Easy Bazar

(Online Based Super Shop)

122 Chameli Bhaban

Kalabagan, Dhanmondi 32

Dhaka

www.easybazar.bd (Pending)
Executive Summary:

In today’s world people are so much busy. We think that daily shopping waste their time. On the
other hand our business gives opportunity to people completing their shopping without going any
store or market place. That means our business is “On-line Super Shop”. People can order us
over the phone or by our website. We deliver their product within 12 hours. We generate our
revenue by a little charge from customers. When customers purchase more products, our service
charge will decrease. Initially our business covers few prime locations in Dhaka city such as
Dhanmondi, Gulshan, Uttara. In near feature we expand our business to different big cities in
Bangladesh. We have also visible super store in the above mentioned prime locations. We take
order 24 hours by our website. Initially we want to provide our customers with all kinds of daily
commodities likes’ household cleaner and toilet goods. In future consumers can purchase
different types of books and cloths also. For our business promotion or advertising we use print
media such as bill board and newspaper. Because of our target market are city people. Reading
newspaper is one of their daily works. First we invest in this business personally that means our
own capital. Then we try to collect loan from different banks or venture capital or from SME.

Mission Statement:

We will deliver goods including daily accessories to our valued customers on the basis of their
order. Our target is to serve the customers and reduce their time wastages. By doing these we
will add value to our business and earn revenues.

Vision: Shopping Made Easier.

Description:

People of this modern age lead a very busy life. They have to perform a lot of tasks within a
limited time. Our project is designed to reduce their time wastage especially for the people who
live in Dhaka city. Now a day’s Bangladesh is practicing the online business which is also
known as e-commerce. We decide to launch an online based super shop. We will provide all
kinds of necessary products (frozen goods, handy crafts, fashion accessories, cosmetics, leather
goods, daily commodities, grocery goods, ornaments, gift items). We will develop a website
which will be very much helpful for our customer. There will be easy access to the website for
choosing items. The customer can easily order items through online. We deliver the items within
12 hours in the Dhaka city. The customer can make their payment through online (VISA CARD,
MASTER CARD, bKash). The project is profitable. Today’s world is very much dependable on
internet. As our project is an online based super shop, they will find interest in it. That’s why we
can consider our project as a profitable business. At the same time we will be able to make some
opportunity for the jobless people or we can provide some opportunity for the students to do a
part time job. In this point of view this project will be socially accepted.

Marketing Research

The second major section of our business plan is to cover the details of our marketing plan. We
believe that a good marketing plan is essential to our business development and success. It takes
time to research and develop a market plan. Here we have tried our level best to analysis the
market.

A. Target Market Analysis: Firstly we have targeted the people of

Dhaka city. We know that the people of this city lead a very busy
life. Sometimes they cannot keep pace with time. To reduce the
time wastage of the dwellers of this city we want to deliver the
daily commodities to them. So our main target is the service
holder who do not have enough time to go to market for their
daily shopping

B. Competition: We know that there are many supper shop are

existing around the country specially in Dhaka city. We want to
compete with them by providing our services in a better way; we
want to add more features in this business. At present Meena
Bazar, Agora, Shawpna etc supper shop is serving the customers.
We want to serve our customer with a highly developed website.
Our customer can easily find out what they want. We also make
arrangement to know about the availability of the products. So
that that customers can easily know about the product. We also
provide the features and price of the product through online. Thus
we want to compete with our competitors

C. Products and/Services: We want to provide the customers with

daily commodities. As, ours is a supper shop, all kinds of product
will be available in our shop. We store our products in store room
and add the products photo and availability in the website. As it is
a online-based business, the customer can be benefitted by
ordering the products through online. We will try to deliver the
 product to our customer within a very short time. Thus the
customers can be benefitted. Actually we store the products on the
basis of customers need.

D. Pricing Strategy: We will set the product price by analyzing the

current market price. As we ensure the product quality, we will
set the price in a standard way. As we are new in the market, we
will try to attract our customers by providing with various
attractive offers. We will collect the product from the suppliers in
a huge amount. We will sell our product in a reasonable price.

