Assignment Cover Sheet

Qualification Module Number and Title

HD in Business Management SRI 5155: Business Strategy

Student Name & No. Assessor

Name:
Student No:
Handout date Submission Date

12.05.2022 20.06.2022

Assessment type Duration/Length of Weighting of Assessment

Assessment Type
Individual Report
WRIT 1 70%
(2000 words)

Learner declaration

I, ………………………………………….certify that the work submitted for this assignment

is my own and research sources are fully acknowledged.

Marks Awarded

First assessor

IV marks

Agreed grade

Signature of the assessor: Date:

Report Feedback
First assessor feedback

Assessors name & Date

signature

Second assessor feedback

Assessors name & Date

signature

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 School of Management

Assessment
Brief
Module Code Module Title
SRI5155 Business Strategy

Academic Year Semester

2022/23 IV

Module Leader email

erandathi@icbtcampus.edu.lk

Content
Assessment Details.....................................................2
Submission Details......................................................3
Assessment Criteria....................................................3
Further Information.....................................................5
Who can answer questions about my assessment?............5
Referencing..............................................................................5
Submission problems.............................................................5
Unfair academic practice........................................................5
How is my work graded?........................................................6

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Assessment Details
Assessment title Abr. Weighting
Individual Report WRIT1 70%

Pass marks are 40% for undergraduate work and 50% for postgraduate work unless stated otherwise.

Task/assessment brief:
Imagine that you have completed your internship as a management trainee of a well-established
business organization of your choice which is operating in Telecommunication or Tourism
industry in Sri Lanka and now you are supposed to submit a report to the management of your
company regarding the Strategic Position of the organization. You are required to conduct sufficient
investigation on the company’s background, strategic purposes and strategic environment. You may use
different newspaper articles, company web site, and annual reports of the company for last few years and
also you may find details from experts in the industry. Prepare a report covering following tasks.

Minimum of 10 -15 references should be used from accepted required reading, recommended reading
and recommended journals. Referencing should be done strictly using Harvard Referencing style.
Use academically valid references to validate your answer. Do not use Wikipedia, business dictionary
and other non-academic sources.

1. Explain the significance of key concepts of corporate strategy covering vision, mission, core
competencies and competitive advantage referring to selected business organization. (15
marks)

2. Explain the stakeholder influence on strategic planning in the selected business using
Mendelow’s Power/ Interest Stakeholder Matrix. (15 marks)

3. Evaluate how BCG matrix can be effectively used in strategic planning in the selected business.
(15 marks)

4. Analyse the internal strategic capabilities of the selected organization using Value chain and
VRIN frameworks. (25 marks)

5. Analyse the impact of external environmental factors on the selected business using PEST and
Porter’s Five Forces framework. (25 marks)

6. Based on the above analysis, summarize the findings using SWOT framework. (05 marks)

Word count (or equivalent): 2000 words

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This a reflection of the effort required for the assessment. Word counts will normally include any text,
tables, calculations, figures, subtitles and citations. Reference lists and contents of appendices are
excluded from the word count. You are given a 10% plus or minus benefit from the given word count.
Contents of appendices are not usually considered when determining your final assessment grade.

Academic or technical terms explained:

Staff note - To ensure consistent interpretation of the assessment brief, please use this area to explain
any acronyms, academic terminology or technical terms used in the above assessment brief.

Please explain all verbs related to Blooms Taxonomy and learning outcomes.

Submission Details
Submission This will be provided
Estimated Feedback
This will normally be 20
Deadline: on the Moodle working days after initial
submission point. Return Date submission.

Submission By 2.00pm on the

Time: deadline day.

Moodle/Turnitin: Any assessments submitted after the deadline will not be marked and will be
recorded as a non-attempt unless you have had an extension request agreed
or have approved mitigating circumstances. See the School Moodle pages for
more information on extensions and mitigating circumstances.

File Format: The assessment must be submitted as a pdf document (save the document as
a pdf in your software) and submit through the Turnitin submission point in
Moodle.

Your assessment should be titled with your:

student ID number, module code and assessment ID,

e.g. st12345678 BHL5007 WRIT1

Feedback Feedback for the assessment will be provided electronically via Moodle. Feedback will
be provided with comments on your strengths and the areas which you can improve.
View the guidance on how to access your feedback.

