BRAND MANAGEMENT TYBMS SEM VI

SAMPLE MCQ QUESTIONS

1. ___________ is the structure of brands within an organizational entity.
A. Brand Endorsement
B. Brand Equity
C. House of Brands
D. Brand architecture
2. ____________ are characterized by products and services that primarily bear the
organization’s brand name
A. House of Brand structure
B. Tall Structure
C. Branded house structures
D. Flat Structure
3. A __________ structure is characterized by a parent brand that is well-known and
guarantees quality, but also takes a back seat to the individual products themselves.
A. Masterbrand
B. Endorser Brand
C. Service Brand
D. Source Brand
4. Those brand that reflect the image of the company are ___________ & success or
failure of these brands affect the favorable or unfavorable opinion respectively, of the
company.
A. Ambassador Brands
B. Source Brand
C. Endorser Brand
D. PiggyBack Brand
5. _______________ refers to a reduction in sales volume, sales revenue, or market
share of one product because of the introduction of a new product by the same
producer.
A. Brand Proliferation
B. Brand Retrenchment
C. Brand Dilution
 D. Brand Cannibalisation
6. _____________ brand is an extension to a brand in the same product category from
the same company.
A. Cash Cow
B. Piggyback
C. Flanker
D. Prestige
7. ________ refers to the process of selling products and/or services based on their
environmental benefits.
A. Market Penetration
B. Real time Marketing
C. Cause Marketing
D. Green marketing
8. The ____________ is the marketing strategy adopted when the product reaches the
maturity stage of product life cycle, and profits have fallen drastically.
A. Brand Revitalization
B. Brand Reinforcement
C. Brand Tracking
D. Brand Extension
9. ___________ is the consumers’ ability to retrieve the brand from his memory when
given the product category, the needs fulfilled by the category, or a purchase or usage
situation as a cue.
A. Brand Recognition
B. Brand Image
C. Brand Awareness
D. Brand Recall
10. ___________ is the human characteristics or traits that can be attributed to a brand.
A. Brand personality
B. Brand Image
C. Brand Equity
D. Brand Resonance
 INNOVATIVE FINANCIAL SERVICES (SEM VI)
ACADEMIC YEAR 2019-20

SEAT NO:
___________________________

SAP NO:
____________________________

1. Finance is not available in the following factoring services__________

a. Without recourse factoring
b. With recourse factoring
c. Invoice factoring
d. Maturity factoring

2. The central theme of forfaiting is the purchasing of ______by financial service

company.
a. Trade bills
b. Export bills
c. Import bills
d. Duty bill

3. ________is the entity through which securitization transaction is actually operated.

a. SPV
b. Originator
c. Investor
d. Seller

4. The act of buying an asset without having to make full payment in the immediate
future is known as______
a. Hire purchase
b. Finance lease
c. Operating lease
d. Sale and leaseback

5. _______is known as Mezzanine capital

a. Development financing
b. Expansion financing
c. Replacement financing
d. Equity financing

6. The primary role of __________ is to purchase securities from the issuer and resell
them to investors.
a. Shareholders
b. Underwriters
c. Bankers
d. Management
7. The buyer accepts the invoice and acknowledges ___________on the due date.
a. Seller
b. Receiving
c. Buyer
d. Paying

8. NBFC is a company registered under________

a. Companies Act 2013
b. Indian Contract Act
c. Partnership Act
d. RBI Act

9. In housing finance, the lender and borrower enter into an agreement under the
_______Act
a. Copyright
b. Partnership
c. Transfer of property
d. Company

10. Which is the first rating agency focusing on Indian Micro, Small and Medium
enterprise (MSME)?
a. ICRA
b. SMERA
c. CRISIL
d. CARE
 MEDIA PLANNING & MANAGEMENT
TYBMS SEM VI
MCQ SAMPLE QUESTIONS
1. ______________ refers to the number of people that will be exposed to a media vehicle at
least once during a given period.
A. Frequency
B. Reach
C. CPM
D. CPP
2. ______________ is a way of describing audience based on factors such as age, gender,
education level, town class, income etc.
A. Demographic
B. Psychographic
C. Socio-economic
D. Info graphics

