THE STEVE HARRIS COMPANY

PRESENTS

10x Your
Business
10x Your
Business
Hi,

I'm Steve Harris.

I'm a Life & Business Strategist.

Sounds snazzy, right?

I'm exceptionally good at High Performance

Coaching & Business Acceleration. (Sorry too many

people try to be modest about what they’re good

at…I don’t know why, but that's not me. I’m really

good at what I do and not shy about it…now, if

you’re exceptional at something you shouldn’t be

either.)

In May and September 2015 as well as in April 2016,

I was listed among the 'World's Top 100 Business

Coaches To Follow On Twitter' (probably has

something to do with me being really good at what

I do)
I've been featured on The Economist (yeah, the

foreign one), Slate Magazine & other news, print

and digital media.

In June 2019, I was featured on Forbes Africa (ain't

made it to the cover yet, but give me time. LOL)

I’m tough on my clients because they come to me

with a destination they want to get to, but they’ve

never been and it's my responsibility to get them

there; and I take it seriously,

If you're not ready to put in the work your results

desire, then let's pretend we never met)

But one thing's for sure

NO ONE will care more about your business &

your success than I will.

Now that we've been introduced, let's get this show

on the road.
 10x Your
Business
Secret #1

https://www.iamsteveharris.com/
 start
ANTICIPATING
and stop
REACTING
If you know the road ahead, you have the

power of anticipation; not reaction.

Anticipation is one of the ultimate powers in

business.

Reaction will kill your business.

You've probably been a victim of this quite

a number of times. You've bee playing it by

ear, and running into brickwalls, instead of

anticipating what's coming down the road

that could kill your business.

Blockbuster, a global DVD rental chain

didn't anticipate their business model would

be killed by streaming companies like

Netflix, who actually wanted to partner with

them. A few years later, Blockbuster went

bust.
Look at your business analytically, what

are the threats to your business? Knowing

what you do now, how could you have

COVID proofed your business & how can

you anticipate what's coming next?

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 10x Your
Business
Secret #2

https://www.iamsteveharris.com/
 your problem isn't a
lack of RESOURCES,
it's a lack of
RESOURCEFULNESS
Don't fall in love with your product.

Whether you like it or not, your product

is going to grow stale and need to be

replaced.

Remember that your clients are shiny

object oriented, so you've got to fall in

love with helping them satisfy their

emotional needs.

Let me show you how to grow your

business by at least 33%

If you’re gonna grow a business of any

sort, there’s really only 3 things you can

do to grow a business…
The first thing you do to grow your

business is get more customers (Clients)…

The Second thing you can do is get those

same clients to buy more each time they

buy from you (Increase the average

transaction value)…

IThe third thing you can do it get them to

buy more often (Increase the frequency

of repurchase)

THESE ARE THE ONLY 3 WAYS TO

GROW A BUSINESS. NO MATTER WHAT
INDUSTRY YOU’RE IN.
Let’s say you have a 1,000 customers and

the average transaction is $100 (stop

thinking in your local currency). and they

repurchase from you twice.

This equals - $200,000

Let’s say you have a 10% increase in

customers (1100), 10% increase in average

dollars per sale ($110)

10% increase in frequency (2.2). This

would equal 33.1% growth and would

equal $266, 000

The formula here is simply increasing

each segment by 10% can help you grow

your business by 1/3.

How many clients do you currently have?

That's X

What’s the average value per sale? That's

How often do they buy back from you?

That's Z

So, X times Y times Z = the size of your

business

You’ve gotta know the answers to these

questions. They’re the core foundation of

your business.

Apply this formula to your business.

(10% increase in your customers) x (10%

increase in average dollars per sale) X

(10% increase in

Repurchase Frequency) = YOUR TOTAL

10x Your
Business
Secret #3
don't IMPROVE,
change the
RULES of the
GAME
Strategic Innovation is the ability to re-

invent the basis of competition within

existing industries, and to invent entirely

new industries.

If times are tough for you and you keep

limiting yourself to what business you’re

really in, you’ll never look at the broader

version of what could be.

When I mention Harley Davidson, you're

likely thinking of some dude in a black

leather jackets and riding a motorcycle.

Harley realized that they aren't in the

motorcycle business, they’re in the

business of Nostalgia and Identity.

Harley started looking at who their

customers really were and asking what

do they really buy from us.

Is it metal and leather? NO!!!

