ANKIT AGGARWAL (M.B.

A + IT)
+91 9873066947 || Ankit.nxt@gmail.com
Sales & Marketing professional with IT background over 10 years diverse experience in Consumer Durables, Automotive,
FMCG, IT Sector under Korean, Japanese & European Work Culture.

CAREER & TIMELINE

PROFILE SUMMARY
Core Competencies Key Projects
PRODUCT MANAGEMENT 1) Sales Scheme Design for Channel Partners / Distributors across PAN India
 New Product Conceptualization  Handling HO Based -Scheme Plan with Budget 6% Revenue (120 Cr) to Drive Dealer
 Product Launch, Pricing, Packaging Margin
 Competition Mapping  10 Zones Pan India Different Schemes to Ensure Volume / Value Growth vs CM
 Balancing sales through hookups – PPI, PRI, Phasing, OTC, Spotting, FOCs in Scheme
SALES STRATEGY & PLANNING
 Efficiently reduced Scheme settlement time leading to Dealer Satisfaction & Credibility
 Monthly / Yearly Dealer Scheme
2) Price Analysis and Maintaining Contribution Margin % (ROS 15% by 2020)
 Landing Cost, MRP, MOP
 Analysis of Long-Tail Products (60% Contribution)- Reduce Discounts & Inventory
 Distributor / Dealer ROI , Profitability
 Low Margin Products - Right Proper Product Mix Production & Sales
 Pricing & Managing Contribution Margin
 Bulk Pack Price (per/ltr) vs Retail Pack Price (Per/ltr) – Correct Pricing
 Sales & Demand Planning / Forecasting
 Raw Material Price vs Price increase vs Competition Price Mapping
ANALYTICS & IT SKILLS 3) Product Launch Strategy
 Excel Macros-VB Scripting; Slicers  Lead role in Successful launches of Hyundai Creta, Grand i-10, Yamaha – Ray Scooter
 Forecasting on Regression Modelling  New Product planning, Product Clinic, Pricing, Packaging Strategy, Market Positioning
 Macro- Economic – GDP, IIP, Inflation etc  Grand i 10 fastest to reach 1million volume avg 8K per month (faster than Alto, Swift)
Weekly Report 4) Business Forecasting Modelling & SAP Migration
 SAP SD & FICO Functional knowledge  Vision 2020 RoadMap Plan for Hyundai & Feasibility Study for KIA motors in India
 Strong PPT, C# , SQL Server  Multi-Regression- Correlation of Seasonality and Discounting Price Sensitivity Model
 Business Intelligence tools-  Lead role in SAP Migration of Sales & Distribution And Finance Module Migration
Power BI, QlikView, KNIME  Macros based Excel Modelling for Targets setting, Automatic mails to team
 Sales Data Visualization / Dashboard  Excel Slicer Based Sales Dashboard. Also designed on QlikView / Tableau BI tools
5) International Dealers Meet and Incentive Trip (15+ Countries exposure)
 1000 + Pax Dealers Event & Trip to Europe and Asian Countries – Travelled extensively
across covering more around 18 countries.
 Holds Valid US B1, Canada Visa

EDUCATION
COURSE SPECIALISATION INSTITUTE/ COLLEGE %/ CGPA YEAR
PGDM Marketing /Finance FORE School of Management, New Delhi 3.0 /4.00 2012
B.E. Electronics & Comm Apeejay College of Engineering, Gurgaon 74.5 % 2007
C.B.S.E. (XII) Science Modern Vidya Niketan Sr. Sec School 80 % 2003
C.B.S.E. (X) --- Modern Vidya Niketan Sr. Sec School 86.4 % 2001

ADDRESS: House No-1236 Sector- 28, Faridabad, Haryana

 Recognition & Awards
 3 consecutive Years awarded Employee of the Month – AkzoNobel India
 Recognitions in Infosys – STELLAR AWARD Q1, 2009, by ex-CEO Kris Gopalakrishnan for Outstanding Performance
 Visiting Faculty at Colleges to guide on Value chain & Role of Influencers in Companies.

