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Assignment U6

Scenario A involves a descriptive study comparing a small business to similar businesses in terms of technology use, sales, profits, and staff training. The researcher will collect data with minimal interference in a field setting over a single period. The unit of analysis is small businesses. Scenario B involves a causal study testing the effect of incentive plans on profit margins at restaurants. The researcher will conduct a field experiment manipulating incentives at one or two restaurants. There will be some interference to observe the impact over time. The unit is individual restaurants. Scenario C explores why some people find joy versus frustration at work. The researcher will use exploratory and qualitative methods like interviews with cross-sectional data and interpretive analysis to understand individual experiences.

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Shaon Islam
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343 views

Assignment U6

Scenario A involves a descriptive study comparing a small business to similar businesses in terms of technology use, sales, profits, and staff training. The researcher will collect data with minimal interference in a field setting over a single period. The unit of analysis is small businesses. Scenario B involves a causal study testing the effect of incentive plans on profit margins at restaurants. The researcher will conduct a field experiment manipulating incentives at one or two restaurants. There will be some interference to observe the impact over time. The unit is individual restaurants. Scenario C explores why some people find joy versus frustration at work. The researcher will use exploratory and qualitative methods like interviews with cross-sectional data and interpretive analysis to understand individual experiences.

Uploaded by

Shaon Islam
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ACTIVITY- Assignment

Below are three scenarios. Indicate how the researcher should proceed in each case; that is, determine the
following, giving reasons:
a. The purpose of the study
b. The type of investigation
c. The extent of researcher interference
d. The study setting
e. The time horizon for the study
f. The unit of analysis
Scenario A Ms. Joyce Lynn, the owner of a small business (a women‘s dress boutique), has invited a
consultant to tell her how her business is different from similar small businesses within a 60-mile radius
with respect to use of the most modern computer technology, sales volume, profit margin, and staff
training.
Scenario B Mr. Paul Hodge, the owner of several restaurants on the East Coast, is concerned about the
wide differences in their profit margins. He would like to try some incentive plans for increasing the
efficiency levels of those restaurants that lag behind. But before he actually does this, he would like to be
assured that the idea would work. He asks a researcher to help him on this issue.
Scenario C A manager is intrigued why some people seem to derive joy from work and get energized by
it, while others find it troublesome and frustrating.
Scenario A (Answer): This will be a descriptive study (describing how she compares with the
others). Data will be collected on the use of computers, sales volume, profit margin, and training
programs and comparisons made. Some of these descriptions might be qualitative, as for
example, in describing training methods. This will be a field study (using many similar small
businesses), and researcher interference will be minimal. It will be a one-shot study, and the
unit of analysis will be small business systems.
Scenario B (Answer): This would be a causal, hypothesis-testing study. It will be a field
experiment, using one or two restaurants to manipulate incentive plans and see if this causes
an increase in profit margins in those restaurants. Because of the manipulation, there will be
some researcher interference with the natural flow of events. The time horizon for the study
would be longitudinal since data will be obtained on sales, profits, etc., both before and after the
manipulation. The unit of analysis would be the restaurant.
Scenario C (Answer): This would be a exploratory research process. Inductive research
investigation could be the best way to test the hypothesis. The extent of researcher interference
is interpretive. Some of these descriptions might be qualitative. Time horizon will be cross
sectional and interview would be the best option for analyzing the unit.

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