A Study On Investment Pattern of Investor in Mutual Funds: Mr. Ismayil Paisal Khan

Indo-Iranian Journal of Scientific Research (IIJSR)
(Peer Reviewed International Journal), Volume 2, Issue 3, Pages 206-224, July-September 2018
A STUDY ON INVESTMENT PATTERN OF INVESTOR

IN MUTUAL FUNDS
MR. ISMAYIL PAISAL KHAN
Saveetha School of Management, Chennai, India. Email: paisalkhan@gmail.com
MR. WILLIAM ROBERT P.
Assistant Professor, Saveetha School of Management, Chennai, India.

Email: willaim29robert@gamil.com
ABSTRACT:
The research is focusing an investment pattern of investor in mutual funds. The aim of the study is to
know about the awareness of mutual fund among investor. The objective of the study is to know about
the awareness of mutual fund among investor. The research design is taken through primary data of 120
respondents was collected through a close-ended questionnaire and the results were analyzed. The
investor is the respondents to know their perception regarding the awareness and investment pattern.
The tools used for analysis were frequency test. The research finds that the investors have high level of
awareness in the mutual funds. The study concludes from the research that the investment pattern of
investors in mutual funds required improving the awareness about the schemes and future benefits to the
investors.
INTRODUCTION:
Common Fund is advanced by a support and kept running by an assume that pools the
investment funds of various retail speculators who share a typical budgetary objective.
The cash gathered by offering units of common assets is put by the reserve
administrator in various kinds of securities depending as indicated by the target of the
plan. These could extend from offers to debentures to cash advertise instruments. For
206 | P a g e ISSN: 2581-4362 Website: www.iijsr.com

singular speculators a Mutual Fund offers enhanced, professionally Overseen

portfolio at a moderately minimal effort. Anyone with an investible excess of as
meager as a scarcely any thousand rupees can put resources into Mutual Funds. Each
Mutual Fund plot has a characterized venture target and procedure.
From its initiation the development of Indian shared assets industry was moderate
and it took truly long a very long time to develop the cutting edge common assets.
Essential rationale behind shared reserve a venture is to convey a type of broadened
speculation arrangement. Throughout the years the thought created and individuals
got an ever increasing number of decisions of broadened speculation portfolio through
the shared assets. The credit goes to unit trust of India (UTI) for presenting the first
common reserve in India. Late years, Indian cash and capital market has indicated
colossal development and extended its range to more extensive land limits. Indian
controllers in cash and capital market have effectively taken an interest in confining
controls which offers certainty to both individual and institutional Institutions for
cooperation. Dynamic changes have occurred with the activity of Security Exchange
Board of India (SEBI), capital market controller in India which encourages funds. As
a money related mediator common store has assumed a huge part in the advancement
and development of capital markets in India. As per the different studies, directed in
India by SEBI, National Council of Applied Economic Research (NCAER) and
resource administration organizations (AMCs), little salaried financial specialists by
and large goes for bank stores, government supported little investment funds plans or
blessing life strategies for impose sparing reason, which don't give support against
swelling and regularly arrive up acquiring negative genuine returns. With the
progression of time, India has seen numerous new and inventive common assets.
Nonetheless, there has been a change in outlook in the techniques and methods for
offering these assets additionally changed with time. It is proceeding to advance to a
superior future, where the financial specialists will get more current openings. In this
period of globalization and rivalry, the accomplishment of this industry is dictated by
the market execution of its stock. Amid the time of this examination, execution of
shared store industry was not according to the desire, in view of the underperformance
of the optional market and inconvenience of roof on the cost proportion and passage

stack charges by capital market controller. With recovered joined endeavors of the
business houses and the finance administrators and with the support of market
controllers, and broad mindfulness program for financial specialists, interests in
shared assets plans bound to get support.
NEED FOR THE STUDY:
 To know about the awareness of mutual fund among investor.

