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    Image SEO: The Only Checklist You'll Ever Need: 1. Perform Image Keyword Research

    Uploaded by

    santosh kumar

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Image SEO: The Only Checklist You'll Ever Need: 1. Perform Image Keyword Research

    Uploaded by

    santosh kumar
    187 views5 pages

    Original Title

    Image-SEO-checklist

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    187 views5 pages

    Image SEO: The Only Checklist You'll Ever Need: 1. Perform Image Keyword Research

    Uploaded by

    santosh kumar

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Image SEO:

    The Only Checklist


    You’ll Ever Need
    1. Perform image keyword research
    Master the art of identifying high-volume search terms for your images by treating
    your images as standalone pieces of content with their own target search term(s).
    To find relevant keywords, use Kparser, a keyword suggestion tool that works
    specifically for Google Images.

    2. Create stand out images that win more attention


    and clicks
    Avoid using generic stock images. They will kill your site’s EAT (Expertise, Authority,
    and Trust) rating. Create “stand out” images that win more attention and clicks by:
    Identifying what already ranks.
    Checking the search results for your target keyword(s).
    Noting down what’s there.
    Doing the opposite.

    3. Use the right image file type for your material


    Choosing the right file type will keep your images looking clear and won’t sacrifice
    load time which is critical for SEO. The main image file types are:
    GIF – Good for a short animation.
    PNG – Good for screenshots of apps and websites with gradients.
    JPEG – Good for photos of people, places, or things.

    Copyright SEO Sherpa © 2019 | https://seosherpa.com


    4. Format your image to optimum proportions
    before uploading
    Resize the image to the exact width of the space you want to put it in. This will slash
    page bloat and improve page load time. Tools you can use to edit your images
    include:
    Pixlr – A free online tool that works great for minor formatting.
    Preview – Standard on all Macs and has everything you need for basic
    image editing.
    ImageOptim – A free tool for Mac that has “save for web” features.
    RIOT – A free image optimizer for Windows.
    Photoshop – Great program for its “save for web” option, which helps with
    keeping file sizes low without losing quality.

    5. Create custom filenames for your images


    A custom descriptive filename will improve how search engines rank your images.
    When deciding on a filename, choose a name that does these three things:
    Describes the image.
    Includes your target keyword (refer to step #1).
    Is 1-5 words long.

    6. Compress the image file for faster load times


    Before uploading your image, decrease the weight of your file. This will allow you to
    upload lighter images which results in a faster website and higher rankings.

    7. Use image ALT text for better image SEO


    The image ALT text is the alternative text that appears in place of an image when
    the image fails to load. This is used by screen reading tools to help people with
    limited eyesight. This also helps search engines better understand the content of
    your images.

    8. Optimise captions for all images


    Captions under images keep users on your page longer and create RankBrain-cen-
    tric usability signals. To create great image captions, describe the details of the
    photo that are not obvious. These will include things like:
    The location.
    The time of day or year.
    Or, a specific event that is taking place.

    Copyright SEO Sherpa © 2019 | https://seosherpa.com


    9. Provide valuable information through your
    Image Title tag
    For your Image Title tag, use a short, descriptive, catchy title that complements the
    ALT text.

    10. Optimise the content around your image


    Follow these four tips to optimise the page your image sits on:
    Update your Page Title to include the keyword you are targeting.
    Amend the page’s URL to include your target keyword (or a close variation).
    Use short, keyword-rich URLs.
    Surround your image with relevant text that supports the image content (focus on
    context).

    11. Include images in your regular XML sitemap


    Adding your images to your sitemap will get your images indexed faster and ensure
    more of your material gets shown in image search results.

    12. Use Scalable Vector Graphics (SVGs)


    SVGs are vector graphics and are lighter, faster loading and scale WAY better than
    both JPEGs and PNGs. They scale to ANY size with ZERO loss of quality, they can be
    animated, and because they load instantly, they’re great for SEO.

    13. Optimise your image’s EXIF data


    When it comes to EXIF data, do these two things:
    Strip out ALL unnecessary EXIF data (so your image is lighter and loads faster).
    Tag your up image with relevant EXIF data that’s useful for SEO.

    14. Serve responsive images using the code srcset


    With the srcset code, you can serve different sizes of images depending on the
    screen size used by your user. If you don’t know how to code, WordPress takes care
    of the srcset code for you.

    Copyright SEO Sherpa © 2019 | https://seosherpa.com


    15. Lazy load your images to improve page load speed
    Lazy loading will improve your page load time dramatically. Lazy loading requires
    some web development skills. If you’re using WordPress, you can use the lazy
    loading plugin, LazyLoad.

    16. Display social sharing buttons on images


    While social media signals do not impact search rankings, when your content gets
    shared across social media, it will increase your potential for links and build an
    audience for your brand.

    17. Use browser caching


    Browser caching reduces server requests which speed up page load times. This will
    aid user experience and improve SEO.

    18. Use a Content Delivery Network


    A page using a CDN will load as much 2X faster than a page without one. But, when
    you use a CDN, set up a CNAME record so the cached version of your images
    continues to provide valuable links and traffic.

    19. Display rich snippets with Open Graph


    and Twitter Cards
    Open Graph tags and Twitter Cards optimise conversation rates and drive a tonne of
    traffic to your site. The Open Graph tags you need to maximise CTR are:
    og:image
    og:title
    og:description

    20. Standout with schema markup


    Using the appropriate structured data will further maximise the effectiveness of
    your image SEO and ensure the right image badge appears. This will help users find
    relevant content quickly, encouraging better traffic to your site.

    Copyright SEO Sherpa © 2019 | https://seosherpa.com


    BONUS TIPS:
    Properly source your images
    If you must use stock images, beware of copyright. Not correctly attributing stock
    images to their source can lead to a potential copyright infringement lawsuit. Use
    the acronym TASL to appropriately attribute images to their source:
    Title: The title of the material.
    Author: The author that owns the material.
    Source: Where you accessed the material.
    License: The CC license being used.

    Avoid embedding important text in your images


    Adding important texts to your images can negatively impact image SEO. Not every
    user can access embedded texts in images. Rather than embedding texts in the
    image, provide ALT text in the metadata fields and keep text in HTML.

    Interested in getting started?


    Let SEO Sherpa help your website
    get found first in Google
    search results.
    BOOK A FREE CONSULTATION

    Copyright SEO Sherpa © 2019 | https://seosherpa.com

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