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    Case 1

    Uploaded by

    AneelaMalik
    The success of Blue Nile comes from its e-commerce model (B2C) that lacks expensive stores and intermediaries, allowing for low prices and high customer numbers. Large discounts also attract many customers and lead to greater profits. Retail Reimagined stores will help the company increase sales by offering a time-saving shopping style with items available on-site to try on. While competition from Amazon will increase, Blue Nile has an advantage for jewelry as it is a dedicated online jeweler and trusted brand, unlike Amazon which sells many products through partner retailers.

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    Case 1

    Uploaded by

    AneelaMalik
    49 views3 pages
    The success of Blue Nile comes from its e-commerce model (B2C) that lacks expensive stores and intermediaries, allowing for low prices and high customer numbers. Large discounts also attract many customers and lead to greater profits. Retail Reimagined stores will help the company increase sales by offering a time-saving shopping style with items available on-site to try on. While competition from Amazon will increase, Blue Nile has an advantage for jewelry as it is a dedicated online jeweler and trusted brand, unlike Amazon which sells many products through partner retailers.

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    The success of Blue Nile comes from its e-commerce model (B2C) that lacks expensive stores and intermediaries, allowing for low prices and high customer numbers. Large discounts also attract many customers and lead to greater profits. Retail Reimagined stores will help the company increase sales by offering a time-saving shopping style with items available on-site to try on. While competition from Amazon will increase, Blue Nile has an advantage for jewelry as it is a dedicated online jeweler and trusted brand, unlike Amazon which sells many products through partner retailers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    49 views3 pages

    Case 1

    Uploaded by

    AneelaMalik
    The success of Blue Nile comes from its e-commerce model (B2C) that lacks expensive stores and intermediaries, allowing for low prices and high customer numbers. Large discounts also attract many customers and lead to greater profits. Retail Reimagined stores will help the company increase sales by offering a time-saving shopping style with items available on-site to try on. While competition from Amazon will increase, Blue Nile has an advantage for jewelry as it is a dedicated online jeweler and trusted brand, unlike Amazon which sells many products through partner retailers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Question 1:

    Two success factors of company ?


    Answer:
    The success factor of the company mainly includes their low price, good quality jewelry,
    discounts offered by them and various types of other facilities such as:

     Blue Nile company's success is mainly based upon the e-commerce model that is B2C
    used by the company. Usage of this model includes the absence of expensive stores,
    intermediates, retailers, and this will lead to low prices and an increase in the number
    of customers.
     Huge discounts are also the most important success factor because huge discounts
    lead to attracting many customers and more customers can lead to more profit.

    Question 2:
    “Retail Reimagined” locations will be successful? Why?
    Answer:
    Surly retail reimagined stores will help the company to increase sales or achieve goals that they
    have lots.it is good to shop while watching tv or enjoying a cup of tea but sometimes we need
    our required thing at the spot.so this time-saving style of shopping will be possible by retail
    stores.

    Sizes are also available on the spot that saves from the fatigues of exchanging it. as the Blue Nile
    offers more packages to costumers it is also a plus point on the part that people will get more
    information about their stores rather than frequently visiting the page.

    Additionally, driving for shopping is also fun and a plus point.

    Question 3:
    the Blue Nile and Amazon.com Competition?
    Answer:
    Competition between the Blue Nile and Amazon will continue to increase in the coming days.
    But in the case of online jewelry Blue Nile has always an added advantage.

    Amazon is an online sale website.it offers a wide range of products to its customers. Customers
    can select the product and even the supplier of their own choice. But Amazon is not a producer
    just like the Blue Nile. Amazon has a cooperation with several traditional jewelry producers and
    the seller.

    So, when we compared the Amazon and Blue Nile together than there are some points such as
    There are 70% of customers who want to buy quality diamonds and the Blue Nile is such a
    trustworthy company, and customers prefer to buy the diamonds from the main dealer of
    diamonds. Amazon is a site that offers a huge range of products. It is not only special in
    diamonds but thousands of other products also, but on amazon customers just visit this site and
    browse and shop. If you want to purchase jewelry products, then its Blue Nile tends to be a more
    professional website.

    So, the conclusion is this the Blue Nile will win from the Amazon but in the case of Jewelry
    Shopping.

    Question 4:
    Compare these websites: Bluenile.com and Damasjewellery.com.

    a. Which one do you feel is more user friendly? Easier to navigate?


    b. Which one have more offers?
    c. Which one would you recommend to your sister to buy jewellery from?
    Answer:
    The fame of damas jewelry is not needed to be shown. It is no doubt an old and very popular chain
    that is working from a century. their gold quality and designs are unique but if we talk about online
    jewelry shopping the name of Blue Nile comes first in mind. They provide more minute details and
    make shopping more essays.
    a) The Blue Nile is more user friendly. if unknown one visits the page may able to get all
    information about the product moreover it is quite easy to navigate the online page and they
    have developed the app in such a way that person can check size and design.
    b) Blue Nile launch more offers which means more customers and more retail. They play to
    offer a card during the peak season of the festival. Moreover, the payments by bank wire,
    credit cards online payment, etc is also a convincing point for buyers.
    c) I will surely recommend my sister to perches online jewellery from the Blue Nile because
    they not only exchange the size but also provide the money-back guarantee and give a
    guarantee of products the repurchasing of products as well.
    Question 5:
    Based on the case, explain two things that you learned about the company that can
    benefit a Saudi company.
    Answer:

    The basic reason behind the success of Blue Nile is its way of dealing with the customer. they
    provide quality of Dimond’s with the satisfaction of buyers as well. They give proper guidance
    from order till receiving of product.
    The company is achieving the highest goal of the sale in 10,000 square feet with 301 employees.
    This means they are using the lowest manpower. moreover, the model b2c eliminates physical
    interactions of middle man which is a reason for low prices and more customers.
    If a Saudi company follows the above mentioned two rules will be able to gain good benefits.

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