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    Retail Management: Concept of Franchising in Retail

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    Raghav
    Franchising is a method for retail businesses to expand nationally and internationally. It allows entrepreneurs to own their own business using an established brand name and operating model. Franchising limits investment risks and helps businesses grow more easily by providing operational support to franchisees. Some major franchise brands in retail include Subway, McDonald's, KFC, 7-Eleven, and Burger King. Franchising has proven to be a sustainable way for businesses to establish and expand their operations.

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    Retail Management: Concept of Franchising in Retail

    Uploaded by

    Raghav
    78 views8 pages
    Franchising is a method for retail businesses to expand nationally and internationally. It allows entrepreneurs to own their own business using an established brand name and operating model. Franchising limits investment risks and helps businesses grow more easily by providing operational support to franchisees. Some major franchise brands in retail include Subway, McDonald's, KFC, 7-Eleven, and Burger King. Franchising has proven to be a sustainable way for businesses to establish and expand their operations.

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    Slides on concept of Franchising mode of business in Retail Industry. Indian Perspecttive

    Original Title

    Franchising in Retail

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    Franchising is a method for retail businesses to expand nationally and internationally. It allows entrepreneurs to own their own business using an established brand name and operating model. Franchising limits investment risks and helps businesses grow more easily by providing operational support to franchisees. Some major franchise brands in retail include Subway, McDonald's, KFC, 7-Eleven, and Burger King. Franchising has proven to be a sustainable way for businesses to establish and expand their operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    78 views8 pages

    Retail Management: Concept of Franchising in Retail

    Uploaded by

    Raghav
    Franchising is a method for retail businesses to expand nationally and internationally. It allows entrepreneurs to own their own business using an established brand name and operating model. Franchising limits investment risks and helps businesses grow more easily by providing operational support to franchisees. Some major franchise brands in retail include Subway, McDonald's, KFC, 7-Eleven, and Burger King. Franchising has proven to be a sustainable way for businesses to establish and expand their operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    RETAIL MANAGEMENT

    Concept of Franchising in Retail

    UNIT 1

    -By
    Er. VAIBHAV Agarwal
    Asst. Prof.
    BBD University
    METHOD OF RETAIL EXPANSION: FRANCHISING
    1. Franchising is an integral part of retail in todays marketing environment.
    2. Through franchising, retail business can expand at national and international level.
    3. Franchising has touched all industries from automobile to Financial services.
    4. McDonalds, Subway, KFC etc. are some very big business Franchisees spreading all over the world.
    5. Franchising helps the entrepreneurs and ordinary people to own their business and compete with the larger
    establishments.
    6. Franchising has proved to be one of the most sustainable and viable business methods to establish and
    expand.
    7. Franchising creates jobs, builds new partnerships and relationships and contributes enormously to economic
    growth.
    CONCEPT OF FRANCHISING
    1. FRANCHISE is
    1. “ a privilege or right granted to a person, organisation, government, state or sovereign”.
    2. “authorization granted by a manufacturer to a distributor or dealer to sell his products”.
    2. International Franchise Association says “ A franchise is an agreement or license between two legally
    independent parties which gives,
    1. a person or group of people, right to market a product or service using the trademark or trade name of
    another business (franchisor)
    2. the franchisee, the right to market a product or service using the operating methods of the franchisor
    3. the franchisee, the obligation to pay the franchisor fee for these rights
    4. the franchisor, the obligation to provide right and support to the franchisees
    ROLE OF FRANCHISING IN RETAIL

    1. Expansion of any business is very difficult and risky in general ways.

    2. Any business requires significant amount of investment, and that too difficult to arrange.

    3. Not everyone knows how to run the business in successful way.

    4. Franchising limits the investment risks and business overall risks.

    5. Franchising allows expansion to occur without the vast amount operating capital,

    6. Franchising creates an attractive profit picture for the franchisee owner, at the unit or operating level.
    ADVANTAGES OF FRANCHISING IN RETAIL

    1. LOW RISK

    2. GROWTH

    3. EASE OF FINANCING AND OPERAITONAL SUPPORT

    4. PROPER ADVERTISING

    DIS-ADVANTAGES OF FRANCHISING IN RETAIL


    1. ROYALTY/FEE
    2. LACK OF CONTROL
    3. STRICT REGULATIONS OF FRANCHISOR
    TOP 10 FRANCHISE IN RETAIL

    1. SUBWAY
    2. McDONALD’S
    3. KFC
    4. 7 ELEVEN
    5. BURGER KING
    6. SNAP-ON-TOOLS
    7. PIZZA HUT
    8. WUNDHAM HOTEL GROUP
    9. SRVICE MASTER CLEAN
    10. CHOICE HOTELS
    TOP FRANCHISE OPERATING IN INDIA

    1. LOTUS HERBALS
    2. HABIB’S
    3. VLCC
    4. AYUSH
    5. ZODIAC
    6. COTTONS, BY CENTURY
    7. GINI & JONY
    8. UNITED COLORS OF BENNETON
    9. CAREER LAUNCHER
    10. FERNS N’ PETALS
    11. NIRULA’S
    12. DOMINO’S PIZZA
    THANKS

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