3. Selectivity in media is related to ______________.

A. portrayal
B. relevance
C. support
D. coverage

4. Online media consumers are not ______________.

A. Heterogeneous
B. segmented
C. mass
D. homogeneous

5. _______________ advertising offers the advertisers an opportunity to reach their audience

in a distraction free environment.
A. print
B. cinema
C. digital
D. out of home

6. CPT refers to the cost of a media vehicle reaching ___________ members of an audience.
A. 10
B. 100
C. 1000
D. 10000

7. There are 2 types of sponsors, the main sponsor and the _________ sponsor.
A. Assistant
B. Corporate
C. Associate
D. Intermediate

8. Circulation is an important metric in the ___________ medium.

A. Digital
B. Print
C. Radio
D. Television

9. ______________ index refers to the amount of time spent at a given programme over a
given period.
A. Exposure
B. Viewership
C. Utility
D. Stickiness

10. The device to measure TRP is called ___________ meter.

A. People’s device
B. Media meter
C. Audience meter
D. People’s meter
 NARSEE MONJEE COLLEGE OF COMMERCE AND ECONOMICS
OPERATION RESEARCH MANAGEMENT – SEM VI – 2019-20
SAMPLE QUESTION PAPER

1. The various alternatives or courses of actions available to each player in a game are
called as __________.
a. Saddle points
b. Strategies
c. Pay-off
d. N players

2. ____________developed the Game theory.

a. J. R. Hicks
b. William J. Baumaol
c. Neumann Morgenstern
d. Samuelson P.T.

3. The total time required to complete all the jobs in a job sequencing problem is known as
______.
a. Idle time
b. Processing time
c. Elapsed time
d. Processing order

4. Dual of the dual is ______.

a. Primal
b. Dual
c. Simplex
d. Big m

5. Objective function is expressed in terms of the __________.

a. Numbers
b. Symbols
c. Decision variables
d. Graph

6. MODI method is used to obtain ________.

a. Optimal solution
b. Simplex algorithm
c. Feasible solution
d. Optimization
7. NWCR stands for _________.
a. North west cell rule
b. North west corner rule
c. Nearest west center rule
d. Nearest worth cell rule

8. If no. of rows is not equal to number of columns and the Matrix elements are profit
elements then the problem is ____________ .
a. Balanced and maximization transportation problem
b. Unbalanced and maximization transportation problem
c. Balanced and maximization assignment problem
d. Unbalanced and maximization assignment problem

9. In PERT, slack times equals __________.

a. EST + 1
b. LST – EST
c. Zero
d. EFT + 1

10. In project crashing, the cost associated with actual activities (e.g. manpowers, materials,
machinery etc.) are called _______ costs.
a. Visible
b. Measurable
c. Direct
d. Indirect
 SAMPLE QUESTIONS
INTERNATIONAL MARKETING
FOR TYBMS SEM VI STUDENTS OF ACADEMIC YEAR 2019-2020 OR EARLIER
1. SEAT NO: _____________________________________ (Compulsory)
2. SAP NO: _______________________________________ (Compulsory)
3. Companies with ______ orientation usually sell their products/ services to foreign markets that are similar
to the domestic market without making any modifications in their production and marketing strategies.
a) Ethnocentric
b) Polycentric
c) Regiocentric
d) Geocentric

4. Which of the following statements are correct?

i. Franchising is not a form of licensing.
ii. The franchisor exercises more control over the franchisee.
iii. The franchisor not only supplies the product but also provides services such as brand name,
trademarks, product, operating systems, technical know-how etc.
a) i, ii & iii all are incorrect
b) i ii & iii all are correct
c) i & iii is correct & ii is incorrect
d) i is incorrect and ii & iii is correct.

5. In case of _________the exporting company is involved from inception to completion of the project.
Wherein, it takes the responsibility of supplying capital, skilled manpower, and erection of plant,
installation, trial run and commissioning of the project. In return the exporter gets a fixed payment.
a) Turnkey operations
b) Merger
c) Management contracting
d) Franchising

6. A _______ is a flat sum per physical unit of the commodity imported. Here, the rate of duty is fixed on the
weight or measurement of a commodity and is collected on each unit imported.
a) Ad-Valorem duty
b) Anti-dumping duty
c) Specific duty
d) Compound

7. Following are the strategies used by companies to lessen the potential political risk in international
markets;
i. Employment of nationals
ii. Sharing ownership
iii. Being Politically Neutral
a) i, ii & iii all are correct
b) i ii & iii all are incorrect
c) i & ii is correct & iii is incorrect

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 d) i is incorrect and ii & iii is correct

