SHEHNAIHEAVEN.

COM: A
BUSINESS PLAN

SUBMITTED TO- SUBMITTED BY-

Dr NIDHI GUPTA DAKSH JAIN
ADITYA ARORA
ARPIT PANDEY
ARPIT SINGH
 TABLE OF CONTENTS

Executive Summary
1. Business Description

2 Marketing plan

2.1 Demand pattern and market:

2.2 Competitors:

2.3 Target Market

2.4 Sales Forecast

2.5 Promotional Strategy

2.6 Place & Location

2.7 Products / Services

3. Financial Plan

3.1 Financial and Economic Evaluation:

3.2 Setup Cost:

3.3 Capital Structure:
4. Legal Requirements
 EXECUTIVE SUMMARY

“Had it not been for Marriage, life would be more peaceful”

Wedding is an important event in one’s life and for most Indians ‘s its only

once in life. Growing prosperity has seen people making this event a very

special one with whatever money can buy. However, marriage time turns

out to be one ‘RUSH HOUR’ and the near and dear ones are not able to

enjoy the occasion. Also the number of rituals etc makes life difficult for

both the bride, groom relatives.

So our endeavor is to meet this unfelt need of all those people who want to marry

in style and yet enjoy their moments. It presents us an exciting opportunity to

relieve others of the drudgeries and make their wedding a special one, of course

at a price.

The wedding management industry is a 6,000 crore market and is growing @30%

per annum. This is basically an unorganized sector as of now barring a few players

who have recently jumped into the fray, the likes of Shunu Sen with shadi online.

Our endeavor would be to put together all the services required for a marriage

right from the bridal dress, hair designer, catering to churiwala to mehandiwala .
 BUSINESS DESCRIPTION

The proposed project is an ambitious plan to set up a wedding management

services company in Delhi, later to expand to other parts of India also.

“SHEHNAIHEAVEN.COM” Wedding consultancies is the name of our venture.

Our exclusive range of products and services will help make your wedding

memorable and enjoyable for you your family and your guests.

Avail of our services on the Net and in your city. If there is anything to do with an

Indian wedding, be sure to find it with us.

 MARKETING PLAN

A study was conducted to gather information regarding the scope of such a

project. The study aimed at looking out for opportunities for setting up a successful

consultancy.

Demand pattern and market:

Wedding management is a 6000 crore industry in India growing at a rate of 30%

p.a. but is mostly handled by the unorganized sector.

The wedding of the child be it boy or girl is the dream of every Indian parent.

But it involves a long list of plans and a lot more details some so small but if

missed can leave a loved your near and dear ones feel ignored. The idea that

someone will handle all these for you and in accordance to your budget is

welcome by most parents in Delhi, especially the busy working people. Another

reason is in the past where people lived in joint families and had a lot of people

to run for different things. Another big market is of NRI’s who want to have

their children’s wedding in India. By the time they reach here it would be very

convenient if the arrangements are already done. With the kind of expenditure

that is planned for every wedding in India it is indeed a lush market.

Competitors

The competition is not very much now but is expected to grow once the idea

clicks. Now there are one or two people in this business like Shunu Sen and so

on. They are also people who arrange different things individually like the

caterers, band people, Mehindiwalas and Churiawalas and so on. But we are

planning to have tie-ups with these people and bring them under our umbrella

and use them for their respective functions, as it is not possible to have our own

set of people initially because of financial constraints. So it is to our advantage

that these people will be functioning and also they will get better deals being

with a consultant.

Target Market
The target market for these services will be the people of Delhi who are to have

their children married and also the NRI’s who are from Delhi. We will look at other

markets in Mumbai and Chandigarh where our promoters are from. We are also

looking at online services on the net through our portal Shehnaiheaven.com

Sales Forecast

Through a survey it has been forecasted that the major demand will be in the

months from October to February for marriages in Delhi. The other months are

lean. This will be the time to capitalize on the business and an estimated 150 –

200 marriages initially is what we are looking at.

Promotional Strategy

The promotion of the consultancy will be done in Delhi using the following media.

News Paper Ads.

Banners / Posters in the marriage locations

Direct Mailers

Sandwich Boards

Our Internet Portal

Social Media

There will be two newspaper ads appearing in all major newspapers on two days.

Banners and Posters will be put up at strategic locations that offer greater visibility

and have the concentration of the target population. Mailers will be sent to clubs

and other places and also to individuals based on database from various clubs.

Word of Mouth publicity is a very strong medium in this business. Initial

advertising and promotion budget is Rs 1,00,000 for 4 weeks. But as we get known

this will be reduced, as we believe our good service will speak for itself.

Place & Location

The location selected for the main office is in Vasant Vihaar, which is a good area

for this kind of an office. The second phase will be to have offices in Mumbai and

Chandigarh and later extend to other cities.

Products / Services

• Wedding co-ordination including theme functions.

