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The Epicentre of Khalifa City: Forsan Central Mall

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FORSAN CENTRAL MALL

THE EPICENTRE OF KHALIFA CITY


WHO WE ARE
19
Who we are Operating

Shopping Malls

LINE INVESTMENTS & PROPERTY


Line Investments & Property LLC (LIP) is Abu Dhabi-based Lulu Group
International’s shopping mall development and management arm.
Spanning the Middle East and India, our significant shopping centre
portfolio anchors our ambitious future.
With comprehensive retail experience across the GCC, our expert
team brings, 360-degree retail solutions – from concept to strategic
location-sourcing, to design, development, marketing and operations.
As leaders in the shopping mall sector, we operate 19 malls
internationally as we plan several further properties in new
cities and markets.
We manage over 12 million square feet of retail space across the
UAE, Qatar, Bahrain, Saudi Arabia, Oman and India. We offer your
brand the support it needs to reach new heights.

6
Present in

Countries
Who we are Ramli Mall
Dana Mall (upcoming)

BAHRAIN
QATAR

UAE

Al Khor Mall, Doha


KSA

OMAN
Oman Avenues Mall, Muscat
Nujun Al Amerat Mall (upcoming)

Riyadh Avenue Mall


Lulu Mall, Al Ahsa
Atyaf Mall, Yarmuk Riyadh
Lulu Mall, Dammam (upcoming)

125,000,000+ 12,000,000 sq ft 2,000+


Annual global of retail space Retail stores
mall visitors
OPERATING 19 SHOPPING MALLS
PRESENT IN 6 COUNTRIES

Abu Dhabi Dubai Um Al Quwain


Al Wahda Mall Upcoming Mall Mall of UAQ
Khalidiyah Mall
Mushrif Mall Sharjah Ras Al Khaimah
Madinat Zayed Shopping Upcoming Mall RAK Mall
Centre & Gold Centre
Al Raha Mall Al Ain
Fujairah
Mazyad Mall Al Foah Mall
Lulu Mall
Ruwais Mall Barari Outlet Mall

Lulu Mall, Kochi

INDIA

5,000 6 Countries Line Investment


have a presence
Retailing New projects underway,
brands adding over 5,000,000 sq ft Line Investments malls
A SPACE WHERE
PEOPLE WANT TO BE
A space where people want to be

The

Only
FORSAN CENTRAL MALL
THE EPICENTRE OF KHALIFA CITY
Designed around the concept of a bamboo forest, the Forsan
Central Mall exudes a restful ‘garden in the city’ feel. Known for
its exceptional growth rate and versatility, bamboo reflects
Abu Dhabi’s unique character and rapid development on the
world stage. On the Mall’s façade, a series of vertical green
and brown elements create a bamboo forest effect.
Forsan Central Mall is set to be the primary and only all-in-one
shopping, dining and entertainment destination in the Khalifa
City catchment area. Offering a rich variety of options, the
Mall will cater to the basic and aspirational needs of the residents
of this upscale community, while also serving as its thriving
social hub.
Strategically located to offer residents easy access, the Mall
will be home to a state of the art Lulu Hypermarket with a
brand new design concept, diverse and exciting dining choices,
a nine-screen cinema, extensive family entertainment centre shopping, dining and
and a full range of community services. entertainment destination
in Khalifa City
ABOUT THE
CATCHMENT AREA
About the catchment area Approximately

50,000
people now in the primary
catchment area

Set in Abu Dhabi between International Airport


Road and Dubai-Abu Dhabi highway, the Mall is
positioned in Khalifa City A. This area encompasses
residential neighbourhoods of Al Raha Gardens, the
gated communities of Rayyana, Golf Gardens and
Sas Al Nakhl Village, among others, and the Emirati
community of Al Watani. Masdar, the world-famous
sustainable city, is close by.
There are approximately 15,000 residential units
in the primary catchment area and around 15,000
residential units in the secondary catchment area.

Approximately

100,000 by 2023
About the catchment area Sal Al Nakhl
Location Island
Samaliyah
Island

Al Rumaila

Al Lissaily

t Area
men GEMS American
yCatch Al Shaleela Academy
Pri mar
Al Razeen
Al Raha
Gardens
Al Thurayya

Khalifa
Madinat Khalifa City
Healthcare
Exit to Abu Dhabi
International School
From Abu Dhabi of Choueifat
Al Rayyana
Al Watani Sas Al Nahki
Abu Dhabi Layali Baghdad School
Golf Club Restaurant NMC
Royal
Hospital
Khalifa City Etisalat
House
Marriott Hotel Abu Dhabi
Al Forsan Distribution
Company

Emirates
ADCB Post
Al Forsan

Al Maqta
Village
Forsan Central Mall

Sheikh Zayed
Cricket Stadium

habi Mohammed Bin


Abu D
Exit to Zayed City
bi
bu Dha
From A
Yas
Marina
Al Zeina i
ba
Du
m i
Al Muneer Fro ba
o Du
Al Hadeel it t
Ex
Al Bandar

