Primeasiauniversity: Department of International Tourism and Hospitality Management 1 Assignment On
Primeasiauniversity: Department of International Tourism and Hospitality Management 1 Assignment On
Primeasiauniversity: Department of International Tourism and Hospitality Management 1 Assignment On
Submitted to
Rezoana Alam
Lecturer
Department of ITHM
Submitted by
Khan Jayed Akter Bin Raji
ID: 183-007-054
Date: 25/04/2020
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1.0 RESERVATION AND SALES
1.1 Definition of Reservation: Customer's concluded arrangement with a goods or services
supplier (carrier, hotel, restaurant, publisher, etc.) representing a completed sale. Also called
booking or transaction.
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contacts to voice a complaint or concern about their reservation. The sales agent remains calm
and friendly throughout the process and helps the customer resolve the situation.
04. Sell Products and Services: Reservation sales agents often offer additional products and
services to customers who book through them or assist customers in signing up for rewards
programs for special offers and deals.
05. Process Payments and Refunds: Payments for products and services are usually taken when
a reservation is made, and the reservation sales associate processes these payments and issues
receipts. When a customer wants to make a cancelation or is unsatisfied with their reservation,
these agents process and issue refunds according to company policy.
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specific date. The hotel agrees to hold the non-guaranteed reservation until a stated cancellation
time. If the guest does not confirmed during the specific period of time, then the room is released
on the list in the available rooms for the free sale.
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3. Online reservations: In today’s digital world, technology has significantly simplified the
reservation process for both restaurants and customers alike. It’s becoming more and more
popular for patrons to book restaurant reservations online than ever before. Thanks to pioneers
like Open Table, more than 250 million diners have been seated at more than 20,000 restaurants
worldwide. It’s also becoming standard practice for restaurants to utilize their point of sale
(POS) system to help streamline reservations. Online reservation modules can seamlessly
integrate into your restaurant’s website with an embedded link provided by your POS Company.
Customers will then be directed to a custom URL address specific to your restaurant to make
reservation requests. Not only does this integration help streamline the online booking process,
but the custom URL also contributes to your branding efforts.
From a business owner’s perspective, these powerful tools offer managers and staff a resource to
reduce overbooking errors and efficiently monitor restaurant capacity and waitlists. From a guest
perspective, it allows them the convenience to pre-book tables online, receive updates on their
reservation status, and send cancellation notifications. It’s a win-win for everyone.
4. Avoid Overbooking: Speaking of overbooking, this is a big challenge that restaurants face
when they accept reservations from multiple channels. Guaranteeing patrons a table that is not
readily available upon arrival only leads to frustrated customers, loss of profits, and damage to
your restaurant’s reputation. Luckily, this is another area where technology and a POS system
like Restaurant Manager’s Duet POS system can save the day. Duet allows you to efficiently
manage tables by tracking how many are vacant and which ones are occupied.
5. Reservation Confirmation: No matter which channel you use to accept reservations, it’s best
practice to implement a confirmation process. Verifying the reservation time and details with
diners is the best way to prevent no-shows and adjust for any changes that might pop up between
booking and dining. The beauty of an online reservation system and your POS software is that
they offer automated reminders and confirmation communication via SMS text message, email,
or phone call. The automation of this process makes it much easier for you and your staff to
manage.
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3.0 RESERVATION INQUIRIES
I see several hosts wondering why their response rating has decreased or their calendar block
when they have responded to all their inquiries and requests. It is important to know the
difference between a “reservation inquiry” and a “reservation request” and how not responding
to one can affect your response rating and in many instances result in your calendar being
blocked.
3.2 What Does the Host Receive When a Guest Sends an Inquiry?
The host will then receive the guest’s reservation inquiry and have the options to either “Pre-
Approve” or “Decline” or respond in the response box. Please note in the picture below there is
a "Dismiss" button which has since been removed. All you really need to do is respond to the
inquiry within 24 hours of receiving it and your response rating will not be affected. If you “Pre-
Approve”, you are essentially allowing the guest to Instant Book the reservation. If they choose
to go with your listing after you pre-approved them, they will complete the checkout process and
your listing will be booked for the dates you pre-approved for. You also have the option of
sending a "Special Offer".