 To provide knowledge about mutual fund among investor.
 It increases customer lifetime value.
 It reduces negative word of mouth.
 To bring new investment & increase it.
OBJECTIVES OF THE STUDY:
 To study the Investment Pattern of investor in Mutual Fund

 To study the investment decisions of different social class investor (in term of
Age group, Gender, Income level etc.)
 To determine the preference of Investors in Mutual Fund.
 To determine the factor influencing the preference of investment.
 To study the amount of money invested in Mutual Fund.
 To study the benefit of investing in Mutual Fund.
SCOPES OF THE STUDY:
 This research will show the percentage of investors awareness about the
Mutual Funds.
 Helps to find out where there they want to improve to get more investors.
 This study gives idea to the mutual fund company to know about the different
investors mind set of customers.
LIMITATIONS OF THE STUD:
 The investment pattern analysis has been limited to only 120 investor

 This study is conducted to analyze their pattern not all those factors that really
matter while investing.
 An interpretation of this study is based on the assumption that the respondents
have given correct information.
 The economy and industry are so wide and comprehensive than it is difficult
to encompass all the likely influencing the investors investment pattern in the
given period of time.
REVIEW OF LITERATURE:
Gruber, M.J.(2011) have identified the Shared assets speak to one of the quickest
developing sort of budgetary middle person in the American economy. The inquiry
stays concerning why common assets and specifically effectively oversaw shared
assets have developed so quick, when their execution by and large has been
substandard compared to that of record stores. One conceivable clarification of why
financial specialists purchase effectively oversaw open end reserves lies in the way
that they are purchased and sold at net resource esteem, and therefore administration
capacity may not be evaluated. On the off chance that administration capacity exists
and it is excluded in the cost of open end stores, at that point execution ought to be
unsurprising. On the off chance that execution is unsurprising and at any rate a few
financial specialists know about this, at that point money streams into and out of
assets ought to be unsurprising by the plain same measurements that anticipate
execution. At long last, if indicators exist and in any event a few financial specialists
follow up on these indicators in putting resources into common subsidizes, the arrival
on new money streams ought to be superior to the normal return for all speculators in
these assets. This article presents exact confirmation on these issues and demonstrates
that financial specialists in effectively oversaw shared assets may have been more
balanced than we have accepted.
Adams, J.C., Mansi, S.A., & Nishikawa, T.(2009) has stated the new confirmation
connecting board qualities and execution. Utilizing physically gathered administration
information from the common reserve industry, we locate a backwards connection
between board size and store execution. We likewise discover confirm that

authoritative shape assumes a vital part in deciding operational execution. Generally

speaking, the outcomes are steady with the thought that there may not be a solitary
ideal board structure that is relevant to all supports, that endeavors to control board
properties ought to be considered with alert, and that support level components are
essential board structure contemplations.
Bergstresser, D., Chalmers, J.M.,& Tufano, P.(2008) have identified the numerous
speculators buy common finances through intermediated channels, paying
intermediaries or monetary consultants for finance choice and exhortation. This article
endeavors to evaluate the advantages that financial specialists appreciate in return for
the expenses of these administrations. We consider merchant sold and coordinate sold
assets from 1996 to 2004, and neglect to find that representatives convey significant
substantial advantages. In respect to coordinate sold assets, specialist sold assets
convey bring down hazard balanced returns, even before subtracting appropriation
costs. These outcomes hold crosswise over store goals, except for remote value
reserves. Further, agent sold assets display no more ability at total level resource
distribution than do stores sold through the immediate channel. Our outcomes are
predictable with two speculations: that agents convey considerable elusive advantages
that we don't watch and that there are material irreconcilable circumstances amongst
intermediaries and their customers.
Kempf, A., & Ruenzi, S.(2007) have analyzed the process of inspect intrafirm
rivalry in the common store industry. We test the theory that reserve directors inside
common store families contend with each other in a competition. Our exact
investigation of the US value common store advertise demonstrates that they alter the
hazard they take contingent upon the relative position inside their reserve family. The
bearing of the modification relies upon the focused circumstance in that family.
Hazard alterations are especially articulated among administrators of assets with high
cost proportions, which are overseen by a solitary supervisor and which have a place
with huge families.

