INDUSTRIAL Research-Project PDF
INDUSTRIAL Research-Project PDF
INDUSTRIAL Research-Project PDF
INDUSTRIAL
MARKETING
RESEARCH
Submitted By:
Aastha Grover 4728
Aayushi Garg 4732
Modak Sarda 4719
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ACKNOWLEDGEMENT
In pursuit of BBS degree, projects our a critical component of the entire process.
‘BURMAN IMPEX PVT LTD’ has given us the opportunity to gain invaluable
experience under the guidance of Mrs. Jyoti Sikka. Her continuous support and valuable
in hand experience provided us with the conceptual understanding and practical approach
needed to work efficiently for this project.
The present work is an effort to throw some light on “Industrial Marketing Research
Report in India With Particular Reference To Burman Impex Pvt. Ltd”. The work
would not have been possible to come to the present shape without the able guidance,
supervision and help to us by Mr. Sugandh Raj Burman – MD Burman Impex Pvt Ltd.
With deep sense of gratitude we acknowledged the encouragement and guidance received
by our organizational guide Mr. Sugandh Raj Burman. The entire Burman’s staff is
praiseworthy.
We convey our heartfelt affection to all those people who helped and supported us during
the course, for completion of our Research Report. We hope this report, reflecting our
learning in the past fourteen weeks, is as beneficial to the organization as it had been to
us.
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TABLE OF CONTENTS
1. Abstract…………………………………………………………………………...4
2. Objective, Scope, Methodology, Research Design, Limitations…………….....5
3. Introduction to Marketing Research…………………………………………...7
4. Different Forms of Marketing Research………………………………………12
5. Types of Marketing Research………………………………………………….13
6. Importance of Marketing Research…………………………………………...16
7. Commonly Used MR Terms…………………………………………………...18
8. Limitations of Marketing Research…………………………………………...19
9. Industry Profile…………………………………………………………………20
10. About Burman Impex…………………………………………………………..23
11. Service Portfolio………………………………………………………………...25
12. Marketing Research Undertaken……………………………………………...26
13. Credit Reports…………………………………………………………………..28
14. Market Overview……………………………………………………………….42
15. Pre-Employment Screening……………………………………………………44
16. Learning’s during the Project………………………………………………….52
17. References……………………………………………………………………….53
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ABSTRACT
The need of the hour are MR professionals who are true managers - managers who
have to facilitate a radical change in the way market research is looked upon today;
very often as an activity done by a separate cell and an end in itself. I see myself, as
an MR professional, using research as an actionable tool, incorporating cutting edge
methodologies, and getting the needed results while saving time and money. I want
to turn it into a dynamic instrument, use it to feel the pulse of the market, make
probabilistic predictions abut the market through sophisticated tools and ultimately
get involved in product innovation and strategic planning.
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OBJECTIVE:
SCOPE:
There are different sectors in which Marketing Research is carried. To name a few
Agriculture and Agro-products, Alcohol, Automotive, Building and Construction,
Consumer Durable, Household Care, IT/Internet , Industry and Business, Media and
Entertainment, Social and Rural & Government , Tobacco, Engineering Sector,
Education Sector, Energy and Environment Telecom , Cosmetics & Personal Care ,
Services.
Also there are different kinds of Marketing Research that are undertaken like
Advertising, promotion and media research, B2B and Industrial Research, Brand
Research, Customer Satisfaction Research, Corporate and Employee Research,
Channel and Retail Research, Product and Packaging Research, Pricing Research,
Strategic Market Research, Mystery Shopper Insights (MSI).
Our Project is restricted to the Credit Reports Credit Reports/ Trade Reference
Reports/ Opinion Reports & Market Research on Companies & Individual.
METHODOLOGY FOLLOWED:
Methodology basically means the selection of the various methods and techniques in
the research-conducted. The various steps includes: -
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RESEARCH DESIGN
There are innumerable marketing research and credit information providing
companies in India.
For the purpose of our research and understanding we chose MIRA INFORM PVT LTD
and BURMAN IMPEX PVT LTD to help us carry on with this project.
