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    Case 1. ALMA ELECTRONICS: I'll Dream of You

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    Angelica Jolie P Barbon
    Mr. Andy Mallari opened a small electronics shop in 1979 in Cabanatuan City that grew successful over time. By 1990, he used his savings to purchase land and build a two-story building to expand his shop and live upstairs. He hopes to duplicate this success in other towns. After meeting his classmate Mr. Chan, who owns an appliance assembly plant, Mr. Mallari now dreams of establishing his own assembly plant. He believes his three high-achieving sons could help him realize this dream, and he must now decide which engineering programs would best support his new goal.

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    Case 1. ALMA ELECTRONICS: I'll Dream of You

    Uploaded by

    Angelica Jolie P Barbon
    58 views1 page
    Mr. Andy Mallari opened a small electronics shop in 1979 in Cabanatuan City that grew successful over time. By 1990, he used his savings to purchase land and build a two-story building to expand his shop and live upstairs. He hopes to duplicate this success in other towns. After meeting his classmate Mr. Chan, who owns an appliance assembly plant, Mr. Mallari now dreams of establishing his own assembly plant. He believes his three high-achieving sons could help him realize this dream, and he must now decide which engineering programs would best support his new goal.

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    Mr. Andy Mallari opened a small electronics shop in 1979 in Cabanatuan City that grew successful over time. By 1990, he used his savings to purchase land and build a two-story building to expand his shop and live upstairs. He hopes to duplicate this success in other towns. After meeting his classmate Mr. Chan, who owns an appliance assembly plant, Mr. Mallari now dreams of establishing his own assembly plant. He believes his three high-achieving sons could help him realize this dream, and he must now decide which engineering programs would best support his new goal.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    58 views1 page

    Case 1. ALMA ELECTRONICS: I'll Dream of You

    Uploaded by

    Angelica Jolie P Barbon
    Mr. Andy Mallari opened a small electronics shop in 1979 in Cabanatuan City that grew successful over time. By 1990, he used his savings to purchase land and build a two-story building to expand his shop and live upstairs. He hopes to duplicate this success in other towns. After meeting his classmate Mr. Chan, who owns an appliance assembly plant, Mr. Mallari now dreams of establishing his own assembly plant. He believes his three high-achieving sons could help him realize this dream, and he must now decide which engineering programs would best support his new goal.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Case 1.

    ALMA ELECTRONICS: I'll Dream of You Chan's business picked up until he was able to establish
    Mr. Andy Mallari opened a small shop selling tran- his own factory.
    sistor radios in 1979. His store was located at one corner Mr. Mallari thinks that he can follow the footsteps
    (General Luna St.) of the entire stretch of Burgos Avenue, of his friend. As he is already 47 years old and his oldest
    the main thoroughfare of Cabanatuan City. child is about ready to enter college, he thinks this is the
    The demand for electronic parts made him carry a best time for him to consider sending his son to an
    wide assortment of parts that are used in the assembly engineering school. His decision will center on which school
    and maintenance of radios, tape recorders, amplifiers, and and which engineering course. He feels that his children
    various related appliances. are keenly interested in whatever career he will ask them
    to take.
    By 1990, Mr. Mallari was able to save enough money
    for the purchase of a 300 square meter lot along Del Pilar Mr. Mallari has three sons, all belonging to the top
    Street. He constructed a 10 meters x 15 meters two-storey ten in their respective classes. He thinks all three have
    building on the lot. The ground floor is used as his store the potential to help him realize his dream of establishing
    where sales are made to customers which grew in number his own assembly plant. His immediate concern now is
    month after month. The second floor is used as his to identify the right college courses for his children.
    residence.
    Mr. Mallari thinks that he can duplicate his feat in
    the other big towns of San Jose City, Gapan, and G'uimba.
    He has already started operating his stores in those towns
    and sales are already picking up. His current operations
    cover sales and repair. There are five salesladies in
    Cabanatuan attending to the various needs of the
    customers. Those who bring their appliances for repair
    are served by one of the six technicians. The parts used
    come from the stocks maintained at the store.
    Those who purchase parts from the store consist of
    technicians from the various towns of Nueva Ecija.
    Sometimes, the technicians send somebody to do the
    purchasing of parts.
    Mr. Mallari's perspective has changed drastically
    after he met his former classmate Estelito Chan in a
    class reunion at Araullo University. Mr. Chan has a
    well-established appliance assembly plant in Manila.
    He indicated that he did not start big but rather as a
    subcontractor for a large assembly plant. Slowly, Mr.

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