They’re buying an icon. They’re buying

an identity. They’re buying legacy.

These aren’t just bikes, they’re legends.

Gradually they came to realize, after

being around so long, that what they’re

selling is a heritage.

They’re selling a lifestyle.

They’re selling nostalgia.

What are you selling?

Here’s 9 Question That You Need to Be
Asking…
1. What business are you really in?

2. Why are you really successful?

3. Who is your customer, really?

4. What does your customer really need

now and in the next 5 years?

5. If we were to start your business today

from scratch and maximize your impact,

leverage, and profitability, what would you

do?

6. What distribution channels are you not

using or maximizing?

7. What technology are you not using or

maximizing?

8. What identity do you want people to

associate to your business? Who do they

become by doing business with you?

9. If you were going to create another

industry, what would it be?

 10xYour
Business
Secret #4

https://www.iamsteveharris.com/
 it's not about what you
want to SELL, it's about
what the customer wants to
BUY
At any given time, there’s gonna be

3% of your audience who’s buying now.

7% are open to the idea of buying in the near

future.

30% aren’t thinking about buying.

30% think they aren’t interested.

30% are definitely not interested.

The majority of your ideal prospects/clients

don’t feel like they need what you have to

offer.

If you could gather 50,000 of your clients and

potential clients you have in a stadium and

you had the opportunity to present to all of

them at once, what would you say?

Now if someone told the audience, right

before you walked on stage, that they

had to come but that they don’t have to

stay?

What could you offer that would keep

everyone in the room?

Again, this needs to be focused on

THEM, not you.

Education-Based Marketing - People

will come to you way faster and stay

longer to learn something (of value to

them) than they will ever come to you to

be sold to.”

Your title can never imply that you’re

showing up to take something from me.

Thin about it this way. How do I make

my clients succeed?

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 10x Your
Business
Secret #5

https://www.iamsteveharris.com/
we didn't finish your stadium
pitch... I'm sure you've been
scratching your head
Here's what you need to do

1. Begin with a BIG, BOLD claim e.g

Make More Money By Doing Less Work

(what’s yours?) You can't steal mine!

2. What's in it for me (make sure you

help me understand what's in it for me)

Do NOT sell the product or the service.

3. Start with big picture. (Show me you

understand me, e.g. aren't you tired of

working so hard and earning so little?

Don't you want more??)

4. Massive pain. What am I gonna lose

if I don't buy from you?e.g. you'll keep

spending money on coaches or

Instacelebrities who don't care about

your product, but care about your

money & your business will never be all

it can & all your haters will laugh at you.

5. Set buying criteria with more data –

(What do you want to help them with?)

NO SELLING ... I'm gonna show you how

to make your competition irrelevant,

become the 1st & preferred choice of

your clients & so you can become wildly

profitable!

6. The five things that make you

different from your competitors & why

they should trust you. (STILL NO

SELLING.)
7. Now what would you say about your

product or service? Allow me to

introduce the Mastering the Business of

your Talent coaching program, over

1000 people across 17 countries (social

proof) have gone through this amazing

program that gives you (insert special

value to them) accountability (so you

won't quit during the course), a support

group (so you won't be alone, learning

by yourself, we'll hook you up with

fantastic team mates & a coach to

work with you) & teach you practical

marketing strategies you can test on

your customers weekly, so we can

(promise of value) help you become

wildly profitable in 6 weeks.

See what I did there?

BONUS EXERCISE:

Now do the same.

Why should a client should buy from

your company over one of your

competitors.

Remember, Features tell, benefits sell

Don’t tell them what it is, but rather why

they should have it.

I probably left you with more questions

than answers, so you better make sure

you sign up for MBT when it rolls out.

If you ain't ready to put in the work to

get the results you deserve then, skip

the program when we launch.

Can't wait to work with you

Talk soon.

- Steve
 Follow me on Social Media.

Instagram: @iamsteveharris

Twitter: @iamsteveharris

FaceBook: Steve Harris

Website:

https://www.iamsteveharris.com/

To book a business coaching session with Steve, go to

https://www.iamsteveharris.com/get-coached

or call 08096581956 or 01-2911718

https://www.iamsteveharris.com/
Steve Harris is a trusted authority in the areas

of Life & Business Strategy.

I'm the FIRST coach

you should've called

to MULTIPLY YOUR

PROFITS and I'm

gonna be the LAST

coach you'll need.

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