Homework-Assignment: (Department of Business Administration)

HOMEWORK- ASSIGNMENT
(Department of Business Administration)
SUBMITTED TO:
SUBMITTED BY:
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Starbucks Corporation : is an American
multinational chain of coffeehouses and roastery reserves headquartered in Seattle,
Washington. The company took great pride in dark roasting the best coffee beans, and
selling them to the public. Selling roasted coffee beans eventually turned into serving
coffee and espresso drinks. Starbucks introduced espresso to
the U.S. at a time when this type of coffee was a niche market. The current CEO,
Howard Schultz, who has returned to the day-to-day operations, was the entrepreneur
who convinced investors to join his dream of expanding Starbucks coffee across the
U.S. and the rest of the world. Howard Schultz is an American businessman, and
entrepreneur best known as the chairman and CEO of Starbucks and a former owner
of the Seattle SuperSonics Starbuck Schultz co-founded Maveron, an investment group,
in 1998 with Dan Levittown. In 2006, Forbes Magazine ranked Schultz as the 354th
richest person in the United States, with a net worth of $1.1 billion dollars.
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As the world's largest coffeehouse chain, Starbucks is seen to be the main
representation of the United States second wave of coffee culture. As of early 2020,
the company operates over 30,000 locations worldwide in more than 70 countries.
Starbucks is a brand. However, their restaurants offer both products and services.
Products - beverages to go, coffee beans, accessories, and food. Handcrafted
Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Iced Coffee, Cold
Brew, Nitro, Frappuccino coffee and non-coffee blended
beverages, Starbucks Refreshers beverages, and Teavana teas.
Starbucks uses the highest quality arabica coffee as the base for its espresso
drinks.And the brand experience and service quality on customer loyality mediated
customer satisfaction.
Diversity is the main Problems in the company,there are interactions among the
people from different backgrounds, sexes, religions, and social status. Indeed,
diversity that the company experiences, poses a great challenge to management, that
has to assure the stakeholders and potential customers of unilateralism. In fact, it was
only through impartiality that the company could achieve sustained growth. Therefore,
the management had to find a way of dealing with the dilemmas before it worsens the
company operations. and the lack of the connection between workers and customers
increase those problems.
customer service problems caused by other issues, like understaffed stores, an

increasing demand from mobile and drive-thru orders, and time-intensive drinks.
Starbuck's retail objective is “to be the leading retailer and brand of coffee in each of
our target markets by selling the finest quality coffee and related products, and by
providing each customer a unique Starbucks.
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By offering better service and allowing staff to spend more time in customer- facing
roles, can help to built good customer relationship.
The coffee chain touts itself as a "third place" after work and home. That's a lofty
ambition that requires customer buy-in. People need to feel comfortable and welcome
to consider a business location on par with their home and office.
To encourage discussions about potential problems and reenergize employees.

However, the actual issues that Starbucks workers and the company as a whole are
facing.there are two part solution such as , One part is rallying and training employees
to form connections. The other part is finding ways for the Seattle corporate "support
team" to better support baristas and streamline their work, with fixes such as adapting
to mobile ordering growth, making scheduling easier, and adjusting inventory
availability.
That makes it essential for Starbucks to add to its connected customer base and find
ways to enhance those relationships. To do that, the company has three priorities:
 New member acquisition

 Increased adoption of Mobile Order & Pay
 Improving its Starbucks Rewards loyalty program.
management for a company that sells a product and provides a service. There are
three reasons customers choose Starbucks: the coffee, the people serving the coffee,
and the experience in the stores. By excelling in these three areas and improving
operations management, Starbucks can regain its market share, and improve
productivity and profitability.
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The survey consists of 25 questions it will take you 5-7 minutes. We would like to
thank you in advance for participating on our survey.
*1. How often do you visit Starbucks?
O Couple times a month

