History-Godrej: Pirojsha Godrej Laid The Foundations For A Throbbing Enterprise at A

Introduction :-
Established in 1897, the Godrej Group has its roots in India's Independence and Swadeshi
movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few
ventures, before he struck gold with a locks business.
Today, we enjoy the patronage of 1.1 billion consumers globally across consumer goods, real
estate, appliances, agriculture and many other businesses. In fact, our geographical footprint
extends beyond Earth, with our engines now powering many of India's space missions.
With a revenue of over USD 4.1 billion we are growing fast, and have exciting, ambitious
aspirations. Our Vision for 2020 is to be 10 times the size we were in 2010.
But for us, it is most important that besides our strong financial performance and innovative,
much-loved products, we remain a good company. Approximately 23 per cent of the promoter
holding in the Godrej Group is held in trusts that invest in the environment, health and education.
We are also bringing together our passion and purpose to make a difference through our Good &
Green strategy of 'shared value' to create a more inclusive and greener India.
History :-
HISTORY- GODREJ
A young man gave up law and took up lock making. Events in the Godrej
Story are only the small visible pieces of a larger continuously emerging
picture - a picture alive and palpable in the mind of one man: the young
lawyer-turned-lock maker - Ardeshir Godrej. He was the first Indian
manufacturer to displace well entrenched foreign brands from the market.
The word Godrej, etched into the metal of his locks, became a symbol of
self reliance for the generations that followed. With each new product
Ardeshir changed perceptions about industry in India. He produced the
finest security equipment, and then stunned the world by creating soap
from vegetable oils. What started as a dream had become a movement .But
it was left to another man to carry it forward, Ardeshir's brother, Pirojsha
Godrej.
Pirojsha Godrej laid the foundations for a throbbing enterprise at a

