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    SWOT Analysis of Landers

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    cyrene rufo
    Landers has several strengths as a supermarket in the Philippines, including operating in a consumption-driven economy, strong preference for US products, and lack of direct competition aside from S&R. However, it also faces some weaknesses such as requiring membership cards, higher prices than competitors, and lack of accessibility/online presence. Opportunities for growth include emerging online resellers, a growing middle class interested in imports, and increased online shopping. But threats remain, as competitors like S&R have a much larger market share, new local supermarkets may emerge, and import fees could rise in the future.

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    SWOT Analysis of Landers

    Uploaded by

    cyrene rufo
    3K views2 pages
    Landers has several strengths as a supermarket in the Philippines, including operating in a consumption-driven economy, strong preference for US products, and lack of direct competition aside from S&R. However, it also faces some weaknesses such as requiring membership cards, higher prices than competitors, and lack of accessibility/online presence. Opportunities for growth include emerging online resellers, a growing middle class interested in imports, and increased online shopping. But threats remain, as competitors like S&R have a much larger market share, new local supermarkets may emerge, and import fees could rise in the future.

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    Landers has several strengths as a supermarket in the Philippines, including operating in a consumption-driven economy, strong preference for US products, and lack of direct competition aside from S&R. However, it also faces some weaknesses such as requiring membership cards, higher prices than competitors, and lack of accessibility/online presence. Opportunities for growth include emerging online resellers, a growing middle class interested in imports, and increased online shopping. But threats remain, as competitors like S&R have a much larger market share, new local supermarkets may emerge, and import fees could rise in the future.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views2 pages

    SWOT Analysis of Landers

    Uploaded by

    cyrene rufo
    Landers has several strengths as a supermarket in the Philippines, including operating in a consumption-driven economy, strong preference for US products, and lack of direct competition aside from S&R. However, it also faces some weaknesses such as requiring membership cards, higher prices than competitors, and lack of accessibility/online presence. Opportunities for growth include emerging online resellers, a growing middle class interested in imports, and increased online shopping. But threats remain, as competitors like S&R have a much larger market share, new local supermarkets may emerge, and import fees could rise in the future.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    SWOT Analysis of Landers

    Strengths

    1. The Philippines is a consumption-driven economy which means that anything sellable has a high
    chance of it being consumed or bought in a short time.

    2. The Filipinos have a strong preference for US products, especially food, beverages, and ingredients.

    3. Due to the growing population of 105.9 million Filipinos and decreasing farmlands, the Philippines is
    dependent on food imports.

    4. There are no other competition aside from S&R, which means that they share a fair number of
    consumers because their stores are established in different locations wherein competitions are local
    supermarkets.

    5. They have various stores aside from the supermarket itself to accommodate the needs of the
    consumers such as a barber shop and coffee shop.

    6. They own a gas station which is located inside their vicinity, this allows the consumers to gas up with
    discounts if they present their Landers membership card.

    7. They have a cheaper membership fee compared to S&R which has a PHP100.00-200.00 difference.

    8. They advertise using famous celebrities.

    Weaknesses

    1.Consumers are obliged to own a membership card to be able to shop in Landers Superstore. Also, the
    membership card must be renewed yearly but with a renewal fee cheaper than the application fee.

    2. They have a weak online advertisement.

    3. The prices of their products are more expensive than the prices of its competitor which affects the
    consumers perspective of it being a luxury supermarket than it being a necessity supermarket.

    4. Due to their vast product selection and the services they offer, they need a large space for them to
    properly arrange and manage the supermarket. This means that they need a large land for them to build
    a new supermarket which is costly to buy in Metro Manila, as well as the measurement of land they
    need to purchase may be deemed impossible to acquire.

    5. They lack accessibility.


    Opportunities

    1. Online resellers such as “Pasabuy” is emerging. This allow many people to buy goods from Landers
    without needing to go to the store themselves without acquiring a membership fee.

    2. A growing middle-class means that more income can be spent on high-value products such as
    imported goods.

    3. Filipinos are more inclined to online buying which means that setting up an online application to buy
    from their store can pave way for more consumers.

    4. People are starting to become more aware of superstores containing imported goods which
    guarantee new consumers.

    Threats

    1. S&R as their only competition has a huge market or coverage due to their various branches, which is
    far greater than Landers.

    2. Competition from a local supermarket that would emerge such as the MerryMart grocery.

    3. Competitions from other imported products.

    4. Higher fees these coming years for imported products due to the pandemic.

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