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    Global Context: Drivers of The Industry

    Uploaded by

    KAUSTUBH SHARMA
    Fast food is characterized as food that is quickly prepared and served. It is an alternative to homemade food. Fast food is commonly found in consumer businesses like restaurants, hotels, and cheap food courts. They are predominantly set up in large quantities and served quickly to customers based on their needs. The report segments the fast food market based on type, end customer, and region. Key drivers of the fast food industry include increasing numbers of restaurants and hotels, busy lifestyles of urban populations, and demand for new flavors. However, increased health awareness among consumers and knowledge of health issues like obesity may restrain the industry's growth. Major global fast food chains include McDonald's, Subway, Starbucks, and Yum! Brands.

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    Global Context: Drivers of The Industry

    Uploaded by

    KAUSTUBH SHARMA
    65 views3 pages
    Fast food is characterized as food that is quickly prepared and served. It is an alternative to homemade food. Fast food is commonly found in consumer businesses like restaurants, hotels, and cheap food courts. They are predominantly set up in large quantities and served quickly to customers based on their needs. The report segments the fast food market based on type, end customer, and region. Key drivers of the fast food industry include increasing numbers of restaurants and hotels, busy lifestyles of urban populations, and demand for new flavors. However, increased health awareness among consumers and knowledge of health issues like obesity may restrain the industry's growth. Major global fast food chains include McDonald's, Subway, Starbucks, and Yum! Brands.

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    GLOBAL CONTEXT

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    Fast food is characterized as food that is quickly prepared and served. It is an alternative to homemade food. Fast food is commonly found in consumer businesses like restaurants, hotels, and cheap food courts. They are predominantly set up in large quantities and served quickly to customers based on their needs. The report segments the fast food market based on type, end customer, and region. Key drivers of the fast food industry include increasing numbers of restaurants and hotels, busy lifestyles of urban populations, and demand for new flavors. However, increased health awareness among consumers and knowledge of health issues like obesity may restrain the industry's growth. Major global fast food chains include McDonald's, Subway, Starbucks, and Yum! Brands.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    65 views3 pages

    Global Context: Drivers of The Industry

    Uploaded by

    KAUSTUBH SHARMA
    Fast food is characterized as food that is quickly prepared and served. It is an alternative to homemade food. Fast food is commonly found in consumer businesses like restaurants, hotels, and cheap food courts. They are predominantly set up in large quantities and served quickly to customers based on their needs. The report segments the fast food market based on type, end customer, and region. Key drivers of the fast food industry include increasing numbers of restaurants and hotels, busy lifestyles of urban populations, and demand for new flavors. However, increased health awareness among consumers and knowledge of health issues like obesity may restrain the industry's growth. Major global fast food chains include McDonald's, Subway, Starbucks, and Yum! Brands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    GLOBAL CONTEXT

    Fast food is characterized as the food that is arranged and served at the speedy help cafés or
    road merchants. It goes about as an option in contrast to hand crafted food. Fast food is broadly
    utilized in end-client businesses like cafés, inns and cheap food communities. They are
    dominatingly set up in huge amounts and are immediately served to clients dependent on their
    necessities.

    Food segmentation
    The report fragments the cheap food market based on type, end client, and district. Based on
    type, the market is divided into pizza/pasta, burger/sandwich, Chicken, Asian/Latin American
    food, fish, and others. Based on end client, the market is portioned into food-administration
    cafés, brisk help eateries, caterings, and others.

    Drivers of the Industry


    • The expanding number of cafés and lodgings is required to quicken the development of
    the fast food market because of fast restriction and globalization.

    • The fast food market is extraordinarily expanded by the speed up life of the metropolitan
    populace and the requirement for quicker and less expensive alternatives for their food.

    • Also, the requirement for scrumptious with the most recent flavors can emphatically
    impact the development of the worldwide fast food market soon.

    • App-based organizations offering offers and the developing pattern of online requests
    may open more chances.

    • Along with the quick development of the working class populace in rising economies,
    changes in dietary patterns have helped the development of the worldwide fast food market.

    • The ascend in discretionary cashflow and the call for advantageous and reasonable food
    prompted the advancement of this market.
    GLOBAL CONTEXT

    Restraints of the Industry


    • Increased wellbeing mindfulness among customer may block the advancement of the
    cheap food market for the time being.

    • The development of the worldwide cheap food market has been restricted because of
    the presence of unsaturated fats in inexpensive food items and the subsequent medical issues
    with sanitation guidelines.

    • As sanitation and creature government assistance guidelines increment.

    • Knowledge of customer wellbeing, particularly obesity, is assessed to be another


    limitation to showcase development.

    Major Players

    Revenue (USD Number of


    Rank Fast Food Chain Headquarter
    billions) Stores

    1 Starbucks 26.5 28,218 USA

    2 McDonald’s 21.07 37,855 USA

    3 Subway 10.2 43,600 USA

    4 Yum China 8.41 8,484 China/USA

    5 Yum! Brands 5.59 43,617 USA

    6 Chipotle Mexican Grill 5.58 2,622 USA

    7  Restaurant Brands International 5.35 25,744 Canada

    8 Domino’s Pizza 3.61 17,000 USA

    9 Wendy’s 1.59 6,711 USA


    GLOBAL CONTEXT
    10 Dunkin’ Donuts 1.37 12,871 USA

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