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6paul M. Pedersen - Lucie Thibault - Contemporary Sport Management 84-88 Introcap2

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The key takeaways are that adopting a professional perspective early in one's academic career provides benefits, career readiness should be developed progressively through academic and co-curricular activities, and the field of sport management is highly competitive requiring students to plan ahead and work hard.

The three components of a professional perspective discussed in the chapter are professional preparation, professional attitude, and career readiness.

Students can gain experience in the field of sport management through field experiences, co-curricular activities, and relationships with fellow students and instructors.

Chapter 2

Developing a Professional Perspective


Sally R. Ross

Brian P. McCullough

Susan E.C. Simmons

Courtesy of Paul M. Pedersen.

Historical Moments
1924

Auditorium Managers Association founded (renamed International


Association of Venue Managers)

1966
National Association of Collegiate Directors of Athletics formed

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1974

First gathering of the Stadium Managers Association held


Billie Jean King founded Women’s Sports Foundation

1978

North American Society for the Sociology of Sport formed

1986

First NASSM conference held at Kent State University

1987

Sport and Recreation Law Association established


Association for Women in Sports Media formed
NASPE published curricular guidelines

1988
Black Coaches Association founded (renamed Black Coaches and
Administrators)

1994
Sport Management Program Review Council created

1995
Korean Society for Sport Management founded

2002
Asian Association for Sport Management founded

2007

College Sport Research Institute formed

2008

Commission on Sport Management Accreditation became an accrediting


body of sport management programs

2010

African Sport Management Association founded

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2017

WASM conference held in Kaunas, Lithuania

2018

Sixth Global Sport Business Association conference held on a cruise ship to


Cozumel, Mexico
20th International Conference on Sport Management and Administration
held in Rome

Learning Objectives
Describe strategies for positioning yourself to be successful in the competitive
field of sport management after graduation.
Identify where entry-level opportunities exist and outline how to gain
experience.
Recognize the importance of professional preparation, professional attitude,
and career planning and management.
Explain the three components of an undergraduate sport management
curriculum.
Describe how students can secure and optimize their involvement in field
experiences.
Discuss ways in which your personal appearance, work transition and
adjustment, business etiquette, and social media habits can enhance your
employability and advancement.
Understand the stages involved in career planning.
Discover several resources that are useful in planning a career in sport
management.

Key Terms
adaptive skills
co-curricular activities
entrepreneur
etiquette
explicit norms
field experience
functional skills

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implicit norms
job content skills
mock interview
values
work ethic

Achieving success in most business settings requires specific knowledge, skills, and values
that students are expected to begin to acquire as undergraduates. The first step toward
developing these essentials to success involves adopting the perspective that you are now
more than simply a student. You are a professional. You cannot wait until graduation to
begin to accept the responsibilities of being a professional. Your professors expect you to
conduct yourself with professionalism while on campus, and you will gain more from your
degree program if you behave as a professional rather than just a student. The level of
commitment that you dedicate to sport management as an academic pursuit will influence
how you approach your coursework, co-curricular activities, and relationships with fellow
students and instructors. Students who embody a professional perspective early on in their
academic career will benefit through increased knowledge and opportunities. Career
readiness should be developed progressively through academic and cocurricular activities
that empower you to develop the key competencies that employers seek in job candidates.

The field of sport management is an especially competitive one. Many schools offer a major
in sport management, and there are many graduates in this field each year. In addition,
students in majors outside sport management may also be interested in working in sport.
This means that candidates from a large pool are competing for a finite number of jobs
within the sport industry. To achieve success in this competitive environment, students
must be willing to plan ahead and put forth a great deal of effort to put themselves in the
best position possible.

No matter what type of job you hope to pursue, remember that professionalism begins in
the classroom. You must understand and satisfy the requirements and learning objectives of
your courses and the expectations of professors. Arrive to class on time, be attentive and
prepared, take notes, and show interest. You should also follow the example of professionals
and use a day planner, calendar, or organizer in which you can enter assignment due dates,
exam dates, work responsibilities, and meetings. Whatever apparatus you use, keep it on
hand, update it when necessary, and refer to it often.

Making the decision to focus on your professional perspective will allow you to take
advantage of resources available to you and dedicate yourself to developing into a successful
professional. This chapter addresses three components of a professional perspective:

1. Professional preparation. The courses and experiences that you can expect in your
undergraduate curriculum and beyond.

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2. Professional attitude. How to present a professional image, follow the fundamentals of
business etiquette, develop ethical and critical thinking skills, and enter the world of
work and be comfortable and productive there.
3. Career readiness. Purposeful steps you can take to attain and demonstrate the
competencies that broadly prepare college graduates for a successful transition into
the workplace.

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