Khorana, A., servaes, H., & Tufano, P.(2005) have analyzed the paper
contemplates the shared reserve industry in 56 nations and looks at where this money
related advancement has prospered. The store business is bigger in nations with more
grounded tenets, laws, and directions, and particularly where common reserve
speculators' rights are better secured. The business is likewise bigger in nations with
wealthier and more taught populaces, where the business is more seasoned,
exchanging costs are lower and in which characterized commitment benefits designs
are more common. The business is littler in nations where hindrances to passage are
higher. These outcomes show that laws and directions, supply-side and request side
factors all the while influence the span of the store business.
Shu, P.G.,Yeh,Y.H., & Yamada, T.(2002) stated that we look at the venture stream
of open-end value shared assets. With an exceptional information from Taiwan, we
can explore the purchase and offer conduct of common speculators independently. We
locate that most financial specialists that put resources into vast shared assets are little
sum speculators, while those that put resources into little subsidizes contribute a
considerably bigger sum. Little sum financial specialists of expansive assets tend to
pursue past victors and reclaim shares once subsidize execution makes strides. They
will probably maintain a strategic distance from effectively oversaw reserves with
high turnover. Then again, huge sum financial specialists of little subsidizes seem, by
all accounts, to be impartial purchasers whose buys are not amazingly influenced by
here and now execution. They will probably keep execution enhancing reserves,
reclaim the failures, and pay higher administration charges.
Kiron, K., & Bander, K. S (2000) said that shared store securitization process
allowing the exchanging of open end common subsidizes and connected subordinate
securities on or off the floor of a National Securities Exchange. The focused on
singular open end common store or gathering of open end shared assets, chose
through a screening procedure is securitized through the making of another, different
security. This new security is ideally a "shut end reserve of assets" and connect
subordinate securities, which artificially duplicate the factual relationship of the
characterized individual or gathering of open end shared assets. The upkeep of
budgetary records for the new security is kept up by electronically putting away

profit, capital increases and wage got from the open end stores which have been put
resources into, and ascertaining master forma money related proclamations to scatter
to investors and every single applicable gathering.
Sirri, E.R., & Tufano, P.(1998) have identified the paper contemplates the streams
of assets into and out of value common assets. Customers construct their reserve buy
choices with respect to earlier execution data, however do as such lopsidedly, putting
excessively more in stores that performed exceptionally well the earlier period.
Inquiry costs appear to be an essential determinant of store streams. Superior has all
the earmarks of being most remarkable for reserves that apply higher advertising
exertion, as estimated by higher expenses. Streams are straightforwardly identified
with the measure of the store's mind boggling and in addition the ebb and flow media
consideration gotten by the reserve, which bring down buyers' hunt costs.
Alexander, G.J., Jones, J.D., & Nigro, P.J.(1998) have analyzed the paper
looks at reactions from an overview of 2,000 haphazardly chose common reserve
financial specialists who acquired offers from six distinctive circulation channels. The
study gives information on the statistic, money related, and finance proprietorship
qualities of common reserve speculators. It additionally gives information on
speculators' information of the expenses and venture dangers of common assets and
the data sources these financial specialists use to find out about these expenses and
dangers. Our review results firmly recommend there is opportunity to get better in the
level of money related education of common reserve financial specialists.
Carhart, M.M.(1997) Utilizing an example free of survivor predisposition, I show

that regular factors in stock returns and venture costs totally clarify steadiness in value
common assets' mean and risk‐ adjusted returns. Hendricks, Patel and Zeckhauser's
(1993) "hot hands" result is generally determined by the one‐ year energy impact of
Jegadeesh and Titman (1993), however singular assets don't acquire higher comes
back from following the force system in stocks. The main critical industriousness not
clarified is gathered in solid underperformance by the worst‐ return shared assets. The

outcomes don't bolster the presence of gifted or educated shared reserve portfolio
supervisors.
Dibartolomeo, D., & witkowski, E.(1997) has stated an iterative utilization of

