Submitted To:: Assistant Professor

Submitted to:
Ms. Farhana Rashid

Assistant Professor
United International University
Course Title: STRATEGIC MANAGEMENT

Course Code: MGT 4356
Assignment- 01
Trimester: Summer, 2020
Submitted by:
Saima Afrine
ID No:- 111 163 062, Section:- A
School of Business & Economics
Submission Date:- 11-07-2020

Domino’s introduction:
Domino's Pizza is the largest pizza chain in terms of both network store numbers and network
sales. It is also the largest franchisee for the Domino's Pizza brand in the world.
Founded in 1960, Domino’s is the leading Pizza Company of the world with more than
10,800 Company owned & franchised outlets. With its presence across 5 continents covering
more than 70 countries it has garnered a market leader position specifically in the Pizza
market. Its low cost infrastructure investment & franchisee owned business model is making
their business more viable than the competitors.
Mission and Vision-

The Mission:
 Maintaining high standards of the international chain of pizza delivery in Mexico and
provide the experience of an excellent product with excellent customer service.
 Exceptional People serving the best pizza in the world.
 Sell more pizza.
 Have more fun.
The Vision:
 Be the best operator Domino's Pizza system with the best talent & services.
 Number one in pizza.
 Number one in people.
And Values:
 Treat people as you’d like to be treated.

 Produce the best for less.
 Measure, manage and share what’s important.
 Think big and grow.
 Incentives what you want to change.
 Set the bar high, train, never stop learning.
 Promote from within.
 We are not ordinary, we are exceptional.
And they keep their tagline simple as that “I’m Lovin it”.
Here is the 3 strategic quetstion for domino’s.-
 Where are we now?

Current market situation-Domino’s right now leading the current market. They are
one of the largest pizza shop in the world. Domino’s change their menu according to
the regions. They leading their all franchinsed with the best quality. The company
continues to honor the 30-minute guarantee for orders placed in its stores located in
Colombia, Vietnam, Mexico, China, and India. The 30-minute guarantee is subject to
the terms and conditions applied in the respective country. They promise to their
customer for 30min delivery service or else refund policy to keep their standard in
leading market.
And this the margin profit of their last 5years. Domino’s is projecting $25 billion in
annual sales globally by 2025 – double its 2017 sales of $12.25 billion – as well as
2,000 new U.S. stores within that time period. They have long vision for their
company worth.
 Where do we want to go?
Although domino’s pizza has marketing and compitive strategy to beat the place and get the
place where they want to go. They have long term project and policy to get the goal within
the time period. It is very much important for an organization to have a proper Organizational
Audit before making a strategic plan.
Supply chain – Vertical integration across the supply chain has helped the company in
aligning its resources and controlling the cost structure so as to be competitive in the market
& at the same time emerge as most preferred Pizza provider.
Fast Delivery – Whether you have the mouth-watering Pizza at their outlets or get it
delivered at your place, one can always count on Dominos for its quick delivery services
which have helped the company in improving its value delivery process. It even brought in
packaging to prove that its pizza is delivered Hot.
Low-cost outlets – It is one of the major cost components making their business viable as
compared to the pizza hut, subway or starbucks brand’s outlets. There is no outlet of
Domino’s which is premium designed with plush interiors. Instead, the outlets promote faster
consumption so that people can order, eat and move on. Pizza is promoted exactly for what it
stands for – Fast food.
Domino's plans to lean heavily into its fortressing strategy, which began in 2012. The idea is
simply to add more stores to existing markets in an effort to cut down on delivery times and
be closer to carryout customers.
 How do we get there?
As we all know domino’s is a brand where their every step is countable and precious to grow
their business. They have long term vision to achieve the goal and grow profit.
 Investing more in digital market within 2025.
 Provide consistent service to customers and offer the cheapest delivery to reach the
goal.
 The goal is to reduce a 9-minute drive to just 5 or 6 minutes, which the CEO said
would mean a pie is delivered less than 25 minutes after ordering.
 In order to have a competitive advantage, of Domino's has always been its ability to
deliver pizzas to customers quickly. In order to deliver effective and fast services, the
company had relied on frozen and pre-made ingredients.
 Domino's main target is the lower middle class. As they provide the cheapest pizza
in whole world. Best of quality with reasonable pricing is its motto. Dominos has come
up with a uniform and consistent pricing policy. This keeps the base price in check and
helps the company to attract customers.

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Submitted To:: Assistant Professor

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Submitted to:

Ms. Farhana Rashid

Course Title: STRATEGIC MANAGEMENT

Trimester: Summer, 2020

Submission Date:- 11-07-2020

Mission and Vision-

 Treat people as you’d like to be treated.

Here is the 3 strategic quetstion for domino’s.-

 Where are we now?

 Where do we want to go?

 How do we get there?

 Investing more in digital market within 2025.

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