DATA COLLECTION
The primary data collection was the most important part of the project. This includes
collecting the information through field research. For collecting information, we had
personal interviews and learning session with the founders and employees of our
mentor.
DATA ANALYSIS
After collecting the data, data is to be analyzed to provide ratings. The findings and
the analysis have been mentioned further in the sample report, including the scale
for rating.
Being trainees, we were not given the authority to handle any transaction ourselves
but under the guidance of some superior.
Due to time constraints we could not undertake a report on any individual, our report
and learning process revolved around companies only.
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INTRODUCTION TO MARKETING RESEARCH
"Marketing research is the function that links the consumer, customer, and public
to the marketer through information - information used to identify and define
marketing opportunities and problems; generate, refine, and evaluate marketing
actions; monitor marketing performance; and improve understanding of
marketing as a process. Marketing research specifies the information required to
address these issues, designs the methods for collecting information, manages
and implements the data collection process, analyzes, and communicates the
findings and their implications."
American Marketing association - Official Definition of Marketing Research
This explanation is far more straightforward i.e. marketing research into the
elements of the marketing mix, competitors, markets, and everything to do with
the customers.
If you are considering conducting marketing research, chances are you have already
identified a problem and an information need.
This step is always the first of the marketing research steps. At this point, the
problem will have been recognized by at least one level of management, and internal
discussions will have taken place. Sometimes, further definition of the issue or
problem is needed, and for that there are several tools you can use.
Here at the outset of the marketing research steps, the most common tools are
internal and external secondary research. Secondary research intelligence consists of
information that was collected for another purpose, but can be useful for other
purposes.
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Clear objectives developed in Step 1 will lend themselves to better marketing
research approach development. Developing your approach should consist of
honestly assessing you and your team’s market research skills, establishing a
budget, understanding your environment and its influencing factors, developing an
analysis model, and formulating hypotheses.
Project Analysis
o How difficult is the project to execute?
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o What do you intend to prove or disprove?
3. Research Design
Based upon a well-defined approach from Step 2, a framework for the designing your
marketing research design should be apparent.
Marketing research design is the most encompassing of all steps in the marketing
research process, requiring the greatest amount of thought, time and expertise —
and is the point at which those less experienced with market research will obtain
assistance from an internal market research expert or perhaps partner with an
external marketing research provider.
Data Collection
Marketing research data collection (often called survey fielding) is the point at which
the finalized questionnaire (survey instrument) is used in gathering information
among the chosen sample segments. There are a variety of data collection
methodologies to consider.
Marketing research data collection typically begins with field testing the final
questionnaire with a small portion of the respondent sample to make sure it is
gathering information correctly. Then data collection can be fairly automatic
throughout the remainder of the marketing research data collection process. When
quota groups and/or sample subgroups are being screened for, data collection will
require more oversight, maintenance time and cost. Regardless of the data collection
methodology chosen, the data collection process often takes from 25 percent to 50
percent of the total time needed to complete a research project.
Any survey data analysis will depend on how the survey questionnaire was
constructed. Less complex survey data analysis can be handled with any of a number
of office suite tools, while more complex questionnaire data analysis requires
requires dedicated market research analysis programs.
Types of statistical survey data analysis that might be performed are simple
frequency distributions, crosstab analysis, multiple regression (driver analysis),
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cluster analysis, factor analysis, perceptual mapping (multidimensional scaling),
structural equation modeling and data mining. The more complex the needed level of
statistical data analysis is, the more time and cost it will take to execute.
Market research reports and presentations are easily the second most important
step, if not the first.
Any critical information and knowledge that comes from your market research
investment will be limited by how your market research reports are presented to
decision makers. This will contain charts, tables, and diagrams that will communicate
the results of the research, and hopefully lead to a solution to your problem. Watch
out for errors in interpretation.
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SUPPORTING DIAGRAMS
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DIFFERENT FORMS OF MARKETING RESEARCH
There are four key factors that make B2B market research special and different to
consumer markets:
1. The decision making unit is far more complex in B2B markets than in
consumer markets.
2. B2B products and their applications are more complex than consumer
products.
3. B2B marketers address a much smaller number of customers who are very
much larger in their consumption of products than is the case in consumer
markets.
