Chapter 2

Marketing Aspect

A. Service Description

All In Studio recruits employees to provide services that the customers will satisfy
in terms of dance rehearsals and musical lessons and tutorial. All In Studio recruits
employees that has learning about the services we offer to the customer and we will
hire an employee that suits his or her knowledge to the job. All In Studio will be the one
will train the customers to develop their skills and knowledge in dancing and musical
performances.

Competition

The Proponents are always open to the idea that the competition is always there
in a business industry, so that we will make strategy to make our services more
satisfying and affordable of the customers.

Geographical Location

All In Studio is located at Vinzons Ave. Daet, Camarines Norte In-front of Our
Lady of Lourdes Hospital Daet Camarines Norte.

All In Studio

Figure 2

Figure 2, Location of the business

Population

The population of Daet, Camarines Norte ages 5 years old and above is 94,923

Age Group

The business target age group is 5 years-old and above. The proponents
decided this age give opportunity for them to develop their talents and to learn more
from it.

Table 2

Historical Population

2013 2014 2015 2016 2017

88,697 90,212 91,686 93,342 94,923
Table 2; shows the historical population of Daet, Camarines Norte

Table 2.1

Projected Population

2018 2019 2020 2021 2022

96,554 98,197 99,871 101,545 103,219
Table 2.1; shows the projected population of Daet, Camarines Norte

B. Demand
 The target market of All In Studio is the population of Daet, Camarines Norte
ages 5 and above.

Table 3

Historical Demand of Dance Rehearsals

Year Total No. of 66 % of the Annual Demand

Population total population Average
Consumption
2013 88,697 58,540 47 2,751,380
2014 90,212 59,539 47 2,798,333
2015 91,686 60,512 47 2,844,064
2016 93,342 61,605 47 2,895,435
2017 94,923 62,649 47 2,944,503
Table 3; shows the computation of the historical demand in dance rehearsal in Daet,
Camarines Norte. The total annual demand for each year was computed by multiplying
the percentage of demand for dance rehearsals which is 66% of the total population
including the annual average consumption based on the result of the survey conducted
by the proponents.

Table 3.1

Projected Demand of Dance Rehearsals

Year Total No. of 66 % of the Annual Demand

Population total population Average
 Consumption
2018 96,554 63,725 47 2,995,075
2019 98,197 64,810 47 3,046,070
2020 99,871 65,914 47 3,097,958
2021 101,545 67,019 47 3,149,893
2022 103,219 68,124 47 3,201,828
Table 3.1; shows the computation of the projected demand in dance rehearsal in Daet,
Camarines Norte. The total annual demand for each year was computed by multiplying
the percentage of demand for dance rehearsals which is 66% of the total population
including the annual average consumption based on the result of the survey conducted
by the proponents.

Table 3.2

Projected Demand in Dance Rehearsals of All In Studio

Year Total No. of 72 % of the Annual Demand

Population total population Average
Consumption
2018 63,725 45,882 49 2,248,218
2019 64,810 46,663 49 2,286,487
2020 65,914 47,458 49 2,325,442
2021 67,019 48,318 49 2,367,582
2022 68,124 49,049 49 2,403,401
Table 3.2; shows the computation of the projected demand in dance rehearsal for All In
Studio. The total annual demand for each year was computed by multiplying the
percentage of demand for dance rehearsals which is 72% of the total population
including the annual average consumption based on the result of the survey conducted
by the proponents.

Table 4

Historical Demand for Musical Lesson or Tutorial

Year Total No. of 61 % of the Annual Demand

Population total population Average
Consumption
2013 88,697 54,105 42 2,272,410
2014 90,212 55,029 42 2,311,218
2015 91,686 55,928 42 2,348,976
2016 93,342 56,938 42 2,391,396
2017 94,923 57,903 42 2,431,926
Table 4: shows the computation of the historical demand in musical lesson or tutorial in
Daet, Camarines Norte. The total annual demand for each year was computed by
multiplying the percentage of demand for dance rehearsals which is 61% of the total
population including the annual average consumption based on the result of the survey
conducted by the proponents.

