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    Case 2 Enterprise Rent A Car

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    Simran Kaur
    Enterprise Rent a Car developed a unique car rental experience by focusing on local customers and providing convenient neighborhood locations rather than airports. This local focus allowed Enterprise to acquire assets like strong community relationships that differentiated it from competitors. Enterprise also relied heavily on its employees to deliver great customer service, though high turnover was a weakness. While larger competitors entered the local market, Enterprise's local focus and community relationships would be difficult to replicate. The rise of car sharing services could impact future profits, so Enterprise should consider ways to adapt.

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    Case 2 Enterprise Rent A Car

    Uploaded by

    Simran Kaur
    240 views1 page
    Enterprise Rent a Car developed a unique car rental experience by focusing on local customers and providing convenient neighborhood locations rather than airports. This local focus allowed Enterprise to acquire assets like strong community relationships that differentiated it from competitors. Enterprise also relied heavily on its employees to deliver great customer service, though high turnover was a weakness. While larger competitors entered the local market, Enterprise's local focus and community relationships would be difficult to replicate. The rise of car sharing services could impact future profits, so Enterprise should consider ways to adapt.

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    Case 2 Enterprise Rent a Car

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    Enterprise Rent a Car developed a unique car rental experience by focusing on local customers and providing convenient neighborhood locations rather than airports. This local focus allowed Enterprise to acquire assets like strong community relationships that differentiated it from competitors. Enterprise also relied heavily on its employees to deliver great customer service, though high turnover was a weakness. While larger competitors entered the local market, Enterprise's local focus and community relationships would be difficult to replicate. The rise of car sharing services could impact future profits, so Enterprise should consider ways to adapt.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    240 views1 page

    Case 2 Enterprise Rent A Car

    Uploaded by

    Simran Kaur
    Enterprise Rent a Car developed a unique car rental experience by focusing on local customers and providing convenient neighborhood locations rather than airports. This local focus allowed Enterprise to acquire assets like strong community relationships that differentiated it from competitors. Enterprise also relied heavily on its employees to deliver great customer service, though high turnover was a weakness. While larger competitors entered the local market, Enterprise's local focus and community relationships would be difficult to replicate. The rise of car sharing services could impact future profits, so Enterprise should consider ways to adapt.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    BUS 403 HW2

    Case 2. Enterprise Rent a Car

    1) All car rental companies provide customers with the temporary use a car. What
    activities did Enterprise engage in to create its unique rental experience? In what
    ways did the Enterprise car rental experience match (or not match) the needs of its
    customers?
    2) What assets did Enterprise develop or acquire that enabled it not only to provide
    its particular type of car rental, but also to do so profitably? Pay particular
    attention to tradeoffs made by Enterprise (in other words, what Enterprise chose
    not to do).
    3) Why were people so important to Enterprise? What were the strength and
    weaknesses of its human resource strategy? Was enterprise’s high employee
    turnover rate a problem, given its substantial investment in employee recruiting
    and training?
    4) Would Avis and Hertz, which had begun to enter the local car rental market, be
    able to replicate Enterprise’s success? Why or why not? Consider how
    Enterprise’s choice of activities helped it create assets it otherwise may not have
    possessed.
    5) Would the growth in the popularity of Zipcar and other car sharing services affect
    Enterprise’s future profitability? What, if anything, should Enterprise do in
    anticipation of continued growth in car sharing?

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