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TYPES OF MARKETING RESEARCH
4. Brand name testing - what do consumers feel about the names of the
products?
11. Demand estimation - to determine the approximate level of demand for the
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12. Distribution channel audits - to assess distributors’ and retailers’ attitudes
toward a product, brand, or company.
16. Positioning research - how does the target market see the brand relative to
competitors? - what does the brand stand for?
17. Price elasticity testing - to determine how sensitive customers are to price
changes.
18. Sales forecasting - to determine the expected level of sales given the level
of demand. With respect to other factors like Advertising expenditure, sales
promotion etc.
22. Test marketing - a small-scale product launch used to determine the likely
acceptance of the product when it is introduced into a wider market.
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23. Viral Marketing Research - refers to marketing research designed to
estimate the probability that specific communications will be transmitted
throughout an individuals Social Network.
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EXPLORATORY VS CONCLUSIVE RESEARCH
Exploratory research is conducted to explore a problem to get some basic idea about
the solution at the preliminary stages of research. It may serve as the input to
conclusive research. Exploratory research information is collected by focus group
interviews, reviewing literature or books, discussing with experts, etc. This is
unstructured and qualitative in nature. If a secondary source of data is unable to
serve the purpose, a convenience sample of small size can be collected. Conclusive
research is conducted to draw some conclusion about the problem. It is essentially,
structured and quantitative research, and the output of this research is the input to
management information systems (MIS).
EXPLORATORY CONCLUSIVE
Objective To provide insights and To test specific hypothesis and
understanding. examine relationships.
Characteristics Information needed is defined Information needed is clearly
only loosely. defined.
Research process is flexible & Research process is formal &
unstructured. structured.
Sample is small & Sample is large &
nonrepresentative. representative.
Analysis of primary data is Data analysis is quantitative.
qualitative.
Findings/Results Tentative Conclusive
Outcome Generally followed by further Findings used as input into
exploratory or conclusive decision making.
research.
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IMPORTANCE OF MARKETING RESEARCH
For marketers, research is not only used for the purpose of learning, it is also a
critical component needed to make good decisions. Market research does this by
giving marketers a picture of what is occurring (or likely to occur) and, when done
well, offers alternative choices that can be made. For instance, good research may
suggest multiple options for introducing new products or entering new markets. In
most cases marketing decisions prove less risky (though they are never risk free)
when the marketer can select from more than one option.
While research is key to marketing decision making, it does not always need to be
elaborate to be effective. Sometimes small efforts, such as doing a quick search on
the Internet, will provide the needed information. However, for most marketers
there are times when more elaborate research work is needed and understanding the
right way to conduct research, whether performing the work themselves or hiring
someone else to handle it, can increase the effectiveness of these projects
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METHODS OF MARKETING RESEARCH
Based on questioning:
Based on observation:
• Ethnographic studies –
By nature qualitative, the researcher observes social phenomena in their
natural setting - observations can occur cross-sectionally (observations
made at one time) or longitudinally (observations occur over several time-
periods) - examples include product-use analysis and computer cookie traces.
• Experimental techniques –
By nature quantitative, the researcher creates a quasi-artificial environment
to try to control spurious factors, then manipulates at least one of the
variables - examples include purchase laboratories and test markets.
Researchers often use more than one research design. They may start with
secondary research to get background information, then conduct a focus group
(qualitative research design) to explore the issues. Finally they might do a full
nation-wide survey (quantitative research design) in order to devise specific
recommendations for the client.
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COMMONLY USED MR TERMS
Market research techniques resemble those used in political polling and social science
research.
Reliability refers to the likelihood that a given operationalized construct will yield
the same results if re-measured.
Validity refers to the extent to which a measure provides data that captures the
meaning of the operationalized construct as defined in the study. It asks, “Are we
measuring what we intended to measure?”
Applied research sets out to prove a specific hypothesis of value to the clients
paying for the research. For example, a cigarette company might commission
research that attempts to show that cigarettes are good for one's health. Many
researchers have ethical misgivings about doing applied research.
Sugging (or selling under the guise of market research) forms a sales technique in
which sales people pretend to conduct marketing research, but with the real purpose
of obtaining buyer motivation and buyer decision-making information to be used in a
subsequent sales call.
