTier
-
2andTier-
3cit
iestost
rengthenitspr
esenceintheTVsegment.

36
Bi
bli
ogr
aphy
:

1.WWW.
NOKIA.COM
2.WWW.
NOKIA/INDIA.
COM
3.WWW.
hmdglobal.
COM
4.WWW.
INDI
ATODAY. COM
5.WWW.
WIKI
PEDI A.
COM

37