All marks are provisional and are subject to quality assurance processes and
confirmation at the programme Examination Board.

Assessment Criteria
Learning outcomes assessed
7. Illustrate the key elements of corporate strategy their relative importance, over time.

8. Analyse strategic position of an organization using appropriate tools and techniques.

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Other skills/attributes developed
This includes elements of the Cardiff Met EDGE (Ethical, Digital, Global and Entrepreneurial skills) and
other attributes developed in students through the completion of the module and assessment. These will
also be highlighted in the module guidance, which should be read by all students completing the module.
Assessments are not just a way of auditing student knowledge. They are a process which provides
additional learning and development through the preparation for and completion of the assessment.

 The module will consider the ethical issues associated with strategic management and the
consequences of strategic decision making.
 Considerations of strategic management and digital business are omnipresent in the module
learning and teaching programme.
 This module will draw on case material from around the world, and illustrate how strategic
management has both global reach and impact.
 Much of the case material in this module will involve the application of entrepreneurial thinking
and action. Key issues around creativity and innovation in shaping business strategy will be
considered.

Marking/Assessment Criteria

Excellent answer Good answer Average answer Poor answer Very poor
answer
Q1 15-13 12-10 9-7 6-4 3-0

Excellent Good explanation Average Poor attempt with Very poor

explanation done on is done on the insufficient details
explanation is attempt. The
the significance of significance of key for the task. The
concepts of done on the significance of key significance of key
key concepts of
corporate strategy corporate strategy significance of concepts of concepts of
covering vision, covering vision, key concepts of corporate corporate
mission, core mission, core corporate strategy strategy; vision, strategy; vision,
competencies and competencies and covering vision, mission, core mission, core
competitive competitive mission, core competencies and competencies and
advantage. advantage. competitive
competencies competitive
Concepts are Concepts are fairy advantage is not
relate to selected and competitive properly identified advantage is not
effectively related to
selected business. business. Valid advantage. Some and explained. discussed in
Valid academic academic sources misconceptions Some concepts relation to the
sources are referred are referred are evident in are linked to the selected
demonstrating demonstrating judgments in selected organization. No
adequate depth of good level of relating the business. use of individual
external readings external readings Individual
concepts to judgements. Very
and accurate use of and use of judgements are
citations is evident selected not evident. Valid few or no sources
citations is evident.
with minor errors business. Lacks sources are not are referred and
in citations and use of valid referred and Poor very poor use of
reference list. academic sources use of citations. citations.
and Average use
of citations. Some
errors in citations.

.
Q2 15-13 12-10 9-7 6-4 3-0

Excellently explained Good explanation Average attempt Poor attempt with Very poor attempt
the stakeholder on the stakeholder in explaining the insufficient details with very poor
influences on influences on stakeholder for the task. Poor identification and
strategic planning strategic planning explanation on the discussion on

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 with reference to with reference to influences on stakeholder stakeholder
selected selected strategic planning influences on expectations and
organization using organization using with reference to strategic planning. influences in
given stakeholder given stakeholder Not discussed strategic planning.
selected
analysis technique. analysis referring to the Theory is not
Very good level technique. Good organization. selected applied to the
individual level individual Discussion lacks organization. selected
judgements are judgements are comprehensive Mostly theory is business. Not
demonstrated in demonstrated in application of presented with properly used
explaining explaining given stakeholder poor level given stakeholder
stakeholder stakeholder analysis application. Poor analysis
expectations and expectations and use of examples. technique. Very
technique. Lacks
their power to their power to Valid sources are few or no sources
influence the influence the use of individual not referred and are referred and
business. Valid business. Few judgements. Poor use of very poor use of
academic sources misconceptions Lacks use of valid citations citations.
are referred are observed. academic sources
demonstrating Valid academic and Average use
adequate depth of sources are of citations. Some
external readings referred
errors in citations.
and accurate use of demonstrating
citations is evident. good level of
external readings
and use of
citations is evident
with minor errors.
Q3 15-13 12-10 9-7 6-4 3-0

