C - STIMUCAP Marketing Presentation
C - STIMUCAP Marketing Presentation
C - STIMUCAP Marketing Presentation
Fibrosis &
inflammation of Involution Smaller and
connective tissues of hair follicle thiner hairs
STIMUCAP
HOW TO SOLVE THESE
PROBLEMS?
CLA Sodium
Glutathione DNA
STIMUCAP
STIMUCAP
CLA – Conjugated linoleic acid
Essential fatty acid
• Precursor to anti-inflammatory
substances
• Powerful antioxidant
• Neutralizes free radicals that
interfere with lipidic, proteic,
enzimatic and DNA metabolism
• Essential for the production of anti-
inflammatory compounds by CLA
• Essential in the elimination of toxic
by-products of the metabolism
STIMUCAP
STIMUCAP
SODIUM DNA
Essential for:
•metabolism
•Cell repairing
•Tissue regeneration processes
STIMUCAP
STIMUCAP
CLA Sodium
Glutathione DNA
ANTINFLAMMATORY REGERATIVE
+ POWER
ANTIOXIDANT
STIMUCAP
A PICTURE…
Colourless
Slightly viscous
Hydro-soluble
STIMUCAP
PRODUCTS
Vs
AQUA, ALCOHOL DENAT,
CONTROL MINOXIDIL,
LOTION PEG-40 HYDROGENATED
CASTOR OIL,
Minoxidil@2% PPG-26-BUTETH-26, PARFUM
STIMUCAP
THE METHOD
1. Pull
2. Wash
3. Dermatological evaluation
of the scalp
4. Global tolerability
5. Subjective evaluation
STIMUCAP
1 - PULL TEST HAIR RESISTANCE
0 >6
1 6-4
2 3–1
3 0
STIMUCAP
1 - PULL TEST HAIR RESISTANCE
STIMUCAP MINOXIDIL
HAIR RESISTANCE
MONTHS
STIMUCAP
2 - WASH TEST HAIR LOSS
STIMUCAP MINOXIDIL
# HAIR LOST
MONTHS
STIMUCAP
2 – DERMATOLOGICAL
EVALUATION OF THE SCALP
• Objective evaluation
0 ABSENT
1 MODERATE
2 MILD
3 SEVERE
STIMUCAP
3 – DERMATOLOGICAL
EVALUATION OF THE SCALP
STIMUCAP MINOXIDIL
NO
adverse local reactions on
the skin
BUT
Minoxidil has to be taken
under medical control
STIMUCAP
4 – GLOBAL TOLERABILITY
• Assessment of global
tolerability
• Objective evaluation
0 POOR
1 MODERATE
2 MEDIUM
3 GOOD
4 VERY GOOD
STIMUCAP
4 – GLOBAL TOLERABILITY
STIMUCAP MINOXIDIL
GOOD
global tolerability
BUT
Minoxidil has to be taken
under medical control
STIMUCAP
5 – SUBJECTIVE EVALUATION PLEASANTNESS
PERCEPTION of
efficacy & pleasantness
1,0 BAD
1,2 ..
1,4 ..
1,6 ..
1,8 ..
2,0 VERY GOOD
STIMUCAP
5 – SUBJECTIVE EVALUATION PLEASANTNESS
STIMUCAP MINOXIDIL
PLEASANTLESS
MONTHS
STIMUCAP
CONCLUSION
STIMUCAP
EFFICIENT COADJUTANT
FOR TOPICAL TREATMENTS
IN THE PREVENTION
OF HAIR LOSS
STIMUCAP
Thank
you
Via Pastore 1 - 25082 Botticino Sera (Brescia) Italy
Tel. +39 0302693532 - Fax. +39 0302193581
www.kalichem.it kalichem@kalichem.it