CVP Analysis - The Basics: Contribution Margin - Illustrations
CVP Analysis - The Basics: Contribution Margin - Illustrations
CVP Analysis - The Basics: Contribution Margin - Illustrations
Cost-volume-profit (CVP) analysis helps managers make many important decisions such as
what products and services to offer, what prices to charge, what marketing strategy to use,
and what cost structure to maintain. Its primary purpose is to estimate how profits are
affected by the following five factors:
1. Selling prices.
2. Sales volume.
3. Unit variable costs.
4. Total fixed costs.
5. Mix of products sold.
To simplify CVP calculations, managers typically adopt the following assumptions with
respect to these factors:
1. Selling price is constant. The price of a product or service will not change as volume
changes.
2. Costs are linear and can be accurately divided into variable and fixed elements. The
variable element is constant per unit. The fixed element is constant in total over the entire
relevant range.
3. In multiproduct companies, the mix of products sold remains constant.
Contribution margin is the amount remaining from sales revenue after variable expenses have
been deducted. Thus, it is the amount available to cover fixed expenses and then to provide
profits for the period. Notice the sequence here—contribution margin is used first to cover
the fixed expenses, and then whatever remains goes toward profits. If the contribution margin
is not sufficient to cover the fixed expenses, then a loss occurs for the period.
Racing Bicycle Company
Contribution Income Statement
For the Month of June
Sales (500 bicycles) $ 250,000
Less: Variable expenses 150,000
Contribution margin 100,000
Less: Fixed expenses 80,000
Net operating income $ 20,000
1
Contribution Margin (CM) is the amount remaining from sales revenue after variable
expenses have been deducted. Or in Other words, CM is used first to cover fixed expenses.
Any remaining CM contributes to net operating income.
Sales, variable expenses, and contribution margin can also be expressed on a per unit basis. If
Racing sells an additional bicycle, $200 additional CM will be generated to cover fixed
expenses and profit.
If RBC sells one more bike (401 bikes), net operating income will increase by $200.
Core Reading/Textbook:
Garrison, Ray, H., Noreen, Eric, W., & Brewer, Peter, C. (2015). Managerial Accounting.
[15th Edition]. The McGraw-Hill, New York, USA.