Summary

Summary:
Tesco is a public limited company and is the largest retailer in the U.K, while it is the third
largest in the world. Tesco has roughly 4,000 stores in 14 countries. It was found by Jack Cohen
in 1919. A Tesco website, www.tesco.com, was launched in 2000 while it expanded its products
rang like clothes, electrical and personal finance goods. Customers can expect to find a collection
of produce, dry goods, frozen products, and more. Toiletries, household products, pet food, and
even apparel can also be located within Tesco stores and on the retailer’s e-commerce website.
Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has
achieved continued success by remaining at the forefront of retail trends, including everything
from self-service shopping to international expansion. More recently, Tesco has made its mark
with a sophisticated online grocery strategy that enables seamless digital shopping. In 2011
Tesco was the first-ever retailer building the world’s 1st virtual grocery store in South Korea.
Tesco has become a strong core and rapidly grew international stores in the U.K. Meanwhile, it
developed good non-food sales, increased retailing services and took advantages of e-commerce
effectively. The achievements of Tesco in the recent years have mainly come from the change to
‘higher margin’ non-food merchandise, expanding overseas branches, and forming a strong UK
key business. Low prices, cultivating consumer loyalty, providing a wide range of distinct store
concepts and improving retailing services, like insurance and banking, were the company’s main
successes in competing with the rivals locally and internationally.
Major changes in lifestyle patterns are fundamental achievement of Tesco’s ongoing success.
Tesco has taken advantage and responded to changes in lifestyle since the inception of the
company over the 80 years. Those changes are: more women go into workplace, bigger
disposable profit, the arrival of the weekly shop, fewer meal of family cook, and cheap food
policy adopted after the Second World War by Britain. Strong customer service lies at the heart
of Tesco’s sustained success. The retailer employs a variety of initiatives to keep consumers
happy. Customer-oriented product development, for example, ensures that all stores are stocked
with the items visitors actually want. This development process includes rigorous consumer
testing to ensure that new products and services are well-received.
1
Summary:
Tesco is a public limited company and is the largest retailer in the U.K, while it is the third
largest in the world. Tesco has roughly 4,000 stores in 14 countries. It was found by Jack Cohen
in 1919. A Tesco website, www.tesco.com, was launched in 2000 while it expanded its products
rang like clothes, electrical and personal finance goods. Customers can expect to find a collection
of produce, dry goods, frozen products, and more. Toiletries, household products, pet food, and
even apparel can also be located within Tesco stores and on the retailer’s e-commerce website.
Tesco boasts an impressive history in the UK and abroad. Over the years, the grocery goliath has
achieved continued success by remaining at the forefront of retail trends, including everything
from self-service shopping to international expansion. More recently, Tesco has made its mark
with a sophisticated online grocery strategy that enables seamless digital shopping. In 2011
Tesco was the first-ever retailer building the world’s 1st virtual grocery store in South Korea.
Tesco has become a strong core and rapidly grew international stores in the U.K. Meanwhile, it
developed good non-food sales, increased retailing services and took advantages of e-commerce
effectively. The achievements of Tesco in the recent years have mainly come from the change to
‘higher margin’ non-food merchandise, expanding overseas branches, and forming a strong UK
key business. Low prices, cultivating consumer loyalty, providing a wide range of distinct store
concepts and improving retailing services, like insurance and banking, were the company’s main
successes in competing with the rivals locally and internationally.
Major changes in lifestyle patterns are fundamental achievement of Tesco’s ongoing success.
Tesco has taken advantage and responded to changes in lifestyle since the inception of the
company over the 80 years. Those changes are: more women go into workplace, bigger
disposable profit, the arrival of the weekly shop, fewer meal of family cook, and cheap food
policy adopted after the Second World War by Britain. Strong customer service lies at the heart
of Tesco’s sustained success. The retailer employs a variety of initiatives to keep consumers
happy. Customer-oriented product development, for example, ensures that all stores are stocked
with the items visitors actually want. This development process includes rigorous consumer
testing to ensure that new products and services are well-received.
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