William Sharpe's technique for style investigation is connected to the grouping of
value common assets. Another technique for making purged shared store style records
is utilized to confirm existing groupings. Results recommend that 9 percent of all
value reserves are genuinely misclassified and another 31 percent are to some degree
misclassified. Two variables develop as the no doubt purposes behind
misclassification: (1) the uncertainty of the present arrangement framework and (2)
focused weights in the common reserve industry and remuneration structures that
reward relative execution. Monte Carlo recreations on out-of-test information
demonstrate that this misclassification significantly affects financial specialists'
capacity to fabricate broadened arrangement of shared assets.
Droms, W.G., & Walker, D. A.(1996) have analyzed the pooled cross-segment/time
arrangement examination is utilized to evaluate the long-run connection between
hazard balanced execution of value common assets and resource estimate, cost
proportions, portfolio turnover, and load/no-heap status. The information base
comprises of venture aftereffects of 151 value shared supports in ceaseless task over
the 20-year time frame from 1971 to 1990. Varieties of the cross-segment/time
arrangement show are utilized to investigate the connections among the idea of the
assets (stack or no-heap) with resource size and cost proportions. Venture execution
isn't identified with resource estimate, turnover rate, or load/no-heap status, and
higher costs are related with higher returns.
Elton, E.J., Gruber, M.J., & Blake, C.R.(1996) have started the consistency for
stock shared assets utilizing hazard balanced returns. We locate that past execution is
prescient of future hazard balanced execution. Applying present day portfolio
hypothesis strategies to past information enhances choice and enables us to build an
arrangement of assets that fundamentally beats a lead in light of past rank alone.
What's more, we can frame a blend of effectively oversaw portfolios with

indistinguishable hazard from a portfólio of file finances yet with higher mean return.
The portfolios chose have little yet factually huge positive hazard balanced returns
amid a period where common finances by and large had negative hazard balanced
returns.
Malkiel, B.G.(1995) have analyzed the numerous people buy partakes in common
supports as ventures. With an absence of proof supporting execution ingenuity in
finance returns, speculators ought to consider costs as a fund‐ selection device since
finance costs negatively affect subsidize returns. One of the biggest costs brought
about by subsidize speculators is appropriation costs, which incorporate both load
charges and yearly expenses. Near two‐ thirds of all value stores charge financial
specialists for finance appropriation. The genuine cost of these dispersion expenses to
speculators is difficult to quantify on the grounds that a bunch of circulation courses
of action have developed that shift both the planning and greatness of conveyance
charges. We determine a straightforward philosophy that communicates the present
estimation of conveyance costs as a level of the first interest in subsidize shares for
any normal holding period. This philosophy permits coordinate correlation of the
impact on financial specialists of dissemination expenses for common assets with
various kinds of offers plans.
Coggin, T.D., Fabozzi, F.J., & Rahman, S.(1993) have analyzed the paper
exhibits an observational examination of the selectivity and market timing execution
of an example of U.S. value annuity finance directors. Notwithstanding the decision
of benchmark portfolio or estimation demonstrate, the normal selectivity measure is
sure and the normal planning measure is negative. Anyway both selectivity and
timing give off an impression of being fairly delicate to the decision of a benchmark
when chiefs are grouped by venture style. Meta‐ analysis uncovered some genuine
variety around the mean qualities for each measure. The 80 percent likelihood
interims for selectivity uncovered that the best supervisors created considerable
risk‐ adjusted overabundance returns. We additionally found a negative relationship
amongst's selectivity and timing, however we contend that the watched negative

connection in our information is to a great extent an ancient rarity of adversely

corresponded examining blunders for the two appraisals.
RESEARCH METHODOLOGY
RESEARCH DESIGH
Descriptive research seeks to certain magnitude by making complete the study of the
topic is the investor’s perception towards mutual funds. The present study used
primary data. The data is collected from through the questionnaire provided to the
customer and get the respondents. It is collected from the interactions with analysis in
the company during the live interaction to the investors. It is collected from the
company websites, old record, magazines & textbooks. Respondent Inside of the
organization is 80, and investors from the outside are 40. The overall population size
of this study is 120. Sampling is a procedure to draw conclusion about the large
group of respondents by studying a sample of the total number investing mutual fund
.sample is the segment of the investor. 120 Samples.
DATA ANALYSIS AND INTERPRETATION
Frequency Analysis
Table 4.1 Analysis of Age of the Investors
Age Frequency Percent

20-30 37 30.8
31-40 38 31.7
41-50 34 28.3
ABOVE 51 11 9.2
Total 120 100.0
Interpretation: From the table 4.1 it is found that 20-30 age of the investor
are invested in 30.8% , 31-40 age of the investor are invested in 31.7%, 41-50 age of
the investor are invested in 28.3%, above 51 age of the investor are invested in 9.2%.
So, it can be concluded that majority is 31-40 age of the investor.