Frugging comprises the practice of soliciting funds under the pretense of being a
research organization.
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LIMITATIONS OF MARKETING RESEARCH
"Marketing research does not make decisions and it does not guarantee success".
Marketing managers may seek advice from marketing research specialists, and
indeed it is important that research reports should specify alternative courses of
action and the probability of success, where possible, of these alternatives. However,
it is marketing managers who make the final marketing decision and not the
researcher. The second observation, that marketing research does not guarantee
success, is simply a recognition of the environment within which marketing takes
place. In the fields of science and engineering researchers are often working with
deterministic models of the world where y = f(x). That is, x is a necessary and
sufficient condition for y to occur.
y = f(x1)..(fx2)...f(xn)...
This reflects the fact that in order for a target market share to be reached some
promotion (amount unknown) is necessary but will not be sufficient, on its own, to
achieve the target. Y is a function of a number of variables and the interactions
between them. The model is further complicated by the fact that these interactions
are themselves often not understood. It is for these reasons that marketing
researchers cannot guarantee that decisions based on their information will always
prove 'successful'. Rather the best that a competent researcher and a well designed
study will be able to offer is a reduction in the amount of uncertainty surrounding the
decision.
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INDUSTRY PROFILE
Some of the top and best companies for marketing research include:
1. ACNIELSEN
2. IMRB
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MARKETING
RESEARCH
WITH BURMAN
IMPEX PVT LTD
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ABOUT THE ORGANIZATION:
Backed by an experience of over 15 years with proven and successful track record,
they have restructured their firm ‘Burman Inform’ into ‘Burman Impex Pvt. Ltd’ on
May 2007. When it started its journey as a Business Information Provider it was with
a clear vision in mind, to achieve maximum growth by providing quality reports. With
encouragements from the clients and their own zeal to grow they are diversifying
into Exporting Garments, Handicrafts, Jewelry, Hardware, Electrical, Electronic, and
Computer & Consumer Goods & Importing Raw Material for Manufacturer or finished
goods for Distributors or Dealers or act as an indenting agent. Though they have
already achieved a lot, with hundreds of satisfied customers, they know their goal
which is keeping it alert to continue its search for "THE BEST". The Firm has grown
four folds, and now specialize in handling small and medium size of Importer &
Exporter
MIRA INFORM, the 2nd largest credit reporting agency of India, gets it work
done through Burman Impex Pvt. Ltd. is information solutions equip business
decision makers with most extensive corporate data base available in India. Their
information searches are designed to help their clients from the most basic search
needs ranging from identity, verification, litigation, background checks through its
advanced ratings and experience of over 2 decades.
Their main objective is to work with you to help solve your most complex business
challenges.
Established in 1983 with a modest beginning, MIRA INFORM caters to the needs of
several National and International Banks, Credit Insurers, Factoring Companies.
Accounting & Legal Firms, Embassies, Trade Missions, Consulates, Financial
Institutions and a wide range of multi-national organizations. It is not a coincidence
that they are partners to some of the largest credit management service providers,
globally.
Burman Impex & Mira Inform work under a mutual relationship and provide each
other the necessary support and help.
Their Philosophy:
The Principal purpose of credit reporting agency is the protection of industry and
commerce against unnecessary losses. On the other hand positive commercial
information induces the inquirer either to continue an existing business relationship
or to initiate new business. Viewed in this way, credit reporting agencies play a vital
role in the development of trade and commerce. The need to obtain information on
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the reliability and financial status of a business partner to a transaction being
finalized or the investigation of an existing business relationship is almost as old as
trade itself.
Times have changed but the need to verify the credit standing of a business partner
is as important as never before. The number of business has increased
tremendously. Furthermore, the growing mobility of the business community as well
as the rapid expansion of trade beyond regional boundaries render today’s business
less transparent. Also, traditional methods of payment are undergoing rapid change.
This climate of increased uncertainty obliges today’s decision maker to obtain timely
quantitative and qualitative data on his business partner.
