Shalini Mam Snap 2nd
Shalini Mam Snap 2nd
Shalini Mam Snap 2nd
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Gender:
If you are using a structured/unstructured interview as a method, you would be careful to
choose the interviewer wisely. For instance, if a group of girls was being interviewed about a
sensitive subject such as sexual health, it would be much more likely that they were
interviewed by a female. Similarly, if boys were being interviewed on the sexual behaviour of
male youths, it might be likely that a male interviewer was chosen for the job.
Age:
The age differences between interviewee and interviewer can sometimes negatively impact
upon the results. For example, it might be better for a sexual health class to be interviewed
by a younger person in comparison with someone older as that class might relate to that
younger person better while an older interviewer might be viewed as being too parent-like to
allow for that class to fully open-up.
Ethics:
Ethical considerations are grouped into 4 areas:
1. Consent; participants must have agreed to take part
2. Confidentiality; the details of the participant’s actions must remain confidential
3. Avoidance of harm; participants should not be harmed physically or psychologically in the
research process
4. Avoidance of deception; researchers should be honest about the study’s implications.
Time:
Covert participant observation takes a long time for example because the researcher must win
trust within the group before beginning research. A social survey on the other hand, does not
require total researcher participation and the workload can furthermore be shared between the
team.
Money:
It is needed to pay the researcher for transportation to interviews, pay for resources and if you
wanted to conduct a large scale social survey then this would prove very expensive.
Skills and characteristics of the researcher- Some may be suited to dangerous situations and
others may prefer to do detailed analysis of statistics at their desk.
Access and opportunity- If researchers don’t have access to particular groups in order to carry
out interviews then they will have to turn to secondary resources.
1. Theoretical factors: Positivists prefer quantitative research methods and are generally
more concerned with reliability and representativeness. Interpretivists prefer qualitative
research methods and are prepared to sacrifice reliability and representativeness to gain
deeper insight which should provide higher validity.
2. Practical factors: include such things as the amount of time the research will take, how
much it will cost, whether you can achieve funding, opportunities for research including ease
of access to respondents, and the personal skills and characteristics of the researcher.
3. Ethical factors: thinking about how the research impacts on those involved with the
research process. Ethical research should gain informed consent, ensure confidentiality, be
legal and ensure that respondents and those related to them are not subjected to harm. All this
needs to be weighed up with the benefits of the research.
4. A fourth factor is the Nature of the Topic to be studied. Some topics lend themselves to
certain methods and preclude others.
Representativeness
Research is representative if the research sample reflects the characteristics of the wider
population that is being studied. Whether a sample is representative thus depends on who is
being studied. If one’s research aim is to look at the experiences of all white male AS
Sociology students studying sociology, then one’s sample should consist of all white, male
sociology students. If one wishes to study sociology students in general, one will need to
have a proportionate amount of AS/ A2 students as well as a range of genders and ethnicities
in order to reflect the wider student body.
Informed consent can be difficult with young children, because they may not have the
capacity to fully understand the purposes of the research. Informed consent can also be a
problem because respondents might influence the results if they know the purpose of the
research, and some experiments have deliberately misled respondents in order to ensure
results are valid – Field experiments where actors act in a deviant way (vandalising property
for example) in order to measure public responses are an example of this.
Informed consent is also not possible covert research – both in covert participant observation
and in covert non-participant observation.
However, where case-studies are concerned and there is a lot of in-depth information being
published about just a handful of people, confidentiality is less likely as the chances of being
able to guess who said what might be fairly high. Anonymity also compromises reliability, as
it makes it more difficult for other researchers to verify the results from particular
respondents.
Some sociologists have taken the issue of confidentiality to extremes. While undertaking
research on a particular prisoner In the USA Keith Tunnel (1998) discovered that the prisoner
had taken on the identity of someone else in order to avoid a much larger prison sentence.
The prison authorities became suspicious and investigated the prisoner’s background.
Thought Tunnel knew the truth, he felt he owed the prisoner confidentiality and deliberately
lied, stating that he knew nothing about the ‘identity theft’. As a result the prisoner was
released many years early.
The social impact of research: research should, ultimately, aim to do more harm than
good.
As mentioned earlier, much research aims to make society a better place, and choice of
research topic is sometimes based on this ethical decision to generate knowledge in order to
improve society. The problem is that there are many competing (subjective) ideas about the
kind of topics, the kind of data (quantitative or qualitative) and the kind of research process
which are the best suited to improving society.
Positivists would argue that quantitative research which collects ‘objective’ and generalisable
data about the causes of social problems such as crime, unemployment, educational
underachievement is the best suited to improving society because governments can use this
data to enact large scale social changes.
Marxists and Feminists would not necessarily agree, however, because people in power
would not necessarily fund the type of research that could harm them, and would not act on
any research which was done but was harmful to their interests. If research found that high
levels of inequality is what causes educational underachievement among the lower classes,
they would not expect those in power to adopt social policies to reduce inequality because
that would mean the rich and powerful becoming poorer. For this reason some Marxist and
Feminist researchers engage in smaller scale research and focused on highlighting social
injustices in order to galvanise people into political action and make more radical changes.
Some Marxist inspired sociologists have focused on issues such as Corporate Crime for
example to highlight the extent to which this often hidden crime harms society, while a major
focus of Feminist research has been to do with issues such as Domestic Violence and the
persistence of sexist attitudes in social media.
Feminists and Interactionist researchers also believe the most ethical research is qualitative in
nature – where the researcher co-creates the data on an equal basis with the respondents –
using methods such as the unstructured interview – such methods are seen as ethical because
they empower the respondents, allowing them to speak for themselves, which is especially
useful when researching the powerless, or the voiceless, the kinds of people who are invisible
(victims of domestic violence for example) or who are typically talked about in a negative
way by people in power (criminals for example).
Other topics lend themselves very naturally to survey based research, such as voting
intentions in the run up to an election, or market research to glean people’s feelings about
new products.