• Design, print & mail of invitation cards with options of especially designed

accompaniments

• Organize Mehandi / Engagement/ Sangeet/ Cocktail functions

• Trousseau Packing

• Organize caterers, venues, decorators, florists, video, guest accommodation,

beautician • Wedding souvenirs & return gifts

• Organize entertainers for various functions such as DJs, singers, folk troupes

• Assistance for shopping - such as clothes, accessories, jewellery

• Rentals - Transport, mobile phones, generators, bedding

• Travel arrangements for wedding party, honeymoon etc.

You can't imagine a wedding without music and entertainment. Traditional

wedding songs are always a great hit. And, professional musicians, singers and

performers are increasingly becoming an integral part of wedding celebrations.

To add to the festive wedding mood Shehnaiheaven.com presents an entire

range of music and entertainment offerings.

You can use the services of our artiste managers for professional artists or

download lyrics of traditional wedding songs. Or, simply buy cassettes or CDs

from our vast collection. Whatever be your choice, you'll be adding a special

sparkle to the wedding festivities.

Save time and money when making wedding arrangements with

Shehnaiheaven.com well-researched vendor list. Over 20 categories figure in

this city-wise list that cover almost every conceivable wedding need.
Based on extensive field research and interaction with each and every vendor by

the Shehnaiheaven.com team, the information provided has detailed answers

to all your queries, allowing you to evaluate a vendor's services in detail.

So, whether you are looking for a banquet hall or a florist, a caterer or a band,

you will find all the relevant information right here.

FINANCIAL PLAN

Financial and Economic Evaluation:

This evaluation has been done to determine the financial and economic

requirements for the firm. The economic evaluation has kept in mind the overall

costs and has also taken into account the contingencies. 6.2 Setup Cost:

Set up Costs:

Particulars Amount (Rs)

Laptop computer 1,50,000

Leased Office advance @ 15,000 for two months 30,000

Telephone 15,000

Fax 20,000

Vehicle (Car) 2,00,000

4,15,000

Advertising expenses 50,000

Brochures 20,000

Websites 30,000

Preliminary and Pre-operational Expenses 50,000

Working capital ( 2 months) 88,800

6,53,800

Contingency @20% 1,30,600

Total 7,83,400

Contingency margin will take care of any excess expenditures that are

incurred in the due course and that have not been provided for in the

planning of the business.

Working Capital

Particulars Amount

Salaries

Event Managers (2 x 8000) 16,000

22,000
Helpers (2 x3000) 6,000
Establishment expenses 10,000
Repairs & Maintenance 5,000

37,000

Contingency @20% 7,400

Total 44,400

Annual Working Capital Requirement = 12x 44,400= 5,32,800

Projected Income and expenditure

Particulars 2018 2019 2020

No. of contracts 50 60 70

Average 1,00,000 1,00,000 1,00,000

expenditure per

contract

Total Business 50,00,000 60,00,000 70,00,000

Margin 20% 20% 25%

 Margin in Rs. 10,00,000 12,00,000 17,50,000

Revenue 5,32,800 6,40,000 7,50,000

expenditure

Depreciation 1,60,000 80,000 44,800

Operating Profit 3,07,200 4,80,000 9,55,200

Tax 92,160 1,44,000 2,86,560

Net Profit 2,15,040 3,36,000 6,68,640

1. The contracts referred here are the number of marriage assignments.

2. Average expenditure per contract is the amount of the expenditure incurred

by the client for the marriage.

3. Margin : The commission for managing the marriage is targeted at 20% for

the first two years.

The margins in the second year will be increasing to 25%, as we will be having a

long-term relationship with the suppliers, which will lead to increase in the

margin on the business.

4. Costs are the operating expenditures of the firm.

5. We have tax deduction at the rate of 30% on the account of Income tax and

other deductions that will be incurred in the due course of the business.

This deduction was done for the ease of calculation of net profit from the business.

Depreciation Account

Particulars Year 2018 Year 2019 Year 2020

Laptop @ 60% 90,000 36,000 14,400

 Telephone @60% 18,000 7200 2880

Fax @ 60% 12,000 4,800 1920

Vehicle (Car) @ 40,000 32,000 25,600

20%

Total 1,60,000 80,000 44,800

Forecasted Balance Sheet

Liabilities

Particulars 2018 2019 2020

Partners Capital 10,00,000 10,00,000 10,00,000

Reserves And 2,15,040 3,36,000 6,68,640

Surplus

Total 12,15,040 13,25,000 16,68,640

Assets

Fixed Assets 2,55,000 1,11,000 66,200

Deferred revenue 1,00,000 1,50,000 2,00,000

expenditure

Pre-operated 50,000 - -
Expenses

Cash in Hand 20,000 25,000 30,000

Cash at Bank 7,90,040 10,50,000 13,72,440

Total 12,15,040 13,36,000 16,68,640

The other expenses in the first year include the preliminary expenses incurred

for advertising and Promotions And Advance paid for leasing the office.
Capital Structure:

The business will be a of a partnership concern with each partner bringing in Rs.