Al Seef

Al Dana Abu Dhabi


International
Airport

Khalifa City
Police Station

ProVita
International
Medical Center

Masdar
HCT – Khalifa City City
Women’s College

Canadian
International
School

Khalifa City A
School
Al Bustan
Medical Center

Al Ittihad National
Private School ADNOC
Service Station

Zayed
City

From Yas Island to Dubai / Abu Dhabi Highway Khalifa


City C
Mussafah to Abu Dhabi International Airport Road
From Sheikh Zayed Bridge
WHO ARE THE
MALL VISITORS?
58%
*
Who are the mall visitors?
Female

77%
*

Aged between
The Mall will fulfil the local communities aspirations
relating to; dining, entertainment, fashion and 24
yrs
39
yrs
personal services. The visitor demographic will mostly
consist of high disposable income earning Emiratis

60%
and western expats and their families. It will be the *

go-to destination for mothers or home-makers.


The Mall’s tenants will meet the broad spectrum Married with children
of needs of the catchment residents, from groceries
to fashion, services and salons.

60%
*

Have four or more


household members

* Based on market research


This survey was conducted independently by YouGov using their proprietary online 4+
panel, targeting respondents residing in the primary catchment area: Al Raha Beach,
Khalifa City, Masdar City and Yas Island and secondary catchment: MBZ City.
Who are the Mall visitors
Khalifa City’s new social, dining
& entertainment hub

The preferred
destination for over Almost Almost

80% 80% 74%


of respondents is 15-20 km of respondents feel they of respondents said dining
from their residence need a shopping / dining / was important to them
entertainment destination when choosing a mall
in Khalifa City

Other important factors were entertainment


choices, kids’ activities and services

* Based on market research


This survey was conducted independently by YouGov using their proprietary online
panel, targeting respondents residing in the primary catchment area: Al Raha Beach,
Khalifa City, Masdar City and Yas Island and secondary catchment: MBZ city.
25%
*
DINING
of respondents dine out
at least 2-3 times a week

64%
*

of respondents dine out


at least once in a week

16%
*
SPA
of respondents visit a spa
at least once per week

34%
*

of respondents visit a spa


at least once in 2 weeks
FORSAN CENTRAL MALL
AT A GLANCE

9 22
Cinema Food & Beverage
Screens Outlets

3 1,258
Shopping Parking Spaces
Levels Across Two Levels
15,000m 2 89
Lulu Hypermarket & Retail
Department Store Stores

43,114m 2
3,123m 2
Gross Leasable Entertainment
Area (GLA) Area
DINING &
ENTERTAINMENT
Dining & entertainment

22
A food-lover’s nucleus, Forsan Central Mall’s main F&B Outlets, Include:
draw card is its huge range of casual dining
options. It’s the go-to destination for sheer choice
of international cuisines and versatility – from family
meals to business meetings to social ladies’ lunches,
or for grabbing a quick bite on the run. A broad 6
range of dining alternatives are on offer in the highly
atmospheric indoor garden. Expect to be surprised.
Quick Service Restaurants (QSR)
The first floor features thirteen international
restaurants and six Quick Service Restaurants (QSR),
in addition to the three cosy cafés found on the
ground and basement. Choose between diverse
global cuisines and specialties including Indian,
Arabic, gourmet burgers, vegan, seafood, popular
brands and themed restaurants, as well as a juice
3
bar, gourmet food vendors and ice cream. There
is something for everyone, any time of the day. Cafés

Attracting and engaging people of all ages, the


family-centric leisure options, including the nine-
screen cinema, are integral to the mall’s appeal.

13
Dining Restaurants
FASHION,
SPECIALITY STORES,
HYPERMARKETS &
COMMUNITY SERVICES
Fashion, speciality stores, hypermarkets
& community services

The mall will be


home to a variety
of speciality stores
Fashion retailers Hobbies Electronics

Books, School Supplies, Home Decor Perfume, Fragrance,


Stationery Appliances & DIY Cosmetics & Personal Care

Extensive range
of family essentials
& conveniences Grocery Banks & Salons &
Shopping Financial Services Beauty Spas

Telecommunications Laundry Tailors


FLOOR PLANS
Floor plans
Basement floor

Lulu Hypermarket & Department Store


Retail
Food & Beverage
Floor plans
Ground floor

Anchors
MSU’s
Retail
Food & Beverage
Floor plans
First floor

Office
MSU’s
FEC – Cinema
Retail
Food & Beverage
Get in touch
Line Investments & Property L.L.C.
Ground Floor, Al Wahda Mall,
Abu Dhabi, United Arab Emirates
+971 2 2073333
+971 56 329 9942
leasing.enq@lineinvestments.ae

DEVELOPER:

Line Investments & Property L.L.C. 2018 – This is to certify


that all information in this document is correct at the
time of printing but subject to change at the discretion of
the developer. The contents of this document may not be
reproduced in part or whole without prior permission of Line
Investments & Property L.L.C.

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