8. The basis for _______ law is tradition, past practices and legal precedents set by the courts through
interpretations of statutes, legal legislation and past ruling.
a) Common
b) Code
c) Theocratic
d) Democratic

9. The purpose of line _____is to enter a new price slot and a new market segment which is not covered by
the existing offers of the firm.
a) Pruning
b) Contraction
c) Simplification
d) Stretching

10. Which of the following statements are correct wrt. transnational strategy?
i. A firm using transnational strategy seeks a middle ground between a multi-domestic strategy and a
global strategy.
ii. By implementing transnational strategy, a firm tries to balance its desire for efficiency with the need
to adjust to local preferences with various countries.
a) i & ii both are correct
b) i & ii both are incorrect
c) i is correct & ii is incorrect
d) i is incorrect & ii is correct

11. The ______ was established in 1956 in order to provide finance to private sectors in the developing
countries.
a) World Bank
b) International Finance Corporation
c) International Monetary Fund
d) World Trade Organization

12. Geert Hofstede defines _____as ‘the collective programming of the mind distinguishing the members of
one group or category of people from others”
a) Custom
b) Ethos
c) Tradition
d) Culture

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 Sample Question Format

Retail Management- TYBMS – Semester -VI

( Students of Academic Year 2019-20 or earlier)

1. Seat No. _______________________________ ( Compulsory)

2. SAP No.________________________________( Compulsory)

3. Multiple shops by an owner are also known as _______________,

a) Self service stores

b) Chain stores
c) Hypermarket

d) Departmental stores

4. E-retailing refers to ______________________________.

a) Sales of electronic items
b) Catalog shopping

c) Computerized store

d) Retailing and shopping through internet

5. __________________ refers to trading activities undertaken by licensed retailers who
are registered for sales tax.

a) Unorganized retailing
b) Organized retailing

c) E-tailing

d) Urbanization
6. ______________ is a tool used for measuring, improving bond & building loyalty with
consumers.

a) CRM
b) HRM

c) Infrastructure management

d) Facility management

7. ___________________ is the person who senses the need to buy a product.

a) Decider
b) Buyer
c) Initiator
d) Influencer
8. __________________ factors of consumer behavior include attitude, perception ,
beliefs of the consumers.

a) Psychological

b) Personal

c) Cultural
d) Social

9. __________________ pricing is setting low initial entry price and eventually increasing
when there is an increase in market share.

a) Skimming pricing

b) Everyday Low Pricing ( EDLP)

c) Penetration pricing
d) Bundled Pricing

10. Racetrack layout is also known as _____________ layout.

a) Free form
b) Loop
c) Grid
d) Spine

11. _______________________ display enables the customers to look at the merchandise

, but not touch or try it.

a) Open
b) Ensemble

c) Theme - set

d) Closed

12. End caps are generally observed at _____________________.

a) Franchise

b) Convenience store

c) Supermarkets

d) Hypermarkets
 SAMPLE QUESTIONS FORMAT
INDIRECT TAX - TYBMS (SEM VI)
(FOR FINAL YEAR/SEMESTER STUDENTS OF ACADEMIC YEAR 2019-20 OR
EARLIER)

1. SEAT NO:
______________________ (Compulsory)

2. SAP NO:
______________________ (Compulsory)

3. Inter – state supply is subject to_______________.

a. CGST
b. SGST
c. IGST
d. UTGST

4. __________________ account records all receivables and payables that

would impact the demand – supply equilibrium of the economy under
BOP account.
a. Capital
b. Current
c. Reserve
d. Balance of Payment

5. GST is a __________________ tax system.

a. Single point
b. dual point
c. multipoint
d. direct

6. Import into India is___________________ after implementation of GST.

a. zero rated
b. subject to CGST + SGST + BCD
c. subject to IGST + BCD
d. subject to IGST + CGST + SGST + BCD

7.Under GST, Aggregate turnover of a dealer ______________.

 a. excludes taxes paid
b. includes taxes paid
c. includes exempt supplies
d. includes turnover plus taxes and profits

8. A supply of package containing sweets, chocolates, dry fruits when supplied

as a single price is ____________________.
a. Composite supply
b. Mixed supply
c. Common supply
d. Composite supply

9. Liability to pay GST by the recipient of the goods or services is called

____________.
a. Forward charge
b. Reverse charge
c. Input tax
d. Return

10. GSTR 2 gives details of _____________.

a. all inward supplies
b. all outward supplies
c. composite tax
d. TDS

11. Cancellation of registration_________________.

a. can be revoked.
b. cannot be revoked.
c. can be revoked by the GST council.
d. not possible.