By the middle of the past century, up-dated lists of insolvent firms or owners of
bounced checks were published regularly in trade journals. Responding to rapidly
increasing demand, research and commercial credit had to intensity. This
development leads to the formation of credit reporting agencies. Such companies
have been serving industry and trade ever since by providing early warning signals
on trouble ahead. In the course of their customary investigations credit reporting
agencies pay particular attention to the financial aspects and to the payment record
of a subject under review. Moreover, regular personal interviews are conducted to
obtain in-depth qualitative information. The resulting report becomes an important
instrument to judge the credit worthiness of a company.
Very often this vital function unnoticed. Credit reports enhance new business on
national and international levels. Experience shows that credit reports can be
instrumental in building long term business relationships. For this very reason
questioning by a credit reporting agency should not be regarded as painful intrusion
in a company’s affairs. Rather, it should be viewed as an opportunity for positive
public relations. Moreover an experience entrepreneur knows too well that refusing
to cooperate may be judged negatively by the user of a credit report.
Summary:
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SERVICE PORTFOLIO:
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MARKETING
RESEARCH
UNDERTAKEN
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INTRODUCTION
The marketing research undertaken and understood by us was based on three
different services:
1. CREDIT REPORTS
2. MARKET OVERVIEW
3. PRE-EMPLOYMENT SCREENING
For each enquiry exclusive the local sources carry out the
following investigations–
MIRA INFORM includes all information received on the subject, adding additional field
as and when required to the standard report. This additional information adds to the
overall picture of the company and answers additional requests from clients.
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1. CREDIT REPORTS
company's past borrowing and repaying, including information about late payments
and bankruptcy. The term "credit reputation" can either be used synonymous to
Offering attractive credit terms may increase your competitiveness but it will also
expose you to higher credit risks. To minimize the risk and turn it in to a positive
business advantage, offer credit only to the worthy. Assessing and monitoring the
MIRA INFORM understands the need for accurate and reliable information by
providing Business Information Reports (or Credit Reports as they are popularly
known). Their reports are designed to meet the needs of businesses that need quick
An unparalleled network and the best knowledge management systems in use allow
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ADVANTAGES OF USING CREDIT REPORT –
Limiting Risks
Times have changed but the need to verify the credit standing of a business partner is
as important as never before
This climate of increased uncertainty obliges today’s decision maker to obtain timely
quantitative and qualitative data on his business partner.
Experience shows that credit reports can be instrumental in building long term
business relationships.
For this very reason questioning by credit report agency should not be regarded as
painful intrusion in a company’s affair. Rather, it should be viewed as an opportunity
for positive public relations.
Moreover an experience entrepreneur knows too well that refusing to cooperate may
be judged negatively by the user of a credit report.
All information carefully researched both by local sources and the experienced team so
that any anomalies can be spotted
Unlike most credit reporting agencies, all information received on the subject company
is included in the reports providing the answers to any special questions and giving
you more inclusive background information.
Checking with local financial records as well as the company themselves, to ensure a
full, accurate picture of their financial history
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REPORT CONTENT
The amount information may vary relative to the commercial practices of the
country. But the following details are usually included:
OPERATIONS
FINANCIAL INFORMATION
• Extracts from or full balance sheets (if available) obtained from official
registries or directly from the company
• Bankers
Up-to-date investigations are made for every offline and updated service
enquiry.
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EXAMPLE OF A CREDIT REPORT PREPARED
DLF Centre
Sansad Marg,
New Delhi- 110001
Tel: +91-11-42102030
Fax: +91-11-41503421
Email: vancheswar-vijay@dlfgroup.in
Website: www.dlf.in
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REGISTERED NAME: DLF LAING O'ROURKE (INDIA) LIMITED
DIRECTORS:
See below
SECRETARY:
Mr. Jatinder Chopra
e-mail : jchopra@dlflaingorourke.com
EMAIL: mpanda@dlflaingorourke.com
CHANGE OF NAME:
THE COMPANY REGISTERD ON 31-01-2006 AS
DLF LAING O'ROURKE (INDIA) PVT. LIMITED
AND CHANGE HIS NAME ON 31-08-2006 AS
DLF LAING O'ROURKE (INDIA) LIMITED
AUDITORS:
Price Water House
PAYMENTS: Satisfactory
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LEGAL ACTIONS / DEFAULTS: Nil recorded ( Not found )
EMPLOYEES: 300
D L F LIMITED, DELHI
&
LAING O ROURKE HOLDING LIMITED, U K
SUBSIDIARIES: NIL
SISTER COMPANIES:
DLF LIMITED.
