2 Communication and Globalization
2 Communication and Globalization
2 Communication and Globalization
Communication and globalization in the 21st century introduce us to a new dimension of perspectives.
Globalization
Heidegger’s Prophecy
Heidegger prophesized in 1950 that “new communication and information technologies would
spawn novel possibilities for dramatically extending the scope of virtual reality.
Communication Competence
Knowledge of effective and appropriate communication patterns and the ability to use and
adapt that knowledge in various contexts.
An internal ability that is naturally enhanced and luminated through the promotion of empathy
in the process of socialization.
People who are globally competent do not only acknowledge the importance of knowledge
and skills to face the changing environment but also regard a new set of thinking and
behavior that greatly considers cultural differences.
Model of Global Communication Competence (Chen, 2005)
1. Global Mindset
Mindset is a psychological process that represents patterns of an individual or group
thinking. It is a fixed mental attitude that leads people to see things and events from specific
lens through perception and reasoning.
Global Mindset refers to openness to other cultures that facilitates intercultural
interactions.
Cultural Relativism - refers to the idea that the values, knowledge, and behavior of people
must be understood within their own cultural context
Ethnocentrism - evaluation of other cultures according to preconceptions originating in the
standards and customs of one's own culture
Xenocentrism - is the preference for the products, styles, or ideas of someone else's culture
rather than of one's own. Also called “Colonial Mentality”
Cultural Assimilation - is the process in which a minority group or culture comes to
resemble a dominant group or assume the values, behaviors, and beliefs of another group