Table 4.1

Projected Demand for Musical Lesson or Tutorial

Year Total No. of 61 % of the Annual Demand

Population total population Average
Consumption
2018 96,554 58,897 42 2,473,674
2019 98,197 59,900 42 2,515,800
2020 99,871 60,921 42 2,558,682
2021 101,545 61,942 42 2,601,564
2022 103,219 62,963 42 2,644,446
Table 4.1; shows the computation of the projected demand in musical lesson or tutorial
in Daet, Camarines Norte. The total annual demand for each year was computed by
multiplying the percentage of demand for dance rehearsals which is 61% of the total
population including the annual average consumption based on the result of the survey
conducted by the proponents.

Table 4.2

Projected Demand in Musical lessons And Tutorial of All In Studio

Year Total No. of 68 % of the Annual Demand

Population total population Average
Consumption
2018 58,897 40,049 41 1,642,009
2019 59,900 40,732 41 1,670,012
2020 60,921 41,426 41 1,698,466
2021 61,942 42,120 41 1,726,920
2022 62,963 42,814 41 1,755,374
Table 4.2; shows the computation of the projected demand in dance rehearsal for All In
Studio. The total annual demand for each year was computed by multiplying the
percentage of demand for musical lessons and tutorials which is 68% of the total
population including the annual average consumption based on the result of the survey
conducted by the proponents.

C. Supply

Table 5

Historical Supply for Dance Rehearsal

Competitors 2013 2014 2015 2016 2017

Aerodance 9,984 11,232 12,480 13,728 14,976
Studio
9,984 11,232 12,480 13,728 14,976
Table 5: shows the historical supply of aerodance studio annually

Table 5.1

Projected Supply for Dance Rehearsals

Competitors 2018 2019 2020 2021 2022
Aero-dance 16,398 17,955 19,700 20,948 22,196
Studio
16,398 17,955 19,700 20,948 22,196
Table 5.1: shows the projected supply for Aerodance Studio Increasing 9% annually
using the formula of arithmetic geometric curve.

Table 6

Historical Supply for Musical Lessons or Tutorial

Competitors 2013 2014 2015 2016 2017

Fernandez 3,120 3,340 3,660 3,709 3,964
Music Studio

Table 6: shows the historical supply of Fernandez music studio annually.

Table 6.1

Projected Supply for Musical Lessons or Tutorial

Competitors 2018 2019 2020 2021 2022

Fernandez 4,122 4,286 4,457 4,635 4,820
Music Studio

Table 6.1: shows the projected supply for Fernandez music studio Increasing 4.%
annually using the formula of arithmetic geometric curve.

D. Demand-Supply Analysis

Table 7
 Demand-Supply Analysis for Dance Rehearsals

Year Demand Supply Gap Market Share

2018 2,995,075 16,398 2,978,777 5.47%
2019 3,046,070 17,955 3,028,115 5.47%
2020 3,097,958 19,700 3,078,258 5.47%
2021 3,149,893 20,948 3,128,945 5.47%
2022 3,201,828 22,196 3,179,632 5.47%
Table 7: shows the market by dividing the supply to demand.

Table 7.1

Demand-Supply Analysis for Musical Lessons or Tutorial

Year Demand Supply Gap Market Share

2018 2,473,674 4,122 2,469,552 1.66%
2019 2,515,800 4,286 2,511,514 1.66%
2020 2,558,682 4,457 2,554,225 1.66%
2021 2,601,564 4,635 2,596,929 1.66%
2022 2,644,446 4,820 2,639,626 1.66%
Table 7.1: shows the demand and supply including the market shares

E. Price Study

Pricing is important in making a business, our price study is based on the price of
our competitors and the cost of services that we offer to our customers.

