Faculty of Design, Media and

Management

Assignment Brief Academic Year 2019/20

Module Title: Managing Innovation in Business Module Code: BM627

CW2: Individual Report: A full report comprising an

action plan roadmap for the development and Assessment
Assignment No/Title: 60%
implementation of the innovation capabilities of the Weighting:
chosen organisation.

Submission Date: 12th June 2020 by 2PM through Blackboard Feedback Target Date: 3 weeks

Module Co-ordinator/ Degree/Foundation

Francis Marfo/ G.Malik UG
Tutor: Please Specify:
This assignment is to be submitted electronically using Blackboard

Submission Instruction:

1. This assignment must be submitted electronically using Blackboard by 2pm on the submission
date
2. To submit electronically you must upload your work to the e-submission area within the
Blackboard module concerned. Simple instructions are provided within the module.
3. Please do not attempt to submit assignments direct to lecturers as this is not allowed and will
result in a non-submission being officially recorded
4. You will receive a digital receipt as proof of submission. This will be sent to your Bucks e-mail
address; please keep this for reference.
5. You are reminded of the University’s regulations on cheating and plagiarism. In submitting your
assignment you are acknowledging that you have read and understood these regulations.
6. Late submission within 10 working days of the deadline will result in the mark for the assignment
being capped at 40%. Beyond this time the work will not be marked.
7. You are reminded that it is your responsibility to keep an electronic copy of your assignment for
future reference.

Assignment format and other relevant instructions to students:

For this second assignment, you are required to produce a 3000 word written report. From your
findings in CW1 you are to develop an innovation road map that outlines the preparation of the
innovation process. This audit will factor in the wider, operational environment of both up and
downstream suppliers and service providers, whilst developing a fuller picture of the organisation’s full
innovation capacity.

This assignment tests the following Learning Outcomes for the module:

Apply an evaluative approach to a range of business data, sources of information and

appropriate methodologies in identifying drivers of innovation within a business and
its environments;

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 Analyse and illustrate how organisations and their leaders can successfully plan and
prepare for innovation;
Critically discuss the importance of organisational knowledge, knowledge transfer and
cross functional co-operation in order to analyse and assess innovation capability and
blockages;
Actively engage in the identification of a new product/service for a chosen
organisation and identify the key activities required for its successful development;
Conduct an innovation/organisational development audit appropriate for the
introduction of the new product/service.
The Assignment Task:

This assignment leads on logically from the findings of CW1 and students are expected to use the
same organisation as CW1

From your findings in CW1 you are to develop an innovation road map that outlines the preparation of
the innovation process. This will factor in the wider, operational environment of both up and
downstream suppliers and service providers, whilst developing a fuller picture of the organisation’s full
innovation capacity.

Note: Words used in applied models, tables; charts etc… within the main body of the report are
NOT included in the reports word. Content placed in the appendices MUST have a clear
connection to the main body. Any work copied and paste into the report and/or the appendices
that is not discussed, analysed or mentioned will not be considered by the marker.

Suggested Report Structure.

Front Cover page

Executive Summary (NOT included in word count 400 words max)

Contents

Introduction, Purpose of the Report & Structure (200 words)

The Future of the Industry 2020 and Beyond (500 words)

The Organisations Innovation Requirements 2020 and Beyond (500 words)

Building the Future Innovation Capabilities for the Organisation (1,500 words)

Conclusion (300 words)

References – Harvard Format

Appendices

Assessment Criteria

Generic Marking Criteria for Managing Innovation in Business 2015-16 CW1 – 100% weighting

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 1st = >70% 2.1 = 60-69% 2.2 = 50-59% 3rd = 40-49% FAIL 0-39%
Overview Some excellent use of Some very good use Some use of up to Limited use of up to No use of up to date industry
15% up to date industry of up to date industry date industry date industry Data. Student has failed to
Data. Student has Data. Student has Data. Student has Data. Student has Outline the context and detail
attempted to attempted to attempted to attempted to Of the industry.
Outline the context Outline the context Outline the context Outline the context
and detail of the and detail of the and detail and detail
industry. Reader industry. Reader Of the industry. Of the industry.
learns from students learns from students
work. work.
Knowledge, Excellent application Very good application Good application of Some application of Limited to no application of the
Comprehension of the Models. of the Models. the Models. Some the Models. No Models. No evaluation and
& Application Use of additional Use of additional use of additional evaluation and no use of additional models
25% models evident and no models evident and no models attempted no use of additional And limited comprehension &
issues with issues with but issues with models & limited Application of models.
comprehension & comprehension & comprehension & comprehension &
application of models. application of models. application of Application of models.
models.
Analysis & Student has provided Student has provided Student has Student has struggled Student has failed to provide
Evaluation an excellent and a very good and provided a logical to provide logical Logical argument for their
25% logical argument for logical argument for argument for argument their work or Work or argument doesn’t
their work and their work and industry argument doesn’t Match research.
demonstrates clear demonstrates clear Their work and match research.
match to the research match to the research. demonstrates clear
throughout. match to their
research.
Synthesis 20% Objectives are Objectives are very Objectives are good Objectives are weak & Objectives are poorly thought
excellent & well good & well thought & well thought poorly though through Through and/or do not link to
thought through with through with very good through with good and struggle to link to Analysis and evaluation.
excellent links to link to analysis and link to analysis and Analysis and Objectives are not SMAR whe
analysis and evaluation. evaluation. evaluation.
evaluation. Objectives are Objectives are Objectives are not
Objectives are SMART where mostly SMART SMART where
SMART where required.. where required.. required..
required.
Generic Style and format are to Style and format are to Style and format are Style and format are Style and format are not to a
Presentation a very high a very good to a professional not quite to a Professional standard. Poor
15% professional standard. professional standard. standard. Good use professional standard. Use of spelling and grammar.
Good use of spelling Good use of spelling of spelling and Poor use of spelling Research material is too old
and grammar. and grammar. grammar. and grammar. And/or not from reputable
Research material is Research material is Some of the Some of the research Sources. Incorrect use of
current and from current and from research material is material is too old Harvard referencing.
reputable sources. reputable sources. too old but mostly and/or not from No creativity in the presentatio
Very good use of Very good use of from reputable reputable sources. Of work within the publication.
Harvard referencing. Harvard referencing. sources. Some Incorrect use of
Some creativity in the Some creativity in the weaknesses in the Harvard referencing.
presentation of work presentation of work use of Harvard Limited personal diary
within the publication. within the publication. referencing. Some presented. No
creativity in the creativity in the
presentation of work presentation of work
within the within the publication
publication.

University Generic Undergraduate Degree Grade Descriptors can be found on the University website in
the document ‘Assessment of Students- Appendix 1’

Quality Assurance Record

Internal Approval: External Approval:

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