WORK EXPERIENCE – 10+ years

Sept ‘15 – Present AkzoNobel India Ltd Category Growth Manager

Work Profile:
Responsibilities Performed
1. Discount Schemes (Margins) - Manage Discount Margins at National Level (15K
 Manage Revenue dlrs)
(Retail Sales-120 Cr) Growth o Accountable for Discount Strategy Pillar (AkzoNobel committed to give higher
 Landing Cost, DPL, MRP, profitability and drive Profitability v/s Velocity). Budgeting & Maintain P& L
MOP & Contribution Margin o Construct and operate schemes for 10 different Zones and ensure ROI for dealers
 Incentive Trips /Events 2. Landing Cost for AkzoNobel & Competition (Asian, Berger, KNP) Products every month
3. Distribution Network Profitability/ ROI: First Paint Company to enter into
Accomplishments Distribution Model- Design Business Proposal, Distributer Appointment, Profitability,
 Leading role in Retail Audit, Review
4. International Incentive Trip Scheme & Event for 1500 + dealers. Exposure 15+
Growth 15 % YOY
countries
 Increased Dealer Satisfaction 5. Pricing: Responsible for maintaining ROS 15%. Keep on Track for Landing cost, DPL
EQ index 6. Forecasting, Budgeting Reports & Dealer target Achievement Track
7. Consistently recognized during job with consecutively 3 years Employee of
month award. EQ surveys reflected Dealer Satisfaction & Credibility increased
for Trips and Scheme Settlements

June ‘13 – Sept’ 15 Hyundai Motor India Brand Manager

Work Profile : 1. Product Management: Brand Manager for Grand i10. Key role includes product Clinic,
Sales Forecast, Positioning strategy, Product Launch, Competition, Production Planning.
 Product launch
2. Macro Analysis –Monthly Dashboard of key factors of India Outlook, monitoring key
 Competitor Mapping – indices like GDP, Inflation, IIP, fuel Price, GDP, etc , Government Policies , FTAs
Positioning, Mapping of
Dealer Network, Sales 3. Sales Planning & Pricing Strategy: Sales Volume planning across regions, Target
 Macro Analysis setting for Dealers, Dealer Allocation, Product management, Sales Promotion Schemes
Accomplishments 4. Competitor Mapping: Strategy to Counter Competitor Product , Product Comparison,
Pricing , Marketing activities- Schemes
 Product Launch – Grand i10
5. Vision 2020: Formulating Roadmap for Hyundai taking in account of External
Fastest Car to reach 1 Mn
competition & internal division wise Goals.
units Sales
6. SIAM ERG (Economic Research Group) Member: Representative from Hyundai for
 Hyundai representative in SIAM (Society of Indian Automotive Manufacturers). Active member for various
SIAM for VAHAN project projects like VAHAN, AMP (Automotive Mission Plan) 2025.
 Design Visualization Tool 7. KIA Feasibility Study Report: Challenge to increase increase volume & Market share
Qlikview – for Sales beyond 22% by production expansion or Introducing another Brand Study

May‘12 – Jun’ 13 Yamaha Motor India Area Sales Manager

1. Handled 10 dealerships of Noida / Faridabad Region.
2. Product Launch Strategy & BTL Activities for New Scooter - Yamaha RAY.
Work Profile :
Sales, Dealer PnL, Strategy 3. Optimizing Business, Operations, expansion of sales/ channel network while
Planning, Competitor Mapping managing and understanding competition

Oct ’07 ~ Jun’10 Infosys Technologies Ltd Sr. Software Engineer

Work Profile :  Application development on SharePoint tool (MOSS), & ASP.NET 3.0, SQL
 Project Management, Server 2005 Platform, Visual Studio (VS 2010), Language C#, VB. CLIENT:

ADDRESS: House No-1236 Sector- 28, Faridabad, Haryana

 Requirement gathering, UAT Bank of America, Tesco and Designing Portals (KPIs, Dashboard, MIS reports
 BRD/ FRD, Agile SDLC  Achievement: - Winner of Infosys CORPORATE STELLAR AWARD Q1, 2009

ADDRESS: House No-1236 Sector- 28, Faridabad, Haryana