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C - STIMUCAP Marketing Presentation

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STIMUCAP

THE HAIR LOSS

but also due to:

Fibrosis &
inflammation of Involution Smaller and
connective tissues of hair follicle thiner hairs
STIMUCAP
HOW TO SOLVE THESE
PROBLEMS?

Looking for a multiple


functional compound that
is able to :

•Avoid these situations


•Promote a more healthy
status to the follicle
STIMUCAP
KALICHEM’S IDEA

CLA Sodium
Glutathione DNA
STIMUCAP
STIMUCAP
CLA – Conjugated linoleic acid
Essential fatty acid

• Precursor to anti-inflammatory
substances

• Regulator of nutrients’ transport


(Component of the bio-membrane)

• Able to become a dermal


component, crossing the derma
STIMUCAP
GLUTATHIONE
Essential fatty acid

• Powerful antioxidant
• Neutralizes free radicals that
interfere with lipidic, proteic,
enzimatic and DNA metabolism
• Essential for the production of anti-
inflammatory compounds by CLA
• Essential in the elimination of toxic
by-products of the metabolism
STIMUCAP
STIMUCAP
SODIUM DNA

Essential for:

•metabolism

•Cell repairing
•Tissue regeneration processes
STIMUCAP
STIMUCAP

CLA Sodium
Glutathione DNA
ANTINFLAMMATORY REGERATIVE
+ POWER
ANTIOXIDANT
STIMUCAP
A PICTURE…

Colourless

Slightly viscous

Hydro-soluble
STIMUCAP
PRODUCTS

AQUA, ALCOHOL DENAT,


STIMUCAP POTASSIUM CLA GLUTATHIONE
LOTION PEG-40 HYDROGENATED
CASTOR OIL,
Stimucap@3% PPG-26-BUTETH-26, PARFUM,
SODIUM DNA

Vs
AQUA, ALCOHOL DENAT,
CONTROL MINOXIDIL,
LOTION PEG-40 HYDROGENATED
CASTOR OIL,
Minoxidil@2% PPG-26-BUTETH-26, PARFUM
STIMUCAP
THE METHOD

• 30 volunteers (age between 29 and 55 years)


Volunteers affected by ALOPECIA & TELOGEN
EFFLUVIUM

• 15 volunteers treated with Stimucap


• 15 volunteers treated with Minoxidil

• Once/day for 3 months


(controls @ 1,2 and 3 months)
STIMUCAP
TESTS

1. Pull
2. Wash
3. Dermatological evaluation
of the scalp
4. Global tolerability
5. Subjective evaluation
STIMUCAP
1 - PULL TEST  HAIR RESISTANCE

• Holding hair tuft exercising


constant traction.

• Count total number of hairs


removed.

• 4 point scale: SCORE


HAIR n° REMOVED
IN 3 AREAS

0 >6
1 6-4
2 3–1
3 0
STIMUCAP
1 - PULL TEST  HAIR RESISTANCE

STIMUCAP MINOXIDIL
HAIR RESISTANCE

MONTHS
STIMUCAP
2 - WASH TEST  HAIR LOSS

Fallen hair counted


after washing
under
controlled standard
conditions
STIMUCAP
2 - WASH TEST  HAIR LOSS

STIMUCAP MINOXIDIL
# HAIR LOST

MONTHS
STIMUCAP
2 – DERMATOLOGICAL
EVALUATION OF THE SCALP

• Assessment of product’s global


tolerability

• Objective evaluation

• 4 point scale: SCORE EVALUATION

0 ABSENT
1 MODERATE
2 MILD
3 SEVERE
STIMUCAP
3 – DERMATOLOGICAL
EVALUATION OF THE SCALP

STIMUCAP MINOXIDIL

NO
adverse local reactions on
the skin
BUT
Minoxidil has to be taken
under medical control
STIMUCAP
4 – GLOBAL TOLERABILITY

• Assessment of global
tolerability

• Objective evaluation

• 5 point scale: SCORE EVALUATION

0 POOR
1 MODERATE
2 MEDIUM
3 GOOD
4 VERY GOOD
STIMUCAP
4 – GLOBAL TOLERABILITY

STIMUCAP MINOXIDIL

GOOD
global tolerability

BUT
Minoxidil has to be taken
under medical control
STIMUCAP
5 – SUBJECTIVE EVALUATION  PLEASANTNESS

PERCEPTION of
efficacy & pleasantness

6 point scale : SCORE EVALUATION

1,0 BAD
1,2 ..
1,4 ..
1,6 ..
1,8 ..
2,0 VERY GOOD
STIMUCAP
5 – SUBJECTIVE EVALUATION  PLEASANTNESS

STIMUCAP MINOXIDIL
PLEASANTLESS

MONTHS
STIMUCAP
CONCLUSION

• BETTER hair resistance


• LESS hair loss
• WELL TOLERATED product
• NO side effects
• NO scalp irritation

STIMUCAP
EFFICIENT COADJUTANT
FOR TOPICAL TREATMENTS
IN THE PREVENTION
OF HAIR LOSS
STIMUCAP
Thank
you
Via Pastore 1 - 25082 Botticino Sera (Brescia) Italy
Tel. +39 0302693532 - Fax. +39 0302193581
www.kalichem.it kalichem@kalichem.it

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