Ph: 91-124-4334200
The DLF group is a leading real estate developer based in New Delhi, India. The group has over
289 million sq. ft. of existing development and 615 million sq. ft. of planned projects. DLF is
committed to quality, trust and customer sensitivity, and deliver on promises with agility and
financial prudence. In September 2006 DLF was the only real estate firm amongst the 60
businesses named Superbrands of India under the real estate category.
The core business traditionally has been made up of 3 prime divisions; residential, commercial
and retail. To these DLF has added 3 further divisions; hotels, infrastructure and SEZs
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6 Bedelia Builders & Constructions. Private Limited
7 Beverly Park Maintenance Services Limited
8 Bhamini Real Estate Developers Private Limited
9 Bhoruka Financial Services Limited
10 Breeze Constructions Private Limited
11 Bhubaneswar I.T. Park Developers Private Limited (Formerly
Camila Builders & Constructions Private Limited)
12 Caressa Builders & Constructions Private Limited
13 Carmen Builders & Constructions Private Limited
14 Catherine Builders & Developers Private Limited
15 Catriona Builders & Constructions Private Limited
16 Cee Pee Maintenance Services Limited
17 Chandrajyoti Estate Developers Private Limited
18 Comfort Buildcon Private Limited
19 Dalmia Promoters and Developers Private Limited
20 Dankuni World City Private Limited (Formerly Brisa Builders
& Developers Private Limited)
21 Delanco Home & Resorts Private Limited
22 DLF Akruti Info Parks (Pune ) Limited
23 DLF Commercial Developers Limited
24 DLF Cyber City Developers Limited
25 DLF Estate Developers Limited
26 DLF Financial Services Limited
27 DLF Golf Resorts Limited
28 DLF Home Developers Limited
29 DLF Hotels & Resorts Limited
30 DLF Hotels Holdings Limited (DHHL)
31 DLF Housing & Constructions Limited
32 DLF Info City Developers (Bangalore) Limited
33 DLF Info City Developers (Chennai) Limited
34 DLF Info City Developers (Hyderabad) Limited
35 DLF Info City Developers (Noida) Limited
36 DLF Land Limited
37 DLF New Gurgaon Retail Developers Private Limited
(Formerly Lacey Builders & Constructions Private Limited)
38 DLF Phase IV Commercial Developers Limited
39 DLF Power Limited
40 DLF Real Estates Limited
41 DLF Retail Developers Limited
42 DLF Services Limited
43 DLF Universal Limited (Formerly Dominga Builders &
Constructions Private Limited)
44 Edward Keventor (Successors) Private Limited
45 Eila Builders & Developers Private Limited
46 G K S Housing Limited
47 Galaxy Mercantiles Limited
48 Galleria Property Management Services Private Limited
49 Ganesar Ginning Company Private Limited
50 Gyan Real Estate Developers Private Limited
51 Highvalue Builders Private Limited
52 Isabel Builders & Developers Private Limited
53 Jai Luxmi Real Estate Private Limited
54 Jawala Real Estate Private Limited
55 Kairav Real Estate Private Limited
56 Kanan Real Estates Private Limited
57 Lennox Builders & Developers Private Limited
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58 Marala Real Estates Private Limited
59 Muafa Real Estates Private Limited
60 Necia Builders & Developers Private Limited
61 NewGen MedWorld Hospitals Limited
62 Nilayam Builders & Developers Limited
63 Nilgiri Cultivations Private Limited
64 Paliwal Developers Limited
65 Paliwal Real Estate Private Limited
66 Pat Infrastructure Private Limited
67 Pee Tee Property Management Services Limited
68 Prateep Estates Private Limited
69 Prompt Real Estate Private Limited
70 Regency Park Property Management Services Private Limited
71 Richmond Park Property Management Services Limited
(Formerly Richmond Park Property Management ServicesPrivate Limited)
72 Roadtech Construction Private Limited
73 Samali Builders & Developers Private Limited
74 Shivajimarg Properties Limited
75 Silver Oaks Property Management Services Limited
76 Solid Buildcon Private Limited
77 Sunlight Promoters Private Limited
78 Udipti Estate Developers Private Limited
79 VSK Investment & Finance Limited
Partnership Firms
iii) Associates
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OPERATIONS:
General:
DLF and Laing O’Rourke enter into strategic alliance New Joint Venture: DLF Laing
O’Rourke
DLF has a 60-year history of service excellence. Since it was founded in 1946, it has been
responsible for the development of 21 urban colonies aggregating 5,816 acres, as well as an
entire integrated 3,000-acre township - DLF City.