12. GST registration is mandatory if the aggregate turnover in a financial year

exceeds Rs.____________.
a. 1 crore
b. 20 lacs
c. 10 lacs
d. 75 lacs

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 SAMPLE QUESTIONS FORMAT
INTERNATIONAL FINANCE - TYBMS (SEM VI)
(FOR FINAL YEAR/SEMESTER STUDENTS OF ACADEMIC YEAR 2019-20 OR
EARLIER)

1. SEAT NO:
______________________ (Compulsory)

2. SAP NO:
______________________ (Compulsory)

3. ______________ Account includes import and export of goods and

services and unilateral transfers.
a. Capital
b. Current
c. Reserve
d. Balance of Payment

4. __________________ account records all receivables and payables that

would impact the demand – supply equilibrium of the economy under
BOP account.
a. Capital
b. Current
c. Reserve
d. Balance of Payment

5. _______________________system in which international currencies are

tied to a specific amount of gold.
a. Brettonwood
b. gold standard
c. Fixed exchange
d. Flexible exchange

6. Re. 1 = SEK 0.2055, the inverse quote will be _________________.

a. INR/SEK 4.8662
b. SEK/INR 4.8662
c. INR/SEK 4.6662
d. SEK/INR 4.6662

7.Spot (NZ $ /GBP) = 1.6542/1.6558, what is the percentage spread?

 a. 0.13%
b. 0.1%
c. 0.09%
d. 0.15%

8. A _____________account is a record of an account held by second bank on

behalf of a third party.
a. NOSTRO
b. VOSTRO
c. LORO
d. Foreign

9. _____________________ is used to determine the relationship between

interest rates of 2 currencies.
a. geographical arbitrage
b. triangular arbitrage
c. Covered Interest Arbitrage
d. Singular Arbitrage

10. ____________ price is the fixed price at which the buyer of the option
contract can exercise his option to buy/sell the currency.
a. Swap
b. strike
c. Call
d. put

11. ______________________ is a series of call options on a notional amount

at regular intervals over the term to expiry.
a. Interest rate Swaps
b. interest rates caps
c. interest rate floors
d. interest rate collars

12. Which of the following is not an example of tax haven countries?

a. Hong kong
b. Switzerland
c. Bahrain
d. Iran

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 SAMPLE QUESTIONS FORMAT
PROJECT MANAGEMENT - TYBMS (SEM VI)
(FOR FINAL YEAR/SEMESTER STUDENTS OF ACADEMIC YEAR 2019-20 OR
EARLIER)

1. SEAT NO:
______________________ (Compulsory)

2. SAP NO:
______________________ (Compulsory)

3. What does financial leverage measure?

a. No change with EBIT and EPS
b. The sensibility of EBIT with % change with respect to output
c. The sensibility of EPS with % change in the EBIT level
d. % variation in the level of production

4. Project risk management is best described as:

a. managing responses to threats
b. identifying and acknowledging threats and opportunities.
c. planning responses to threats.
d. minimising threats and maximising opportunities.

5. Who owns the Project Management Plan (PMP)?

a. The project team.
b. Chief executive.
c. project manager.
d. project support office.

6. What is a visual representation of a project’s planned activities against a

calendar called?
a. Gantt chart
b. Critical path method
c. pareto chart
d. product flow diagram

7. The development of schedules, budgets, and identifying risks are

common elements to the ________ stage of the project life cycle.
a. executing
b. planning
c. controlling
 d. terminating

8. The assessment of the external and internal environments is called _______

analysis.
a. Competitive
b. SWOT
c. Industry
d. Strategic

9. Which of the following financial models are typically included in project

selection?
a. NPV
b. IRR
c. Payback period
d. option a,b and c

10. What will be the Degree of operating leverage for the following data:
Sales 20 lacs
Contribution 15 lacs
EBIT 10 lacs
EBT 3 lacs
a. 1
b. 1.5
c. 0.5
d. 3.33

11. Which of the following is not a discounting technique for project appraisal.
a. NPV
b. IRR
c. ARR
d. Profitability Index

12. Project closure is also called as__________________.

a. finalisation
b. termination
c. wind up
d. A and B

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