O Never
O Sometimes
Question Title
*2. I rate the quality of Starbucks compared to other brands (Ex Tim Hortons) to
be:
O Very Bad
O Bad
O Average
O Good
O Excellent
Question Title
*3. I usually go to Starbucks:
O Alone
O With someone
Question Title
*4. I would rate the atmosphere of Starbucks to be:
5
O Very bad
O Bad
O Average
O Very good
O Excellent
Question Title
*5. How satisfied are you with the employee service of Starbucks?
O Dissatisfied
O Neutral
O Satisfied
Question Title
*6. I rate the friendliness of the employees:
O Very bad
O Bad
O Neutral
O Good
O Excellent
Question Title
*7. I think that Starbucks has enough pastry options.
O Strongly Disagree
O Disagree
O Neutral
O Agree
Strongly Agree
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Question Title
*8. As a customer, I enjoy Starbucks beverage and pastry in the store /

grab-and-go?
O In the store
O Grabe and go
This research approaches is obsevational research . It is investigation in nature. In

view of the fact that through this we are trying to identify some of the factors which
are affecting Starbucks as an organization. The intention will be to understand the
nature of the challenge which the company is facing as well as identify the probable
solutions which can be used for tackling these challenges.
I will adopt Questionnaries instrument to collect the data. A questionnaire is a

research instrument that consists of a set of questions or other types of prompts that
aims to collect information from a respondent. A research questionnaire is typically a
mix of close-ended questions and open-ended questions. Open-ended, long-form
questions offer the respondent the ability to elaborate on their thoughts.
Ensurring the questions are free of bias ,Make questions simple ,Make questions
specific,Avoid jargon,Avoid sophisticatedwords,Avoid ambiguous words.
With the sampling unit chosen, I will must do the next develop a sampling frame so
everyone in the target population has an equal or known chance of being sampled.
Large samples give more reliable results, but it’s not necessary to sample the
entiretarget population to achieve reliable results. Through digitally I can survey such
as, mail questionnaire, by telephone interview , personal interview, or online
interview.
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And through this, I will be able to make more comfort and make necessary changes
in services. Which will help me to deal with further problems.
My probable research findings helped me to solve the defined research problems By

collecting information, analysing the information, present the findings,and that helps
me to make correct decisions towards my defined research problems.
High quality, service reliability, and management of operations are key factors in
business growth and sustainability. Analyzing “The Starbucks Experience” research
approach to support the concepts of control and management of quality, service
reliability, and efficient operations in action.
Improving on these business measures by excelling in operations management. The

approach taken was to research the early days at Starbucks to gain insight on what
made Starbucks so successful and then to use observational research to assess the
customer experience at a particular Starbucks store in a city in the state of Michigan,
USA. Sitting in this Starbucks store in the city’s little downtown and observing its
operations and customers contact offered the opportunity to observe customers
waiting in line, the baristas serving the customers, examining the store’s layout, and
listening to conversations that revealed what customers like and dislike about “The
Starbucks Experience.” Recommendations are made to improve operations. These
areas fall under operations management for a company that sells a product and
provides a service. There are three reasons customers choose Starbucks: the
coffee, the people serving the coffee, and the experience in the stores. By excelling in
these three areas and improving operations management, Starbucks can regain its
market share, and improve productivity and profitability.
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HOMEWORK- ASSIGNMENT

(Department of Business Administration)

customer service problems caused by other issues, like understaffed stores, an

To encourage discussions about potential problems and reenergize employees.

 New member acquisition

*1. How often do you visit Starbucks?

O Couple times a month

*3. I usually go to Starbucks:

*4. I would rate the atmosphere of Starbucks to be:

*6. I rate the friendliness of the employees:

*7. I think that Starbucks has enough pastry options.

*8. As a customer, I enjoy Starbucks beverage and pastry in the store /

This research approaches is obsevational research . It is investigation in nature. In

I will adopt Questionnaries instrument to collect the data. A questionnaire is a

My probable research findings helped me to solve the defined research problems By

Improving on these business measures by excelling in operations management. The

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