Table 8

Aerodance Studio

Service offered Amount per session (1 1/2 hour)

Dance Rehearsal P50.00
Table 8; shows the pricing strategy of aerodance studio per head.

Table 8.1

Fernandez Music Studio

Service offered Amount per hour
Musical Lessons P150.00
Table 8.1; shows the pricing strategy of Fernandez music studio

Table 8.2

All In Studio

Service offered Amount per head per session (4 hours)

Dance
Dance Rehearsal (with trainor) P100.00
Music
Musical lessons (with Trainor)
Guitar 120.00
Piano 150.00
Drums 150.00
Band Rehearsals (without trainor) 300.00
Table 8.2: shows the pricing strategy of All In Studio per head
F. Factors Affecting the Market

Demand

In creating new business, demand is the most that affect the market. In every
year the demand in Daet is continuously increasing. And it may increase the demand to
avail the service of the business is when they have activities in the school, rehearsal in
the contest and when they have a production in an event.

Climate

Climate is also a factor that can affect the market, due to the changes of price
and laws pertaining to the government regulations and the economic situation, it is
about to change the price of the service, salary of the employee and the tax of an
organization.

Interest / Preferences

Interest and preferences is a factor that can affect the market, due to the demand
of the customers such as the services they wants but we can’t offer to them.

Competitors

the competitors, it has a wide effect in every business because the customers will
divide to the same line of business. our plan for that is to make our customers satisfied
and comfortable in our business to gain more customers.
G. Marketing Program

1. Target market

The target market of All in Studio are the population of Daet, Camarines Norte ages 5
and above.

The service offered is easy to avail among customers because the price offered is very
affordable considering the capacity of the customer to pay.

2. Marketing Strategies

In establishing business and achieving success, marketing strategies are one of the
key components in ensuring the competence of a business in today’s market
environment. This will serve as the guide of the firm in considering factors that can be
helpful in increasing the quality of the service of the company. Customer, corporation
and competitor, are three key factors in business models which lead to a sustainable
competitive market and these are also the main factors that are involved in marketing
strategies

3. Service Strategy

Service can be offered and rendered anywhere when there are needs among
customers. It is important to ensure that product and services meet clients wants and
needs by developing a long-term and profitable

The business will offer the same kind of services as with competitors but the differences
is the main target which they will cater to. This would include Students within the
municipality of Daet.
 4. Place Strategy

The proposed business will be located at Vinzons Avenue Daet, Camarines Norte, in
front of our lady of Lourdes Hospital. This is considered as a good location because it
makes the business visible in major roads that can easily be located. It is near market
as well as which makes it easy to find. There are nearby parking spots that can be used
by those who pass through the business location.

5. Service Logo

Figure 3

A. Color –the color black and white represents the simplicity of our studio which is not
only affordable but will also satisfy our customers.

B. Vectors –the vectors dancing and playing musical instruments characterizes the
services that we offer.

C. Text – the text shown in the middle of our logo “ALL IN STUDIO” basically portrays
the name of our business.
 6. Pricing Strategy

The pricing strategy is an important tactic to attract customers. The proponents

will patronage from its customers. A price must be competitive to gain more clients.
The proponents used the cost plus mark-up in pricing strategy. The proposed
business will be offered a competitive price which the masses can afford.

7. Promotional Strategy

In the service industry, it is important for a firm to have promotional strategies

that will serve as the identity-builder in promoting the product. For many business,
service promotion is considered one of the key elements in attracting customers with
this, the proposed business All in Studio will have tarpaulin, flyers, and as well as
online marketing materials that can be posted in social media platforms such as
Facebook and Instagram to promote students among new studio in Daet. Since
technology is one of the means of communication today, it is the best way to
promote All in Studio service.

Figure 4
Figure 4; shows the sample tarpaulin of all in studio
Figure 4.1
Figure 4.1; shows the sample flyers of all in studio

Figure 4.2
Figure 4.2; shows the Facebook page of all in studio