250000 in capital as their share.

Name Amount(INR)

ARPIT PANDEY 250000

DAKSH JAIN 250000

ADITYA ARORA 250000

ARPIT SINGH 250000

TOTAL 1000000
 LEGAL REQUIREMENTS

Registration of Partnership firm under Partnership Act, 1932

1. Registration of Partnership Deed. Company or LLP Registration

• While starting an online venture it good to have a private company or LLP

to have limited liability protection and improve the ease of doing business.

Having a company or LLP would ensure that opening of bank accounts in

the name of the business or obtaining a VAT/Service tax registration are

easy and fast. Almost all marketplaces allow Proprietorships and

Partnership firms to sell on their website. However, there would be no

limited liability protection in case of a litigation. Hence, it is best to start

selling with an LLP or Private Limited Company.

• However, most people decide to open a private company to substantiate

any online activity and this article would cover that aspect alone. To

incorporate a private limited company one must approve its name,

registered office address, have at least 2 directors with director

identification numbers (DINs), must have a minimum authorized capital of

Rs.1 Lakh, memorandum of association (MOA) and articles of association

(AOA), digital signature certificates (DSCs) wherever applicable, etc. Once

these conditions and requirements are fulfilled, a certificate of incorporation

is sent by post to the registered office of the newly registered company.

• The private limited company is also required to comply with income tax

related compliances. These include obtaining permanent account number

(PAN), tax deduction account number (TAN), value added tax (VAT)

registration and obtaining of tax identification number (TIN), professional

tax if applicable, service tax, etc.

• In case the promoters wish to start a proprietary online business, then it is

best to start with a company, as it is the only type of entity that can allow

for angel funding or equity funding – a must for successful startup ventures.

It is very easy to start and only requires you to open a (current) bank
 account. Filing personal income tax returns and getting intellectual property

rights protection is necessary however.

2. VAT Registration

A VAT registration is a must if starting a proprietary transaction based online

website. VAT registration is required for anyone selling goods or products in India

and must be obtained from the State’s Sales Tax Department.

3. Bank Account

Once the Company or LLP is incorporated, a bank account can easily be opened in

the name of the business by contacting a Bank. In the case of Proprietorship firm,

VAT registration must first be obtained to open a bank account in the name of the

business. Opening of bank account is essential to list on an eCommerce

marketplace or obtain payment gateway for a proprietary eCommerce website.

4. Payment Gateway

A payment gateway would be required for a proprietary online website to process

customer payments. Payment gateway providers allow for the website to accept

credit card, debit card, net banking, internet banking payments from multiple

banks and credit card companies. Therefore, one payment gateway is sufficient to

accept many forms of online payments. Once, a payment is received from the

customer, the payment is sent to the bank account of the business by the payment

gateway providers in one or two business days.

In the case of selling through online marketplaces, the marketplace would accept

the payment through their payment gateway and credit the money to the bank

account of the seller directly. Hence, a payment gateway is not required and only

a bank account is necessary.

5. Legal Documents

While selling online, it is important to protect the business and the promoters of

the business through proper legal documentation and contracts for your business.
The terms and conditions, disclaimer and privacy policy would have to be drafted

by the business based on the nature of its activities and products sold online.

If the business sells through online marketplaces, then the legal document or

seller’s agreement is provided by the marketplace and the seller must abide by

the seller’s agreement. It is important for any business to read the sellers

agreements before agreeing to the agreement.

6. Adherence to cyber law crimes

All online businesses must ensure cyber law due diligence in India. This is more

so when the cyber law due diligence for companies in India has become very

stringent and foreign companies and websites are frequently prosecuted in India

for non-exercise of cyber due diligence. Furthermore, e-commerce websites in

India must ensure privacy protection, data protection, data security, cyber

security, confidentiality maintenance etc as well. Such adherence also needs to be

noticed with respect to payment gateways that the businesses opt for.

7. Compliance with other laws

• The legal requirements for undertaking an online business in India also

involve compliance with other laws like contract law, Indian penal code, etc.

Further, online shopping in India also involves compliance with the banking

and financial norms applicable in India. For instance, take the example of

PayPal in this regard. If PayPal has to allow online payments receipt and

disbursements for its existing or proposed e-commerce activities, it has to

take a license from Reserve Bank of India (RBI) in this regard. Further,

cyber due diligence for Paypal and other online payment transferors in India

is also required to be observed.

• It is recommended that all online business entrepreneurs and owners must

do a proper techno legal due diligence before opening any website.

• The Internet intermediary liability in India may be frequently invoked

against e-commerce websites in India. The Information Technology

(Intermediary Guidelines) Rules 2011 prescribes stringent liabilities for e-

commerce websites in India.