sprawling industrial garden township outside Mumbai.
It was here that the Godrej vision took concrete shape. In later years, its
extent and scope was expanded greatly by his sons - Burjorji and
Naoroji, Sohrabji. To this day, products that compete with the best in the
world continue to come from the gates of Pirojshanagar. Godrej touches
the lives of millions of Indians everyday. To them, it is a symbol of
enduring ideals in a changing world. Every product, every new concept
gives shape to their visions of tomorrow.
Family Tree :-
Succession plan :-
One key reason why the succession plan succeeded was it was smooth and subtle, according to
Godrej insiders. Each of the Godrej scions identified their individual strengths and took on roles
wherein they would collaborate with non-family professionals. “What you see today in the group
is based on their (his children’s) thinking,” says Adi Godrej. “Over the last decade, they have
both set the strategy and put the people in place to deliver results.”
The Godrej group is a large Indian conglomerate operating in the consumer products, real estate,
consumer durables and animal feed businesses among others. Adi Godrej is a third-generation
promoter and the current chairperson of Godrej Industries Limited, while his brother Nadir is the
Managing Director for the same company. His cousin, Jamshyd Godrej is the chairperson of
Godrej and Boyce, the consumer durables arm of the group. Adi Godrej has ensured that the
companies are run by a combination of family members and industry professionals. The group
had appointed a facilitator in the past to oversee succession planning in the group. Family
members seeking to enter the businesses in management roles are required to be well qualified.
Adi Godrej has three children, of which his eldest daughter, Tanya Dubash, his daughter, is an
Executive Director of Godrej Industries Limited and the Chief Brand Officer for the group. She
oversees the group’s branding efforts and is also Chairperson of Godrej Nature’s Basket, the
gourmet retail arm of the company.
Nisaba Godrej, his second daughter is the Executive Chairperson of Godrej Consumer Products
Limited, the home and personal care products division. Previously, she led the innovation
strategy at the group company – Godrej Industries Limited. She was also involved with Godrej
Agrovet Limited, the agribusiness arm of the company. Vivek Gambhir, a professional, serves as
MD at Godrej Consumer Products Limited. Pirojsha Godrej, Adi Godrej’s son, looks after the
real estate business. He has served as Managing Director and Chairperson at Godrej Properties
since 2012. Effective April 2017, he serves as Executive Chairperson at the same company,
while handing over the MD role to Mohit Malhotra, a professional who joined the company in
2010. The succession plan has ensured that there are specific and clearly defined roles for the
next generation based on individual strengths.
Milestones :-
 1902
 Godrej makes the first Indian safe.
 1995
 Forays into electronic security solutions.
 1997
 Obtains ISO 9001 certification.
 1999
 Introduces Fire doors / Avanti doors.
 1999
 Obtains ISO 14001 certification.
 2001
 Introduces banking automation solutions.
 2003
 First high pressure nuclear reactor doors for NPCIL .
 2003
 Manufactures ATM safes for world's leading ATM manufacturers.
 2004
 Introduced Entranza doors – The original Masonite collection.
 2005
 First in India to introduce special pressure doors for Marine Applications.
 2006
 First Godrej division to get IMS certification (ISO 9001:2000, ISO 14001:2004 &
OHSAS 18001:1999).
 2007
 launches comprehensive Security solution.
 2009
 Won the most coveted super brand status.
 2009
 Achieved international certifications from the world renowned laboratories like:
VdS- Germany, BRE-Uk, ECBS- Germany, SP-Sweden, LPCB-Uk.
Some real life disasters effect Godrej :-
 1944
 Mumbai Docks 7000 Tonne ship blast.
 1991
 Iraq's invasion of Kuwait.
 1997
 A blast at a major refinery site in South India.
 2001
 The Gujarat Earthquake disaster.
 2002
 A MIG 21 crash in a Bank building at Jalandhar.
 2004
 Fire at Centurian Bank of Lalbaug which lasted for more than 2 days.
 2005
 Fire at the Oasis centre in Dubai which lasted overnight and burnt down the entire mall.
 2007
 Burglary attack at Senur Primary Agricultural Co-op Bank, near Perur, Coimbatore.
Conclusion :-
Godrej Consumer Products, which entered the professional hair-care market around two years
back, is eyeing a 25 per cent market share in this space in the next three years.
While the global market size for professional hair and skin care stands at around Euro 12 billion,
in India, this segment is pegged at Rs 2,500 crore. Of this, professional hair care market stands at
Rs 1,200 crore and has been registering a 8-9 per cent growth since the past few years.
Sources said the brand from the Godrej stable currently has a miniscule market share and the
space is dominated by Loreal which has a near 70 per cent market share in the salon space. Other
than these two brands, at least 7 other brands, including Revlon, Avon Products, Conair, Aroma,
Estee Lauder and others, operate in this category.
“Although we have entered this space late, our intention is to have a 25 per cent market share in
the coming three years. We will be focussing on the affordable segment and avoid the luxury
space”, said Ketan Takalkar, associate vice president of Godrej Professional.
Godrej Professional is a brand of professional hair-care products including colours, shampoos

and conditioners which are sold to salons. This brand operates under the Godrej Consumer
Products division of the Godrej Group.
Takalkar said since the launch of this brand it has been able to rope in 5,800 salons across the
country and intends to add another 4,200 salons this fiscal year.
“Our target is to have 50,000 salons within our fold across the top 500 cities and towns of the
country in the coming five years”, he said.
The company has planned a slew of seminars to rope in salon owners. However, following these
seminars, the company will directly reach out to salon owners for a partnership.
It is also relying on competitive pricing for the salons. Takalkar claimed while a 50-60 ml bottle
of professional hair colour from foreign brands is priced around Rs 450, its pricing for a 70 gm
bottle stands at Rs. 310.
While the brands hair colours are used by professionals to service customers, shampoos and
conditioners are sold directly to consumers from these salons.
Currently, hair colours account for 70 per cent of Godrej Professional’s earnings but the
company sees the contribution from shampoos and conditioners to increase to 40 per cent of the
total revenue in the coming two years.

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Introduction :-

Pirojsha Godrej laid the foundations for a throbbing enterprise at a

Godrej Professional is a brand of professional hair-care products including colours, shampoos

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