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4.0 GROUP RESERVATIONS
The Groups module is used to make reservations for five or more guests who have some features
in common (they are all from the same company and are arriving on approximately the same
dates, or they are all members of an organized tour group). This module is specifically designed
to manage reservations with similar needs. Additionally, groups may receive negotiated rates or
other special treatment. Using the Groups module you can create, search for, view, and edit a
given group reservation. Additionally, you can assign (before or during check in) rooms, perform
a group check in, reserve rooms for groups, and create rooming lists. You can also create, search
for, view, and edit a given room block whose rooms can be later picked up by a group
reservation. The Groups module also allows you to display and enter events that could influence
occupancy as well as create confirmation letters. If your system is configured for the Wait List
function, you can place a group reservation on a Wait List and activate later. If your property
works with Fidelio Fax Interface, you also will be able to fax confirmation letters.
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Do you need a high degree of control over the number of rooms blocked for the group,
the number of rooms picked up, and other group statistics and reports?
Does the group reservation have group bookings with staggered arrivals and departures,
different numbers of rooms booked on each day, or rates that change during the group
booking?
If you answered yes to any of the above questions, then it is recommended you create a
normal group reservation.
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temporary limitation of your credit maximum up to the amount of your reservation. However,
this limitation is not a payment. The actual payment is done when you sign in upon your arrival
in the hotel. At this point you may decide to use your credit card by validating your card
expenses. If you choose to pay cash or by pin the limitation of your credit maximum will be
cancelled immediately.
5.1 Changing your reservation: If you wish to cancel or change your reservation you may do
so free of charge as late as 48 hours of the agreed arrival day. You will receive an email to
confirm your new reservation or your cancellation.
For Example
Dear Mrs X,
We are pleased to confirm the accommodation you describe for the month of August 20.
We enclose a short description of how you reach our hotel. We look forward to your stay with
us.
Yours sincerely,
Mr. Y
Reservations Manager
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amount of the first night. The hotel will charge your credit card for this fee and confirm your
cancellation and payment by email.
PRIMEASIAUNIVERSITY
Submitted to
Rezoana Alam
Lecturer
Department of ITHM
Submitted by
Khan Jayed Akter Bin Raji
Page 10 of 26
ID: 183-007-054
Date: 25/04/2020
1.0 FRONT OFFICE MANAGEMENT
Every multi-departmental physical business needs to have a front office or reception to receive
the visitors. Front Office Department is the face and as well as the voice of a business.
Regardless of the star rating of the hotel or the hotel type, the hotel has a front office as its most
visible department. For a business such as hospitality, the front office department comes with an
aspect of elevating customer experience with the business.
Front Office department is a common link between the customers and the business. Let us learn
more about it.
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Figure: Front Desk or Reception
1.3 Following are the most basic responsibilities a front office can handle.
Creating guest database
Handling guest accounts
Coordinating guest service
Trying to sell a service
Ensuring guest satisfaction
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Handling in-house communication through PBX
Generally, a guest’s interaction with the hotel is divided into the following four sequential phases
Pre-arrival: It is the stage when the customer is planning to avail an accommodation in
the hotel. In this first stage, the customer or the prospective guest enquires about the
availability of the desired type of accommodation and its amenities via telephonic call or
an e-mail. The customer also tries to find out more information about the hotel by visiting
its website. At the hotel end, the front office accounting system captures the guest’s
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information such as name, age, contact numbers, probable duration of stay for room
reservation and so on.
Arrival: The front office reception staff receives the guest in the reception. The porters
bring in the guest luggage. For the guest with confirmed reservation, the front office clerk
hands over a Guest Registration Card (GRC) to the guest and requests the guest to fill in
personal information regarding the stay in the hotel. The clerk then registers the guest in
the database thereby creating a guest record and a guest account along with it. Later, the
clerk hands over a welcome kit and keys of the accommodation. After the procedure of
registration, the guest can start occupying the accommodation.
Occupancy: During occupancy, a front office accounting system is responsible for
tracking guest charges against his/her purchases from the hotel restaurants, room service,
bar, or any outgoing telephone calls made via the hotel’s communication systems. The
front office staff is responsible to manage and issue the right keys of the accommodations
to the right guests. On guests’ request, the staff also makes arrangement for
transportation, babysitting, or local touring while the guest is staying in the hotel.
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Figure: Guest’s interaction with the hotel
Departure: During guest departure, the front office accounting system ensures payment
for goods and services provided. If a guest’s bill is not completely paid, the balance is
transferred from guest to non-guest records. When this occurs, collection becomes the
responsibility of the back office accounting division.
At the time of guest departure, the front office staff thanks the guest for giving an opportunity to
serve and arrange for handling luggage. In addition, if the guest requires airport or other drop
service, the front office bell desk fulfils it.