Table 4.2 Analysis of Gender
Gender Frequency Percent

MALE 105 87.5
FEMALE 15 12.5
Total 120 100.0
Interpretation: From the table 4.2 it is found that 87.5% are Male and 12.5 % are
Female. So, it can be concluded than majority of the customer are male candidate.
Table 4.3 Analysis of Employment of the Investor
Employment Frequency Percent

PUBLIC 25 20.8
PRIVATE 56 46.7
BUSINESS 26 21.7
OTHERS 13 10.8
Total 120 100.0
Interpretation: From the table 4.3 it is found that 20.8%, of the investors are
public employee, 46.7% of the investors are private employee, 21.7% of the investors
are business, and remaining 10.8% of the investors are others. So, it can be concluded
that majority of the investor are private employee.
Table 4.4 Analysis of Monthly Income of the Investor
Monthly Income Frequency Percent

BELOW 20000 17 14.2
20001-50000 66 55.0
50001-100000 30 25.0
ABOVE100001 7 5.8
Total 120 100.0

Interpretation: From the table 4.4 it is found that 14.2% of the investors income is
below 20000, 55% of the investors income is below 50000, 25% of the investor
income below100000, and remaining 5.8% of the investor income is above 100001.
So, it can be concluded that majority of the investor income is below 50000.
Table 4.5 Analysis of Monthly Savings of the Investors
Monthly Saving Frequency Percent

LESS THEN 10% 34 28.3
11-25% 66 55.0
26-50% 16 13.3
MORE THEN 51 4 3.3
Total 120 100.0
Interpretation: From the table 4.5 it is found that 28.3% of the investors
savings is less then 10%, 55% of the investors are savings 11-25%, 13.3% of the
investors are savings 26-50%, and remaining 3.3% of the investors are savings more
then 51%. So, it can be concluded than majority of the investor savings is 11-25%.
Table 4.6 Analysis of Preferred Investment
Preferred Investment Frequency Percent

BANK DEPOSITS 18 15.0
STOCK MARKET 58 48.3
INSURANCE 6 5.0
MUTUAL FUND 38 31.7
Total 120 100.0
Interpretation: From the table 4.6 it is found that 15% of the investor are
invest in bank deposits, 48.3% of the investor are invest in stockmarket,5% of the
investor are invest in insurance, and remaining 31.7% of the investor are invest in

mutual fund. So, it can be concluded that majority of the investor are preferred stock
market.
Table 4.7 Analysis of Which Preference of Factor in Investment
FACTOR Frequency Percent

LIQUIDITY 23 19.2
LOW RISK 48 40.0
HIGH RETURN 38 31.7
COMPANY REPUTATION 11 9.2
Total 120 100.0
Interpretation: From the table 4.7 it is found that 19.2% of the investor are
preferred in liquidity, 40% of the investor preferred in low risk, 31.7% of the investor
are preferred in high return, and remaining 9.2% of the investor are preferred in
company reputation. So, it can be concluded than majority of the investor are
preferred low risk.
Table 4.8 Analysis of Level of Awareness of Mutual Fund
Awareness level Frequency Percent

YES 91 75.8
NO 29 24.2
Total 120 100.0
said yes, and remaining 24.2% of the investor are said no. So, it can be concluded that
majority of the investor are said yes.
Table 4.9 Analysis of Causes of Investing in Mutual Fund
Purpose for Investment Frequency Percent

MORE RETURNS 42 35.0

GOAL ORIENTED 34 28.3
MANAGED RISK 22 18.3
CAPITAL APPRECIATION 3 2.5
SYSTEMATIC INVESTMENT 19 15.8
Total 120 100.0
Interpretation: From the table 4.9 it is found that 35% all the respondents
invest for the purpose of more return, 28.3% all the respondents invest for the purpose
of goal oriented, 18.3 all the respondents for the purpose of managed risk, 2.5% all
the respondents invest for the purpose of capital appreciation, 15.8% all the
respondents invest for the purpose of systematic investment. So, it can be concluded
that majority of respondents more returns.
Table 4.10 Analysis of Amount of Money Investing in Mutual Fund
Investing level Frequency Percent