Excellently Good evaluation Average attempt Poor attempt with Very poor attempt
evaluated how the on how the with fair insufficient details Very poor
business can use business can use evaluation on how for the task. Poor evaluation on how
BCG matrix BCG matrix in evaluation on how the business can
the business can
effectively in strategic planning. the business can use BCG matrix in
strategic planning. Good level use BCG matrix use BCG matrix in strategic planning.
Excellent judgements are in strategic strategic planning. Only theory is
judgements are evident with planning. Lacks Theory is given. Very few or
evident. Examples acceptable good judgements presented but not no sources are
are given from the examples form the and examples. relate to the referred and very
selected business. selected business. Lacks use of valid business. Poor poor use of
Valid academic Valid academic use of examples. citations.
academic sources
sources are referred sources are Valid sources are
demonstrating referred and Average use not referred and
adequate depth of demonstrating of citations. Some Poor use of
external readings good level of errors in citations. citations.
and accurate use of external readings
citations is evident. and use of
citations is evident
with minor errors
in citations.

Q4 25-21 20-16 15-11 10-6 5-0

Excellently carried Good analysis of Average analysis Poor analysis of Very poor
out internal internal of internal internal analysis of
environmental environment of the environment of environment of internal
analysis for the selected
the selected the selected environment of
selected organization with
organization with good judgements organization organization. Poor the selected
effective judgements on internal using some tools judgements organization and
on internal strategic strategic and techniques internal strategic not used
capabilities of the capabilities of the with fair capabilities of the adequate analysis
selected selected judgements selected with clear

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 organization using organization and internal strategic organization and judgements on
all the tools and good use the tools capabilities of the poor use of tools internal strategic
techniques. Valid and techniques. selected and techniques. capabilities of the
academic sources Valid academic
organization but Poor use of selected
are referred sources are
demonstrating referred lacks individual examples. Valid organization and
adequate depth of demonstrating judgements and sources are not not used expected
external readings good level of justifications. referred and Poor tools and
and accurate use of external readings Lacks use of valid use of citations techniques. Very
citations is evident. and use of academic sources few or no sources
citations is evident and Average use are referred and
with minor errors
of citations. Some very poor use of
in citations.
errors in citations. citations.

Q5 25-21 20-16 15-11 10-6 5-0

Poor analysis of Very poor
Excellently carried Good analysis of Average analysis external analysis of
out external external of external environment of external
environmental environment of the environment of the selected environment of
analysis for the selected
the selected organization. Poor the selected
selected organization with
organization with good judgements organization judgements on organization and
effective judgements on the impact of using some tools the impact of not used
on the impact of external and techniques external adequate analysis
external environment environment on with fair environment on with clear
on the selected the selected judgements on the selected judgements on
business using all business and the impact of business and poor the impact of
the tools and good use the tools
external use of tools and external
techniques. Valid and techniques.
academic sources Valid academic environment on techniques. Poor environment on
are referred sources are the selected use of examples. the selected
demonstrating referred business but Valid sources are business and not
adequate depth of demonstrating lacks good not referred and used expected
external readings good level of individual Poor use of tools and
and accurate use of external readings judgements and citations. techniques. Very
citations is evident. and use of
justifications. few or no sources
citations is evident
with minor errors Lacks use of valid are referred and
in citations. academic sources very poor use of
and Average use citations.
of citations. Some
errors in citations.

Q6 05 04 03 02 1-0
Presented a Presented a good Presented an Presented a poor Presented a very
comprehensive summary of the average summary summary of the poor summary of
summary of the findings using of the findings findings using the findings using
findings using SWOT with good using SWOT with SWOT with SWOT with very
SWOT with very judgments. few judgments. ineffective and poor judgments.
effective judgments. incorrect
judgments.

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GUIDELINED FOR ASSESSMENT STRUCTURE
• Assignment Cover Sheet
• Feedback Sheet
• Acknowledgement
• Executive Summary
• Table of Contents
• List of Tables & figures
• List of Abbreviations
• Introduction
• Body of the Report with suitable Main Headings and Sub Headings to cover the given tasks
• Conclusions and Recommendations
• Reference List
• Appendix (Optional)

ASSESSMENT FORMATTING GUIDELINES

 Paper Size : A4
 Word Count : 2000 words (Introduction to
Conclusion)
 Printing Margins : LHS; RHS: 1 Inch
 Binding Margin : ½ Inch
 Header and Footer : 1 Inch
 Printing : Single Sided
 Basic Font Size : 12
 Main Headings : 14
 Font Style : Arial/Times New Roman
 Line Spacing : 1.5
 Alignment : Justified
 Presentation : Bound document

