Mona Ka Kaam

AMITY SCHOOL OF BUSINESS
AMITY UNIVERSITY UTTAR PRADESH
PSDA ON SEGMENTATION, TARGETING AND POSITIONING

OF NEW DELHI EXPORT HOUSE
SUBMITTED BY- ABHINAV GUPTA (ROLL NO- 13)

YASH MITTAL (ROLL NO- 15)
ADITYA PANDA (ROLL NO -20)
SUBMITTED TO- DR. MONA CHAUDHARY

(FACULTY GUIDE)
Spectrum View
of the Company
Operating since 1990 as one of the established Govt. of India Recognized

Export Houses, New Delhi Export house has over the years carved a niche of its
own. Under the guiding light of Mrs Kusum Uppal, the chairman of the
company and one of the flag bearers of the Indian Apparel Industry, the New
Delhi Export House has been crossing all frontiers in manufacturing and
exporting apparels. The firm carries out its operations from its plush facility in
Noida located on the outskirts of Delhi NCR.
As one of the top export house of the region, NDEH makes sure to delivers the
best of products made out of finest of clothing materials. Each and every
product is passed through a series of checking parameters to ensure that nothing
but the best comes out of our manufacturing units.
Mission, Vision & Social Responsibility
What sets us apart from other concerns in this industry are our values, our
mission and vision and our take on different responsibilities. Not turning a blind
eye to problems and instead, innovating solutions for the same is what brought
us to where we are today. As we step towards a future we take the values and
learning along & this is what propels us to do even better.
MISSION
The company’s strength lies in its outline capacities that are upheld by on time
conveyance and unmatched quality. A devoted group comprising of fashioners,
merchandiser’s creation and quality directors are in charge of controlling the
company’s development.
VISION / REPLENISHMENT POLICY
The Company holds fast to a recharging approach with respect to the general
determined textures for the season in perspective of the insecure texture
showcase.
By focusing on our business, encourage globally our plans and growing our
worldwide markets we will reliably convey client’s esteem. Since every one of
these activities influences us to come nearer to our clients.
Under this strategy the company keeps a direct load of general pervasive
textures which encourages the company to take up snappy conveyance and
value point orders.
SOCIAL RESPONSIBILITY
The company is pleased to have its own particular social arrangement keeping
pace with the Country’s, State’s – social/work law. The company Embraces
decent variety in the working environment and is focused on the standard of
equivalent business opportunity based on qualifications and capacity without
respect to sex , age , race , religion , handicap , sex character.
At NDEH we are focused on the general public where we work and live to our
kin. We do this by supporting an analytic place for giving free therapeutic
offices to the general population in need, other than this NDEH likewise bolster
an instructive foundation with the expectation of complimentary tutoring to the
under advantaged in the general public.
We keep on seeking approaches to collaborate with beneficent association in

our NDEH community, helping individuals and improving the world to make it
a better place.
The Company is compliant for-

• BSCI
• Sedex
• Sears (Canada)
• Central Sourcing Compliance For Billabong thru SGS
• Li&Fung-Worldwide
• Wrap
• Walmart
TARGETING
The product range for women includes woven Tops & Blouses, Dresses, Skirts,
Jackets & Silk sequined Garments, etc. divided into:
 Young Fashion
 Ladies Fashion
 Boutique wear
Our later item extend is for kids. We plan and produce Dresses, Shorts, Tops,
Skirts, Capris, Pants, even trendy sequins work dresses and tops for kids to wear
at parties, and so on.
The item extend for men includes at present of woven easy going wear like
shirts in yarn colored / finished and control linger textures and lot more.
The organization welcomes genuine purchasers from India as well as abroad to

investigate its energizing scope of women’s and men’s wear in extensive variety
of style, assured to guarantee comfort with style. The organization’s garments
line are sliced to flawlessness and produced using the best quality materials,
including regular filaments like cottons, silks, thick and manufactured strands
like polyesters, Nylons and so on.
POSITIONING
Our legacy lies in our capability to meet the demand of the clients with quality
products and that too on time. This has been possible for NDEH because of two
new-age manufacturing plants in Noida. With over 650 machines set up, these
two production lines run flawlessly to churn out the best there is. This also
enables us to manufacture around a whopping 2.7 million pieces of clothing
every year. Set with modern inner offices and extensive range of apparatus,
these NDEH infrastructure are actually examples on their own.
Capacity to Produce
The company remains at a current introduced ability to deliver 275000 Pcs.

/Month Garments at a turnover of US$. 25 Million.
Manufacturing Plant
The manufacturing plant of the company is furnished with in-house offices of

CAD System, Assembly Line Fabrication, Testing Laboratory, Washing, Plants,
Finishing and Packing of Goods.
Huge Infrastructure
The gigantic framework has empowered us to convey on time and henceforth

prevailed upon esteemed clients for us, with whom the company has reinforced
its relationship throughout the years by its incredible administrations.

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AMITY SCHOOL OF BUSINESS

AMITY UNIVERSITY UTTAR PRADESH

PSDA ON SEGMENTATION, TARGETING AND POSITIONING

SUBMITTED BY- ABHINAV GUPTA (ROLL NO- 13)

SUBMITTED TO- DR. MONA CHAUDHARY

Operating since 1990 as one of the established Govt. of India Recognized

Mission, Vision & Social Responsibility

We keep on seeking approaches to collaborate with beneficent association in

The Company is compliant for-

The organization welcomes genuine purchasers from India as well as abroad to

The company remains at a current introduced ability to deliver 275000 Pcs.

The manufacturing plant of the company is furnished with in-house offices of

The gigantic framework has empowered us to convey on time and henceforth

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