1000-4000 41 34.2
4001-7000 49 40.8
7001-10000 25 20.8
MORE THEN 10001 5 4.2
Total 120 100.0
said below 4000, 40.8% of the investor are said below 7000, 20.8% of the investor are
said below 10000 and remaining 4.2% of the investor are said more then 10001. So, it
can be concluded that majority of the investor said below 7000.
Table 4.14 Analysis of Invested Scheme
Schemes Frequency Percent

OPEN ENDED 26 21.7

CLOSED ENDED 24 20.0

LIQUID 13 10.8
GROWTH 13 10.8
LONG CAP 14 11.7
MID CAP 9 7.5
REGULAR INCOME 13 10.8
SECTOR FUND 8 6.7
Total 120 100.0
Interpretation: From the table 4.14 it is found that21.7% of the investor are
said open ended, 20% of the investor are said closed ended, 10.8% of the investor are
said liquid, 10.8% of the investor are said growth, 11.7% of the investor are said long
cap, 7.5% of the investor are said mid cap, 10.8% of the investor are said regular
income, and remaining 6.7% of the investor are said for sector fund. So, it can be
concluded that majority of the investor are said open ended.
Table 4.15 Analysis of most Attractive Mutual fund
Attractive level Frequency Percent

SYSTEMATIC INVESTMENT PLAN(SIP) 44 36.7
LIMITED INVESTMENT 41 34.2
COMPOUNDING RETURNS 9 7.5
BETTER ASSET ALLOCATION 22 18.3
DIVERSIFICATION 3 2.5
Total 119 99.2
Interpretation: From the table 4.15 it is found that36.7% of the investor are said
(SIP), 34.2% of the investor are said limited investment, 7.5% of the investor are said
compounding returns, 18.3% of the investor are said better asset allocation, and
remaining 2.5% of the investor are said diversification. So, it can be concluded that
majority of the investor are said systematic investment plan(SIP).

Table 4.16 Analysis about type of Mutual fund
Types Frequency Percent

EQUITY FUND 46 38.3
DEBT FUND 59 49.2
BALANCED FUND 15 12.5
Total 120 100.0
said equity fund, 49.2% of the investor are said debt fund, and remaining 12.5% of the
investor are said balanced fund. So, it can be concluded that majority of the investor
said debt fund.
Table 4.17 Analysis of Investment in any other Mutual Fund
Other Mutual Fund Frequency Percent

YES 63 52.5
NO 57 47.5
Total 120 100.0
said yes, and remaining 47.5% of the investor are said no. So, it can be concluded that
majority of the investor are said yes.
Table 4.18 Analysis about have Invested in Mutual Fund & which
Mutual Fund
Investor level Frequency Percent

PRUDENTIAL ICICI MUTUAL FUND 42 35.0
RELIANCE MUTUAL FUND 31 25.8
BIRLA SUN LIFE MUTUAL FUND 3 2.5
SHAREKHAN MUTUAL FUND 14 11.7
SBI MUTUAL FUND 25 20.8
OTHERS 5 4.2
Total 120 100.0