Further Information
Who can answer questions about my only exception to this rule is for Dissertation
assessment? Supervisors to provide feedback on a draft of
your dissertation.
Questions about the assessment should be
directed to the staff member who has set the Referencing and independent learning
task/assessment brief. This will usually be the
Module Leader. They will be happy to answer Please ensure you reference a range of
any queries you have. credible sources, with due attention to the
academic literature in the area. The time
Staff members can often provide feedback on spent on research and reading from good
an assignment plan but cannot review any quality sources will be reflected in the quality
drafts of your work prior to submission. The of your submitted work.
9
 for information on extensions and mitigating
Remember that what you get out of university circumstances.
depends on what you put in. Your teaching
sessions typically represent between 10% Unfair academic practice
and 30% of the time you are expected to
study for your degree. A 20-credit module Cardiff Met takes issues of unfair practice
represents 200 hours of study time. The rest extremely seriously. The University has
of your time should be taken up by self- procedures and penalties for dealing with
directed study. unfair academic practice. These are
explained in full in the University's Unfair
Unless stated otherwise you must use the Practice regulations and procedures under
HARVARD referencing system. Further Volume 1, Section 8 of the Academic
guidance on referencing can be found in the Handbook. The Module Leader reserves the
Study Smart area on Moodle and at right to interview students regarding any
www.citethemrightonline.com (use your aspect of their work submitted for
university login details to access the site). assessment.
Correct referencing is an easy way to
improve your marks and essential in Types of Unfair Practice, include:
achieving higher grades on most
assessments. Plagiarism, which can be defined as using
without acknowledgement another person’s
Technical submission problems words or ideas and submitting them for
assessment as though it were one’s own
It is strongly advised that you submit your work, for instance by copying, translating
work at least 24 hours before the deadline to from one language to another or
allow time to resolve any last minute unacknowledged paraphrasing. Further
problems you might have. If you are having examples include:
issues with IT or Turnitin you should contact  Use of any quotation(s) from the
the IT Helpdesk on (+44) 2920 417000. You published or unpublished work of other
may require evidence of the Helpdesk call if persons, whether published in textbooks,
you are trying to demonstrate that a fault with articles, the Web, or in any other format,
Moodle or Turnitin was the cause of a late where quotations have not been clearly
submission. identified as such by being placed in
quotation marks and acknowledged.
Extensions and mitigating circumstances  Use of another person’s words or ideas
that have been slightly changed or
Short extensions on assessment deadlines paraphrased to make it look different from
can be requested in specific circumstances. If the original.
you are encountering particular hardship  Summarising another person’s ideas,
which has been affecting your studies, then judgments, diagrams, figures, or
you may be able to apply for mitigating computer programmes without reference
circumstances. This can give the teachers on to that person in the text and the source
your programme more scope to adapt the in a bibliography/reference list.
assessment requirements to support your  Use of assessment writing services,
needs. Extensions and mitigating essay banks and/or any other similar
circumstances policies and procedures are agencies (NB. Students are commonly
regularly updated. You should refer to your being blackmailed after using essay
degree programme or school Moodle pages mills).

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  Use of unacknowledged material Assessment grading is subject to thorough
downloaded from the Internet. quality control processes. You can view a
 Re-use of one’s own material except as summary of these processes on the
authorised by your degree programme. Assessment Explained Infographic.

Collusion, which can be defined as when Grading of work at each level of Cardiff Met
work that that has been undertaken with
degree courses is benchmarked against a set
others is submitted and passed off as solely of general requirements set out in Volume 1,
the work of one person. Modules will clearly
Section 4.3 of our Academic Handbook. A
identify where joint preparation and joint simplified version of these Grade Band
submission are permitted, in all other cases
Descriptors (GBDs) with short videos
they are not. explaining some of the academic terminology
Fabrication of data, making false claims to
used can be accessed via the Facilitation of
have carried out experiments, observations, Learning resource page.
interviews or other forms of data collection
and analysis, or acting dishonestly in any We would strongly recommend looking at the
other way.
Study Smart area of Moodle to find out more
about assessments and key academic skills
How is my work graded?
which can have a significant impact on your
grades. Always check your work thoroughly
before submission.

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