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    Social Media Marketing Strategy: Yogesh Sinkar, IRMA Riya Bhavsar, NMIMS-Bengaluru

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    Yogesh Sinkar
    The document outlines a social media marketing strategy for an online tutoring platform called HomiEution. It discusses key features of the platform, target demographics of students aged 10-20 and their parents. The campaign objectives are to increase awareness, convert more customers, and attract students from all demographics. The strategy involves using targeted ads on social media, promoting relevant content, collecting user feedback, and analyzing enrollment trends. Platform-specific strategies target both students and parents with content focusing on testimonials, experiences, education topics, and interactions.

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    Social Media Marketing Strategy: Yogesh Sinkar, IRMA Riya Bhavsar, NMIMS-Bengaluru

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    Yogesh Sinkar
    38 views6 pages
    The document outlines a social media marketing strategy for an online tutoring platform called HomiEution. It discusses key features of the platform, target demographics of students aged 10-20 and their parents. The campaign objectives are to increase awareness, convert more customers, and attract students from all demographics. The strategy involves using targeted ads on social media, promoting relevant content, collecting user feedback, and analyzing enrollment trends. Platform-specific strategies target both students and parents with content focusing on testimonials, experiences, education topics, and interactions.

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    The document outlines a social media marketing strategy for an online tutoring platform called HomiEution. It discusses key features of the platform, target demographics of students aged 10-20 and their parents. The campaign objectives are to increase awareness, convert more customers, and attract students from all demographics. The strategy involves using targeted ads on social media, promoting relevant content, collecting user feedback, and analyzing enrollment trends. Platform-specific strategies target both students and parents with content focusing on testimonials, experiences, education topics, and interactions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    38 views6 pages

    Social Media Marketing Strategy: Yogesh Sinkar, IRMA Riya Bhavsar, NMIMS-Bengaluru

    Uploaded by

    Yogesh Sinkar
    The document outlines a social media marketing strategy for an online tutoring platform called HomiEution. It discusses key features of the platform, target demographics of students aged 10-20 and their parents. The campaign objectives are to increase awareness, convert more customers, and attract students from all demographics. The strategy involves using targeted ads on social media, promoting relevant content, collecting user feedback, and analyzing enrollment trends. Platform-specific strategies target both students and parents with content focusing on testimonials, experiences, education topics, and interactions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Social Media Marketing Strategy

    Yogesh Sinkar, IRMA


    Riya Bhavsar, NMIMS-Bengaluru
    About
    HomiEution ENHANCED DIGITAL LEARNING

    Online platform to connect tutors


    and students for a learning
    KEY
    experience that is not bounded FEATURES
    by geography. It helps students
    get access to the best tutors from BEST TUTORS NO MORE
    BACKBENCHERS
    the convenience and safety of
    their homes.
    NO GEOGRAPHIC
    CONSTRAINTS
    TARGET
    AUDIENCE
    BEHAVIOURAL
    DEMOGRAPHIC
    PROFILE
    AGE GROUPS 10-20 YEARS ENROLLED IN ONLINE EDUCATION,

    HAVING ACCESS TO LOOKING FOR TURIONS OR

    INTERNET STUDY HELP ONLINE

    PSYCHROGRAPHIC BUSINESS
    PROFILE CUSTOMER
    PARENTS LOOKING FOR TIE-UPS WITH SCHOOLS OR

    OPTIONS FOR THEIR EXISTING TUTION CLASSES

    CHILDREN'S EDUCATION
    CAMPAIGN CAMPAIGN
    OBJECTIVES TONE
    INCREASE AWARENESS FLASHY COLOURS

    CONVERT MORE CUSTOMERS EDUCATION BASED CONTENT

    ATTARCT STUDENTS FROM ALL MORE TESTIMONIALS

    DEMOGRAPHICS TARGETING BOTH PARENTS AND

    STUDENTS

    SOCIAL MEDIA
    MARKETING CONSIDERATIONS

    Reach User-friendliness Data collection Analytics


    USING TARGETD ADS PROMTING REVELANT GETTING PROMT ANALYZING EXISTING
    CONTENT ON SOCIAL FEEDBACKS FROM CUSTOMERS TO FIND
    MEDIA CHANNELS VARIOUS CHANNELS ENROLLMENT TRENDS
    SEO-OPTIMIZATION USING METRICS

    SITE METRICS FROM


    https://app.neilpatel.com
    SEO OPTIMIZATIION WILL BE DONE BY

    TAKING INPUTS FROM VARIOUS WEBSITES SEO CONTENT OPTIMIZATION


    AND TOOLS https://suite.seotesteronline.com
    PLATFORM
    SPECIFIC
    STRATEGIES

    TARGETS BOTH STUDENTS TARGETS PARENTS

    AND PARENTS CONTENT ON TESTIMONIALS

    CONTENT THE FUN ASPECTS AND STUDENT EXPERIENCES

    OF ONLINE CLASSES REGULAR POSTS ON

    POSTS AND STORIES ON EDUCATION

    EDUCATIONAL CONCEPTS SNIPPETS FROM TUTOR'S

    ONLINE CLASS ACTIVITIES SESSIONS

    FUN QUIZES AND POLLS COMMON INTREST GROPS

    TRENDY #TAGS FOR STUDENT INTERACTIONS

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