The group is capitalising on emerging market opportunities to deliver high-end facilities and
projects to its wide base of customers by constantly upgrading its internal skills and resource
capabilities. In line with its current expansion plans, the DLF Group has over 130 million sq. ft. of
development across its businesses, including developed and on-going projects. This comprises
over 28 million sq. ft. of projects that the group has executed under its home, offices and
shopping mall segments.
Laing O'Rourke plc is the largest privately owned construction firm in the UK having offices in the
UK, Germany, India, Australia and United Arab Emirates, with over 23,000 employees worldwide.
Laing O'Rourke specialises in delivering ambitious yet achievable construction projects that
delight both clients and the communities who use them every day, and the company is
responsible for some of the most innovative construction solutions anywhere in the world.
Key Highlights :
• First international contracting agency committed to tapping India's long term potential
across the infrastructure sector covering express highways, airports and hi-tech
construction involving power plants and mega projects
• World class competencies in design, construction, safety, speed and post completion
services
• Multiple projects, significant investments and employment generation opportunities
DLF Universal Limited (DLF), India’s foremost real estate developer and Laing O’Rourke
(LOR), the leading UK based $ 5 billion infrastructure major have entered into a Joint Venture
(JV) to form DLF Laing O’Rourke.
DLF Laing O’Rourke, a 50:50 partnership between DLF and LOR will be staffed by the world’s
leading construction team comprising of the best of professionals from India and overseas. The
JV will undertake execution of a large number of DLF’s mega projects across the country as well
as others. The JV will be significantly capitalised with an initial investment of close to Rs.500
crore, to be aggressively enhanced over several months. Additionally, a large infrastructure fund
will be floated with a corpus of about $1.5 billion. This will help the JV to be the country’s leading
construction company with project volumes in the range of Rs.5000 crore over the next few years.
This JV will deliver world class projects and help DLF become a major player in India’s
construction and infrastructure development programmes. It will also reinforce DLF’s national
leadership position in the real estate industry and help generate large scale employment for about
50,000 people, directly and through sub-contractors in the medium term.
LOR’s experience in international construction spans several decades and includes noteworthy
projects such as the Millennium Dome in the UK, The Dubai International Airport and the
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Convention Centre in Hong Kong and the on-going Terminal 5 project at Heathrow Airport,
London.
DLF Laing O’Rourke will function as an independent entity executing large scale projects
providing end-to-end solutions and setting up new benchmarks of quality, aesthetics and design
in India’s growing construction and infrastructure industry (END).
About DLF:
DLF Universal Limited, a pioneer and leader in India’s real estate industry has completed projects
of over 35 million sq. ft. across its residential, commercial and retail businesses. With over 250
million sq. ft. of identified/secured projects across the country and 100 million sq.ft. of on-going
projects, DLF will also develop around 100,000 acres of land over the next couple of years,
nationally. With a track record spanning six decades in developing most of modern Delhi and DLF
City in Gurgaon, the company is now well poised to reinforce its strong national position with
significant projects across major cities and urban centres of the country.