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2.0 HANDLING GUEST COMPLAINTS AND ENSURING GUEST SATISFACTION
It is not necessary a complaint does always have to be voiced, It can also be unvoiced. Hence,
hotel staff should be able to address both types of complaints. It is important to remember that
the hotel exists because of the guests only and if guests no longer stay at the hotel due to
dissatisfaction then there will be no hotel. A part of the front office’s responsibility is to serve the
customer well and this is evident in the way they handle problem. Here are some tips that will
teach you how to handle customer complaints at your hotel effectively and ensure customer
satisfaction.
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2.3 Your Guests are the Best Advertisement of your Hotel
Hotels should never forget that the best way to advertise their service is through a satisfied
customer. If a customer is dissatisfied, he will give negative feedback and bad reviews about the
hotel and its services. This will have far-reaching consequences, as many customers now use
online sites to provide feedback about hotels. Other potential guests read this and use it to base
their decisions on whether to use the hotel or not. On the other hand, if a customer leaves the
hotel satisfied, not only will he give positive feedback, he will return with friends and family the
next time he is in town.
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is important you issue an apology to the customer. The apology should be issued even if the
customer is angry and yelling at the top of his lungs. Empathizing with the customer is a good
way to handle customer complaints as it shows them that you understand what they are going
through. It will help defuse the situation.
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has really been resolved and that the customer is now happy with the services of the hotel. A
follow up also makes the customer feel special and this can make a huge difference in the overall
impression that the customer has about the hotel. A follow up can build customer loyalty and
pave the way to repeat business.
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PRIMEASIAUNIVERSITY
Submitted to
Rezoana Alam
Lecturer
Department of ITHM
Submitted by
Khan Jayed Akter Bin Raji
ID: 183-007-054
Page 20 of 26
Date: 25/04/2020
1.0 FRONT OFFICE DOCUMENTS AND PROPERTY MANAGEMENT SYSTEM
A property management system (PMS) is a set of software solutions that give hotel managers the
ability to enhance their operating efficiency and deliver the best possible experiences for their
guests. At its core, a property management system handles booking, check-in/check-out, room
rates, billing, and performance analytics. All of these tasks can be labor and time-intensive when
done by hand, so the goal of a PMS system is to save hotel managers and their employee’s time
and money.
In recent years, property management systems have increased their capabilities and moved
beyond just completing basic front-office tasks. With a PMS system, you can now offer loyalty
programs to guests gather and analyze data, manage food and beverage services and more. But
many hotels still rely on outdated and time-consuming methods to manage their property.
Running a hotel is a complex business, and it’s important to stay on top of the latest technology
to get ahead in a competitive market. Using a modern PMS can help you stay ahead of your
competitors and make sure that your guests have a great experience. Check the video and read on
to learn more about what PMS software can do and how using one can benefit your hotel. Hotel
business is of a kind that needs to provide a myriad range of services to its guests such as food,
accommodation, transport, recreational services, and so on. Since the front office contributes
major portion in coordinating the services requested by the guests, it needs a system that can help
the front office staff to sell services and track them seamlessly and simultaneously. The front
office information system includes mainly the property management system. Let us see, what
PMS is and how useful it is for handling hotel management functions smoothly.
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It boosts the efficiency of the front office staff and in turn maximizes the performance of
the hotel business.
It simplifies the time-taking or complex operations otherwise done manually.
It works for the convenience of the hotel staff, managing body, as well as the guests.
System and Access PMS software and data reside PMS software and data reside
on a server to which multiple on a shared server at the PMS
terminals are connected. vendor’s data center.
The PMS is accessed from a Users access the system
program installed on each through a Web browser from
terminal. anywhere, anytime.
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connection. No technical and data security
Reduces concerns about responsibility on owner.
online data security. Affordable subscription
Robust functionality for vast pricing.
amount of data. Simple, quick set-up.
Easy access from anywhere,
anytime.
Automatic data back-up.
Integrated Web bookings.
Free system upgrades.
Scalable and adaptable.
Disadvantages Requires complex and Not suitable for properties
expensive hardware. without a reliable Internet
Unreachable from remote connection.
areas. High concerns over online
Expensive and complicated to security.
maintain and upgrade.
Time-consuming, software
installation and training.
Additional costs and hardware
needed for enabling web-
based
features
Responsibility of system and
data security is owner’s
headache.
On-site IT expertise is
required.
Mark on Timeline It is a traditional solution. It is a contemporary solution.
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for hardware, software and its
updates, and IT expert’s
charges.
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Nearest future growth
02. PMS Domain Concerns
User-friendly design that fosters intuitive navigation through logical order of tasks.
Training expertise and time period required to train the staff.
Hotel’s online presence.
Guest-oriented functionality.
Scalability.
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