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    Customer Insights Analyst Task

    Uploaded by

    Pulkit Prajapati
    1. The task involves manually labeling 300 customer reviews and comments with relevant tags and topics. This will help the e-commerce client measure customer experience and identify areas for improvement. 2. The labels will be used to train machine learning models to automatically recognize crucial information in customer conversations and surveys. The models need to learn from clear, unambiguous topic labels applied to a large dataset. 3. In addition to applying topics to reviews, the worker should provide topic definitions and examples in a separate sheet to ensure the labels are easy for clients to understand without reading all customer comments. The labeled data and topic sheet should then be submitted to the given email address.

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    Customer Insights Analyst Task

    Uploaded by

    Pulkit Prajapati
    231 views3 pages
    1. The task involves manually labeling 300 customer reviews and comments with relevant tags and topics. This will help the e-commerce client measure customer experience and identify areas for improvement. 2. The labels will be used to train machine learning models to automatically recognize crucial information in customer conversations and surveys. The models need to learn from clear, unambiguous topic labels applied to a large dataset. 3. In addition to applying topics to reviews, the worker should provide topic definitions and examples in a separate sheet to ensure the labels are easy for clients to understand without reading all customer comments. The labeled data and topic sheet should then be submitted to the given email address.

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    1. The task involves manually labeling 300 customer reviews and comments with relevant tags and topics. This will help the e-commerce client measure customer experience and identify areas for improvement. 2. The labels will be used to train machine learning models to automatically recognize crucial information in customer conversations and surveys. The models need to learn from clear, unambiguous topic labels applied to a large dataset. 3. In addition to applying topics to reviews, the worker should provide topic definitions and examples in a separate sheet to ensure the labels are easy for clients to understand without reading all customer comments. The labeled data and topic sheet should then be submitted to the given email address.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    231 views3 pages

    Customer Insights Analyst Task

    Uploaded by

    Pulkit Prajapati
    1. The task involves manually labeling 300 customer reviews and comments with relevant tags and topics. This will help the e-commerce client measure customer experience and identify areas for improvement. 2. The labels will be used to train machine learning models to automatically recognize crucial information in customer conversations and surveys. The models need to learn from clear, unambiguous topic labels applied to a large dataset. 3. In addition to applying topics to reviews, the worker should provide topic definitions and examples in a separate sheet to ensure the labels are easy for clients to understand without reading all customer comments. The labeled data and topic sheet should then be submitted to the given email address.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Customer Insights Analyst Task

    Aim:
    Label 300 reviews with tags that will help this e-commerce business measure customer
    experience performance and pinpoint improvements

    Background:
    At SentiSum, we work in partnership with some of the most globally recognised brands
    helping their Customer Experience teams understand and work on improvements as
    flagged by customers in conversations and survey responses. Having machine learning
    models that can understand the nuances of human conversation is a must for our
    insights to make a real impact in these organisations.

    To train these models, we have to label texts with the appropriate topics that can pick
    out the information our customers will be interested in. This means our models will then
    recognise this crucial information, predicting the topics you teach it for 100,000s of
    comments.

    Task:
    1. Label 300 comments with the relevant topics, as shown in the example below.
    2. Give topics and their definitions with examples in a separate sheet, as shown in
    the example below.
    3. Send us the links/documents to kirsty@sentisum.com

    Tips:
    1. This task must be completed manually. This is not a data science job posting, it
    is for manual labelling and data annotation.
    2. Most importantly, think about who a customer experience manager, or a head of
    customer support. What would they want to learn from these customer comments
    that will help them measure performance and pinpoint areas of improvement.
    3. Be specific, knowing that booking is an issue is not enough because a customer
    experience manager, for example, will not know what about booking to improve.
    4. Cover as much of the data as possible but stay relevant with the topics,
    remember no. 1! It’s important to cover as much of the information that comes up
    with topics for accurate results, but the topics should also add value to a
    business.
    5. Easy to understand, unambiguous names. One of our main aims is to reduce the
    time our customers need to understand an insight. That’s why really clear topic
    names are important, so that customers do not need to read through the
    comments themselves to understand.
    6. Spend time on data exploration first before going straight into labelling.
    7. Look beyond the words people are using to describe their experience, and look
    at what the meaning is behind the words.
    8. There should be clear distinctions between different topics. If different topics are
    based on very similar language in comments, the model will confuse these topics
    when predicting.

    Example:
    Here is an example of the task to be completed, with a different dataset (do not pay
    attention or try to replicate these topics, unless they are also present in the task
    dataset). This is how the 300 comments should be labelled.

    Here is an example of how you should set out the topics, definitions and examples in
    another sheet.
    See data here, this file is view only, you will need to copy this dataset to another file for
    labelling:
    https://docs.google.com/spreadsheets/d/1cgrGVX-RXUHsjGoqhhQJUxZWKTmZsc1Vn
    VtpXG15JvE/edit#gid=0

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