BACKGROUND:
The subject was incorporated in 31-01-2006 being a Limited Company, limited by shares
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DIRECTORS
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Designation : Director
Address : 304, beverly Park – I, Mehrauli GurgaonRoad, Gurgaon, Haryana –
122002
Date of Birth/Age : 02-10-1969
Date of Appointment : 23-03-2006
FINANCIALS:
Total 893,835.00
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Profit & Loss A/c for the year ended 31-01-2006 TO 31-03-2007
Mortgage to
Mortgage to
INVESTIGATION:
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An interview was conducted with Mr. Jatinder Chopra ( Secretary )
CONCLUDING COMMENTS: -
RATING EXPLANATION
REPORT END
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2. MARKET OVERVIEW
Market data for an overview is collected from many sources including Government
Organizations.
whether and how to approach companies in that market, as well as understand the
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INFORMATION PROVIDED THROUGH MATKETING
RESEARCH
Size of Market
Domestic production and overall volume and value, number of companies in the
market, geographical market, concentrations, percentage of worldwide market and
any other data to help define market size.
Profile Market
Profile size of companies in the market, which segment dominates the market and
why, how Indian market is, leading customer market served and other market
distinguishing features.
Market Trends
What trends are most dominant in the market (Consolidation, Growth, New
Technology, Foreign Entry, International Expansion, New Regulations, Government
Spending, Research and Development Growth, New Applications, etc.). How will
these trends influence new business development and investment overseas.
Leading Suppliers
Identifies leading suppliers, their market share, why they are dominant, their
strategic approach to the market, their position in overseas markets and other key
features of these leaders.
Distribution Channels
Trade Statistics
Indian import and export volume, value and historical trends, trade issues and
duties.
Industry Organisations
Custom Topics
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3. PRE-EMPLOYMENT SCREENING
MIRA INFORM helps clients to make decisions about new employees and vendors
with greater confidence and leaves less to chance. In a world of constantly changing
and reliable product than even the largest in-house human resources or security
and we offer a number of tailored, flexible and thorough screening levels to suit all
organizations.
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Employment report
INQUIRY DETAILS
Telephone: +91-129-4002669
Mobile No: +91-9212075469
Mobile No: +91-9810343767
E-mail swapandeep.mann@gmail.com
swapandeep.mann@oba.co.uk
VERIFICATION OF ADDRESSES
IDENTITY
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Pass Port No. Z 1401909 Issued by Delhi Passport Office, Delhi
CIN U65311DL2002PTC115025
Company Identification No
REGISTERED ON 18-04-2002
PHONE +91-120-2775705
NO OF EMPLOYEES 250
1 UK Pound RS. 80
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CIN U15209DL2004PTC126535
Company Identification No
REGISTERED ON 21-05-2004
NO OF EMPLOYEES 600
1 UK Pound RS. 80
LEGAL RECORD
We have checked all available records in the local public court and litigation records.
Based on the information corresponding to the name requested, subject’s record is found
to be clear in India.
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BANKRUPTCY RECORD
EXPERIENCE
2005-2006 DIRECTOR
2007 Consultant
Diamond Trading Company, London, UK
(part of the De Beers Group)
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CONCLUSION
PRESENTLY IN U K
Mobile +44(0)7878666975
E-mail swapandeep.mann@gmail.com
swapandeep.mann@oba.co.uk
ADDITIONAL INFORMATION
Religion Hindu
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Personal standing Very Good
within the community
CONCLUSION
REPORT END
LEARNING’S DURING THE PROJECT:
During this project of three months, apart from project we have learnt several
important skills and gained knowledge which is very important, and according to me
is the best learning during the Project, some of them are covered below:
2) COMMUNICATION SKILLS: During this tenure of the project the company has
provided our various opportunities to improve our communications skills.
Communication skills get enhanced not only by interacting with different people
but with people at different levels of the hierarchy.
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3) KNOWLEDGE ENHANCEMENT: Practices like submission of updates on regular
basis and daily learning sessions helped us to improve our knowledge regarding
various aspects of marketing research.
4) TEAM BUILDING: While working with our team in project we all learnt the art
of team building and working in a group, the way they work and move ahead as
a team helps them in increasing the productivity and achieving targets faster.
REFERENCES
1. Websites:
www.burmanimpex.com
www.mirainform.com
www.google.com
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2. Books
Marketing Research
3. Reports
Made by the group with support and guidance from Burman Impex
Pvt. Ltd.
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