E. Sales and Distribution Plan: Remember, the primary goal of the

marketing plan is to get people to buy your products or services.
The Sales and Distribution part of the marketing plan details how
this is going to happen.

Traditionally there are three parts to the Sales and Distribution section of the marketing plan,
although all three parts may not apply to your business.

1) We will use pic-up van and motor-cycle to deliver the products to our customers. As we
are new in this business, we will at first try to know about the customers demand. If the
demand is high we will buy the vehicles for the delivery process. If the demand is low,
we will firstly hire the vehicles to deliver the products. Thus the customers get their
desired products. Our target customers are in Dhaka city, so that we can deliver the
products within 2 to 4 hours (07 am to 10 pm).

2) We will develop our website for online transaction. We will accept-

A) Visa Card
B) Debit Card
C) Credit Card
D) Master Card
Beside the above transaction process we will also accept the money through bkash, Ucash,
dutchbangla, Mobicash etc
 3) Sales strategy.
The people are involved with the selling process are based on commission. If they make a
good sale they can get a good commission in proportion with the price of the product. We
hire the sales people both in part time and full time.

F. Advertising and Promotion Plan: We will use billboard, TV

channels, Radio, Print media and even leaflet. To attract the
customers we will offer discounts, scratch card and bundle offer
to the customers. Sometimes we will work for social welfare, so
that we can
Promote brand to the public.

Part 3: Organizational and Personal Plan

The Ownership Structure: Our business is a partnership business we have also an

agreement. It will be written from our business profit and loss will distribute equally.
That means every partner equally liable for our business.

The Internal Management Team: In this team we will try to develop a skilled team to
handle the business properly. It may include labor, employs, accountants, store man and
distributor etc.

Part Four: Financial Plan

Cash Flow Statement

SOURCES OF CASH WORKSHEET

(Cash Flowing Into Your Business)

Cash on Hand 45000

Sales 540000

Service Income 320000

Deposits on sales or services 110000

Collections on accounts receivable 35000

Miscellaneous income 65000

Interest income 120000

Sale of long-term assets 75000

Liabilities 225000

Loans (banks, finance companies, SBA, etc) 360000

Equity 90000

Owner investments (sole proprietor or partnership) 225000

Contributed capital (corporation) 125000

Venture capital 220000

Total Cash Available 2555000

CASH TO BE PAID OUT WORKSHEET

(Cash Flowing Out of Your Business)

Start-up costs 200000

Business license (annual expense) 350000

Other start-up costs 45000

Inventory purchases 85000

Cash out for items for resale or services 120000

Variable expenses (controllable) 220000

Advertising 120000

Freight 45000
Packaging costs 25000

Parts and supplies 55000

Sales salaries 85000

Misc. direct expenses 56000

Total direct expenses 60000

Fixed expenses (overhead) 50000

Insurance 35000

Licenses & permits 20000

Office salaries 15000

Rent expense 20000

Utilities 24000

Misc. indirect expenses 12000

Total indirect expenses 15000

Assets (long-term purchases) 30000

Cash to be paid in current period 27000

Owner equity 48000

Cash to be withdrawn by owner 10000

Total cash to be paid out 1772000

Cash on hand 783000

Easy Bazar

Income Statement for the year ending April 30, 2014

INCOME

1. Net Sales 540000

2. Cost of Sales 15000

3. Gross profit 525000

EXPENSES

1. Variable exp. (controllable) 3000

a. Advertising 120000

b. Freight 45000

c. Packaging costs 25000

d. Parts & supplies 55000

e. Sales salaries 85000

f. Misc. direct expenses 56000

g. Legal fees 25000

Fixed expenses (overhead)

a. Licenses & permits 10000

b. Office salaries 15000

c. Rent 20000

d. Utilities 15000

f. Misc. indirect expenses 12000

TOTAL EXPENSES 486000

INCOME FROM OPERATIONS 39000

Break Even Analysis

F=4140000

VC=72000

Q=12000

Total Sales=540000

Break Event point:

P–V

414000

45 - 6

= 10615 units

The break event point in Amount

10615 * 45 = 477675