Interpretation: From the table 4.18 it is found that35% of the investor are said
prudential icici mutual fund, 25.8% of the investor are said reliance mutual fund,
2.5% of the investor are said biria sun life mutual fund, 11.7% of the investor are said
sharekhan mutual fund, 20.8% of the investor are said sbi mutual fund, and remaining
4.2% of the investor are said others. So, it can be concluded that majority of the
investor are said prudential icici mutual fund.
FINDINGS
The majority is 30-40 age of the investor. The majority of the investors are male
candidate. The most of the investors are private employee. The over all of the
investors income is 20000-50000. The majority of monthly savings 10-25% from
their income. The most of the investors are preferred stock market. The major of the
investors are preferred low risk. The majority of the investors are awareness about
mutual fund. The most of the mutual fund investors are investment purpose of more
returns. The majority of the investors are investing levels is below 7000. Maximum
investor choosing a scheme opens ended. Investors was attracts by systematic
investment plan. Investors would invest more in debt equity fund. Investors are
doing other mutual fund. Investor’s maximum invested in prudential ICICI mutual
fund.
SUGGESTION
Percentage of investing the age of above 51 is very low so, try to cover all type of age
customers. Improve the female investors in mutual funds; make more interaction with
them help to make investment more. Focus on other type of employment mainly,
public and Business because they get more money, if they know about mutual funds
definitely they will invest. Awareness about the mutual fund to the investor is very
high (75.8) but the problem is investment amount is very low, so better to explain the
future benefits to investor and advantage of investment in mutual fund give more idea
to them. Increase the marketing and promotional activities make the awareness about
the mutual fund. Improve the investors in mutual fund as much as possible the level in
the stock market. Explain the type and benefit of investing mutual funds and future
returns also. Good Customer relationship make the investors feel free to ask the
queries directly and come to know about all the schemes in mutual funds.

CONCLUSION
The success of a mutual fund depends upon the awareness level of the investors.
The investment pattern varies with age, gender, occupation etc, Even after seeing the
market crash in May 2006 people still thinks that mutual fund is much reliable way
to invest in stock market. So investors are not going for redemption during crash
& were ready to wait. In fact during the crash time many people were ready to invest
in mutual fund. The study observed high level of awareness about mutual fund
among the investors. It also observed significant difference in the awareness level
the investors belonging to different employment background, gender and age. The
amount of investment rate very low needs more marketing and promotional
strategies to improve the investors in mutual funds. They always want high return
low risk for that investors need to wait for the particular time period. Try to explain
all the benefits and future returns to the investors properly. Hence it can be
concluded from the above research that investment pattern of investors in mutual
funds required to improve the awareness about the schemes and future benefits to
the investors.
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Indo-Iranian Journal of Scientific Research (IIJSR)

A STUDY ON INVESTMENT PATTERN OF INVESTOR

MR. ISMAYIL PAISAL KHAN

Saveetha School of Management, Chennai, India. Email: paisalkhan@gmail.com

MR. WILLIAM ROBERT P.

Assistant Professor, Saveetha School of Management, Chennai, India.

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singular speculators a Mutual Fund offers enhanced, professionally Overseen

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NEED FOR THE STUDY:

 To know about the awareness of mutual fund among investor.

OBJECTIVES OF THE STUDY:

 To study the Investment Pattern of investor in Mutual Fund

SCOPES OF THE STUDY:

LIMITATIONS OF THE STUD:

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authoritative shape assumes a vital part in deciding operational execution. Generally

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Carhart, M.M.(1997) Utilizing an example free of survivor predisposition, I show

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Dibartolomeo, D., & witkowski, E.(1997) has stated an iterative utilization of

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connection in our information is to a great extent an ancient rarity of adversely

DATA ANALYSIS AND INTERPRETATION

Table 4.1 Analysis of Age of the Investors

Age Frequency Percent

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Table 4.2 Analysis of Gender

Gender Frequency Percent

Table 4.3 Analysis of Employment of the Investor

Employment Frequency Percent

Table 4.4 Analysis of Monthly Income of the Investor

Monthly Income Frequency Percent

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Table 4.5 Analysis of Monthly Savings of the Investors

Monthly Saving Frequency Percent

Table 4.6 Analysis of Preferred Investment

Preferred Investment Frequency Percent

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Table 4.7 Analysis of Which Preference of Factor in Investment

FACTOR Frequency Percent

Table 4.8 Analysis of Level of Awareness of Mutual Fund

Awareness level Frequency Percent

Table 4.9 Analysis of Causes of Investing in Mutual Fund

Purpose for Investment Frequency Percent

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MORE RETURNS 42 35.0

Table 4.10 Analysis of Amount of Money Investing in Mutual Fund

Investing level Frequency Percent

Table 4.14 Analysis of Invested Scheme

Schemes Frequency Percent

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CLOSED ENDED 24 20.0

Table 4.15 Analysis of most Attractive Mutual fund

Attractive level Frequency Percent

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